An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.
Digital Marketing" ist der Auftakt zu einer neuen Buchreihe von Whartons berühmtem 'SEI Centre for Advanced Studies in Management' unter der Leitung von Professor Jerry Wind. Dieser Band konzentriert sich auf Marketingstrategien, Methoden und Fälle im internationalen E-Business. Mit Beiträgen von international führenden Experten amerikanischer Top-Business Schools, wie z.B. Wharton, der Universitäten von Texas und Columbia, der Harvard Universität, der Northwestern Universität, der Universitäten von Michigan und Duke sowie des Massachusetts Institute of Technology (MIT). Darüber hinaus gibt es auch ausgewählte Aufsätze von internationalen Experten aus Wissenschaft und Praxis. Profitieren auch Sie von den besten globalen Ideen und den neuesten Erkenntnissen im digitalen Marketing.
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more. Discover radically different 'rules of engagement' that make emerging markets tick, and how European and Asian companies are already driving billions of dollars in sales there. Mahajan shows how to understand and manage lack of infrastructure and media, low literacy levels, and 'unconventional' consumer behavior. Learn how to redefine the 'real' competition; tap into the informal economy and unconventional channels; leverage expatriate word-of-mouth; pool demand to reach critical mass; piggyback innovations on local tradition; and price and package to reflect local realities. As traditional markets become increasingly unprofitable, emerging markets become the #1 opportunity for growth.
This book begins with a glimpse of pre-partition Lahore with its tense atmosphere of communal riots and the mass exodus of Hindu’s and Sikhs. Slowly the scene shifts to Dehradun where the writer had his schooling to Delhi University where he did his college and then to Shimla and the hills of Himachal Pradesh where he spent his life and career as a civil servant Written with the intent of appealing to readers of all ages; including school and college boys and girls, students aspiring or preparing for the Civil Services, people working in responsible positions, retirees and pensioners etc., Garden of My Life is a pictorial autobiography of a civil servant’s spontaneous overflow of powerful emotions recollected in tranquility. With his family as the ‘focal point’ of his world, Lahore as his ‘Janam Bhumi’, Dehradun as his ‘Home Town’, Delhi University as his ‘Alma Mater’, Shimla and Himachal Pradesh on the whole as his ‘Karam Bhumi’ and the whole world as his ‘stage’ he narrates “some meetha some khatta and some kadwa” incidents from his lifetime of experience spanning over more than seventy years.
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
The utilization of successful plasticulture engineering technology can ideally optimize crop yields and provide both economic and environmental benefits, such as reducing the need for water and fertilizer. This book discusses the myriad important aspects of crop production that utilize plastic, such as micro-irrigation, water management, plastic mulch films, protected cultivation and low tunnels, crop covers, canal linings, silage bags, and more. It also examines the latest methods for vertical farming and technological aspects, such as smart agriculture using the internet of things (IoT).The current state of the art, as well as potential future uses,ofplastics isdiscussed in addition to the benefits and limitations of plastics applications in agriculture generally. Features Illustrates application of plastic in protected cultivation, water management, aquaculture, and hi-tech horticulture using innovative technologies to enhance water use efficiency and crop productivity Presents precision farming for climate-resilient technologies Includes real-world examples to present practical insights of plastic engineering for climate change mitigation strategies. Plasticulture Engineering and Technology will serve as a useful resource for students, professionals, and researchers in agriculture and agricultural engineering, hydrology, hydraulics, water resources engineering, irrigation engineering, and environmental science.
Discusses the South Asian community in America including the history of political activism, an analysis of the shifting ideas of culture, and examines the wave of violence the community experienced right after September 11.
The Volcanic Revolution is a derivative product of endless efforts and studies to assemble the susceptible way to illuminate the struggle for India's freedom, particularly focused on the period of early 19s to Independent India in a realistic way to understand the situations from abundant straightforward and simple representations. This book is can be a great source for all over the world to understand India's endeavoring days for freedom. This is a book in which readers do not need to do extra research and study outside the book even if someone is totally unaware of India's struggling history. This book will be a great introduction to young Economists, Historians, Politicians, Social Researchers, Authors, Columnists, and future leaders to understand the urgency and importance of change-making or impact formulating in a very straightforward and simple way for better clarification and understanding. "Remembering the Past in Present" is the tagline of the book's existence!
India has been traditionally vulnerable to natural disasters on account of its unique geo-climatic conditions. Floods, droughts, cyclones, earthquakes and landslides have been a recurrent phenomenon. About 60%% of the landmass is prone to earthquakes of various intensities; over 40 million hectares is prone to floods; about 8%% of the total area is prone to cyclones and 68%% of the area is susceptible to drought. The loss in terms of private, community and public assets has been astronomical.
Polymers are one of the most fascinating materials of the present era finding their applications in almost every aspects of life. Polymers are either directly available in nature or are chemically synthesized and used depending upon the targeted applications.Advances in polymer science and the introduction of new polymers have resulted in the significant development of polymers with unique properties. Different kinds of polymers have been and will be one of the key in several applications in many of the advanced pharmaceutical research being carried out over the globe. This 4-partset of books contains precisely referenced chapters, emphasizing different kinds of polymers with basic fundamentals and practicality for application in diverse pharmaceutical technologies. The volumes aim at explaining basics of polymers based materials from different resources and their chemistry along with practical applications which present a future direction in the pharmaceutical industry. Each volume offer deep insight into the subject being treated. Volume 1: Structure and Chemistry Volume 2: Processing and Applications Volume 3: Biodegradable Polymers Volume 4: Bioactive and Compatible Synthetic/Hybrid Polymers
1. In Transit 2. Those Were the Days 3. An Uneasy Transition 4. The Great Divide 5. Triumph and Decline 6. Turning Point 7. Lonely at the Top 8. Destiny and Doom 9. Charm vs Chasm 10. The Failed Messiah 11. Shotgun Marriage 12. A Dithering Withering Rao 13. Unity of Opposites 14. The Slide 15. Uncertain Future Sketches of Men at the Top Those Who Influenced Controversies Scandals Individual References Chronology Confession Bibliography Index
This book constitutes the refereed proceedings of the 16th International Conference on Foundations of Software Technology and Theoretical Computer Science, FST&TCS '96, held in Hyderabad, India, in December 1996. The volume presents 28 revised full papers selected from a total of 98 submissions; also included are four invited contributions. The papers are organized in topical sections on computational geometry, process algebras, program semantics, algorithms, rewriting and equational-temporal logics, complexity theory, and type theory.
Covering the basic techniques used in the latest research work, the author consolidates progress made so far, including some very recent and promising results, and conveys the beauty and excitement of work in the field. He gives clear, lucid explanations of key results and ideas, with intuitive proofs, and provides critical examples and numerous illustrations to help elucidate the algorithms. Many of the results presented have been simplified and new insights provided. Of interest to theoretical computer scientists, operations researchers, and discrete mathematicians.
Explore real-world threat scenarios, attacks on mobile applications, and ways to counter them About This Book Gain insights into the current threat landscape of mobile applications in particular Explore the different options that are available on mobile platforms and prevent circumventions made by attackers This is a step-by-step guide to setting up your own mobile penetration testing environment Who This Book Is For If you are a mobile application evangelist, mobile application developer, information security practitioner, penetration tester on infrastructure web applications, an application security professional, or someone who wants to learn mobile application security as a career, then this book is for you. This book will provide you with all the skills you need to get started with Android and iOS pen-testing. What You Will Learn Gain an in-depth understanding of Android and iOS architecture and the latest changes Discover how to work with different tool suites to assess any application Develop different strategies and techniques to connect to a mobile device Create a foundation for mobile application security principles Grasp techniques to attack different components of an Android device and the different functionalities of an iOS device Get to know secure development strategies for both iOS and Android applications Gain an understanding of threat modeling mobile applications Get an in-depth understanding of both Android and iOS implementation vulnerabilities and how to provide counter-measures while developing a mobile app In Detail Mobile security has come a long way over the last few years. It has transitioned from "should it be done?" to "it must be done!"Alongside the growing number of devises and applications, there is also a growth in the volume of Personally identifiable information (PII), Financial Data, and much more. This data needs to be secured. This is why Pen-testing is so important to modern application developers. You need to know how to secure user data, and find vulnerabilities and loopholes in your application that might lead to security breaches. This book gives you the necessary skills to security test your mobile applications as a beginner, developer, or security practitioner. You'll start by discovering the internal components of an Android and an iOS application. Moving ahead, you'll understand the inter-process working of these applications. Then you'll set up a test environment for this application using various tools to identify the loopholes and vulnerabilities in the structure of the applications. Finally, after collecting all information about these security loop holes, we'll start securing our applications from these threats. Style and approach This is an easy-to-follow guide full of hands-on examples of real-world attack simulations. Each topic is explained in context with respect to testing, and for the more inquisitive, there are more details on the concepts and techniques used for different platforms.
Increasing system complexity has created a pressing need for better design tools and associated methodologies and languages for meeting the stringent time to market and cost constraints. Platform-centric and platfo- based system-on-chip (SoC) design methodologies, based on reuse of software and hardware functionality, has also gained increasing exposure and usage within the Electronic System-Level (ESL) design communities. The book proposes a new methodology for realizing platform-centric design of complex systems, and presents a detailed plan for its implementation. The proposed plan allows component vendors, system integrators and product developers to collaborate effectively and efficiently to create complex products within budget and schedule constraints. This book focuses more on the use of platforms in the design of products, and not on the design of platforms themselves. Platform-centric design is not for everyone, as some may feel that it does not allow them to differentiate their offering from competitors to a significant degree. However, its proponents may claim that the time-- market and cost advantages of platform-centric design more than compensate for any drawbacks.
Biopolymer Grafting: Applications presents the latest research and developments in the practical application of these methods in industry, both to enable polymer scientists and engineers to keep up with the latest research trends, as well as to propose ideas for further research and application. Research into bio-based polymers has become increasingly prevalent. However, due to challenges related to the properties of these materials compared to synthetic polymers—such as their resistance to chemicals or weather—uptake has not dramatically increased yet. As a result, improvements in surface modification of bio-polymers through graft copolymerization are enormously important, because they will widen the scope of their applications. Relevant industries for application of these methods include automotive, construction, food, packaging, agriculture, textiles and paper. This book provides an overview of the developments made in the area of biopolymer-based graft polymers. Advantages, disadvantages and suggestions for future works are discussed, assisting materials scientists and researchers in mapping out the future of these new "green" materials through value addition to enhance their use. - Helps researchers and product developers understand the applications and limitations of biopolymer copolymers or copolymers of natural polymers - Offers a roadmap to future applications development in a range of different industries, including automotive, biomedical and packaging - Increases familiarity with a range of biopolymer grafting processes, enabling materials scientists and engineers to improve material properties and widen the range of potential biopolymer applications
In The Many Facets of Leadership, more than 40 top leadership experts share their insights on every aspect of leadership in the 21st century. This book brings together new ideas and techniques for leading change, promoting learning and innovation, handling complexity and crisis, overcoming blind spots, managing knowledge workers, coaching tomorrow's leaders, increasing value, retaining customers, and much more.
This book provides a concise overview of the Apocynaceae plant family, focusing on its morphology, diversity, ethnopharmacology, phytochemistry, and biological activities. It explores biotechnological advances in large-scale production of therapeutic bioactive compounds and conservation efforts using plant tissue culture. The family Apocynaceae is one of the largest and important families in angiosperm, with several members having medicinal properties used to treat various ailments. Most of them are consumed as food by tribal people, while a few plants are used as a source of poison, insecticides, gum, and many other important products. Members of this family are rich in alkaloids, terpenoids, steroids, flavonoids, glycosides, simple phenols, lactones and hydrocarbons. Other compounds such as sterols, lignans, and sugars have also been systematically studied. Extracts and isolated compounds from Apocynaceae members exhibit antioxidant, anti-inflammatory, antimicrobial, and cytotoxic activities. Notable plants like Holarrhena antidysenterica, Rauvolfia serpentina, Carissa carandas, and Tabernaemontana divaricata have been extensively researched. The family presents a diverse range of bioactive compounds with medicinal and pharmacological properties, holding promise for future applications. The book also covers endophytic microorganisms with their diversity, biological activities in Apocynaceae plants. It also highlights the role of endophytes in conservation of Apocynaceae plants. By identifying existing knowledge gaps, it aims to inspire further research in the field, making it a valuable resource for students and researchers in Life Sciences, agriculture, medicine, and pharmaceutical sciences.
Virat Kohli, the undisputed monarch of the cricket world today, is no stranger to loss. His biggest support both on and off the field-his father Prem Kohli-succumbed to a cerebral stroke when Virat was only 18 years old. In a fitting tribute that would've made his father proud, Virat returned to the field to continue an innings just a few hours after his father passed away. In Driven, Vijay Lokapally recounts happier times in the journey of Virat's rapid rise to international stardom-an account punctuated with little-known stories from fellow players, coaches, and intimates. Virat is already the recipient of countless accolades including the Arjuna Award, the Padma Shri, India's highest sporting honour-Major Dhyan Chand Khel Ratna, the title of BCCI's 'International Cricketer of the Year' as well as the ICC's 'ODI Cricketer of the Decade'. But for him, it's not about the fame or the money, or the roar of the crowds. Few know of his altruistic nature and his dedication to numerous charities for underprivileged children. What has not escaped the public eye though, is how this wizard of the willow wears his heavy mantle with such insouciant ease. In this revised and updated World Cup edition, readers can now delve deeper into Virat Kohli's cricketing journey with two new chapters, including one dedicated to his performance in the World Cups. Additionally, this edition features new images that offer a visual insight into his career, and an entertaining statistics section that provides fascinating cricketing statistics and records.
Subaltern Narratives in Fiji Hindi Literature is the first comprehensive study of fiction written in Fiji Hindi that moves beyond the hegemonic and colonially-implicated perspectives that have necessarily informed top-down historical accounts. Mishra makes this case using two extraordinary novels Ḍaukā Purān [‘A Subaltern Tale’] (2001]) and Fiji Maa [‘Mother of a Thousand’] (2018) by the Fiji Indian writer Subramani. They are massive novels (respectively 500 and 1,000 pages long) written in the devanāgarī (Sanskrit) script. They are examples of subaltern writing that do not exist, as a legitimation of the subaltern voice, anywhere else in the world. The novels constitute the silent underside of world literature, whose canon they silently challenge. For postcolonial, diaspora and subaltern scholars, they are defining (indeed definitive) texts without which their theories remain incomplete. Theories require mastery of primary texts and these subaltern novels, ‘heroic’ compositions as they are in the vernacular, offer a challenge to the theorist.
An indispensable guide for managers concerned with cost, strategy, and business re-engineering. Experts on the strategic use of cost data, the authors show how stategic cost management is revolutionizing accounting practices in leading companies. Includes numerous examples. 120 line drawings.
As machining processes become more advanced, so does the science behind them. This book emphasizes these scientific developments in addition to the more widely covered technological aspects, providing a full understanding of how machining has adapted to material constraints and moved beyond conventional methods in recent years. Numerous processes have been developed to allow the use of increasingly tough, corrosion-resistant, and temperature-resistant materials in machining. The advanced machining processes covered in this book range from mechanical, thermoelectric, and electrochemical, including abrasive water jet machining, electric discharge machining and micromachining, ion beam machining, and hybrid processes. It also addresses the sustainability issues raised by these processes. The underlying science of machining is centered throughout, as none of these processes can reach their full potential without both technical expertise and scientific understanding. Advanced Machining Science and its scientific approach will be of particular interest to students, researchers, and shop floor engineers.
Comparative Study of Politics: Nature and ScopeThat near governmental issues is recognized from different controls which likewise utilize the relative technique, through its particular topic, dialect, and point of view. All things considered, we may well ask the inquiry, is there at all a different field of relative political investigation, or is it a sub-discipline subsumed inside the unrivaled control of Political Science. The three attributes of topic, dialect, vocabulary, and viewpoint, we need remember, are deficient in setting up the peculiarity of similar legislative issues inside the expansive control of Political Science, for the most part since near governmental issues shares the topic and worries of Political Science, i.e. majority rules system, constitutions, political gatherings, social developments and so forth.
Lanthanide Doped Aluminate Phosphors: Synthesis, Properties, and Applications overviews advances in research on aluminate-based long persistent phosphors and their applications in lighting, display, radiation dosimetry and imaging. The book reviews the most important categories of rare earth aluminate-based phosphors, including aluminosilicates and aluminoborates. This category of material is attractive for a wide range of applications because of their high quantum efficiency, long afterglow life, chemical stability and optical properties, which is discussed throughout. Optical properties, in particular, are emphasized in the book along with the relationship of the chemical composition and doping of these materials and their optical performance. This book is suitable for researchers and practitioners working in academia and research and development in industry in the disciplines of materials science and engineering, chemistry and physics. - Introduces rare-earth doped aluminates synthesis and characterization strategies, properties and applications - Focuses on different types of aluminates, such as monoaluminates, binary aluminates and hexaaluminates, aluminoborates and aluminosilicate systems - Discusses optical properties of phosphors, including photoluminescent long persistence and thermo luminescence
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