Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.
Cultivate resilience by incorporating small challenges (also known as micro-adversities) in your classroom with effective, trauma-informed strategies that are proven to improve behavior, increase engagement, and empower students to achieve. One in four children have witnessed or experienced a traumatic event by the age of 16 that can affect behavior and learning. Fortunately, educators of all grade levels can inspire resilience and grit that helps students adapt to change and overcome hardship with simple everyday activities. This book offers a breakthrough method for building community and empowering your students with a new strategy: micro-adversity. Micro-adversities in the classroom can be actionable activities, like trying to solve a puzzle that is intentionally missing a few pieces, or building emotional intelligence with conversation starters. By experiencing small failures, students learn to overcome them and thrive. Written by two teachers, one a former US Army Ranger, this method combines the extensively trained military perspective with the important foundations of trauma-informed education.
If a child can watch Barney, can’t that same child also enjoy watching Charlie Chaplin or the Marx Brothers? And as they get older, wouldn’t they grow to like screwball comedies (His Girl Friday), women’s weepies (Imitation of Life), and westerns (The Searchers)? The answer is that they’ll follow because they’ll have learned that “old” does not necessarily mean “next channel, please.”Here is an impassioned and eminently readable guide that introduces the delights of the golden age of movies. Ty Burr has come up with a winning prescription for children brought up on Hollywood junk food. FOR THE LITTLE ONES (Ages 3—6): Fast-paced movies that are simple without being unsophisticated, plainspoken without being dumbed down. Singin’ in the Rain and Bringing Up Baby are perfect.FOR THE ONES IN BETWEEN (Ages 7—12): “Killer stories,” placing easily grasped characters in situations that start simply and then throw curveballs. The African Queen and Some Like It Hot do the job well.FOR THE OLDER ONES (Ages 13+): Burr recommends relating old movies to teens’ contemporary favorites: without Hitchcock, there could be no The Texas Chainsaw Massacre, without Brando, no Johnny Depp.
In this ebook exclusive, Boston Globe film critic Ty Burr introduces the fifty films every movie lover must know. This carefully curated list of great movies spans over a century of filmmaking, from the silent era to the last decade, from American favorites to international classics. Including recognized masterpieces such as "City Lights" and "Casablanca," as well as more recent movies like "Aliens" and "Fight Club," Burr has given readers what is essentially an engaging, accessible Film 101 class. Short entries discuss the significance of each movie, the reason for its greatness, and why it has become a part of our shared culture of movie-making. He also includes suggestions for further viewing, delving deeper into the works of featured directors like Hitchcock, Fellini, Sturges, and Kurosawa. In a media environment that gives endless entertainment options—including an intimidating amount of medicore films—Ty Burr has written an expert guide to the movies that are guaranteed to please readers, and increase their cinematic knowledge. It is a perfect book for movie-lovers who are just getting acquainted with the immense catalog of great cinema available to us today.
In The Old Army in Texas, U.S. Army officer and historian Thomas "Ty" Smith presents a comprehensive and authoritative single-source reference for the activities of the regular army in the Lone Star State during the nineteenth century. Beginning with a series of maps that sketch the evolution of fort locations on the frontier, Smith furnishes an overview with his introductory essay, "U.S. Army Combat Operations in the Indian Wars of Texas, 1849–1881." Reprinted from the Southwestern Historical Quarterly, Smith's essay breaks new ground in an innovative analysis of the characteristics of army tactical methods and the nature of combat on the Texas frontier, introducing a unique historical model and methodology to examine the army-Indians conflicts. The second part of this guide, "Commanders and Organization, Department of Texas, 1848–1900," lists the departmental commanders, the location of the military headquarters, and the changes in the administrative organization and military titles for Texas. Part III, "U.S. Army Sites in Texas 1836–1900," provides a dictionary of 223 posts, forts, and camps in the state. It is the most extensive inventory published to date, including essential information on all of the major forts, as well as dozens of obscure sites such as Camp Las Laxas, Camp Ricketts, and Camp Lugubrious. The fourth part, "Post Garrisons, 1836–1900," gives a year by year snapshot of total army strength in the state, the regiments assigned, and the garrisons and commanders of each major fort and camp. Supplying the only such synopsis of its kind, the "Summary of U.S. Army Combat Actions in the Texas Indian Wars, 1849–1881," the guide's Part V, offers a chronological description of 224 U.S. Army combat actions in the Indian Wars with vivid details of each engagement. The 900 entries in the selected bibliography of Part VI are divided topically into sections on biographical sources and regimental histories, histories of forts, garrison life, civil-military relations, the Mexican War, and frontier operations. In addition to being a helpful catalog of standard histories, there are two important and unusual aspects to the bibliography. It contains a complete range of primary source microfilm material from the National Archives, including the roll numbers of specific periods of forts and units; and secondly, the bibliography integrates nearly all of the published archeological reports into the section on fort histories. The Old Army in Texas is an indispensable reference and research tool for students, scholars, and military history aficionados. It will be of great value to those interested in Texas history, especially military history and local and regional studies. This superb reference work is illustrated with a number of maps and rare photographs of the U.S. Army in nineteenth century Texas.
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