More than ever, consumers have questions about herbs and supplements, especially with the explosion of advocacy literature containing misleading or unsubstantiated medical claims. In a recent survey, researchers were surprised that while a large percentage of North American consumers use medicinal herbs regularly (and even more use vitamins and minerals), few feel they are knowledgeable on the subject. Health care professionals throughout the country are finding a growing need for scientifically accurate reference material on the clinical uses of herbs and potential herb-drug interactions, which until now has not been readily available. Introducing Prima Health's "Clinical Evaluation of Medicinal Herbs and Other Therapeutic Natural Products Finally, a reference source that helps you answer customer questions and help sort through their confusion. Written by Steven Bratman, M.D., whose breadth of knowledge, precise approach, and expertise in integrated medicine is nationally known, and David Kroll, Ph.D., a widely published consultant to pharmacists and physicians, this unique reference meets the daily demands of health care professionals in every setting. Straightforward, unbiased, credible information This scientifically rigorous guide provides proven, responsible, and detailed information on herbs and food supplements. This information can be used to provide your customers and other health care professionals with proper recommendations on how and when to safely and effectively use these substances. For each herb and supplement in the guide you?ll find: Overview History Pharmacology Indications Research & Evidence Mechanisms ofAction Dosage Risks & Side Effects Drug Interactions Self-treatment Cautions Each product analysis includes double-blind evidence, principle and secondary uses, and extensive references for further research. About the Authors Steven Bratman, M.D., medical director of Prima Health, and a proponent of alternative medicine. A graduate of the University of California at Davis Medical School, he is also trained in herbology, nutrition, Chinese medicine, and other alternative therapies, and has worked closely with a wide variety of alternative practitioners. He serves as an expert consultant to state medical boards evaluating disciplinary cases involving alternative medicine. He is the author of numerous books, including "The Alternative Medicine Ratings Guide (Prima, 1998) and "The Alternative Medicine Sourcebook (Lowell House, 1997). David Kroll, Ph.D., is a professor of pharmacology and toxicology at the University of Colorado School of Pharmacy and board member of the Herb Research Foundation. A graduate of both the University of Florida and the Philadelphia College of Pharmacy and Science, Dr. Kroll has lectured widely and has published articles in a number of medical journals, abstracts, and newsletters.
This book, geared towards both students and professionals, examines the synthesis of artificial intelligence (AI) and psychology in detecting mis-/disinformation in digital media content, and suggests practical means to intervene and curtail this current global ‘infodemic’. This interdisciplinary book explores technological, psychological, philosophical, and linguistic insights into the nature of truth and deception, trust and credibility, cognitive biases and logical fallacies and how, through AI and human intervention, content users can be alerted to the presence of deception. The author investigates how AI can mimic the procedures and know-hows of humans, showing how AI can help spot fakes and how AI tools can work to debunk rumors and fact-check. The book describes how AI detection systems work and how they fit with broader societal and individual concerns. Each chapter focuses attention on key concepts and their inter-connection. The first part of the book seeks theoretical footing to understand our interactions with new information and reviews relevant empirical findings in behavioral sciences. The second part is about applied knowledge. The author looks at several known practices that guard us against deception, and provides several real-world examples of manipulative persuasive techniques in advertising, political propaganda, and public relations. She provides links to the downloadable executable files to three AI applications (clickbait, satire, and falsehood detectors) via LiT.RL GitHub, an open access repository. The book is useful to students and professionals studying AI and media studies as well as library and information professionals. Examines how artificial intelligence (AI) and psychology can aid in detecting mis-/disinformation and the language of deceit in digital media content; Suggests practical computational means to intervene and curtail the global ‘infodemic’ of fake news; Presents how AI can sift, sort, and shuffle digital content, to reduce the amount of content needed to be reviewed by humans.
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