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Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance

By: Ute Hillmer

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Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance

By: Ute Hillmer

Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.

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Page Count

270

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3834983756

ISBN 13

9783834983756

Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance

By: Ute Hillmer

Write a review Read reviews Take a Quiz Solve Book Puzzle

Technology Acceptance in Mechatronics

The Influence of Identity on Technology Acceptance

By: Ute Hillmer

Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks.

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N/A

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0%

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0%

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Page Count

260

Publisher

Gabler Verlag

Published Date

ISBN 10

3834919519

ISBN 13

9783834919519