Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Firing and hiring Disrupting “broken” markets Raising funding Understanding your users Reaching product market fit Making scale-up decisions Going global Deciding when to sell Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world’s most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them.
Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it. As the cofounder of Waze—the world’s leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: Firing and hiring Disrupting “broken” markets Raising funding Understanding your users Reaching product market fit Making scale-up decisions Going global Deciding when to sell Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world’s most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers’ biggest problems and disrupting the inefficient markets that currently serve them.
Violence and war have raged between Zionists and Palestinians for over a century, ever since Zionists, trying to establish a nation-state in Palestine, were forced to confront the fact that the country was already populated. Covering every conflict in Israel’s history, War over Peace reveals that Israeli nationalism was born ethnic and militaristic and has embraced these characteristics to this day. In his sweeping and original synthesis, Uri Ben-Eliezer shows that this militaristic nationalism systematically drives Israel to find military solutions for its national problems, based on the idea that the homeland is sacred and the territory is indivisible. When Israelis opposed to this ideology brought about change during a period that led to the Oslo Accords in the 1990s, cultural and political forces, reinforced by religious and messianic elements, prevented the implementation of the agreements, which brought violence back in the form of new wars. War over Peace is essential reading for anyone who wants to understand the role of ethnic nationalism and militarism in Israel as well as throughout the world.
Praise for the first edition: ... superb, beautifully written and organized work that takes an engineering approach to systems biology. Alon provides nicely written appendices to explain the basic mathematical and biological concepts clearly and succinctly without interfering with the main text. He starts with a mathematical description of transcriptional activation and then describes some basic transcription-network motifs (patterns) that can be combined to form larger networks. – Nature [This text deserves] serious attention from any quantitative scientist who hopes to learn about modern biology ... It assumes no prior knowledge of or even interest in biology ... One final aspect that must be mentioned is the wonderful set of exercises that accompany each chapter. ... Alon’s book should become a standard part of the training of graduate students. – Physics Today Written for students and researchers, the second edition of this best-selling textbook continues to offer a clear presentation of design principles that govern the structure and behavior of biological systems. It highlights simple, recurring circuit elements that make up the regulation of cells and tissues. Rigorously classroom-tested, this edition includes new chapters on exciting advances made in the last decade. Features: Includes seven new chapters The new edition has 189 exercises, the previous edition had 66 Offers new examples relevant to human physiology and disease The book website including course videos can be found here: https://www.weizmann.ac.il/mcb/UriAlon/introduction-systems-biology-design-principles-biological-circuits.
In The Exegetical Terminology of Akkadian Commentaries Uri Gabbay offers the first detailed study of the well-developed set of technical terms found in ancient Mesopotamian commentaries. Understanding the hermeneutical function of these terms is essential for reconstructing the ancient Mesopotamian exegetical tradition. Using the exegetical terminology attested in the large corpus of Akkadian commentaries from the first millennium BCE, the book addresses the hermeneutics of the commentaries, investigates the scholastic environment in which they were composed, and considers the relationship between the terminology of commentaries and the divine authority of the texts they elucidate. The book concludes with a comparative study that traces links between the terminology used in Akkadian commentaries and that used in early Hebrew exegesis.
The question of nationalism centres around the political, social, and cultural ways by which the concept and practice of a nation is constructed, and what it means to its various bearers. This book examines the issue of Jewish-Israeli nationalism, combining a sociological study of national culture with a detailed analysis of Israeli national discourse. Taking an interdisciplinary approach, the author explores the categories of thought that constitute the Jewish-Israeli "nation" as an historical entity, as a social reality and as a communal identity. Unravelling the ways in which Israeli nationhood, society and identity had been assumed as immutable, monolithic and closely bound objects by Zionist ideology and scholarship, he then explores how in modern times such approaches have become subject to an array of critical discourses, both in the academic disciplines of history, sociology and cultural studies, and also in the wider sphere of Israeli identity discourse. This unique study of the issue of Jewish-Israeli nationalism will be of great interest to students and scholars of Israeli Studies, Middle East Studies and Jewish History, as well as those working in the fields of Sociology, Political Science, History and Cultural Studies with an interest in nationalism, citizenship, social theory and historiography.
What do Buddhist monks learn about Buddhism? Which part of their enormous canonical and non-canonical literature do they choose to focus on as the required curriculum in their training, and what do they elect to leave out? The cultural depository of Buddhism includes some four thousand canonical texts, hundreds of other historical works, modern textbooks, oral traditions, and more recently, an increasingly growing body of online material. The sheer diversity of this mass of information makes the pedagogical choices of monastics worthy of close study. Monastic Education in Korea is essentially a biography of the Korean Buddhist monastic curriculum over the past five centuries. Based on extensive ethnographic work and archival research in Korean monasteries, it illustrates how a particular premodern syllabus was reimagined in the twentieth century to become the sole national Korean monastic pedagogical program—only to be criticized and completely restructured in recent years. Through a detailed analysis of these modifications, the work demonstrates how Korean Buddhist reformers today tend to imitate the educational practices and canonize the textual totems of the contemporary international discipline of Buddhist studies, and how, by doing so, they ultimately transform the local Korean tradition from a particular brand of Chinese-centered scholastic Chan into the inclusive, pluralistic, Indian-focused Buddhism common in English-language introductions to the religion. The book further examines the proliferation of diverse graduate schools for the sangha, as well as the creation of a novel examination system for all monastics. It reveals some of the realities of operating large monastic organizations in contemporary Asia and portrays a living, vibrant Buddhist community that is constantly negotiating with modern values and reformulating its core orthodoxies.
In Juggernaut, Uri Dadush and William Shaw explore the major trends associated with the rise of developing countries, including increased manufacturing, expansion in world trade, and, ultimately, improved living and working conditions, as well as the broad challenges those trends pose.
This volume comprises articles dealing with qur'anic and post-qur'anic aspects of the Prophet Muhammad's image and religious environment. The pieces in the first section analyse Muhammad's prophecy as reflected in the Qur'an and the post-qur'anic sources of sira (Muhammad's biography), tafsir (Qur'an exegesis), ta'rikh (historiography) and hadith (Muslim tradition). They reveal aspects of the manner in which the post-qur'anic sources have elaborated on the relatively modest qur'anic image of Muhammad for polemical needs as well as due to natural admiration for the prophet of Islam. Articles in the second section study Muhammad's prophetic experience. By concentrating on specific events in Muhammad's life further light can be shed on the post-qur'anic image of Muhammad as developed by the Muslims of the first Islamic era. The articles that comprise the third section look at Muhammad's Arabia, specifically the traditions about Mecca and the Ka`ba as well as at the pre-Islamic Arabian roots of some qur'anic and post-qur'anic ideas and rituals, including the pre-Islamic sacred status of the Ka'ba in relation to that of Jerusalem.
First Published in 1981, this book offers a full, comprehensive guide to the operation of cardiovascular fluid systems. Carefully compiled and filled with a vast repertoire of notes, diagrams, and references this book serves as a useful reference for cardiologists, haematologists, students of medicine, and other practitioners in their respective fields.
Discover the bold secrets to Israel’s incredible track record of success in this new guide that will help make any startup unstoppable. More than half of all startups fail - often during the crucial early stages of development when they need to prove their viability on a limited budget. However, when it comes to startup success, one country stands out: Israel. Even though it is a relatively small country, Israel has one of the highest concentrations of startups in the world, has the highest venture capital per capita, is one of the top countries in terms of number of companies listed on NASDAQ, and is well-recognized as a global leader in research and development. In The Unstoppable Startup, veteran venture capitalist Uri Adoni goes behind the scenes to explain the principles and practices that can make any startup, anywhere in the world, become an unstoppable one. Packed with insider accounts from leaders who have realized bold visions, The Unstoppable Startup distills Israeli chutzpah into six operational rules that will help you to: Build an unstoppable team; Foresee the future and innovate to meet its demands; Manage your funding and partnerships through all phases of growth; Dominate the market category you are after or create a new one; Build and manage an early stage investment vehicle; Build and grow a healthy high-tech ecosystem. Adoni implemented these practices throughout his more than 12 years as a venture capitalist for one of Israel's most successful venture funds, and he continues to utilize these same proven startup strategies today in metropolitan areas in the US. The Unstoppable Startup provides readers with insights and operational advice on how to run a startup, and how to overcome challenges?that almost every startup faces.
A practical guide to neural data analysis techniques that presents sample datasets and hands-on methods for analyzing the data. As neural data becomes increasingly complex, neuroscientists now require skills in computer programming, statistics, and data analysis. This book teaches practical neural data analysis techniques by presenting example datasets and developing techniques and tools for analyzing them. Each chapter begins with a specific example of neural data, which motivates mathematical and statistical analysis methods that are then applied to the data. This practical, hands-on approach is unique among data analysis textbooks and guides, and equips the reader with the tools necessary for real-world neural data analysis. The book begins with an introduction to MATLAB, the most common programming platform in neuroscience, which is used in the book. (Readers familiar with MATLAB can skip this chapter and might decide to focus on data type or method type.) The book goes on to cover neural field data and spike train data, spectral analysis, generalized linear models, coherence, and cross-frequency coupling. Each chapter offers a stand-alone case study that can be used separately as part of a targeted investigation. The book includes some mathematical discussion but does not focus on mathematical or statistical theory, emphasizing the practical instead. References are included for readers who want to explore the theoretical more deeply. The data and accompanying MATLAB code are freely available on the authors' website. The book can be used for upper-level undergraduate or graduate courses or as a professional reference. A version of this textbook with all of the examples in Python is available on the MIT Press website.
Uri Bialer lays a foundation for understanding the principal aspects of Israeli foreign policy from the early days of the state's existence to the Oslo Accords. He presents a synthetic reading of sources, many of which are recently declassified official documents, to cover Israeli foreign policy over a broad chronological expanse. Bialer focuses on the objectives of Israel's foreign policy and its actualization, especially as it concerned immigration policy, oil resources, and the procurement of armaments. In addition to identifying important state actors, Bialer highlights the many figures who had no defined diplomatic roles but were influential in establishing foreign policy goals. He shows how foreign policy was essential to the political, economic, and social well-being of the state and how it helped to deal with Israel's most intractable problem, the resolution of the conflict with Arab states and the Palestinians.
Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so, as well as investigating how to optimise resources once fully active in this area.".
This study explores the changing agenda of Israeli sociology by linking content with context and by offering a historically informed critique of sociology as a theory and as a social institution. It examines, on the one hand, the general theoretical perspectives brought to bear upon sociological studies of Israel and, on the other, the particular social and ideological persuasions with which these studies are imbued. Ram shows how the agenda of Israeli sociology has changed in correlation with major political transformations in Israel: the long-term hegemony of the Labor Movement up to the 1967 war; the crisis of the labor regime following the 1973 war; and the ascendance of the right wing to governmental power in 1977. Three stages in Israeli sociology, corresponding to these political transformations, are identified: the domination of a functionalist school from the 1950s to the 1970s; a crisis in the mid-1970s; and the profusion of alternative and competing perspectives since the late 1970s. Ram concludes with a plea for a new sociological agenda that would shift the focus from nation building to democratic and egalitarian citizenship formation. This book offers the first systematic and comprehensive overview of sociological thought in Israel, and by doing so offers a unique interpretation of the social and intellectual history of Israel.
This book contributes to the theatrical discussions of equilibria that rest on error--in which we include mistaken choices of games to play. Extant game theory recommends diverse strategies (plans of actions) for various given games, particularly those in Nash equilibria, in which no player benefits from one-sided strategy alteration. The literature also refers to the design of games that fit given goals. This is the mechanism design theory; its function is to serve social planners ignorant of the preferences of the people intended to play them. Our study of games avoidance adds to game theory the meta-game of choosing what game to play and what game to avoid playing, and that both players and planners can generate. This comprises a shift from the maximalist position that aims to maximize possible profit to the minimalist one that aims at minimizing possible loss. This shift depends on the question, considering the public interest, what set of games is it advisable to encourage? Obviously, it is advisable to encourage playing some groups of games such as trade, as well as to discourage playing other groups of games such as wars. This shift makes the theory much more applicable to social science: usually, choosing what game to play is less practical than choosing what game not to play. This invites legislation and similar incentives; their study should aim at the improvement of their usefulness. Discussing the possibility of changing both game and strategy renders game theory part-and-parcel of social science. For this mathematical models will not do: it requires a clear distinction between describing options and explaining situations. Explanations may enhance efforts at improvement.
Phosphate in Pediatric Health and Disease provides a state-of-the-art overview of normal physiology, pathophysiology, genetics, clinical and therapeutic aspects of different types of phosphate homeostasis in early life. The book reviews the developmental physiology of phosphate metabolism from the fetus to the adolescent. It describes the pathophysiologic mechanisms associated with perturbations in phosphate homeostasis as well as discusses the different clinical conditions related to abnormal mineral metabolism, parathyroid hormone and vitamin D in infancy, childhood, and adolescence, and the modern diagnostic and therapeutic modalities. This book will benefit pediatricians, endocrinologists, neurologists, nutritionists, and researchers in the field of mineral metabolism.
Who was Jesus in real life? What inspired his ideas? What did he aim to achieve? What drew his disciples to him? How was he influenced by them? Unlike the many “quests for the historical Jesus”, as a psychologist, Wernik answers these questions from the perspectives of psychology and the social sciences. This book’s central axis is the theme of the father. It looks at the family constellation into which Jesus was born, where he was raised by a stepfather. It also investigates the relationship he develops with God, his father in heaven; and examines how he became a father figure to his disciples and followers. It is hoped that readers will also think about their own father when reading, the one usually called “dad”. Jesus and His Two Fathers sees Jesus’ love of peace and appeasement doctrine, as well as his difficulty with anger control, in the context of his upbringing and family constellation. Wernik offers a solution to the problem of the “missing years” which were unaccounted in the New Testament. He examines the internal conflicts in Jesus’ movement, and the tensions with the religious establishment, which led to his death. Jesus did not see himself as the Messiah, and Wernik shows him in fact as a great reformer of Judaism, who changed the notions of righteousness, the relation of the believers to God, and the status of the commandments. This book will be of interest to scholars, teachers and students in the humanities and social sciences, among others in the fields of religion, especially Christianity and Judaism. It is aimed at interested discerning readers of non-fiction in these areas.
Uri Ehrlich addresses a relatively neglected but central component of the act of prayer: its nonverbal aspects, represented by such features as the worshiper's gestures, attire and shoes, and vocal expression. In the first part of this book, the author engages in a two-tiered examination of nine nonverbal elements integral to the rabbinic Amidah prayer: a detailed historical-geographical consideration of their development, followed by an analysis of each gesture's signification, the crux of this study. Of all the possible models, it was the realm of interpersonal communication which had the strongest impact on this consideration of the rabbinic Amidah gesture system. The concluding chapters explore the broader rabbinic conception of prayer embodied in these nonverbal modes of expression. Unlike mainstream prayer studies, which concentrate on the textual and spoken facets of prayer, the holistic approach taken here views prayer as a complex of verbal, physical, spiritual and other attributes.
Most students in abstract algebra classes have great difficulty making sense of what the instructor is saying. Moreover, this seems to remain true almost independently of the quality of the lecture. This book is based on the constructivist belief that, before students can make sense of any presentation of abstract mathematics, they need to be engaged in mental activities which will establish an experiential base for any future verbal explanation. No less, they need to have the opportunity to reflect on their activities. This approach is based on extensive theoretical and empirical studies as well as on the substantial experience of the authors in teaching astract algebra. The main source of activities in this course is computer constructions, specifically, small programs written in the mathlike programming language ISETL; the main tool for reflections is work in teams of 2-4 students, where the activities are discussed and debated. Because of the similarity of ISETL expressions to standard written mathematics, there is very little programming overhead: learning to program is inseparable from learning the mathematics. Each topic is first introduced through computer activities, which are then followed by a text section and exercises. This text section is written in an informed, discusive style, closely relating definitions and proofs to the constructions in the activities. Notions such as cosets and quotient groups become much more meaningful to the students than when they are preseted in a lecture.
The second edition of this groundbreaking work incorporates f new neuroscientific and psychological research related to human development, traumatic stress, disorders of attachment, and information processing, and its implications for EMDR practice., The book delivers critical new neurobiological research on procedural and emotional learning, early-acquired relational patterns, inter-corporality, and empathy. Drawing from contemporary neuroscience’s increased understanding of emotions and the significance of mirror neurons, the book demonstrates the importance of affective resonance and its effect on neuroplasticity as a prerequisite for any enduring change in cognition, behavior, and emotion. The second edition also examines in further depth the relationship between stress, trauma, and immune function in regard to immunoinflammmatory illnesses and the implications for their treatment. An additional 20 syndromes are examined, in addition to the 11 syndromes discussed in the first edition. New to the Second Edition: Delivers groundbreaking neuroscientific and psychological research related to human development, traumatic stress, attachment disorders, and information processing Underscores the importance of emotion as fundamental for change Addresses the dominance of right hemispheric communications that foster procedural and emotional learning Examines the implicit nature of early-acquired relational patterns, inter-corporality, and empathy Covers the relationship between stress, trauma, and immune function regarding immunoflammatory illnesses and their treatment Key Features: Provides a neurobiological foundation that informs our understanding of human development, attachment disorders, and information processing Examines biological underpinnings of EMDR regarding successful treatment outcomes for attachment disorders, stress, and dissociation Explicates disorders as outcomes of chronically dysregulated, evolutionarily based, biological action systems Illustrates EMDR’s sensorial input to the brain as a neural catalyst that can help to repair dysfunctional neural circuitry Includes illustrative neural maps
This book sheds new light on Jerusalem's status in early Islam. The sanctity of the city is already discerned in the Qurʾān. The vision of redemption that the Qurʾān displays coincides with the messianic expectations that have swept throughout the entire region, especially among the Jews, due to the attempted renewal of Jewish liturgy in Jerusalem following the Persian victory over Byzantium in 614. On the other hand, the Qurʾān also portrays the holiness of Mecca and the Kaʿba. This book shows how it promotes their pre-Islamic holiness around the image of Abraham and Ishmael. The changing balance between the sanctity of Jerusalem and the sanctity of Mecca, in favor of the latter, is noticeable in the Qurʾān as one proceeds from the Meccan sūras to the Medinan ones. The change occurs against the background of the twist in relations between Muḥammad and the Jews. This book also points out the correlation between Muḥammad's situation in Medina and events in Palestine involving the victory of the Byzantines over the Persians in 628, as alluded to in the opening passage of Sūrat al-Rūm (30). Thie work illuminates the growing sanctity of Jerusalem following the arrival of the first Muslims to Palestine. As in the Qurʾān, Mecca continued to struggle to preserve its status as a holy city vis-à-vis that of Jerusalem. Key aspects of this struggle are reflected in traditions in which patterns of sanctity move from Jerusalem to Mecca, and which this book also scrutinizes.
A comprehensive and hands-on introduction to the core concepts, methods, and applications of agent-based modeling, including detailed NetLogo examples. The advent of widespread fast computing has enabled us to work on more complex problems and to build and analyze more complex models. This book provides an introduction to one of the primary methodologies for research in this new field of knowledge. Agent-based modeling (ABM) offers a new way of doing science: by conducting computer-based experiments. ABM is applicable to complex systems embedded in natural, social, and engineered contexts, across domains that range from engineering to ecology. An Introduction to Agent-Based Modeling offers a comprehensive description of the core concepts, methods, and applications of ABM. Its hands-on approach—with hundreds of examples and exercises using NetLogo—enables readers to begin constructing models immediately, regardless of experience or discipline. The book first describes the nature and rationale of agent-based modeling, then presents the methodology for designing and building ABMs, and finally discusses how to utilize ABMs to answer complex questions. Features in each chapter include step-by-step guides to developing models in the main text; text boxes with additional information and concepts; end-of-chapter explorations; and references and lists of relevant reading. There is also an accompanying website with all the models and code.
Why do we get certain diseases, whereas other diseases do not exist? In this book, Alon, one of the founders of systems biology, builds a foundation for systems medicine. Starting from basic laws, the book derives why physiological circuits are built the way they are. The circuits have fragilities that explain specific diseases and offer new strategies to treat them. By the end, the reader will be able to use simple and powerful mathematical models to describe physiological circuits. The book explores, in three parts, hormone circuits, immune circuits, and aging and age-related disease. It culminates in a periodic table of diseases. Alon writes in a style accessible to a broad range of readers - undergraduates, graduates, or researchers from computational or biological backgrounds. The level of math is friendly and the math can even be bypassed altogether. For instructors and readers who want to go deeper, the book includes dozens of exercises that have been rigorously tested in the classroom
Pregnancy stresses the heart and circulatory system. During pregnancy, blood volume increases by 30 to 50 percent. The amount of blood the heart pumps each minute also increases by 30 to 50 percent, and heart rate increases as well. These changes cause the heart to work harder, as do labor and delivery. This issue covers diagnosis and treatment of cardiac symptoms and cardiac emergencies during pregnancy.
This is a book about how Near Eastern communities clustered around pious warfare as a set of literary conventions and how these dialogical conventions infiltrated the semantics of contemporary authors"--
The Natural Anti-Gal Antibody as Foe Turned Friend in Medicine provides a comprehensive review of the natural anti-Gal antibody, which is the most abundant antibody in humans constituting ~1% of immunoglobulins and the carbohydrate antigen it recognizes, the a-gal epitope. It discusses the discovery of this antigen/antibody system, its evolution in mammals, the pathological effects of this antibody, and its possible use in various therapies in humans. Most significantly, the book discusses microbial and regenerative therapies in which an antibody present in all humans may be harnessed as an in vivo pharmaceutical agent that enables a wide variety of therapies. Some of these therapies are described as experimental studies that are compiled in this book, other already studied therapies in the area of cancer immunotherapy are also included in this book. - Provides tactics on how to improve cancer immunotherapy and viral vaccine immunogenicity - Includes discussions on therapies that accelerate the healing of normal and chronic wounds, and of burns - Covers the regeneration of bio-implants
Can economics be passionate? Can it center on people and what really matters to them day-in and day-out. And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries. Their ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior -- or at least get a better deal. But finding the right incentive can be like looking for a needle in a haystack. Gneezy and List's pioneering approach is to embed themselves in the factories, schools, communities, and offices where people work, live, and play. Then, through large-scale field experiments conducted "in the wild," Gneezy and List observe people in their natural environments without them being aware that they are observed. Their randomized experiments have revealed ways to close the gap between rich and poor students; to stop the violence plaguing inner-city schools; to decipher whether women are really less competitive than men; to correctly price products and services; and to discover the real reasons why people discriminate. To get the answers, Gneezy and List boarded planes, helicopters, trains, and automobiles to embark on journeys from the foothills of Kilimanjaro to California wineries; from sultry northern India to the chilly streets of Chicago; from the playgrounds of schools in Israel to the boardrooms of some of the world's largest corporations. In The Why Axis, they take us along for the ride, and through engaging and colorful stories, present lessons with big payoffs. Their revelatory, startling, and urgent discoveries about how incentives really work are both revolutionary and immensely practical. This research will change both the way we think about and take action on big and little problems. Instead of relying on assumptions, we can find out, through evidence, what really works. Anyone working in business, politics, education, or philanthropy can use the approach Gneezy and List describe in The Why Axis to reach a deeper, nuanced understanding of human behavior, and a better understanding of what motivates people and why.
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