Ulrike Buchholz's Books

Internal communication and management

Theory and praxis communication-centered management

By: Ulrike Buchholz,Susanne Knorre

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Internal communication and management

Theory and praxis communication-centered management

By: Ulrike Buchholz,Susanne Knorre

This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication

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Page Count

255

Publisher

Springer Nature

Published Date

ISBN 10

3658386142

ISBN 13

9783658386146

Historical Dictionary of Berlin

By: Ulrike Zitzlsperger

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Historical Dictionary of Berlin

By: Ulrike Zitzlsperger

After World War II Berlin became one of the playgrounds of the Cold War; the Berlin Wall made the division between East and West, between ‘capitalism’ and ‘communism’ in 1961 highly visible, though it did remove Berlin from front-line politics. East and West Berlin had turned into shop-windows of ideologies – West Berlin representing the lure of a market economy, East Berlin the promise of socialism. It is, then, fitting that the fall of the Wall in 1989 awarded Berlin such a prominent role. It was here that the development after Reunification of East and West became a closely observed event – and, well beyond Germany, Berlin appeared to represent fundamental developments throughout Europe at the time. Today, Berlin is the capital of reunified Germany and therefore one of the key political players in the European Union (EU) and it’s now a desirable destination for young entrepreneurs. The Historical Dictionary of Berlin contains a chronology, an introduction, and an extensive bibliography. The dictionary section has more than 300 cross-referenced entries on important personalities, places, institutions, and events. This book is an excellent resource for students, researchers, and anyone wanting to know more about Berlin.

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Page Count

437

Publisher

Rowman & Littlefield

Published Date

ISBN 10

153812422X

ISBN 13

9781538124222

The Femininity Puzzle

Gender, Orientalism and the »Jewish Other«

By: Ulrike Brunotte

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The Femininity Puzzle

Gender, Orientalism and the »Jewish Other«

By: Ulrike Brunotte

In the Hobsbawmian long 19th century, gender and processes of sexualization and feminization have been crucial in the construction of the »Jewish Other«. Ulrike Brunotte explores how these processes came about by addressing imaginative, aesthetic, and epistemological questions. She analyzes how literature, psychoanalysis and the performing arts traverse and react to the ambivalence of racialized stereotypes. The »femininity puzzle« presents itself in two ways: first in the role of effeminization of the male Jew in antisemitic discourse, and then in the transgressive forms of femininity connected to Jewish women, especially the allosemitic orientalization in the figure of the »Beautiful Jewess«.

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Page Count

237

Publisher

transcript Verlag

Published Date

ISBN 10

3839458218

ISBN 13

9783839458211

Emotional Branding: Playing with the Senses

A Conceptual Approach

By: Ulrike Max

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Emotional Branding: Playing with the Senses

A Conceptual Approach

By: Ulrike Max

Inhaltsangabe:Abstract: The objective of this work is to show the significance of Emotional Branding as a marketing, brand design, and communication instrument based on the changed business situation and demanding customer needs. The five basic senses: taste, touch, sight, sound, and smell shall be explained and set into relation to the brand elements. A lot of marketers discuss about Emotional Branding as the future approach without exactly knowing what this term contains. The aim of this diploma thesis is the development of a conceptual approach in form of a guideline with the key components to emotionalize brands, to give them a face and a character in order to reach the overall aim: the identification of customers with the brand. The first part of this work provides the basic knowledge. It explains and defines in addition to the basic terms brand and branding , terms like brand image , brand identity and brand equity . The second part describes the changes in buying behavior, the changing needs and different perceptions of today s customers. The three main generations are explained to demonstrate the need for Emotional Branding as a new kind of branding tool. Additionally the explanations to hybrid buying behavior and smart shopping will show the necessity of a positive brand experience and the change from Branding to Emotional Branding. It gives a definition of Emotional Branding and a short introduction to the instruments that can be used to support the brand elements, which are closer explained in the main part. The traditional marketing searches for new ideas. The aim is clear. Excitement and experiences shall go along with attractive brand worlds. But how to emotionalize communication? The third and main part shows in form of a guideline how to create an incomparable brand image with the help of tones, colors, scents etc. in combination with the brand elements. In this context successful strong brands that were able to find their way into the consumers psyche and built up strong emotional relationships will be taken as examples. Finally the last part is a critical reflection of the brands playing with the consumers senses in order to influence their everyday life. Moreover points are outlined that should be considered to support the successful use of Emotional Branding. Inhaltsverzeichnis:Table of Contents: 1.Aim and Objective1 2.Methodology1 3.Abstract2 4.Introduction3 5.Brand / Branding5 5.1Definition [...]

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Page Count

135

Publisher

diplom.de

Published Date

ISBN 10

3832453296

ISBN 13

9783832453299

One Law for All?

Western models and local practices in (post-) imperial contexts

By: Stefan B. Kirmse

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One Law for All?

Western models and local practices in (post-) imperial contexts

By: Stefan B. Kirmse

Im 19. und 20. Jahrhundert traten weltweit Gesetzgeber mit der Absicht auf, lokale Rechtsordnungen nach westlichem Muster umzubilden. Aber welche Modelle sollten als Vorbilder dienen, da doch die rechtliche Realität bereits in Westeuropa uneinheitlich war? Zudem wurde das importierte Recht vor Ort unterschiedlich aufgenommen, umformuliert und interpretiert. Der Band untersucht das Spannungsfeld zwischen den universellen Ansprüchen verschiedener imperialer und post-imperialer Gesetzgeber und der lokalen Umsetzung und Anwendung neuer Rechtsformen, von Lateinamerika und Afrika über Russland bis nach Ostasien.

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Page Count

301

Publisher

Campus Verlag

Published Date

ISBN 10

3593412322

ISBN 13

9783593412320

Book's by Ulrike Buchholz

Internal communication and management

Internal communication and management

Historical Dictionary of Berlin

Historical Dictionary of Berlin

The Femininity Puzzle

The Femininity Puzzle

Emotional Branding: Playing with the Senses

Emotional Branding: Playing with the Senses

One Law for All?

One Law for All?

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