Tracy L. Tuten's Books

Social Media Marketing

By: Tracy L. Tuten,Michael R. Solomon

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**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

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ISBN 10

1473916518

ISBN 13

9781473916517

Principles of Marketing for a Digital Age

By: Tracy L. Tuten

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Principles of Marketing for a Digital Age

By: Tracy L. Tuten

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

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577

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SAGE

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ISBN 10

1526485354

ISBN 13

9781526485359

Social Media Marketing

By: Tracy L. Tuten

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Social Media Marketing

By: Tracy L. Tuten

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

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508

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SAGE Publications Limited

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ISBN 10

1529625793

ISBN 13

9781529625790

Principles of Marketing for a Digital Age

By: Tracy L. Tuten

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Principles of Marketing for a Digital Age

By: Tracy L. Tuten

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Solve jigsaw puzzle

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577

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SAGE

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ISBN 10

1526485354

ISBN 13

9781526485359

Social Media Marketing

By: Tracy L. Tuten,Michael R. Solomon

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Social Media Marketing

By: Tracy L. Tuten,Michael R. Solomon

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N/A

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Solve jigsaw puzzle

Age

Page Count

353

Publisher

SAGE

Published Date

ISBN 10

1473916518

ISBN 13

9781473916517

Book's by Tracy L. Tuten

Social Media Marketing

Social Media Marketing

Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Social Media Marketing

Social Media Marketing

Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

Social Media Marketing

Social Media Marketing

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