JAMAICA: Teal blue waters, sandy beaches, scintillating cuisine, globally renown rum and Blue Mountain coffee. One hundred fifty years under Spanish rule and then three hundred years under English dominion. Early spectacular hotels, then spectacular all-inclusives resorts. Hippies came to Negril and made it the “Capital of Casual.” Bob Marley spread reggae music worldwide and became a major tourism promoter for the island adding to the glitz from the English celebrities of the 1950s who came to the North Coast. Errol Flynn, Ian Fleming, and Noel Coward attracted jet setters to the island as did fictional super spy James Bond, Agent 007. Tourism growth and development, measured and conservative, free-flowing and exuberant – all existing in a dynamic, remarkable and one-of-a-kind setting. Jamaica, a cacophony of sights and delights. Ya mon, come to Jamaica, an island paradise that has it all.
From the Flapper Era to Batista, Cuba strove to position itself as America’s Caribbean playground, but Castro’s Revolution put an end to that. Now, the “Cuban Thaw” promises US travelers a return to the island. This book explores the history and development of tourism in Cuba and provides insight on what it was, what it is, and what it may be.
Miller and Henthorne give U.S. investors and entrepreneurs the insights they need to capitalize upon the rapidly expanding, but still open, Cuban tourism industry—the island's major industry. This authoritative examination of the market for Cuban tourism provides comprehensive information on Cuban contacts and data sources that are accessible to foreigners; insights into the competition and possible competitive strategies, plus the general background on Cuba and its economy that investors must have for an understanding of Cuba's potential. With its lists of references and contacts, Miller and Henthorne's study will be invaluable to international tourism executives, particularly specialists in strategic planning and the development of strategic business alliances as well as international marketers and business development officers. Miller and Henthorne have written their book for the day when relations and travel ties are reestablished between Cuba and the United States—a day that in their opinion will soon come. From their personal visits and interviews with Cuban officials in banking, finance, investment, politics, and the tourist industry itself, Miller and Henthorne have compiled material that is unavailable from any other single source. Here is detailed, first hand, timely information on Cuba's tourism resources, opportunities, infrastructure, competitors and competition, peculiarities, and historical and regional background for the benefit of investors in the United States and worldwide.
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