A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
This book analyses how the Weimar Republic put Germany in the forefront of social reform and women's emancipation with wide-ranging maternal welfare programmes and labour protection laws. Its enlightened policy of family planning and liberalised abortion laws offered women a new measure of control over their lives. But the new politics of the body also increased state intervention, the power of the medical profession and the tendency to sacrifice women's rights to national interests whenever the Volk seemed in danger of 'racial decline'.
Based on an exceptionally rich source of material, this study explores different attitudes and experiences of those women who sought to terminate an unwanted pregnancy in the Weimar Republic, and those who helped or hindered them.
-- Brings to life many of the unusual and unexpected aspects of nature -- Beautiful, realistic illustrationsPlant Life Concentrating on the unusual, the extraordinary and the unexplained, this book provides a stimulating starting point for the study of many aspects of plant life, such as feeding habits, pollination, partnerships with insects and ways of surviving heat, drought and gale force winds.
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