Ulrike Rohn's Books

Cultural Barriers to the Success of Foreign Media Content

Western Media in China, India, and Japan

By: Ulrike Rohn

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Cultural Barriers to the Success of Foreign Media Content

Western Media in China, India, and Japan

By: Ulrike Rohn

What media content attracts audiences across cultures and what does not? What does the cross-cultural audience demand depend on? The author takes a new approach to understanding cultural barriers to the success of foreign media content by analyzing the entry strategies of Time Warner, Disney, Viacom, News Corporation, and Bertelsmann with regard to China, India, and Japan in terms of their respective localization efforts. In-depth interviews with companies' representatives give an insight into how they view the need for locally-produced media in these countries. The author develops and employs the Lacuna and Universal Model that provides a new theoretical classification of reasons for the cross-cultural success and failure of media content, as well as the Vertical Barrier Chain that locates cultural barriers in the wider context of legal, political, and economic barriers to successful entry into foreign media markets.

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Page Count

436

Publisher

Peter Lang

Published Date

ISBN 10

3631594305

ISBN 13

9783631594308

Environmental Management in Ski Areas

Procedure—Requirements—Exemplary Solutions

By: Ulrike Pröbstl-Haider,Monika Brom,Claudia Dorsch,Alexandra Jiricka-Pürrer

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Environmental Management in Ski Areas

Procedure—Requirements—Exemplary Solutions

By: Ulrike Pröbstl-Haider,Monika Brom,Claudia Dorsch,Alexandra Jiricka-Pürrer

This book raises awareness of environmentally friendly and resource-sparing management of winter sports areas, in order to increase the number of certified ski areas. Many ski areas today are advertised with seals of approval, titles and awards. Often, however, it is unclear which institutions and criteria are behind these appraisals. This practice is widely criticized as “green-washing”, since a cautious use of ecologically and scenically sensitive mountain areas is more important now than ever. An environmental management system based on international or European standards ensures “real” improvements and external evaluation, but relies on the personal responsibility of the providers rather than on regulations imposed by authorities. This book contributes to developing a trustworthy and unified system for such evaluation, and one that can be applied internationally.

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Page Count

107

Publisher

Springer

Published Date

ISBN 10

3319750615

ISBN 13

9783319750613

Imagine a Healthy You

A Book Full of Powerful Secrets for Your Recovery. a Step-By-Step Guide for Increased Wellness and Healing for Patients, Families, Friends, and Caregivers

By: Ulrike Berzau,Christel Cowdrey

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Imagine a Healthy You

A Book Full of Powerful Secrets for Your Recovery. a Step-By-Step Guide for Increased Wellness and Healing for Patients, Families, Friends, and Caregivers

By: Ulrike Berzau,Christel Cowdrey

The question isnt can the mind help to heal the body. That has been answered beyond the shadow of the doubt by countless people, many of whom youll read about in this book. The question is, when will YOU begin to direct your extraordinary thought-power toward the critical end of creating and maintaining vibrant health and wellbeing. Start today. With Ulrike and Christel as your learned and caring guides, you will be infinitely richer, better, and healthier for itinside and out. Bob Proctor Best-selling author of You Were Born Rich

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Publisher

Balboa Press

Published Date

ISBN 10

1452598932

ISBN 13

9781452598932

Cultural Barriers to the Success of Foreign Media Content

Western Media in China, India, and Japan

By: Ulrike Rohn

Write a review Read reviews Take a Quiz Solve Book Puzzle

Cultural Barriers to the Success of Foreign Media Content

Western Media in China, India, and Japan

By: Ulrike Rohn

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

436

Publisher

Peter Lang

Published Date

ISBN 10

3631594305

ISBN 13

9783631594308

Book's by Ulrike Rohn

Cultural Barriers to the Success of Foreign Media Content

Cultural Barriers to the Success of Foreign Media Content

Environmental Management in Ski Areas

Environmental Management in Ski Areas

Imagine a Healthy You

Imagine a Healthy You

Cultural Barriers to the Success of Foreign Media Content

Cultural Barriers to the Success of Foreign Media Content

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