A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.
A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals. Misalignment between sales and marketing is an age-old problem—frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth. Understand the cost of misalignment and the driving forces behind it Learn strategies for improving your culture, process, leadership, and technology to initiate and support alignment Identify the best places to modify your sales and marketing programs to kickstart collaboration and cooperation between your teams Discover how other companies are uniting their sales and marketing teams into a single force for growth Walk away with practical advice on how to apply recommendation in the real world Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance—but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.
A fascinating chronicle of how the character of American society revealed itself under the duress of World War II The Second World War exists in the American historical imagination as a time of unity and optimism. In 1942, however, after a series of defeats in the Pacific and the struggle to establish a beachhead on the European front, America seemed to be on the brink of defeat and was beginning to splinter from within. Exploring this precarious moment, Tracy Campbell paints a portrait of the deep social, economic, and political fault lines that pitted factions of citizens against each other in the post–Pearl Harbor era, even as the nation mobilized, government†‘aided industrial infrastructure blossomed, and parents sent their sons off to war. This captivating look at how American society responded to the greatest stress experienced since the Civil War reveals the various ways, both good and bad, that the trauma of 1942 forced Americans to redefine their relationship with democracy in ways that continue to affect us today.
With new chapters on volcanism, new appendices & sharper photos, together with extensive updating of the whole text, this new edition builds on the strengths of its predecessor.
A landmark anthology envisioned by Tracy K. Smith, 22nd Poet Laureate of the United States American Journal presents fifty contemporary poems that explore and celebrate our country and our lives. 22nd Poet Laureate of the United States and Pulitzer Prize winner Tracy K. Smith has gathered a remarkable chorus of voices that ring up and down the registers of American poetry. In the elegant arrangement of this anthology, we hear stories from rural communities and urban centers, laments of loss in war and in grief, experiences of immigrants, outcries at injustices, and poems that honor elders, evoke history, and praise our efforts to see and understand one another. Taking its title from a poem by Robert Hayden, the first African American appointed as Consultant in Poetry to the Library of Congress, American Journal investigates our time with curiosity, wonder, and compassion. Among the fifty poets included are: Jericho Brown, Natalie Diaz, Matthew Dickman, Mark Doty, Ross Gay, Aracelis Girmay, Joy Harjo, Terrance Hayes, Cathy Park Hong, Marie Howe, Major Jackson, Ilya Kaminsky, Robin Coste Lewis, Ada Límon, Layli Long Soldier, Erika L. Sánchez, Solmaz Sharif, Danez Smith, Susan Stewart, Mary Szybist, Natasha Trethewey, Brian Turner, Charles Wright, and Kevin Young.
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