Urs App's Books

The Birth of Orientalism

By: Urs App

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Modern Orientalism is not a brainchild of nineteenth-century European imperialists and colonialists, but, as Urs App demonstrates, was born in the eighteenth century after a very long gestation period defined less by economic or political motives than by religious ideology. Based on sources from a dozen languages, many unavailable in English, The Birth of Orientalism presents a completely new picture of this protracted genesis, its underlying dynamics, and the Western discovery of Asian religions from the sixteenth to the nineteenth century. App documents the immense influence of Japan and China and describes how the Near Eastern cradle of civilization moved toward mother India. Moreover, he shows that some of India's purportedly oldest texts were products of eighteenth-century European authors. Though Western engagement with non-Abrahamic Asian religions reaches back to antiquity and can without exaggeration be called the largest-scale religiocultural encounter in history, it has so far received surprisingly little attention—which is why some of its major features and their role in the birth of modern Orientalism are described here for the first time. The study of Asian documents had a profound impact on Europe's intellectual makeup. Suddenly the Bible had much older competitors from China and India, Sanskrit threatened to replace Hebrew as the world's oldest language, and Judeo-Christianity appeared as a local phenomenon on a dramatically expanded, worldwide canvas of religions and mythologies. Orientalists were called upon as arbiters in a clash that involved neither gold and spices nor colonialism and imperialism but, rather, such fundamental questions as where we come from and who we are: questions of identity that demanded new answers as biblical authority dramatically waned.

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570

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University of Pennsylvania Press

Published Date

ISBN 10

0812200055

ISBN 13

9780812200058

Born Digital

How Children Grow Up in a Digital Age

By: John Palfrey,Urs Gasser

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Born Digital

How Children Grow Up in a Digital Age

By: John Palfrey,Urs Gasser

An excellent primer on what it means to live digitally. It should be required reading for adults trying to understand the next generation." -- Nicholas Negroponte, author of Being Digital The first generation of children who were born into and raised in the digital world are coming of age and reshaping the world in their image. Our economy, our politics, our culture, and even the shape of our family life are being transformed. But who are these wired young people? And what is the world they're creating going to look like? In this revised and updated edition, leading Internet and technology experts John Palfrey and Urs Gasser offer a cutting-edge sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues -- privacy concerns, the psychological effects of information overload, and larger ethical issues raised by the fact that young people's social interactions, friendships, and civic activities are now mediated by digital technologies -- Born Digital is essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.

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263

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Basic Books

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ISBN 10

0465094155

ISBN 13

9780465094158

Interop

The Promise and Perils of Highly Interconnected Systems

By: John Palfrey,Urs Gasser

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Interop

The Promise and Perils of Highly Interconnected Systems

By: John Palfrey,Urs Gasser

Born Digital" authors Palfrey and Gasser return with an argument about how we can improve interoperability, the principle that streamlines innovation and simplifies lives.

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307

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ISBN 10

0465021972

ISBN 13

9780465021970

Remembering and Forgetting in the Digital Age

By: Florent Thouvenin,Peter Hettich,Herbert Burkert,Urs Gasser

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Remembering and Forgetting in the Digital Age

By: Florent Thouvenin,Peter Hettich,Herbert Burkert,Urs Gasser

This book examines the fundamental question of how legislators and other rule-makers should handle remembering and forgetting information (especially personally identifiable information) in the digital age. It encompasses such topics as privacy, data protection, individual and collective memory, and the right to be forgotten when considering data storage, processing and deletion. The authors argue in support of maintaining the new digital default, that (personally identifiable) information should be remembered rather than forgotten. The book offers guidelines for legislators as well as private and public organizations on how to make decisions on remembering and forgetting personally identifiable information in the digital age. It draws on three main perspectives: law, based on a comprehensive analysis of Swiss law that serves as an example; technology, specifically search engines, internet archives, social media and the mobile internet; and an interdisciplinary perspective with contributions from various disciplines such as philosophy, anthropology, sociology, psychology, and economics, amongst others.. Thanks to this multifaceted approach, readers will benefit from a holistic view of the informational phenomenon of “remembering and forgetting”. This book will appeal to lawyers, philosophers, sociologists, historians, economists, anthropologists, and psychologists among many others. Such wide appeal is due to its rich and interdisciplinary approach to the challenges for individuals and society at large with regard to remembering and forgetting in the digital age.

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274

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Springer

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ISBN 10

331990230X

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9783319902302

The Triumph of Ethernet

Technological Communities and the Battle for the LAN Standard

By: Urs von Burg

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The Triumph of Ethernet

Technological Communities and the Battle for the LAN Standard

By: Urs von Burg

One of the most important elements in the computer revolution has been agreement on technological standards. This book tells the complete story of the battle between several competing technologies in the late 1970s and early 1980s to become the compatibility standard in one high-tech arena, the LAN (local area network) industry.

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324

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Stanford University Press

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ISBN 10

080474095X

ISBN 13

9780804740951

Arbitral Institutions Under Scrutiny: ASA Special Series No. 40

By: Philipp Habegger,Daniel Hochstrasser,Gabrielle Nater-Bass,Urs Weber-Stecher

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Arbitral Institutions Under Scrutiny: ASA Special Series No. 40

By: Philipp Habegger,Daniel Hochstrasser,Gabrielle Nater-Bass,Urs Weber-Stecher

The internal organisation and practices of operation of arbitral institutions are often not transparent and are rarely addressed in public discussions among arbitration practitioners. To shed some light on aspects of the internal organisation and operation of these institutions, ASA asked the MIDS (Geneva LLM in International Dispute Settlement) to conduct a broad survey of arbitral institutions based on a detailed questionnaire. The results are summarized in Chapter 1 of this volume. The further Chapters of this volume contain the presentations of the speakers at the ASA conference of 9 September 2011. They discuss responsibilities of the institutions in administering arbitration cases under their sets of rules in the different phases of an arbitral proceeding, from the constitution of the arbitral tribunal to supervision and quality control to financial aspects, such as cost control and the potential liability of arbitrators. In sum, this volume of the ASA Special Series contains a lot of interesting information for all arbitration practitioners and users of institutional arbitration services.

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214

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Juris Publishing, Inc.

Published Date

ISBN 10

1937518132

ISBN 13

9781937518134

The Connected Parent

An Expert Guide to Parenting in a Digital World

By: John Palfrey,Urs Gasser

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The Connected Parent

An Expert Guide to Parenting in a Digital World

By: John Palfrey,Urs Gasser

An essential guide for parents navigating the new frontier of hyper-connected kids. Today's teenagers spend about nine hours per day online. Parents of this ultra-connected generation struggle with decisions completely new to parenting: Should an eight-year-old be allowed to go on social media? How can parents help their children gain the most from the best aspects of the digital age? How can we keep kids safe from digital harm? John Palfrey and Urs Gasser bring together over a decade of research at Harvard to tackle parents' most urgent concerns. The Connected Parent is required reading for anyone trying to help their kids flourish in the fast-changing, uncharted territory of the digital age.

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231

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Basic Books

Published Date

ISBN 10

1541618009

ISBN 13

9781541618008

Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

By: Urs E Gattiker

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Social Media Audits

Achieving Deep Impact Without Sacrificing the Bottom Line

By: Urs E Gattiker

Social media is quickly becoming important to most businesses, but many managers, professionals, and marketing experts are unsure about the practicalities of social media marketing and how to measure success. Social Media Audits gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. This book consists of three parts, the first of which introduces the reader to concepts and ideas emerging in social media. The second part considers the need to shift from traditional 'shout marketing' to a more conversational, social approach to customers. The third part moves the discussion towards a systematic approach to evaluating social media activities. - Offers guidance on the use of social media and measuring the success of social media in a business environment - Provides practical information on what social media can do for business and how it can be used - Aimed at those who use social media in their workplace

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311

Publisher

Chandos Publishing

Published Date

ISBN 10

1780634269

ISBN 13

9781780634265

Undoing Networks

By: Tero Karppi,Urs Stäheli,Clara Wieghorst,Lea Zierott

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Undoing Networks

By: Tero Karppi,Urs Stäheli,Clara Wieghorst,Lea Zierott

Exploring and conceptualizing practices, technologies, and politics of disconnecting How do we think beyond the dominant images and imaginaries of connectivity? Undoing Networks enables a different connectivity: “digital detox” is a luxury for stressed urbanites wishing to lead a mindful life. Self-help books advocate “digital minimalism” to recover authentic experiences of the offline. Artists envision a world without the internet. Activists mobilize against the expansion of the 5G network. If connectivity brought us virtual communities, information superhighways, and participatory culture, disconnection comes with privacy tools, Faraday shields, and figures of the shy. This book explores nonusage and the “right to disconnect” from work and from the excessive demands of digital capitalism.

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156

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U of Minnesota Press

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ISBN 10

1452959749

ISBN 13

9781452959740

Character Map In Non-abelian Cohomology, The: Twisted, Differential, And Generalized

By: Domenico Fiorenza,Hisham Sati,Urs Schreiber

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Character Map In Non-abelian Cohomology, The: Twisted, Differential, And Generalized

By: Domenico Fiorenza,Hisham Sati,Urs Schreiber

This book presents a novel development of fundamental and fascinating aspects of algebraic topology and mathematical physics: 'extra-ordinary' and further generalized cohomology theories enhanced to 'twisted' and differential-geometric form, with focus on, firstly, their rational approximation by generalized Chern character maps, and then, the resulting charge quantization laws in higher n-form gauge field theories appearing in string theory and the classification of topological quantum materials.Although crucial for understanding famously elusive effects in strongly interacting physics, the relevant higher non-abelian cohomology theory ('higher gerbes') has had an esoteric reputation and remains underdeveloped.Devoted to this end, this book's theme is that various generalized cohomology theories are best viewed through their classifying spaces (or moduli stacks) — not necessarily infinite-loop spaces — from which perspective the character map is really an incarnation of the fundamental theorem of rational homotopy theory, thereby not only uniformly subsuming the classical Chern character and a multitude of scattered variants that have been proposed, but now seamlessly applicable in the hitherto elusive generality of (twisted, differential, and) non-abelian cohomology.In laying out this result with plenty of examples, this book provides a modernized introduction and review of fundamental classical topics: 1. abstract homotopy theory via model categories; 2. generalized cohomology in its homotopical incarnation; 3. rational homotopy theory seen via homotopy Lie theory, whose fundamental theorem we recast as a (twisted) non-abelian de Rham theorem, which naturally induces the (twisted) non-abelian character map.

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248

Publisher

World Scientific

Published Date

ISBN 10

9811276714

ISBN 13

9789811276712

Schopenhauer's Compass

By: Urs App

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Schopenhauer's Compass

By: Urs App

Schopenhauer was the first major Western philosopher with a deep interest in Asian philosophies and religions. His favorite book was a Latin version of the Indian Upanishads—the Oupnek'hat—that he used to call the consolation of his life and death. Urs App explains in this book for the first time why Schopenhauer regarded this work as the most excellent in the world, how it is connected with the birth of his philosophy, and what caused him to list it even ahead of Plato and Kant as his major inspiration. This groundbreaking new introduction to Schopenhauer's thought and its genesis explains the role of Indian, Persian (Sufi), Neoplatonic, and mystical ideas as well as meditative states ("better consciousness"). But its focus lies firmly on the central dynamic at the heart of Schopenhauer's entire work: the inner compass that gave it is overall direction.

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363

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UniversityMedia

Published Date

ISBN 10

3906000036

ISBN 13

9783906000039

Senescence Back and Forth

By: Urs Nydegger,Thomas Lung

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Senescence Back and Forth

By: Urs Nydegger,Thomas Lung

This book is about lifelong ageing of humans. The basic biochemical and genetic mechanisms remain ill known, and differ among individuals. The book starts out to explore the plant and animal kingdoms to answer questions human ageing needs for understanding. First, we come to scrutinize time running out and what ‘normal’ means with impacts on the genome and on protein half- lives and function. Ageing goes beyond biochemical skid treated by geroprotector drugs, including biosimilars; albeit early diagnosis with standard medical laboratory assays, here addressed, sheds light with focus on basic research. Modern tools, including machine learning, and DNA technology, e.g. genomics, have already provided for unanticipated insights. The chapters then turn around senescence of the entire organism based on variable ageing of single organs embedded in neuronal networks . Psychological stress factors, dementia opposed to vigilance, and distinction of ageing from overt disease are contrasting in humans and are opposed in the book. Senescence, seen as a one way track may be reverted into rejuvenation, made possible by insights into immunosenescence and genomic approaches. Risk management in health insurance finds important clues in this book. The topics addressed between the book covers help to understand the trend to the ever- prolonging life expectancy beyond the centenarian age group; nursing care takers and pharmaceutical industry are invited to understand what’ is going on in senior people to make their geriatric population remain fit or become frail.

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148

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Springer Nature

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ISBN 10

3031322762

ISBN 13

9783031322761

The Cult of Emptiness

The Western Discovery of Buddhist Thought and the Invention of Oriental Philosophy

By: Urs App

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The Cult of Emptiness

The Western Discovery of Buddhist Thought and the Invention of Oriental Philosophy

By: Urs App

Pt. I Sixteenth century : Translation hazards -- The zen shock -- The Buddha's progress -- Chaos and the God of Zen -- Valignano's lectures and Catechism -- Buddhist philosophy -- God's Samadhi -- Pt. II Seventeenth century : Oriental Ur-philosophy (Rodriques) -- Pan-Asian religion (Kircher) -- Buddha's deathbed confession -- The common ground (Navarrete) -- Pan-Asian philosophy (Bernier) -- The merger (Le Clerc & Bernier) -- From Pagan to Oriental philosophy -- Philosophical archaeology (Burnet) -- Zoroaster's lie (Jacob Thomasius) -- Ur-Spinozism (Bayle).

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306

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UniversityMedia

Published Date

ISBN 10

3906000095

ISBN 13

9783906000091

Zen Master Yunmen

His Life and Essential Sayings

By: Urs App

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Zen Master Yunmen

His Life and Essential Sayings

By: Urs App

A modern Zen classic--reissued with new material: An introduction to the great tenth-century Chinese master, with translations of his key works. Yunmen Wenyan (c. 864–949) was a master of the Chinese Zen (Chan) tradition and one of the most influential teachers in its history, showing up in many famous koans—in one of which he’s credited with the famous line, “Every day is a good day.” His teachings are said to permeate heaven and earth, to address immediately and totally the state and conditions of his audience, and to cut off even the slightest trace of duality. In this classic study of Master Yunmen, historian and Buddhist scholar Urs App clearly elucidates the encompassing and penetrating nature of Yunmen’s teachings, provides pioneering translations of his numerous talks and dialogues, and includes a brief history of Chinese Zen, a biography of the master, and a wealth of resource materials.

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320

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Shambhala Publications

Published Date

ISBN 10

1611805597

ISBN 13

9781611805598

Conrad Gessner's Private Library

By: Urs Leu,Raffael Keller,Sandra Weidmann

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Conrad Gessner's Private Library

By: Urs Leu,Raffael Keller,Sandra Weidmann

The Swiss physician and polymath Conrad Gessner (1516-1565) was one of the most prominent scientists of the early modern period and wrote numerous important works. During the last two decades were discovered nearly 400 titles from his private library. They give an interesting insight into his interests and his sources. The present book contains not only an introduction and a catalogue of these books, but also inventories of the lost works as well as the still extant and lost manuscripts possessed by Gessner. They open the door to Gessner's study and to the intellectual world of a fascinating Renaissance scholar.

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345

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BRILL

Published Date

ISBN 10

9047433505

ISBN 13

9789047433507

Scaling Strategies for Social Entrepreneurs

A Market Approach

By: Urs Jäger,Felipe Symmes,Guillermo Cardoza

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Scaling Strategies for Social Entrepreneurs

A Market Approach

By: Urs Jäger,Felipe Symmes,Guillermo Cardoza

Social entrepreneurs often experience difficulties when attempting to scale. The reason for this is that scaling isn’t just about an entrepreneur’s willingness to grow, but also—and, perhaps, even more importantly—his or her capacity to develop a scaling strategy that reflects an understanding of the various components that must be adjusted to accomplish scaling goals. Once entrepreneurs decided to scale the impact of their enterprise, they must develop new capabilities in order to access new resources and skills. This book will help social entrepreneurs create effective scaling strategies by providing a detailed, three-phased market approach to scaling. Cases based on social entrepreneurs who have successfully worked in low-income markets in Latin America then illustrate three main strategies for scaling impact: co-creating in low income contexts, collective impact, and replicating business models. The market approach to scaling described in this book is based on the theory of negotiating impact for resources, as introduced in this book, and a corresponding study of more than 100 entrepreneurs in the Latin American region. By offering a conceptual three phased approach as a guide for reflecting on practical case studies, this book appeals to business academics, leaders of incubators and those working with social entrepreneurs as well as current and aspiring social entrepreneurs themselves seeking to improve their management practices in order to scale their impact.

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237

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Springer Nature

Published Date

ISBN 10

3030311600

ISBN 13

9783030311605

Henricus Glareanus’s (1488-1563) Chronologia of the Ancient World

A Facsimile Edition of a Heavily Annotated Copy Held in Princeton University Library

By: Anthony Grafton,Urs Leu

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Henricus Glareanus’s (1488-1563) Chronologia of the Ancient World

A Facsimile Edition of a Heavily Annotated Copy Held in Princeton University Library

By: Anthony Grafton,Urs Leu

The humanists of the fifteenth and sixteenth centuries took a passionate interest in Livy’s History of Rome. No one studied the text more intensively than the Swiss scholar Henricus Glareanus, who not only held lectures on different Roman historians at the University of Freiburg im Breisgau, but also drew up chronological tables for ancient history, which were printed several times in Basle, sometimes together with Livy’s History. Glareanus annotated his personal copy of the chronological tables and invited his students to copy his marginal notes into their own copies of the book. Three of these copies survived, and give new insight into Glareanus’s practices as a scholar and teacher. The notes they contain—and the way in which Glareanus used them as a teacher—are distinctive, and neither has had much attention in the past from historians of reading. This volume presents facsimile reproductions of the tables from one of the surviving copies, now kept in Princeton University Library. The high-quality reproductions include transcriptions of the handwritten notes, unlocking Glareanus’s teachings for a new generation of students and researchers.

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177

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BRILL

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ISBN 10

9004261761

ISBN 13

9789004261761

Mission Earth

Geodynamics and Climate Change Observed Through Satellite Geodesy

By: Detlef Angermann,Roland Pail,Florian Seitz,Urs Hugentobler

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Mission Earth

Geodynamics and Climate Change Observed Through Satellite Geodesy

By: Detlef Angermann,Roland Pail,Florian Seitz,Urs Hugentobler

How does your cell phone know where you are right now? How is our planet changing due to geodynamic processes and ongoing climate change? How can these changes be precisely measured from space in order to obtain reliable information about the melting of ice sheets or the threat to coastal regions from rising sea levels? This popular science book provides answers to these and many other socially relevant questions. It is aimed at interested nonprofessionals who want to learn more about our fascinating planet, but also at experts in natural sciences. You are taken on an exciting journey through time from the first surveys in ancient times to the satellite era, which is providing us with a global view of our home planet. Illustrative examples demonstrate how deeply global positioning and navigation with satellites pervade our daily life, and what fundamental contributions geodesy makes to understanding the Earth system and determining the effects of climate change. With interview contributions by Günter Hein, Harald Lesch and Stefan Rahmstorf. This book is a translation of the original German 1st edition Mission Erde by Detlef Angermann et al., published by Springer-Verlag GmbH Germany, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). Content and language were subsequently revised by the authors. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

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254

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Springer Nature

Published Date

ISBN 10

3662641062

ISBN 13

9783662641064

Chemistry of Ozone in Water and Wastewater Treatment

By: Clemens von Sonntag,Urs von Gunten

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Chemistry of Ozone in Water and Wastewater Treatment

By: Clemens von Sonntag,Urs von Gunten

Even though ozone has been applied for a long time for disinfection and oxidation in water treatment, there is lack of critical information related to transformation of organic compounds. This has become more important in recent years, because there is considerable concern about the formation of potentially harmful degradation products as well as oxidation products from the reaction with the matrix components. In recent years, a wealth of information on the products that are formed has accumulated, and substantial progress in understanding mechanistic details of ozone reactions in aqueous solution has been made. Based on the latter, this may allow us to predict the products of as yet not studied systems and assist in evaluating toxic potentials in case certain classes are known to show such effects. Keeping this in mind, Chemistry of Ozone in Water and Wastewater Treatment: From Basic Principles to Applications discusses mechanistic details of ozone reactions as much as they are known to date and applies them to the large body of studies on micropollutant degradation (such as pharmaceuticals and endocrine disruptors) that is already available. Extensively quoting the literature and updating the available compilation of ozone rate constants gives the reader a text at hand on which his research can be based. Moreover, those that are responsible for planning or operation of ozonation steps in drinking water and wastewater treatment plants will find salient information in a compact form that otherwise is quite disperse. A critical compilation of rate constants for the various classes of compounds is given in each chapter, including all the recent publications. This is a very useful source of information for researchers and practitioners who need kinetic information on emerging contaminants. Furthermore, each chapter contains a large selection of examples of reaction mechanisms for the transformation of micropollutants such as pharmaceuticals, pesticides, fuel additives, solvents, taste and odor compounds, cyanotoxins. Authors: Prof. Dr. Clemens von Sonntag, Max-Planck-Institut für Bioanorganische Chemie, Mülheim an der Ruhr, and Instrumentelle Analytische Chemie, Universität Duisburg-Essen, Essen, Germany and Prof. Dr. Urs von Gunten, Eawag, Swiss Federal Institute of Aquatic Science and Technology, Dübendorf, and Ecole Polytechnique Federal de Lausanne, Lausanne, Switzerland.

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306

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IWA Publishing

Published Date

ISBN 10

1843393131

ISBN 13

9781843393139

Guardrails

Guiding Human Decisions in the Age of AI

By: Urs Gasser,Viktor Mayer-Schönberger

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Guardrails

Guiding Human Decisions in the Age of AI

By: Urs Gasser,Viktor Mayer-Schönberger

How society can shape individual actions in times of uncertainty When we make decisions, our thinking is informed by societal norms, “guardrails” that guide our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context. In this visionary book, Urs Gasser and Viktor Mayer-Schönberger show how the quick embrace of technological solutions can lead to results we don’t always want, and they explain how society itself can provide guardrails more suited to the digital age, ones that empower individual choice while accounting for the social good, encourage flexibility in the face of changing circumstances, and ultimately help us to make better decisions as we tackle the most daunting problems of our times, such as global injustice and climate change. Whether we change jobs, buy a house, or quit smoking, thousands of decisions large and small shape our daily lives. Decisions drive our economies, seal the fate of democracies, create war or peace, and affect the well-being of our planet. Guardrails challenges the notion that technology should step in where our own decision making fails, laying out a surprisingly human-centered set of principles that can create new spaces for better decisions and a more equitable and prosperous society.

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240

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Princeton University Press

Published Date

ISBN 10

0691150680

ISBN 13

9780691150680

The Spacefarer's Handbook

Science and Life Beyond Earth

By: Bergita Ganse,Urs Ganse

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The Spacefarer's Handbook

Science and Life Beyond Earth

By: Bergita Ganse,Urs Ganse

Now is the time to fly to space! New technological developments, commercialisation of spaceflight and advances in space medicine have made human space travel more attainable than ever before. This entertaining but nevertheless authoritative book gives a practical introduction to space travel from a number of viewpoints: How spacecraft are built, how to steer and navigate them, instructions for a comfortable everyday life in space and a guide to remain healthy and strong in weightlessness. The Spacefarer's Handbook is full of advice, tips and anecdotes to prepare the reader for their own trip to space. At the same time, it does not lose the scientific perspective on spaceflight. The authors, a physicist and a space medicine specialist, explain the underlying concepts rigorously and include recent research findings. From the operating principles of rocket engines, via bone loss in weightlessness to the methane lakes of Titan, this book contains everything aspiring spacefarers need to know! It also serves as a very good resource, beyond general space enthusiasts, for science fiction readers & writers who are looking for a better foundation in space flight. "Highly recommended for everyone who wants to fly to space and all passengers of our mothership Earth!" Hans Schlegel, ESA Astronaut

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304

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Springer Nature

Published Date

ISBN 10

3662617021

ISBN 13

9783662617021

Social Media Audit

Measure for Impact

By: Urs E. Gattiker

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Social Media Audit

Measure for Impact

By: Urs E. Gattiker

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

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112

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Springer Science & Business Media

Published Date

ISBN 10

1461436036

ISBN 13

9781461436034

Supply Chain Finance and Blockchain Technology

The Case of Reverse Securitisation

By: Erik Hofmann,Urs Magnus Strewe,Nicola Bosia

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Supply Chain Finance and Blockchain Technology

The Case of Reverse Securitisation

By: Erik Hofmann,Urs Magnus Strewe,Nicola Bosia

This book investigates how the Blockchain Technology (BCT) for Supply Chain Finance (SCF) programs allows businesses to come together in partnerships and accelerate cash flows throughout the supply chain. BCT promises to change the way individuals and corporations exchange value and information over the Internet, and is perfectly positioned to enable new levels of collaboration among the supply chain actors. The book reveals new opportunities stemming from the application of BCT to SCF financing solutions, particularly reverse factoring – or approved payables financing. To do so, it first identifies the principal barriers and pain points in delivering financing solutions. Then, a possible blockchain-driven supply chain model is defined. Using this framework, the book subsequently discusses relevant use cases for the technology, which could open up new opportunities in the SCF space. It demonstrates that blockchain and distributed ledgers technologies could deliver substantial benefits for all parties involved in SCF transactions, promising to expedite the processes and lower the overall costs of financing programs. Industry giants such as IBM, Maersk, China-based Dianrong and FnConn (a Foxconn subsidiary) are currently working to digitize the global, cross-border supply chain using blockchain technology, and will likely soon create blockchain platforms for supply chain finance. These solutions aim to reduce complexity and make data sharing more secure, accurate and efficient. This book offers a highly topical resource for stakeholders across the entire supply chain, helping them prepare for the upcoming technological revolution.

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Springer

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ISBN 10

3319623710

ISBN 13

9783319623719

Schopenhauer's Compass

By: Urs App

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Schopenhauer's Compass

By: Urs App

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363

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UniversityMedia

Published Date

ISBN 10

3906000036

ISBN 13

9783906000039

Richard Wagner and Buddhism

By: Urs App

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Richard Wagner and Buddhism

By: Urs App

It is little known that Richard Wagner was among the very first Westerners to appreciate Buddhism and that he was the first major European artist to be inspired by this religion. In 1856, in the prime of his creativity, the 33-year-old artist read his first book about Buddhism. Madly in love with Mathilde Wesendonck, a beautiful but happily married woman, he conceived two deeply connected opera projects: Tristan und Isolde which he went on to compose and stage, and Die Sieger (The Victors), an opera scenario based on an Indian Buddha legend translated from Sanskrit. These two projects mirrored Wagner's burning desire for the consummation of his love and the necessity of renunciation. This Buddhist opera project occupied Wagner's mind for decades until his death in 1883. Indeed, the composer's last words were about the Buddha figure of his scenario and his relationship with women. Urs App, the author of The Birth of Orientalism (University of Pennsylvania Press) and the world's foremost authority on the early Western reception of Buddhism, tells the story of Richard Wagner's creative encounter with Buddhism and explains the composer's last words.

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104

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UniversityMedia

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ISBN 10

3906000001

ISBN 13

9783906000008

The Datacenter as a Computer

Designing Warehouse-Scale Machines, Third Edition

By: Luiz André Barroso,Urs Hölzle,Parthasarathy Ranganathan

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The Datacenter as a Computer

Designing Warehouse-Scale Machines, Third Edition

By: Luiz André Barroso,Urs Hölzle,Parthasarathy Ranganathan

This book describes warehouse-scale computers (WSCs), the computing platforms that power cloud computing and all the great web services we use every day. It discusses how these new systems treat the datacenter itself as one massive computer designed at warehouse scale, with hardware and software working in concert to deliver good levels of internet service performance. The book details the architecture of WSCs and covers the main factors influencing their design, operation, and cost structure, and the characteristics of their software base. Each chapter contains multiple real-world examples, including detailed case studies and previously unpublished details of the infrastructure used to power Google's online services. Targeted at the architects and programmers of today's WSCs, this book provides a great foundation for those looking to innovate in this fascinating and important area, but the material will also be broadly interesting to those who just want to understand the infrastructure powering the internet. The third edition reflects four years of advancements since the previous edition and nearly doubles the number of pictures and figures. New topics range from additional workloads like video streaming, machine learning, and public cloud to specialized silicon accelerators, storage and network building blocks, and a revised discussion of data center power and cooling, and uptime. Further discussions of emerging trends and opportunities ensure that this revised edition will remain an essential resource for educators and professionals working on the next generation of WSCs.

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201

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Springer Nature

Published Date

ISBN 10

3031017617

ISBN 13

9783031017612

The Birth of Orientalism

By: Urs App

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The Birth of Orientalism

By: Urs App

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570

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University of Pennsylvania Press

Published Date

ISBN 10

0812200055

ISBN 13

9780812200058

Zen Master Yunmen

His Life and Essential Sayings

By: Urs App

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Zen Master Yunmen

His Life and Essential Sayings

By: Urs App

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320

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Shambhala Publications

Published Date

ISBN 10

0834841134

ISBN 13

9780834841130

The Cult of Emptiness

The Western Discovery of Buddhist Thought and the Invention of Oriental Philosophy

By: Urs App

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The Cult of Emptiness

The Western Discovery of Buddhist Thought and the Invention of Oriental Philosophy

By: Urs App

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306

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UniversityMedia

Published Date

ISBN 10

3906000095

ISBN 13

9783906000091

The First Western Book on Buddhism and Buddha

Ozeray's Recherches Sur Buddou of 1817

By: Urs App

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The First Western Book on Buddhism and Buddha

Ozeray's Recherches Sur Buddou of 1817

By: Urs App

The First Western book about Buddhism, Ozeray's Recherches sur Buddou, was published 200 years ago in 1817. Urs App, the specialist of the Western discovery of Asian religions, explains why this pioneering book is of interest today, traces its sources, and presents the original French text with his English translation on facing pages.

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Page Count

318

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Universitymedia

Published Date

ISBN 10

3906000273

ISBN 13

9783906000275

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