A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
This is the ideal reference companion for students of chemistry. Its clarity of style and attractive layout promote a full understand8ing of each area of the subject.
Explore the many ways maths can help make sense out of life. This book WON'T test your mental maths or teach you countless ways to find x. It WILL show you just how fascinating maths can be.Can maths make people rich? Can formulas predict which sports teams will win more games? Can equations explain the mysteries of the universe? The short answer to all these is YES. This book explores and explains the ways that the tools of mathematics help people make sense of the world around them, predict the future and, just maybe, how to make life itself better.
This Graphic Novel Series features classic tales retold with attractive color illustrations. Educatiors using the Dale-Chall vocabulary system adapted each title. Each 70 page, softcover book retains key phrases and quotations from the original classics. Introduce literature to reluctant readers and motivate struggling readers. Students build confidence through reading practice. Motivation makes all the difference. What's more motivation then the expectation of success?
Based on an exceptionally rich source of material, this study explores different attitudes and experiences of those women who sought to terminate an unwanted pregnancy in the Weimar Republic, and those who helped or hindered them.
This book analyses how the Weimar Republic put Germany in the forefront of social reform and women's emancipation with wide-ranging maternal welfare programmes and labour protection laws. Its enlightened policy of family planning and liberalised abortion laws offered women a new measure of control over their lives. But the new politics of the body also increased state intervention, the power of the medical profession and the tendency to sacrifice women's rights to national interests whenever the Volk seemed in danger of 'racial decline'.
-- Beautifully illustrated guides to the world we live in -- Updated maps, charts and diagrams show the countries of the world and their main cities, rivers, mountains and vegetation
Hungry for adventure following the First World War, Captain Hugh 'Bulldog' Drummond begins a career as the invincible protectorate of his country. He is sent racing off to investigate what at first looks like blackmail but turns out to be far more complicated and dangerous. The rescue of a kidnapped millionaire, found with his thumbs horribly mangled, leads Drummond to the discovery of a political conspiracy of awesome scope and villainy, masterminded by the ruthless Carl Peterson. The Green Popular Penguins Story It was in 1935 when Allen Lane stood on a British railway platform looking for something good to read on his journey. His choice was limited to popular magazines and poor quality paperbacks. Lane's disappointment at the range of books available led him to found a company - and change the world. In 1935 the Penguin was born, but it took until the late 1940s for the Crime and Mystery series to emerge. The genre thrived in the post-war austerity of the 1940s, and reached heights of popularity by the 1960s. Suspense, compelling plots and captivating characters ensure that once again you need look no further than the Penguin logo for the scene of the perfect crime.
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