Ulrike Gretzel's Books

Influencers and Creators

Business, Culture and Practice

By: Robert V Kozinets,Ulrike Gretzel,Rossella Gambetti

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Influencers and Creators

Business, Culture and Practice

By: Robert V Kozinets,Ulrike Gretzel,Rossella Gambetti

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

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Page Count

316

Publisher

SAGE

Published Date

ISBN 10

1529785979

ISBN 13

9781529785975

The Mindful Tourist

The Power of Presence in Tourism

By: Uglješa Stankov,Ulrike Gretzel,Viachaslau Filimonau

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The Mindful Tourist

The Power of Presence in Tourism

By: Uglješa Stankov,Ulrike Gretzel,Viachaslau Filimonau

The Mindful Tourist: The Power of Presence in Tourism is an innovative new study based on the detailed exploration of mindful consumer behaviour, drawing on insights from new cases of mindful tourism experiences and examining the potential for broader uptake across the industry.

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Page Count

141

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1801176361

ISBN 13

9781801176361

Persuasive Recommender Systems

Conceptual Background and Implications

By: Kyung-Hyan Yoo,Ulrike Gretzel,Markus Zanker

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Persuasive Recommender Systems

Conceptual Background and Implications

By: Kyung-Hyan Yoo,Ulrike Gretzel,Markus Zanker

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

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Springer Science & Business Media

Published Date

ISBN 10

146144702X

ISBN 13

9781461447023

Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

By: Professor Evangelos Christou,Professor Marianna Sigala,Professor Ulrike Gretzel

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Social Media in Travel, Tourism and Hospitality

Theory, Practice and Cases

By: Professor Evangelos Christou,Professor Marianna Sigala,Professor Ulrike Gretzel

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

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Page Count

339

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1409485145

ISBN 13

9781409485148

The Mindful Tourist

The Power of Presence in Tourism

By: Uglješa Stankov,Ulrike Gretzel,Viachaslau Filimonau

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The Mindful Tourist

The Power of Presence in Tourism

By: Uglješa Stankov,Ulrike Gretzel,Viachaslau Filimonau

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Page Count

143

Publisher

Emerald Group Publishing

Published Date

ISBN 10

1801176388

ISBN 13

9781801176385

Persuasive Recommender Systems

Conceptual Background and Implications

By: Kyung-Hyan Yoo,Ulrike Gretzel,Markus Zanker

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Persuasive Recommender Systems

Conceptual Background and Implications

By: Kyung-Hyan Yoo,Ulrike Gretzel,Markus Zanker

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Springer Science & Business Media

Published Date

ISBN 10

146144702X

ISBN 13

9781461447023

Information and Communication Technologies in Tourism 2010

Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010

By: Ulrike Gretzel,Rob Law,Matthias Fuchs

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Information and Communication Technologies in Tourism 2010

Proceedings of the International Conference in Lugano, Switzerland, February 10-12, 2010

By: Ulrike Gretzel,Rob Law,Matthias Fuchs

The papers in this volume address advances in mobile tourism services, online destination marketing, GPS-based tracking of tourist behaviors, decision support tools, website design and evaluation, online travel distribution, ICT adoption in tourism and hospitality businesses, virtual experiences, online information search, Web 2.0, social media marketing, and the role of ICTs in sustainable tourism development. The volume shows a high diversity in disciplinary approaches and methodologies used to explore the intersection of tourism and technology. Thus, the included papers would be of interest to readers with varying backgrounds.

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Page Count

642

Publisher

Springer

Published Date

ISBN 10

3211994068

ISBN 13

9783211994061

Information and Communication Technologies in Tourism 2009

Proceedings of the International Conference in Amsterdam, The Netherlands, 2009

By: Wolfram Höpken,Ulrike Gretzel,Rob Law

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Information and Communication Technologies in Tourism 2009

Proceedings of the International Conference in Amsterdam, The Netherlands, 2009

By: Wolfram Höpken,Ulrike Gretzel,Rob Law

th This year the ENTER conference will be celebrated for the 16 time. Founded in 1993 as an interface between information and communication technologies on the one side and travel and tourism on the other, ENTER has steadily matured to become the world’s premier global conference in this fascinating and constantly advancing and progressing area of research and praxis. The aim and unique purpose of ENTER is to bring together practitioners from the travel and tourism industry, representatives from national and regional tourism boards, and academics and researchers from different disciplines to facilitate the exchange and joint development of new ideas, innovative approaches and advanced solutions. Therefore, research findings presented at ENTER always have a strong relationship and relevance to problems faced by the industry. Information and communication technologies have reshaped the travel and tourism industry in the last decade and new topics and corresponding challenges are evolving rapidly. The dynamic nature of tourism markets has become ever more pronounced and innovative business models like online communities continue to emerge. ENTER 2009 pays attention to this situation and the theme eTourism: dynamic challenges for travel and tourism expresses the objective to present a collection of cutting-edge academic and industrial research as well as practical applications dealing with new challenges and new ways of doing business in a rapidly changing and highly dynamic environment.

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Page Count

517

Publisher

Springer

Published Date

ISBN 10

3211939709

ISBN 13

9783211939703

Influencers and Creators

Business, Culture and Practice

By: Robert V Kozinets,Ulrike Gretzel,Rossella Gambetti

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Influencers and Creators

Business, Culture and Practice

By: Robert V Kozinets,Ulrike Gretzel,Rossella Gambetti

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Page Count

316

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SAGE

Published Date

ISBN 10

1529785979

ISBN 13

9781529785975

Social and Antisocial Development in Adolescence

By: Martin Herbert

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Social and Antisocial Development in Adolescence

By: Martin Herbert

Provides an account of the development of social and antisocial development in childhood and adolescence. It reviews the effective interventions available to professionals and parents and offers some common intervention methods for problem behaviour.

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ISBN 10

0864317360

ISBN 13

9780864317360

Book's by Ulrike Gretzel

Influencers and Creators

Influencers and Creators

The Mindful Tourist

The Mindful Tourist

Persuasive Recommender Systems

Persuasive Recommender Systems

Social Media in Travel, Tourism and Hospitality

Social Media in Travel, Tourism and Hospitality

The Mindful Tourist

The Mindful Tourist

Persuasive Recommender Systems

Persuasive Recommender Systems

Information and Communication Technologies in Tourism 2010

Information and Communication Technologies in Tourism 2010

Information and Communication Technologies in Tourism 2009

Information and Communication Technologies in Tourism 2009

Influencers and Creators

Influencers and Creators

Social and Antisocial Development in Adolescence

Social and Antisocial Development in Adolescence

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