This 3rd edition of Accounting: A Practical Approach continues to provide an easy to read, practical introduction to accounting concepts. The many worked examples and illustrations put the theory into context. Students can then apply their knowledge with a wide variety of self test questions.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
#1 LOS ANGELES TIMES BESTSELLER • FINALIST FOR THE DAYTON LITERARY PEACE PRIZE • An urgent manifesto and a dramatic memoir of awakening, this is the story of revolutionary love. “In a world stricken with fear and turmoil, Valarie Kaur shows us how to summon our deepest wisdom.”—Elizabeth Gilbert, author of Eat Pray Love How do we love in a time of rage? How do we fix a broken world while not breaking ourselves? Valarie Kaur—renowned Sikh activist, filmmaker, and civil rights lawyer—describes revolutionary love as the call of our time, a radical, joyful practice that extends in three directions: to others, to our opponents, and to ourselves. It enjoins us to see no stranger but instead look at others and say: You are part of me I do not yet know. Starting from that place of wonder, the world begins to change: It is a practice that can transform a relationship, a community, a culture, even a nation. Kaur takes readers through her own riveting journey—as a brown girl growing up in California farmland finding her place in the world; as a young adult galvanized by the murders of Sikhs after 9/11; as a law student fighting injustices in American prisons and on Guantánamo Bay; as an activist working with communities recovering from xenophobic attacks; and as a woman trying to heal from her own experiences with police violence and sexual assault. Drawing from the wisdom of sages, scientists, and activists, Kaur reclaims love as an active, public, and revolutionary force that creates new possibilities for ourselves, our communities, and our world. See No Stranger helps us imagine new ways of being with each other—and with ourselves—so that together we can begin to build the world we want to see.
On 7 December 1941, Washington sent a message to its Pacific outposts about a potential Japanese attack. All but Pearl Harbor received it in time to prepare. New information from the archives of George Street, District Manager of RCA-Honolulu, exposes the fatal flaws that resulted in the surprise attack. Operational snafus, collusion, and spies weave a web of misdirection that entangles George Street and his children in one of history's biggest mistakes. Pearl Harbor's Final Warning amends the historical record by presenting previously unpublished material, including the original copy of General Marshall's coded message.
Since the 1789 charter of the country's first state university, Chapel Hill has attracted people from all over who found that the town was the perfect place to put down roots. In this collection, local newspaper columnist Valarie Schwartz celebrates many of Chapel Hill's most notable residents, from the World War II veteran who came to law school after the war and ended up as president of the UNC system for thirty years to the couple from the Midwest who arrived in 1935 and spent their careers building the North Carolina Symphony Orchestra. Featuring stories of struggle and success from all walks of life, Remembering Chapel Hill is a tribute to the twentieth-century citizens who made the city what it is today: "a Southern slice of heaven.
Lala has everything she thinks she needs. I condo in the mountains, a six figure a year salary, and plenty of class to go with it. The one thing she lacks is a good man in her life. Desmond has wasted many years looking for love in all the wrong places. He prefers model type women but the taste of down home cooking that taste like his mother cooked it, music that reminds him of the good old days and the smell of mango love sends him to a place he has never been and to a love that he has never known and thought that he would never find.
Pediatric Sports Medicine: Essentials for Office Evaluation is a clinically relevant reference presented in a question-and-answer format designed to be a primary resource for all pediatric providers and health care professionals who work closely with children or young adults with sports related injuries. Dr. Chris Koutures and Dr. Valarie Wong explore the topics most commonly asked pertaining to pediatric sports medicine, in a casual, yet informative manner. The unique format of this cutting-edge book provides a rapid reference and “quick look-up” for today’s busy practitioner. Pediatric Sports Medicine: Essentials for Office Evaluation includes unique chapters such as key sports medical terms and phrases, how to take a sports medicine history, what imaging studies to order, and how to determine safe return to play for many medical and musculoskeletal concerns. Additional features include: • Information on pediatric sports medicine rehabilitation • Tips on specialty referral • Generous use of tables and figures • Pictures of labeled images and radiographs that highlight key landmarks and points of emphasis With contributions from many of the experts in the field, Pediatric Sports Medicine: Essentials for Office Evaluation is an easy-to-read resource for any medical practitioner, including physicians, nurse practitioners, physician assistants, residents, medical students, physical therapists, and athletic trainers, and many more, seeking to quickly expand their knowledge of pediatric sports medicine.
Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Child Development and Education is a comprehensive child development text written especially for educators. It helps students to translate developmental theories into practical implications for teaching and caring for youngsters with diverse backgrounds, characteristics and needs. The text draws from innumerable theoretical concepts, research studies conducted around the world and the authors’ own experiences as parents, teachers, psychologists and researchers to identify strategies for promoting young people’s physical, cognitive and social–emotional growth. In this Australian edition, contemporary Australian and New Zealand research has been highlighted, and local educational structures, philosophies and controversies have been reflected.
Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a customer's perceptions of the value of a particular service with the customer's need for that service, provides brilliant theoretical insight into customer expectations and service delivery. For example, Florida Power & Light has developed a sophisticated, computer-based lightening tracking system to anticipate where weather-related service interruptions might occur and strategically position crews at these locations to quicken recovery response time. Offering a service that customers expect to be available at all times and that they will miss only when the lights go out, FPL focuses its energies on matching customer perceptions with potential need. Deluxe Corporation, America's highly successful check printer, regularly exceeds its customers' expectations by shipping nearly 95% of all orders by the day after the orders were received. Deluxe even put U.S. Postal Service stations inside its plants to speed up delivery time. Customer expectations change over time. To anticipate these changes, Metropolitan Life Insurance Company regularly monitors the expectations and perceptions of their customers, using focus group interviews and the authors' 22-item generic SERVQUAL questionnaire, which is customized by adding questions covering specific aspects of service they wish to track. The authors' groundbreaking model, which tracks the five attributes of quality service -- reliability, empathy, assurance, responsiveness, and tangibles -- goes right to the heart of the tendency to overpromise. By comparing customer perceptions with expectations, the model provides marketing managers with a two-part measure of perceived quality that, for the first time, enables them to segment a market into groups with different service expectations.
In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.
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