Verena Stickler's Books

Motivation at Work

Goal Setting

By: Verena Stickler

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Essay from the year 2007 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1, London Metropolitan University, language: English, abstract: The following essay will discuss goal setting as a part of motivation at work. It will talk about the goal setting theory and will elaborate on what impact it has within an organization. This was partly achieved by interviewing the founder of a HR consultancy in London and seeing how goal setting is applied within this specific firm. This essay argues that goal setting can have both positive and negative effects on organizations.

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GRIN Verlag

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ISBN 10

3656005389

ISBN 13

9783656005384

Contemporary Issues in Event Management

By: Verena Stickler

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Contemporary Issues in Event Management

By: Verena Stickler

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe's largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...

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ISBN 10

3656009112

ISBN 13

9783656009115

Music Industry Management

By: Verena Stickler

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Music Industry Management

By: Verena Stickler

Research Paper (undergraduate) from the year 2008 in the subject Communications - Broadcast and entertainment, grade: 1,6, London Metropolitan University (London Metropolitan University), language: English, abstract: Britney Spears is an American pop music singer, songwriter, dancer, actress and author. She has sold over 83 million records worldwide and is the only female in music history to have had her first four albums debut at No. 1. Britney's extremely successful career took off in the late 90's and was targeted at a teenage audience, with emphasis put on her projected image. Her at times controversial music videos and live performances have contributed to her success immensely as have product endorsements and merchandising. Britney, who was discovered by Larry Rudolph in 1995, was created and supported by a strong management team. Ever since splitting from long time manager Rudolph in 2004, Britney's management has changed constantly with even her being her own manager at one point. Combined with her current personal struggles this is having a rather negative impact on her career, with her image suffering greatly under these circumstances. Although sales for her newest album "Blackout" have been doing well, critics tend to credit the producers rather than Britney herself. Other critics question as to whether the album, which is predominantly perceived as good, is enough to maintain her successful career. Taking all these current factors into consideration, it is advisable to contract a strong and stable management team for Britney who will step in to save her flagging career and simultaneously help her regain her high public profile.

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GRIN Verlag

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ISBN 10

3640998413

ISBN 13

9783640998418

Venue and Tour Management

By: Verena Stickler

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Venue and Tour Management

By: Verena Stickler

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2, London Metropolitan University, language: English, abstract: Jamie Cullum - LIVE at GMD is the live debut of Jamie Cullum in Graz, Austria. The event is envisioned as the exclusive highlight of the city's annual jazz festival, Jazz Sommer Graz. Simultaneously Jamie's new album, which will be released in early 2009, will be promoted. Through the cooperation with Jazz Sommer Graz, the show is supported by local government departments and media organizations enjoying a good and solid reputation. Upon success the ultimate goal is to maintain this collaboration, turning the one-off event into a regular feature of the festival's program with comparable artists performing in the future. The event demonstrates strengths regarding artist and fans, location and venue as well as funding and sponsoring. Weaknesses are formed by the capacity of suppliers and volunteers at the time of the event. Whilst threats include the current economic decline, consumer confidence levels, improved home entertainment systems and potential bad behaviour, opportunities are seen in low cost marketing and the promising cooperation with Jazz Sommer Graz. Due to the event's collaboration with Jazz Sommer Graz promotion will primarily take place on the same platforms, coordinated to match the festival's overall marketing approach. This encompasses clever and timely marketing utilizing internet, radio and the print media to convey the marketing message. The plan is developed to target maximum exposure at an inexpensive rate to help achieve the specified marketing objectives. These include booking out the venue by attracting 550 attendees, making 16.500 in ticket sales, getting six reviews in four regional newspapers and two magazines as well as obtaining the annual tie-in with Jazz Sommer Graz.

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3656108552

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9783656108559

The Music and Media Industry

By: Verena Stickler

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The Music and Media Industry

By: Verena Stickler

Seminar paper from the year 2007 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), language: English, abstract: In recent years the television industry has been marked by constant revolution, especially with digital transmission increasing the number of channels and ultimately creating competition between the broadcasters. Two important current issues within broadcasting are convergence and interactivity, which both form an essential part of Reality TV. Reality TV illustrates convergence and interactivity by involving the audience through live events, telephone and online voting. The internet is used as a main platform and helps reach Reality TV's target audience. The history of the sector is multi-faceted with the first Reality TV show, arguably Candid Camera, dating back to 1948. Today's popular reality shows like Big Brother and Pop Idol can be viewed on UK's terrestrial channels ITV and Channel 4. Zone Reality is the UK's first and only channel devoted exclusively to Reality TV. Reality TV's main target group is that of women aged 15 to 34 years of age. Audience figures show 12 % watching reality programmes on terrestrial channels and 16 % watching them on multi-channel pay TV. Reality TV has high commercial value partly due to it being a key site for "advertainment" - the merging of advertising and entertainment programming. Two of the most successful formats of Reality TV are Big Brother and Popstars/Pop Idol. Their massive success is demonstrated by their ratings and their market share. Furthermore, some reality shows not only generate money by advertising revenue but also by various other sources such as phone line, internet and sponsorship revenue.

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ISBN 10

3640998421

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9783640998425

Music and Advertising in Television II

Case Study Analysis - The X Factor

By: Verena Stickler

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Music and Advertising in Television II

Case Study Analysis - The X Factor

By: Verena Stickler

Research Paper (undergraduate) from the year 2008 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), language: English, abstract: “The X Factor” is a reality pop program which first aired in the UK in September 2004 and which is still on screens today. The history of the sector is multi-faceted with the very first reality pop series, New Zealand’s “Popstars”, dating back to 1999. “The X Factor” emerged after “Pop Idol”, a similar show to “Popstars”, was put on indefinite hiatus after its second run. Ever since its first series, “The X Factor” has gone from strength to strength, with audience and voting figures increasing with each series. The single most important person behind “The X Factor” is music mogul Simon Cowell who created the show back in 2004. His television company SyCo TV produces the program together with Fremantle Media’s talkbackTHAMES. “The X Factor” is aimed at reality TV’s target demographic and manages to attract an audience of approximately 8-9m during its weekly live broadcasts. As the reality genre has proven particularly amenable to TV and media convergence, “The X Factor” does not just rely on the television set to communicate its message to its audiences. It also relies on other “platforms”, like the internet, live events and telephone voting, hence altering popular music consumption. With the audience determining the winner of “The X Factor” several albums released by contestants have reached the UK Albums Chart; six of them making it to number one. “The X Factor” is often heavily criticized for standardizing pop music. Winners of “The X Factor” are often referred to as over-hyped and over-manufactured artists with reality pop programs being accused of not producing important or lasting musicians. However the commercial success of “The X Factor” is indisputable, which as a result, continues to encourage the production of further X Factor series as well as similar shows to go on.

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ISBN 10

3640998235

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9783640998234

Music and Media Business Enterprise

By: Verena Stickler

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Music and Media Business Enterprise

By: Verena Stickler

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: iBus(R) will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet caf . iBus(R) is a mobile entertainment hub that will tour all of the UK's finest festivals and gigs. iBus(R) will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus(R) iTunes, surf the net or purchase first-class Apple merchandise. iBus(R) is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus(R) is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today's increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus(R) the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus(R) with a chance to seize this window of opportunity and enter into a profitable niche.

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ISBN 10

3640997190

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9783640997190

Contemporary Issues in Event Management

By: Verena Stickler

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Contemporary Issues in Event Management

By: Verena Stickler

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ISBN 10

3656009112

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9783656009115

Managing Food Trends of Corporate Events

By: Verena Stickler

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Managing Food Trends of Corporate Events

By: Verena Stickler

Research Paper (postgraduate) from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,5, London Metropolitan University, language: English, abstract: Food trends influence food selection, food service and food presentation and therefore form an important aspect of event catering. The concept of identifying food trends in due time is closely linked to the management process of marketing, which identifies, anticipates and supplies customer requirements efficiently and profitably. By doing so, management is able to satisfy customer needs, wants and values ultimately effectuating customer (and brand) loyalty. By applying the case study method the management issues surrounding food trends have been brought to light retaining holistic and meaningful characteristics of organizational and managerial processes. Researching the topic by using the Radisson SAS Hotel London Stansted Airport as a basis has allowed access to internal procedures transforming theory into practice.

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3656001413

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9783656001416

Venue and Tour Management

Jamie Cullum - LIVE @ GMD

By: Verena Stickler

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Venue and Tour Management

Jamie Cullum - LIVE @ GMD

By: Verena Stickler

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, London Metropolitan University, language: English, abstract: Jamie Cullum - LIVE at GMD is the live debut of Jamie Cullum in Graz, Austria. The event is envisioned as the exclusive highlight of the city’s annual jazz festival, Jazz Sommer Graz. Simultaneously Jamie’s new album, which will be released in early 2009, will be promoted. Through the cooperation with Jazz Sommer Graz, the show is supported by local government departments and media organizations enjoying a good and solid reputation. Upon success the ultimate goal is to maintain this collaboration, turning the one-off event into a regular feature of the festival’s program with comparable artists performing in the future. The event demonstrates strengths regarding artist and fans, location and venue as well as funding and sponsoring. Weaknesses are formed by the capacity of suppliers and volunteers at the time of the event. Whilst threats include the current economic decline, consumer confidence levels, improved home entertainment systems and potential bad behaviour, opportunities are seen in low cost marketing and the promising cooperation with Jazz Sommer Graz. Due to the event’s collaboration with Jazz Sommer Graz promotion will primarily take place on the same platforms, coordinated to match the festival’s overall marketing approach. This encompasses clever and timely marketing utilizing internet, radio and the print media to convey the marketing message. The plan is developed to target maximum exposure at an inexpensive rate to help achieve the specified marketing objectives. These include booking out the venue by attracting 550 attendees, making €16.500 in ticket sales, getting six reviews in four regional newspapers and two magazines as well as obtaining the annual tie-in with Jazz Sommer Graz.

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ISBN 10

3656108943

ISBN 13

9783656108948

Music Industry Management

Case Study Analysis - Britney Spears

By: Verena Stickler

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Music Industry Management

Case Study Analysis - Britney Spears

By: Verena Stickler

Research Paper (undergraduate) from the year 2008 in the subject Communications - Broadcast and entertainment, grade: 1,6, London Metropolitan University (London Metropolitan University), language: English, abstract: Britney Spears is an American pop music singer, songwriter, dancer, actress and author. She has sold over 83 million records worldwide and is the only female in music history to have had her first four albums debut at No. 1. Britney’s extremely successful career took off in the late 90’s and was targeted at a teenage audience, with emphasis put on her projected image. Her at times controversial music videos and live performances have contributed to her success immensely as have product endorsements and merchandising. Britney, who was discovered by Larry Rudolph in 1995, was created and supported by a strong management team. Ever since splitting from long time manager Rudolph in 2004, Britney’s management has changed constantly with even her being her own manager at one point. Combined with her current personal struggles this is having a rather negative impact on her career, with her image suffering greatly under these circumstances. Although sales for her newest album “Blackout” have been doing well, critics tend to credit the producers rather than Britney herself. Other critics question as to whether the album, which is predominantly perceived as good, is enough to maintain her successful career. Taking all these current factors into consideration, it is advisable to contract a strong and stable management team for Britney who will step in to save her flagging career and simultaneously help her regain her high public profile.

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ISBN 10

3640998219

ISBN 13

9783640998210

Motivation at work: Goal Setting

By: Verena Stickler

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Motivation at work: Goal Setting

By: Verena Stickler

Essay from the year 2007 in the subject Psychology - Work, Business, Organisation, grade: 1, London Metropolitan University, language: English, abstract: The following essay will discuss goal setting as a part of motivation at work. It will talk about the goal setting theory and will elaborate on what impact it has within an organization. This was partly achieved by interviewing the founder of a HR consultancy in London and seeing how goal setting is applied within this specific firm. This essay argues that goal setting can have both positive and negative effects on organizations.

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GRIN Verlag

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ISBN 10

3656004846

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9783656004844

Contemporary Issues in Event Management

Case Study Analysis - Life Ball

By: Verena Stickler

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Contemporary Issues in Event Management

Case Study Analysis - Life Ball

By: Verena Stickler

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, London Metropolitan University, course: Event Management, language: English, abstract: The annual Life Ball is Europe’s largest charity event dedicated to the fight against HIV and AIDS, taking place for the 17th time on May 16, 2009 at the historic Vienna City Hall. The glamorous event celebrates the open-mindedness and diversity of the world, giving its audience a clear sign against discrimination and ignorance while promoting the courageous and joyful sides of life. A sparkling show with a series of music and dance performances opens the event on the square in front of the Vienna City Hall...

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3656008973

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9783656008972

Organizational Change

By: Verena Stickler

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Organizational Change

By: Verena Stickler

Essay from the year 2008 in the subject Psychology - Work, Business, Organisation, grade: 2, London Metropolitan University, language: English, abstract: The following essay will discuss change in organizations. It will elaborate on different approaches to change management, resistance to change as well as organizational development. This essay will also argue the importance and significance effective change management holds for the future success of organizations.

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3656006881

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9783656006886

Music and Advertising in Television I

By: Verena Stickler

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Music and Advertising in Television I

By: Verena Stickler

Research Paper (undergraduate) from the year 2008 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), course: Marketing & PR in Music and Media Industries, language: English, abstract: Pod NiTES© is an all new and innovative multi-format show proposed by Fremantle Media. The show is a reality based music programme and sees sixteen contestants (in groups of four) living and competing together for a total of six weeks. The show deals with four different music genres (Pop, Rock, Jazz and R&B) each represented by a different celebrity mentor. The task the four teams face each week is to create a brand new song within a different genre every time. Presented by Sharon Osbourne and Will Young the show contains weekly podcasts, live performances by contestant teams and mentors opinions on the performances. Footage as to how the songs were created and what friction occurred within the house will be shown as well. In the end the public will decide which team wins by downloading their favourite song via iTunes. The team whose songs have been downloaded the most often will win. Pod NiTES© targets the already existent audience of reality TV and responds to their lifestyle by offering live podcasts as well as other interactive services. By teaming up with Apple UK Pod NiTES© promises to be a high profile music show enabling ITV to not only attract various other advertisers but to also offer the viewers an insight into the different music genres and hence widening their cultural horizon. Being broadcast every Saturday night for six weeks following the end of The X Factor, Pod NiTES© will replace the likes of Soapstar Superstar and cost the channel an approximated £ 6m.

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ISBN 10

3640998243

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9783640998241

The Music and Media Industry

The Television Industry UK - REALity TV

By: Verena Stickler

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The Music and Media Industry

The Television Industry UK - REALity TV

By: Verena Stickler

Seminar paper from the year 2007 in the subject Communications - Movies and Television, grade: 1,1, London Metropolitan University (London Metropolitan University), language: English, abstract: In recent years the television industry has been marked by constant revolution, especially with digital transmission increasing the number of channels and ultimately creating competition between the broadcasters. Two important current issues within broadcasting are convergence and interactivity, which both form an essential part of Reality TV. Reality TV illustrates convergence and interactivity by involving the audience through live events, telephone and online voting. The internet is used as a main platform and helps reach Reality TV’s target audience. The history of the sector is multi-faceted with the first Reality TV show, arguably Candid Camera, dating back to 1948. Today’s popular reality shows like Big Brother and Pop Idol can be viewed on UK’s terrestrial channels ITV and Channel 4. Zone Reality is the UK’s first and only channel devoted exclusively to Reality TV. Reality TV’s main target group is that of women aged 15 to 34 years of age. Audience figures show 12 % watching reality programmes on terrestrial channels and 16 % watching them on multi-channel pay TV. Reality TV has high commercial value partly due to it being a key site for “advertainment” – the merging of advertising and entertainment programming. Two of the most successful formats of Reality TV are Big Brother and Popstars/Pop Idol. Their massive success is demonstrated by their ratings and their market share. Furthermore, some reality shows not only generate money by advertising revenue but also by various other sources such as phone line, internet and sponsorship revenue.

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GRIN Verlag

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ISBN 10

3640998227

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9783640998227

Engineering Products: Analysing power and control

By: Verena Stickler

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Engineering Products: Analysing power and control

By: Verena Stickler

Essay from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 2, London Metropolitan University, language: English, abstract: This essay analyzes how power and control operate at Engineering Products following organizational change. It also critically looks at the implications of this on its managers and employees. The essay argues that it is only a matter of time before managers and employees’ motivation and performance begin to wither and deteriorate due to the firm’s mismanagement of change, power and control.

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ISBN 10

365611403X

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9783656114031

Business of Restaurants

London: An analysis of the current restaurant business

By: Verena Stickler

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Business of Restaurants

London: An analysis of the current restaurant business

By: Verena Stickler

Essay from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,6, London Metropolitan University, course: Hospitality Management, language: English, abstract: From swanky restaurants to greasy spoons London offers a fantastic range of places to eat owing many of its rich pickings to its many ethnic communities. As John Willoughby, executive editor of “Gourmet” recently said: “What London has that other cities don't right now is high quality food at all levels. In every category, from comfort food to gastronomic experiments, we loved what we ate". On this note the following report will demonstrate the significance of the vast array of London restaurants to the economic and social environment and will deal with related issues such as ethnic cuisine, eating trends, design and sustainability. Research has been conducted through various sources providing detailed information including academic books, trade magazines and the World Wide Web. [...]

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ISBN 10

3640997581

ISBN 13

9783640997589

Music and Media Business Enterprise

iBus® - a new business venture for Apple Inc.

By: Verena Stickler

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Music and Media Business Enterprise

iBus® - a new business venture for Apple Inc.

By: Verena Stickler

Research Paper (undergraduate) from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1, London Metropolitan University, language: English, abstract: iBus® will offer an exciting new service for music enthusiasts by combining the special features of an Apple store with those of an internet café. iBus® is a mobile entertainment hub that will tour all of the UK’s finest festivals and gigs. iBus® will be a magnet for the iPod generation of today, enabling customers to either download exclusive iBus® iTunes, surf the net or purchase first-class Apple merchandise. iBus® is the answer to the abiding demand of new and creative music ventures. By collaborating with innovative brand leader Apple, iBus® is able to create an exclusive forum for communication and entertainment through the medium of public internet access. In today’s increasingly mobile society, fast and easy internet access has quickly become a necessity of life. However at most festivals, internet access is still a rarity, which would make iBus® the sole provider of this service. This fact, in addition to the significant demand of iPods and iTunes, presents iBus® with a chance to seize this window of opportunity and enter into a profitable niche.

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GRIN Verlag

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ISBN 10

3640997271

ISBN 13

9783640997275

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