Uwe Seebacher's Books

Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

By: Uwe Seebacher

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Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

By: Uwe Seebacher

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.

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Page Count

275

Publisher

Springer Nature

Published Date

ISBN 10

3030694038

ISBN 13

9783030694036

Reengineering Corporate Communication

A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

By: Uwe Seebacher

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Reengineering Corporate Communication

A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

By: Uwe Seebacher

This book employs the latest insights from modern marketing into the theory and practice of corporate communication, including the main stages and goals, and highlights the key potentials for the field. It briefly presents the essential features of the methodological and structural sciences in order to illustrate to the reader how, from a marketer's point of view, these new insights can be derived objectively, reliably, and validly for the field of corporate communication according to scientific criteria. The book then introduces the maturity model for modern corporate communication and describes which fields of activity must be gone through in order to be able to implement the change management process towards corporate communication excellence efficiently and effectively. Building on this, it introduces and defines the most important new concepts of corporate communication in the twenty-first century and thus clearly delineates the field of research for this corporate function in the coming years. The book goes on to address the important areas of IT and HR in order to provide a 360° view of the developments to be realized in the field of corporate communication. A “CC self-test” at the end of the book is intended to help the reader immediately recognize where their own organization stands and, against this backdrop, to be able to start the necessary activities towards corporate communication excellence immediately on the basis of the maturity model. “Prof. Dr. Uwe Seebacher takes us on a timely and informative read on what could be the biggest crisis for Corporate Communications – remaining stagnant in a time of great change. With rich context and fine detail, he illuminates the opportunities to reengineer Corporate Communications and quantify its role in truly impacting business. From the importance of predictive intelligence underpinned by authenticity and empathy to building trust, this book is a guide for successful business in the 21st Century. I highly recommend it.” Heidi Eusebio, Strategist and Executive Director, Edelman "Uwe Seebacher has once again demonstrated in a well-founded manner what methodological and structural science is capable of - namely, to precisely logically derive the long overdue process of change in the field of corporate communications and thereby make it comprehensible. But he also takes the important next step of operationalizing his thoughts in a directly measurable way by providing an easy applicable concrete process model for reengineering corporate communication with many tips, templates and inputs for HR and IT.“ Miguel Gimenez de Castro, Head Of Communications Spain, Portugal, Greece and Israel, IBM

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Page Count

274

Publisher

Springer Nature

Published Date

ISBN 10

303103838X

ISBN 13

9783031038389

Template-based Management

A Guide for an Efficient and Impactful Professional Practice

By: Uwe G. Seebacher

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Template-based Management

A Guide for an Efficient and Impactful Professional Practice

By: Uwe G. Seebacher

The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, Design Thinking, or Kanban are only few of the many current concepts based on the approach. This book expands and upgrades the author's 2003 book 'Template-driven Consulting' (Springer) by tracing this evolution and offering the current state-of-the-art to practitioners. TBM combines structure and method: pre-structuring diverse processes, it helps to present complex activities and procedures in a simple, clear, and transparent manner and then implement them. The use of TBM ranges from conception or creative work in agencies to designing organizations and strategies, planning and monitoring initiatives and projects, to innovation management and optimizing cost structures, processes, or entire departments and divisions. The book also demonstrates how successful organizations use TBM to methodically and structurally apply the internal know-how in a cost and time-optimal way for attaining sustainable business success. Readers will learn to apply and use TBM, identify its importance, and benefit from a variety of case studies that illustrate the application and use for the entire business and management practice.

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293

Publisher

Springer Nature

Published Date

ISBN 10

3030566110

ISBN 13

9783030566111

Template-driven Consulting

How to Slash More Than Half of Your Consulting Costs

By: Uwe G. Seebacher

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Template-driven Consulting

How to Slash More Than Half of Your Consulting Costs

By: Uwe G. Seebacher

Template-driven Consulting is a book for managers who have long been searching for a way to cut costs on expensive external business advice. Every day, new stories of companies that encounter severe financial troubles show up on the front pages of newspapers across the globe. Cost-cutting is again the most pressing issue in organizations - initiating massive layoffs and large-scale reductions in spending on capital goods. This text allows your company to trim down expenses at another source: external consultants. By drawing on the use of templates, TDC at last brings about the often cited knowledge transfer from consultants to your employees. Applying TDC, your employees become the experts whilst you see the number of and cost for external consultants decrease tremendously! This book, with its clear structure and hands-on approach, lets you understand the new methodology and will help you in reaping its cost benefits.

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Page Count

262

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540248196

ISBN 13

9783540248194

Cyber Commerce Reframing

The End of Business Process Reengineering?

By: Uwe G. Seebacher

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Cyber Commerce Reframing

The End of Business Process Reengineering?

By: Uwe G. Seebacher

The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric, or Bayer, did not attract as many investors as before - if we can call some of them investors at all. Companies in the high-tech or the new market segments are all part of the new economy. This new economy has created new business ideas, business models, and a new reality, in which chief executive officers (CEOs) were in the mid twenties and had basically no clue as to what real business is and how much a dollar counts. Now, as this convergence is happening, the painful reality and the business rules of the old economy get us back down to earth. The CEOs become more senior, business plans are validated more carefully, and just having the famous ". com" in your company name does not get you any further or lead you to any of required money.

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Page Count

239

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540247203

ISBN 13

9783540247203

Reengineering Corporate Communication

A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

By: Uwe Seebacher

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Reengineering Corporate Communication

A Marketer’s Perspective Offering New Concepts, Processes, Tools, and Templates

By: Uwe Seebacher

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Solve jigsaw puzzle

Age

Page Count

274

Publisher

Springer Nature

Published Date

ISBN 10

303103838X

ISBN 13

9783031038389

Cyber Commerce Reframing

The End of Business Process Reengineering?

By: Uwe G. Seebacher

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Cyber Commerce Reframing

The End of Business Process Reengineering?

By: Uwe G. Seebacher

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Solve jigsaw puzzle

Age

Page Count

239

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540247203

ISBN 13

9783540247203

Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

By: Uwe Seebacher

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Predictive Intelligence for Data-Driven Managers

Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

By: Uwe Seebacher

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Write a review

Solve jigsaw puzzle

Age

Page Count

275

Publisher

Springer Nature

Published Date

ISBN 10

3030694038

ISBN 13

9783030694036

Template-based Management

A Guide for an Efficient and Impactful Professional Practice

By: Uwe G. Seebacher

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Template-based Management

A Guide for an Efficient and Impactful Professional Practice

By: Uwe G. Seebacher

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Solve jigsaw puzzle

Age

Page Count

293

Publisher

Springer Nature

Published Date

ISBN 10

3030566110

ISBN 13

9783030566111

Template-driven Consulting

How to Slash More Than Half of Your Consulting Costs

By: Uwe G. Seebacher

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Template-driven Consulting

How to Slash More Than Half of Your Consulting Costs

By: Uwe G. Seebacher

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

262

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540248196

ISBN 13

9783540248194

Book's by Uwe Seebacher

Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Reengineering Corporate Communication

Reengineering Corporate Communication

Template-based Management

Template-based Management

Template-driven Consulting

Template-driven Consulting

Cyber Commerce Reframing

Cyber Commerce Reframing

Reengineering Corporate Communication

Reengineering Corporate Communication

Cyber Commerce Reframing

Cyber Commerce Reframing

Predictive Intelligence for Data-Driven Managers

Predictive Intelligence for Data-Driven Managers

Template-based Management

Template-based Management

Template-driven Consulting

Template-driven Consulting

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