Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.
diversification to form a ranching-based social and economic way of life. The process turned a largely southern people into westerners. Others helped shape the history of the Clear Fork country as well. Notable among them were Anglo men and women - some of them earnest settlers, others unscrupulous opportunists - who followed the first pioneers; Indians of various tribes who claimed the land as their own or who were forcibly settled there by the white government; and.
Using historical and feminist psycho-linguistic studies as a base, Ty explores some of the complexities encountered in the writings of Mary Wollstonecraft, Mary Hays, Helen Maria Williams, Elizabeth Inchbald, and Charlotte Smith
There may be no formula for love, but that certainly doesn’t mean there’s no science behind it. In this fascinating analysis about the studies and research data behind romance and relationships, Dr. Ty Tashiro sets out to revolutionize the ways we search for love. His research pinpoints why our decision-making abilities seem to fail when it comes to choosing mates and how we can make smarter choices. Dr. Tashiro has discovered that if you want a lifetime of happiness—not just togetherness—it all comes down to how you choose a partner in the first place. With wit and insight, he explains the science behind finding a soul mate and distills his research into actionable tips, including: Why you get only three wishes when choosing your ideal partner Why most people squander their wishes and end up in unfulfilling relationships How wishing for the three traits that really matter can help you find enduring love Illustrated using entertaining stories based on real-life situations and backed by scientific findings from fields such as demography, sociology, medical science and psychology, Dr. Tashiro’s book provides an accessible road map to help people everywhere find their happily-ever-afters.
“Our mission continues . . . Until They Are Home!”—Motto of the Joint POW/MIA Accounting Command At the end of the Vietnam War—or American War, as it is called in Hanoi—2,585 Americans were unaccounted for in Southeast Asia. In 1992, a joint task force was established to continue the work of recovery, and its members became the first U.S. government representatives to return full-time to Vietnam. Army Lt. Col. Thomas (“Ty”) Smith arrived in Hanoi a decade later, in 2003. Until They Are Home is both a heartfelt memoir and a fascinating inside look at his tour of duty in Vietnam, “a place of shadows within shadows, secrets within secrets." Smith takes the reader on an extraordinary personal voyage from the shaded French boulevards of Hanoi to the remotest jungle trails of the border highlands. Written with a keen eye and touches of humor, Until They Are Home recounts life in the very heart of the mission to find and return to the families the remains of their loved ones. It offers equal parts historical context, political insight, social commentary, travelogue, and adventure chronicle. From describing everything from his diplomatic negotations between the Vietnamese and American governments to presenting his view of commanding a remarkably complex mission in an unforgiving environment, Smith draws on memory, e-mails, letters, and journal entries to recreate the story of his mission in Vietnam. Smith and the forces serving under him found the remains of fourteen lost American servicemen—including two graduates of Texas A&M University. The gripping, intensely personal narrative of Until They Are Home will fascinate general readers interested in the Vietnam War and its aftermath and will prove helpful to historians seeking primary information. It will also have great appeal to those with continuing involvement in POW/MIA issues and concerns.
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