Vidya Subramanian's Books

Adobe Analytics with SiteCatalyst Classroom in a Book

By: Vidya Subramanian

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Adobe Analytics with SiteCatalyst Classroom in a Book

By: Vidya Subramanian

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

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337

Publisher

Adobe Press

Published Date

ISBN 10

0133416186

ISBN 13

9780133416183

Beyond the Mainstream: Top 50 Emerging Careers for GenNexT

A know all guide to 50 High potential careers of tomorrow

By: Avinaash Deshmukh, Dr. Vidya Bhate

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Beyond the Mainstream: Top 50 Emerging Careers for GenNexT

A know all guide to 50 High potential careers of tomorrow

By: Avinaash Deshmukh, Dr. Vidya Bhate

If you compete to be the best you may become the number one … but if you work to be unique, you will be the only one…. Anonymous You want to make a great life for yourself and that depends wholesomely on what career you make. You really want to make a careful and well thought out decision, don’t you? You want to follow your passion... your interests... but are not sure if you will be able to really make it big. Big in terms of your expected social and financial growth. Big enough to make your loved ones proud of you. You just want to make one life … but the million options out there just camouflage that One which is yours. Sometimes lack of information and sometimes self-doubt is what keeps your brakes pressed when you really want to accelerate. So here we bring, handpicked TOP 50 emerging careers for You – The Millennial, the Centennial or the Alpha Gen. A career for each one of you and yet different from the routine. With all the important information you may just need to make that decision. Whether you feel you are a techie or a free spirited or one with a business knack, you may just have your eureka moment here.. You may just find that ONE which belongs to you… the one which YOU belong to..

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422

Publisher

Notion Press

Published Date

ISBN 13

9798889759553

Indian Railways

The Weaving of a National Tapestry

By: Bibek Debroy,Sanjay Chadha,Vidya Krishnamurthi

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Indian Railways

The Weaving of a National Tapestry

By: Bibek Debroy,Sanjay Chadha,Vidya Krishnamurthi

The fascinating story of the network that made modern India The railways brought modernity to India. Its vast network connected the far corners of the subcontinent, making travel, communication and commerce simpler than ever before. Even more importantly, the railways played a large part in the making of the nation: by connecting historically and geographically disparate regions and people, it forever changed the way Indians lived and thought, and eventually made a national identity possible. This engagingly written, anecdotally told history captures the immense power of a business behemoth as well as the romance of train travel; tracing the growth of the railways from the 1830s (when the first plans were made) to Independence, Bibek Debroy and his co-authors recount how the railway network was built in India and how it grew to become a lifeline that still weaves the nation together. This latest volume in The Story of Indian Business series will delight anyone interested in finding out more about the Indian Railways.

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216

Publisher

Random House India

Published Date

ISBN 10

0143439723

ISBN 13

9780143439721

Should Britain Leave the EU?

An Economic Analysis of a Troubled Relationship, Second Edition

By: Patrick Minford,Sakshi Gupta,Vo Phuong Mai Le,Vidya Mahambare,Yongdeng Xu

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Should Britain Leave the EU?

An Economic Analysis of a Troubled Relationship, Second Edition

By: Patrick Minford,Sakshi Gupta,Vo Phuong Mai Le,Vidya Mahambare,Yongdeng Xu

Placed in the context of the upcoming referendum, this second edition brings up to date a thorough review of all economic aspects of the UK's membership of the EU. It notes the intention of the EU to move to 'ever closer union' and the nature of the regulatory and general economic philosophy of its dominant members, whose position is enforced by qualified majority voting. The book highlights the UK’s dilemma that, while extending free markets to its local region is attractive, this European philosophy and closer union are substantially at odds with the UK's traditions of free markets and freedom under the common law. This comprehensive examination of the economic costs and benefits of membership uses state-of-the-art modeling methods and includes estimates of its net costs as a percentage of GDP. The book explains how the decision to leave would follow from a judgement on the political economy of the EU as compared with that of the UK. It details the misconceptions involved in much of the debate about trade with the EU, and argues that the key issue is not access to markets but rather the prices at which trade takes place. Covered in careful detail is the economics of the UK’s trade with the EU in the key sectors of agriculture, manufacturing, and services.

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257

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1785360337

ISBN 13

9781785360336

A Fistful of Salt

By: Vidya Subramaniam

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A Fistful of Salt

By: Vidya Subramaniam

The participation of the South, especially Tamilnadu, in the Freedom Movement and allied protests under the leadership of Mahatma Gandhi has not been much documented. The 'Salt satyagraha' shook the conscience of the British rulers that it led to the Round Table Conference in the capital of the British Empire. The fact that Tamilnadu played a significant role in this unique kind of protest led by Rajaji has now been brought out in the form of a fictionalized narrative by the eminent writer Vidya Subramaniam. Although ''idealism' as against 'realism' has now become unfashionable in the field of letters, I hold the author in great respect for her daring to portray her characters in conformity with her own convictions. The 'period aspect' of the novel has come off beautifully in the atmospheric description and dialogues between the characters. This novel is a befitting tribute to those who participated in the freedom struggle.

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Page Count

334

Publisher

StoryMirror Infotech Pvt Ltd

ISBN 10

9387269442

ISBN 13

9789387269446

McGraw-Hill's PMP Certification Mathematics with CD-ROM

By: Ravi Ramachandran,Vidya Subramanian

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McGraw-Hill's PMP Certification Mathematics with CD-ROM

By: Ravi Ramachandran,Vidya Subramanian

Master the mathematics of project management! With McGraw-Hill’s PMP® Certification Mathematics, you have what you need to ace the toughest area of the Project Management Professional (PMP) certification test—math and statistics. The book provides in-depth descriptions of every math concept covered on the exam, along with all relevant calculations and practical problem-solving strategies. Complete with sample questions and step-by-step solutions, McGraw-Hill’s PMP® Certification Mathematics helps you build a solid foundation in the subject—whether you’re planning to take the test or a practicing professional looking to refresh your skills. Target Your Studying —Focuses strictly on the critical math concepts and questions “Experience” the Test —CD-ROM provides on-screen practice in the actual test format Assess Your Performance —Explains what you got right and wrong . . . and why Avoid Mistakes —Describes the most common errors—and how to avoid them Stay Up to Date —Aligns with the latest PMBOK (Project Management Body of Knowledge) throughout

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Page Count

219

Publisher

McGraw-Hill Education

Published Date

ISBN 10

0071633057

ISBN 13

9780071633055

Book's by Vidya Subramanian

Adobe Analytics with SiteCatalyst Classroom in a Book

Adobe Analytics with SiteCatalyst Classroom in a Book

Beyond the Mainstream: Top 50 Emerging Careers for GenNexT

Beyond the Mainstream: Top 50 Emerging Careers for GenNexT

Indian Railways

Indian Railways

Should Britain Leave the EU?

Should Britain Leave the EU?

A Fistful of Salt

A Fistful of Salt

McGraw-Hill's PMP Certification Mathematics with CD-ROM

McGraw-Hill's PMP Certification Mathematics with CD-ROM

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