Urs Gattiker's Books

Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

By: Urs E Gattiker

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Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

By: Urs E Gattiker

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. - Offers guidance on the use of social media and measuring the success of social media in a business environment - Provides practical information on what social media can do for business and how it can be used - Aimed at those who use social media in their workplace

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Page Count

311

Publisher

Chandos Publishing

Published Date

ISBN 10

1780634269

ISBN 13

9781780634265

The Information Security Dictionary

Defining the Terms that Define Security for E-Business, Internet, Information and Wireless Technology

By: Urs E. Gattiker

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The Information Security Dictionary

Defining the Terms that Define Security for E-Business, Internet, Information and Wireless Technology

By: Urs E. Gattiker

Something for Everyone If this book is to succeed and help readers, its cardinal virtue must be to provide a simple reference text. It should be an essential addition to an information security library. As such it should also serve the purpose of being a quick refresher for terms the reader has not seen since the days when one attended a computing science program, information security course or workshop. As a reference work, THE INFORMATION SECURITY DICTIONARY provides a relatively complete and easy-to-read explanation of common se- rity, malware, vulnerability and infrastructure protection terms, without causing much damage to the usually slim student pocketbook. This dictionary can help non-specialistreaders better understand the infor- tion security issues encountered in their work or studying for their certification examination or whilst doing a practical assignment as part of a workshop. This book is also essential to a reference collection for an organization’s system personnel. Special attention is paid to terms which most often prevent educated readers from understanding journal articles and books in cryptology, computing science, and information systems, in addition to applied fields that build on those disciplines, such as system design, security auditing, vulnera- lity testing, and role-based access management. The dictionary provides defi- tions that enable readers to get through a difficult article or passage. We do not, for the most part, directly explain how to conduct research or how to implement the terms briefly described.

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Page Count

436

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1402079273

ISBN 13

9781402079276

The Internet As A Diverse Community

Cultural, Organizational, and Political Issues

By: Urs E. Gattiker

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The Internet As A Diverse Community

Cultural, Organizational, and Political Issues

By: Urs E. Gattiker

In this volume, author Urs Gattiker offers a broad overview of Internet and technology-related theory. He examines Internet and multimedia issues from an international perspective, outlining issues of international sovereignty and the potential impact of national interests on global technology policy. He also surveys the issues of regulation and institutionalization of the Internet, examines ways for reducing the inequality of benefits from such technology, and explores the opportunities and challenges the Internet offers for consumers, firms, governments, and interest groups. In assembling this treatise, Gattiker synthesizes a vast body of literature from communication, economics, philosophy, political science, management, psychology, science policy, telecommunication engineering, and other areas. The Internet as a Diverse Community provides readers with a framework for analyzing and selecting between many different Internet choices. It explores issues from a social-impact perspective, using examples from a variety of contexts and firms around the world. The work also offers a wealth of new social theory on such topics as moral and ethical issues and the opportunities, choices, and challenges the Internet offers for consumers, investors, managers, and public policy decision makers. It examines the current and future challenges that computer-mediated technologies present, and sets forth new theoretical perspectives on such areas as multimedia and the profit-maximizing firm; the Internet and the private user; managing multimedia productively; and the social and moral costs of various Internet options and choices. Taken as a whole, this resource provides valuable insights on the Internet and is essential reading for business, telecommunication, public policy, and technology decision makers around the globe.

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Page Count

242

Publisher

Routledge

Published Date

ISBN 10

1135687218

ISBN 13

9781135687212

Jaundice During Pregnancy

With Special Emphasis on Recurrent Jaundice During Pregnancy and Its Differential Diagnosis

By: Urs Peter Haemmerli

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Jaundice During Pregnancy

With Special Emphasis on Recurrent Jaundice During Pregnancy and Its Differential Diagnosis

By: Urs Peter Haemmerli

7 1. THE LIVER IN NORMAL PREGNANCY 9 Liver palpation. ... 9 Spider angiomas and palmar erythema 9 Histological changes in liver biopsies 10 Liver blood flow ... 10 Hemoglobin and serum iron ... 11 Total leucocyte and differential count. 11 Prothrombin time 11 Urinary bile components 11 Serum bilirubin ... 11 Bromsulfalein retention . 12 Galactose tolerance test . 12 Serum alkaline phosphatase 12 Serum transaminases and other enzymes . 13 Serum cholesterol and serum lipids ... 14 Total serum proteins and serum electrophoresis 14 Serum turbidity and flocculation tests 15 Conclusions ... 15 II. JAUNDICE DURING PREGNANCY ... - - 17 1) Incidence of jaundice durip. g pregnancy 17 2) Classification of jaundice during pregnancy 17 3) Frequency distribution of different diseases causing jaundice during pregnancy ... '. 20 4) Review of literature on jaundice during pregnancy . . 23 Infectious hepatitis during pregnancy ... 23 Susceptability of pregnant women to viral hepatitis 23 Incidence of hepatitis in relation to stage of pregnancy 25 Mortality from hepatitis during pregnancy . 26 Clinical course of hepatitis during pregnancy ... 27 Sequellae from hepatitis during pregnancy ... 28 Child survival from mothers with hepatitis during pregnancy 29 Transplacentar infection with hepatitis virus and incidence of malformation in babies of mothers with hepatitis during pr- nancy. ... 30 Jaundice in liver cirrhosis during plegnancy ... 31 Drug-induced intrahepatic cholestasis during pregnancy ... 32 Obstructive jaundice due to choledocholithiasis during pregnancy 33 Effect of pregnancy in chronic idiopathic hyperbilirubinemias (Dubin-Johnson syndrome, Rotor syndrome, Gilbert-Meul- gracht syndrome) ...

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Page Count

110

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1475756216

ISBN 13

9781475756210

The Information Security Dictionary

Defining the Terms that Define Security for E-Business, Internet, Information and Wireless Technology

By: Urs E. Gattiker

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The Information Security Dictionary

Defining the Terms that Define Security for E-Business, Internet, Information and Wireless Technology

By: Urs E. Gattiker

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Page Count

436

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1402079273

ISBN 13

9781402079276

Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

By: Urs E Gattiker

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Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

By: Urs E Gattiker

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311

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Chandos Publishing

Published Date

ISBN 10

1780634269

ISBN 13

9781780634265

The Internet As A Diverse Community

Cultural, Organizational, and Political Issues

By: Urs E. Gattiker

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The Internet As A Diverse Community

Cultural, Organizational, and Political Issues

By: Urs E. Gattiker

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Page Count

279

Publisher

Routledge

Published Date

ISBN 10

113568720X

ISBN 13

9781135687205

Social Media Audit

Measure for Impact

By: Urs E. Gattiker

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Social Media Audit

Measure for Impact

By: Urs E. Gattiker

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

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Page Count

112

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461436036

ISBN 13

9781461436034

Viruses Revealed

By: David Harley,Robert Slade,Urs Gattiker

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Viruses Revealed

By: David Harley,Robert Slade,Urs Gattiker

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Defend your system against the real threat of computer viruses with help from this comprehensive resource. Up-do-date and informative, this book presents a full-scale analysis on computer virus protection. Through use of case studies depicting actual virus infestations, this guide provides both the technical knowledge and practical solutions necessary to guard against the increasing threat of virus attacks.

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Page Count

722

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0072228180

ISBN 13

9780072228182

Book's by Urs Gattiker

Social Media Audits

Social Media Audits

The Information Security Dictionary

The Information Security Dictionary

The Internet As A Diverse Community

The Internet As A Diverse Community

Jaundice During Pregnancy

Jaundice During Pregnancy

The Information Security Dictionary

The Information Security Dictionary

Social Media Audits

Social Media Audits

The Internet As A Diverse Community

The Internet As A Diverse Community

Social Media Audit

Social Media Audit

Viruses Revealed

Viruses Revealed

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