TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates market research strategies appropriate for transit and provides guidance to integrate and institutionalize market research into decision-making processes of transit agencies. Finally, it examines some institutional barriers that limit the use of market research.
This report will be of interest to managers of public transportation and school bus systems, transportation planning and operations professionals, policy makers, and others interested in the potential for coordinating or integrating school bus and public transportation services in non-urban areas. The report identifies and discusses issues associated with such coordination or integration, and provides 13 case studies of communities that have successfully coordinated or integrated some aspect of school and public transportation services. The report also provides an implementation guide that suggests "next steps" for non-urban communities seeking to give serious consideration to the coordination or integration of school and public transportation services.
The research project examined the consequences of the interstate highway system for transit. A literature review and case studies of urbanized areas were done, with each of the case studies representing a different relationship between highways, transit, and urban development.
Introduction -- Planning framework -- Estimating BRT ridership -- Component features, costs, and impacts -- System packaging, integration, and assessment -- Land development guidelines.
This report of the Transportation Research Board will be of interest to transit staff interested in implementing leadership development initiatives at their agencies. Current practices, major issues, trends, and innovations related to the use of corporate culture as the driver in hiring, developing, evaluating, and retaining a leadership team, within and outside the transit industry were documented for this synthesis. The report discusses the state of the practice in leadership recruitment, development, evaluation, and retention. It reports on innovative approaches to the problems faced in todays work environment in transit and other industries. This synthesis also covers the manner in which corporate culture affects the hiring, development, evaluation, and retention of the top management team.
Guidelines for enhancing suburban mobility: Overview and summary of findings -- Suburban transit services: The planning context -- Actions to modify and improve the overall suburban transit framework -- Circulators and shuttles -- Subscription buses and vanpools -- Summary: Lessons and conclusions -- Bibliography -- Appendix A: Classifying suburban environments.
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
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