Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business. Veronica Manlow considers the broader signifi cance of fashion in society, the creative process of fashion design, and how fashion unfolds in an organizational context where design is conceived and executed. To get a true insider's perspective, she became an intern at fashion giant Tommy Hilfi ger. Th ere, she observed and recorded how a business's culture is built on a brand that is linked to the charisma and style of its leader. Fashion firms are not just in the business of selling clothing along with a variety of sidelines. Th ese companies must also sell a larger concept around which people can identify and distinguish themselves from others. Manlow defi nes the four main tasks of a fashion fi rm as creation of an image, translation of that image into a product, presentation of the product, and selling the product. Each of these processes is interrelated and each requires the eff orts of a variety of specialists, who are often in distant locations. Manlow shows how the design and presentation of fashion is infl uenced by changes in society, both cultural and economic. Information about past sales and reception of items, as well as projective research informs design, manufacturing, sales, distribution, and marketing decisions. Manlow offers a comprehensive view of the ways in which creative decisions are made, leading up to the creation of actual styles. She helps to defi ne the contribution fashion fi rms make in upholding, challenging, or redefi ning the social order. Readers will fi nd this a fascinating examination of an industry that is quite visible, but little understood.
El analisis del trabajo de la mujer se ha trasformado recientemente en un debate que incluye elementos de la teoria feminista de la opresion de la mujer y se encloba en el marco del empleo en general. El estudio consiste en un producto elaborado en los diez ultimos años sobre la nueva erudicion feminista, el ensayo aborda varios temas importantes, incluyendo el trabajo de la mujer, el proceso de trabajo, el patriarcado, el desempleo, y el futuro del trabajo. Combina el analisis de las tendecias generales con una discusion critica de la sociologia convencional y las teorias economicas, el ensayo refleja un mayor desarrollo de la teoria feminista.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.