Inhaltsangabe:Abstract: This study investigates in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A special focal point is set on oral language and its functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The study is set up according to the following sequence: Firstly, a general approach to weblogs is presented, describing their structure, development and implementation. Secondly, differences between the spoken and written mode are outlined and several models depicting the continuum relationship between both are introduced. After the explanation of the significance and function of orality in written electronic and news discourse, the concept of oral models in the press is introduce. In a last step, a sample analysis of several articles from one journalistic weblog is conducted, one online and one traditional newspaper, applying a linguistic framework based on the theoretical works presented before. With this examination, it is shown that the language used in journalistic weblogs contains more characteristics from the variety of spoken language than the languages of online and traditional print newspapers. From the results, potential effects are derived, e.g. on the practical fields of application or on the composition of the readership. Until now, only 38% of all adult US internet users and 37% of the Germans know what a weblog or short blog is. But nevertheless, weblogs have already attracted great attention from around the globe during the past nine years since their first appearance. In September 2004, Time asked Is this a media revolution? Initially, bloggers pointed their readers to interesting sites they found on their travels in the World Wide Web. Later, this filter function was used primarily to comment and criticize media coverage of news. Thus, bloggers were claimed to be the antithesis of traditional journalists: unedited, unabashedly opinionated, sporadic and personal . This personal aspect was [...]
Inhaltsangabe:Abstract: This study investigates in how far the news language of weblogs differs from the news language in traditional print or online newspapers. A special focal point is set on oral language and its functions. The analysis should help to answer the questions: - Can weblogs help to minimize the distance between journalists and readers? - Can weblogs assist in attracting a new kind of readership? - Can weblogs assist in raising readership loyalty? All results can also be transferred from journalism to public relations and marketing: - Can weblogs help to provide you closer insight into your customer needs? - Can weblogs assist in attracting new target groups? - Can weblogs assist in raising customer loyalty? The study is set up according to the following sequence: Firstly, a general approach to weblogs is presented, describing their structure, development and implementation. Secondly, differences between the spoken and written mode are outlined and several models depicting the continuum relationship between both are introduced. After the explanation of the significance and function of orality in written electronic and news discourse, the concept of oral models in the press is introduce. In a last step, a sample analysis of several articles from one journalistic weblog is conducted, one online and one traditional newspaper, applying a linguistic framework based on the theoretical works presented before. With this examination, it is shown that the language used in journalistic weblogs contains more characteristics from the variety of spoken language than the languages of online and traditional print newspapers. From the results, potential effects are derived, e.g. on the practical fields of application or on the composition of the readership. Until now, only 38% of all adult US internet users and 37% of the Germans know what a weblog or short blog is. But nevertheless, weblogs have already attracted great attention from around the globe during the past nine years since their first appearance. In September 2004, Time asked Is this a media revolution? Initially, bloggers pointed their readers to interesting sites they found on their travels in the World Wide Web. Later, this filter function was used primarily to comment and criticize media coverage of news. Thus, bloggers were claimed to be the antithesis of traditional journalists: unedited, unabashedly opinionated, sporadic and personal . This personal aspect was [...]
Due to the recent global financial crises, academic business schools have come in for much criticism, having, in the eyes of the public, failed in their responsibility to society by teaching future managers only how to increase their personal gain without any consideration as to their actions’ social and cultural consequences. Realising that there is a pressing need to innovate their educational offers accordingly, business schools are beginning to turn to the humanities and social sciences to improve on the understanding and thus the teaching of management. This book is the result of an empirical study conducted at eight academic business schools that either already practise or are beginning to practise linking management education to the humanities and social sciences. Gathered mostly in interviews our research team conducted during site visits to these schools, the material presented shows three major fields of concern: how to shift the focus from instrumental to transformative learning, how to reframe the concept of disciplinary subject matter towards a more relational understanding of knowledge—especially in the light of the impact digitalisation is having on education—and how to address the organisational, as well as the political consequences of management education turning towards the inclusion of the humanities and social sciences strategically. The findings indicate that the humanities and social sciences indeed offer knowledge which can significantly help management education with meeting the challenges of the twenty-first century. Innovating management education by making it part of its program portfolios proves a challenge in and of itself in the face of a university system which still determinedly clings to disciplinary segregation. Reforming management education towards an engagement with fields of knowledge traditionally at best ignored and at worst vilified as being completely useless in the "real world" may therefore place academic business schools at the forefront of a movement that is beginning to reshape the educational landscape as a whole. This book will be of value to researchers, academics and students in the fields of business, management studies, organisational studies and education studies.
Addressing questions about representation, this book critically explores the potential of different types of visual material to illuminate historical studies. The contributions in this collection range from explorations of picture schemes used in 19th century classrooms to contemporary popular representations of schooling. Film and photographic images are considered in specific contexts, presenting case studies along with theoretical reflections about methods, values and the very nature of historical studies. Images are examined in children's literature, in the induction of history of education students, in the recreation of past practices and in the promotion of government policies. Visions of education are put alongside discussion of 'the visual turn', its value to historians, its relations with questions about the construction of knowledge and the archive. A range of positions on the visual are represented in the collection. Without presenting an orthodoxy the book aims to promote new awarenesses of this important aspect of education history and the issues it raises.
Some years ago the Gmelin Institute started to supplement the volumes on halogens and halogen compounds. For the elements chlorine and fluorine these supplementary volumes have already been finished. For the element bromine the volume A 1 is also available. Now the volume B 1 will be published starting with the description of the compounds of bromine. The present volume describes the compounds of bromine with rare gases and with hydrogen. The volume is dominated by the description of HBr and its aqueous solution, hydrobromic acid. Chemical and physical properties of the diatomic molecule HBr are extremely well studied by modern methods. Thus detailed descriptions are given of gas-phase properties, spectra, and properties of condensed phases. Emphasis is laid on elementary reaction processes such as energy transfer and single reaction steps for HBr formation and decomposition. These studies have become classics of modern reaction kinetics. Likewise, elementary reactions of HBr and Br- with nonmetallic compounds are described comprehensively.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.