Ujwal Arkalgud's Books

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can't.

By: Ujwal Arkalgud,Jason Partridge

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Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can't.

By: Ujwal Arkalgud,Jason Partridge

Whether you're a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you'll discover: Why polls keep getting politics all wrong Why online shopping isn't what's killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.

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Page Count

156

Publisher

Lulu.com

Published Date

ISBN 10

1483465209

ISBN 13

9781483465203

Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

By: Ujwal Arkalgud,Jason Partridge

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Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

By: Ujwal Arkalgud,Jason Partridge

Consumer culture is becoming increasingly diverse. Markets are fragmenting. More bespoke solutions are stealing share from companies who innovate for the masses. Yet companies continue to use practices that assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from that company. Understanding what microcultures are and how they work can help counter this. This book will provide current and future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation. It will help leaders get past the industry-led lens that they've unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens. It will enable you to create solutions for the influential microcultures today, that will shape the macrocultures that will impact your business tomorrow.

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Page Count

204

Publisher

Lulu.com

Published Date

ISBN 10

1684717655

ISBN 13

9781684717651

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can't.

By: Ujwal Arkalgud,Jason Partridge

Write a review Read reviews Take a Quiz Solve Book Puzzle

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Why the Internet and Digital Ethnography Hold the Key to Answering the Questions That Traditional Research Just Can't.

By: Ujwal Arkalgud,Jason Partridge

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

156

Publisher

Lulu.com

Published Date

ISBN 10

1483465209

ISBN 13

9781483465203

Book's by Ujwal Arkalgud

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

Microcultures: Understanding the Consumer Forces That Will Shape the Future of Your Business

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

Web True.0: Why the Internet and Digital Ethnography Hold the Key to Answering the Questions that Traditional Research Just Can't.

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