Uma Sekaran's Books

Research Methods For Business

A Skill Building Approach

By: Roger Bougie,Uma Sekaran

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Research Methods For Business

A Skill Building Approach

By: Roger Bougie,Uma Sekaran

Research Methods For Business, 8th Edition explains the principles and practices of using a systematic, organized method for solving problematic issues in business organizations. Designed to help students view research from the perspective of management, this popular textbook guides students through the entire business research process. Organized into six main themes—Introduction, Defining the Management and the Research Problem, Theory, Collecting Information, Drawing Conclusions, and Writing and Presenting the Research Report—the text enables students to develop the skills and knowledge required to successfully create, conduct, and analyze a research project. Now in its eighth edition, this popular textbook has been thoroughly updated to incorporate substantial new and expanded content, and reflect current research methods and practices. The text uses a unique blended learning approach, allowing instructors the flexibility to custom-tailor their courses to fit their specific needs. This innovative approach combines the face-to-face classroom methods of the instructor with internet-based activities that enable students to study what they want, when they want, at their own pace.

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Page Count

434

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119561221

ISBN 13

9781119561224

Research Methods for Business

A Skill Building Approach

By: Uma Sekaran,Roger Bougie

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Research Methods for Business

A Skill Building Approach

By: Uma Sekaran,Roger Bougie

Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.

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Page Count

111

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470744790

ISBN 13

9780470744796

Research Methods For Business

A Skill Building Approach

By: Roger Bougie,Uma Sekaran

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Research Methods For Business

A Skill Building Approach

By: Roger Bougie,Uma Sekaran

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Solve jigsaw puzzle

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Page Count

434

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119561221

ISBN 13

9781119561224

Instructors Manual to Accompany Research Methods for Manaagers

By: Uma Sekaran

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Instructors Manual to Accompany Research Methods for Manaagers

By: Uma Sekaran

Covers all current areas of business ranging from management and marketing to finance and accounting. Features a new chapter on statistics; direct, detailed guidelines for conducting systematic research to produce sound reports; extensive, practical, skill-building exercises that challenge students to think and apply their research knowledge; an in-depth discussion of computer-assisted data collection and analysis and much more.

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Page Count

464

Publisher

Wiley

Published Date

ISBN 10

0471543500

ISBN 13

9780471543503

Book's by Uma Sekaran

Research Methods For Business

Research Methods For Business

Research Methods for Business

Research Methods for Business

Research Methods For Business

Research Methods For Business

Instructors Manual to Accompany Research Methods for Manaagers

Instructors Manual to Accompany Research Methods for Manaagers

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