Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars. A play on David Ogilvy’s legendary Confessions of an Advertising Man, the text disrupts the creative guru’s account with a highly accessible critique of advertising suitable for classes in disciplines as various as cultural studies, marketing, media studies, political science, and sociology. The book reflects the latest industry trends, especially the migration from legacy to social media vehicles like Instagram and Snapchat. Topics covered include a brief history of modern advertising in the United States, advertising’s influence on the so-called non-advertising content of the media, the ideological themes advertising inadvertently delivers, how advertising can privilege or marginalize various social constructions of identity, the controversial practice of targeting children, and how corporations often use advertising to superficially present a positive face while masking their profoundly darker sides. Incorporating a media-literacy approach, Kelso also offers an insider’s overview of the typical procedures advertising agencies take in strategizing, conceptualizing, and delivering campaigns.
A chronicle of the period in American history between Columbus's discovery of the New World and Jamestown's founding evaluates the voyages and first-contact experiences of numerous European adventurers.
‘Tony’s incredible understanding of the world, people and human nature make him the ultimate like coach. He knows what it takes to make people excel… and win!’ – Andre Agassi ‘Robbins is a mass of walking energy and passion.’ – Time Out Are you in charge of your life? Or are you being swept away by things that are seemingly out of your control? In AWAKEN THE GIANT WITHIN, Anthony Robbins, the bestselling author of UNLIMITED POWER, shows the reader how to take immediate control of their mental, emotional, physical and financial destiny. Further praise for Tony Robbins:- ‘A fascinating, intriguing presentation of cutting-edge findings and insights… including the growing consciousness that true success is anchored in enduring values and service to other.’ – Stephen R. Covey, Author of The 7 Habits of Highly Effective People
The ideal textbook for all areas of applied psychology options, including forensic/criminological psychology, health psychology, educational psychology, sports psychology, clinical/abnormal psychology, work/occupational psychology, environmental psychology and counselling - for students on A Level and undergraduate courses.
Featuring period drawings and prints of swordplay, this book examines and compares three Elizabethan fencing manuals written in English before 1600: Giacomo Di Grassi’s His True Arte of Defense (1594), Vincentio Saviolo’s His Practice in Two Bookes (1595), and George Silver’s Paradoxes of Defence and Bref Instructions upon My Paradoxes of Defence (1599). More than a technical manual on swordplay, this book explores the influence of a new form of violence introduced into Elizabethan culture by the invention of the rapier. The authors examine the rapier’s influence on the various social classes, the clash between the traditional English fencing masters and those embracing the new style, the growing concern with unregulated dueling, and the frequent references to rapier play in the works of Shakespeare and his contemporaries. As producer Joseph Papp notes in his foreword, this is a book that "makes a difference in performance.
Notting Hill is one of the most sought after locations in London. But its progress from ghetto to gentrification spans half-a-century within which it was one of the most turbulent places in Britainplagued by decline, disadvantage, unsolved killings, riots, illegal drugs, underground bars (or shebeens), prostitution, no-go areas and racial tension. It was also populated by characters such as self-styled community organizer Frank Crichlow, slum landlord Peter Rachman, Christine Keeler, the Angry Brigade, hustlers such as Lucky Gordon and Johnny Edgecombe, the activist Michael X (later executed in Trinidad) and the occasional radical lawyer. It was the location of the racist murder of Kelso Cochrane, the litigation-minded Mangrove Restaurant, the brief surge of Black Power in the UK and most notably the iconic Notting Hill Carnival with its heady mix of festivity, excitement, street crimes, potential for disorder and confrontations with the police. So what was it like operating in this Symbolic Location? In this book, Tony Moore, one of those in charge of policing Notting Hill, shows how the area continually adapted to challenges that first began after the Empire Windrush arrived in England carrying immigrants who were initially met by signs saying No Coloured, but for whom Notting Hill became an area of choice. It is a wide-ranging account of the factors in play at a time of unprecedented social change, told from the perspective of an insider, based on prodigious research including in relation to hitherto unpublished materials and personal communications. Tony Moore is well-fitted to write a history of Notting Hill and its relationship with the Metropolitan Police: Lord Blair of Boughton. All Saints Road in Notting Hill is one of those areas of London, where crime is at its worst, where drug-dealing is intolerably overt and where the racial ingredient is at its most potent: Sir Kenneth Newman, Commissioner of the Metropolitan Police. From the late sixties until recently, All Saints Road was to drugs what Hatton Garden is to diamonds: Robert Hardman, The Spectator.
Breaking open colonization to reveal tangled cultural and economic networks, Webs of Empire offers new paths into colonial history. Linking Gore and Chicago, Maori and Asia, India and newspapers, whalers and writing, Ballantyne presents empire building as a spreading web of connected places, people, ideas, and trade. These links question narrow, national stories, while broadening perspectives on the past and the legacies of colonialism that persist today. Bringing together essays from two decades of prolific publishing on international colonial history, Webs of Empire establishes Tony Ballantyne as one of the leading historians of the British Empire.
Night after night they stifled their fears and flew through flak and packs of enemy fighters to drop the bombs that would demolish the Third Reich. The airmen of the United States 8th Army Air ForceAmerican and British Bomber Command were among the greatest heroes of the Second World War, defying Hitler in the darkest early days of the war and taking the battle to the German homeland when no one else would. Toward the end of the conflict, too, they continued to sacrifice their lives to shatter an enemy sworn never to surrender. Blasted out of the sky in an instant or bailing out from burning aircraft to drop helplessly into hostile hands, they would die in their tens of thousands to ensure the enemy's defeat. Especially vulnerable were the "tail-end Charlies"---for the Americans, which meant two things: the gunners who flew countless missions in a plexiglass bubble at the back of the bomber, and the last bomber in the formation who ended up flying through the most hell, and for the British, the rear-gunners who flew operations in a Plexiglas bubble at the back of the bomber. Following their groundbreaking revelations about the ordeals suffered by Allied prisoners of war in their bestselling book, The Last Escape, John Nichol and Tony Rennell tell the astonishing and deeply moving story of the controversial last battles in the skies of Germany through the eyes of the forgotten heroes who fought them. "This is the best account that has been written of the heroic American and British bomber crews . . . the best of its kind." ---George McGovern "Rivaling the best of Stephen Ambrose's work, Tail-End Charlies gives a breathtakingly intimate look at the lives, loves, and deaths of the brave airmen of the greatest generation. This fascinating book is as valuable for its stories of joyous life on the ground as it is for its sobering tales of death in the air. You see the whole picture of the war here from the eyes of the strong young men who fought it." ---Walter J. Boyne, bestselling author of Beyond the Wild Blue "Adds new dimensions to the saga of the air war in Europe. The eyewitness accounts, reported within the context of the battle against Nazi Germany, provide a sense of the ordeals, the terror, the gore, and the heroism of ordinary men thrust into the savagery of aerial combat." ---Gerald Astor, author of The Mighty Eighth
Acclaimed chefs Tony Singh and Cyrus Todiwala are on a mission to wake Britain up to the versatility of spices. For too long, our spices have sat unused and dusty in cupboard shelves, when just a mere sprinking of cumin, a dash of turmeric or a handful of star anise has the power to turn our everyday food into an explosion of tastes and smells. Tony and Cyrus have taken to the road, exploring the British Isles and adding their own spicy twist to our most classic and best-loved dishes. Try jazzing up a Sunday roast chicken with a honey and ginger, adding a cumin and coriander kick to a shepherd's pie or lacing a Victoria sponge with aromatic fennel seeds and cardamom. With delicious, everyday recipes accompanied by Cyrus and Tony's top tips and favourite spices, The Incredible Spice Men will demystify the contents of your spice rack, and open your everyday cooking up to a world of exciting new flavours.
Gordon Smith: Prince of Wingers" is a biographical story recounting the life of legendary footballer Gordon Smith written by his son Tony. One of the 'Famous Five', Gordon Smith won the league with Hibernian on three separate occasions during an eighteen-year-long glittering career with the club. With Heart of Midlothian he won another league medal as well as a League Cup medal, followed by yet another championship medal with Dundee. He represented his country on thirty-nine separate occasions, captaining them three times. His mesmeric skills and grace gave joy to many football fans, not only during his time with the Leith club, but also whilst playing for Heart of Midlothian, Dundee and Scotland. The book itself describes Gordon's life from humble beginnings in backstreet alleys kicking stones in place of a football to the stature of becoming one of the most naturally gifted players in the history of British football - whilst giving readers a unique insight into the life of this very private man.
A dose of sense from the voice of parliamentary reason.Throughout the expenses scandal and the lobbying scandal and all the other storms which have buffeted Parliament, Dr Tony Wright is the one MP who has consistently provided a measured, sane and sensible reaction to events. As Chair of the influential Public Administration Committee he has risen above party and partisan politics to offer a sometimes lone voice of reason. His new book considers the wider implications of the various political ructions and the public reaction to them, and argues that if we want to defend politics, then we also have to defend politicians: the class of people is intrinsic to the activity. Somebody has to do the messy business of accommodating conflicting demands and interests, choosing between competing options, negotiating unwelcome trade-offs, and taking responsibility for decisions that often represent the least worst course of action. That somebody is politicians. They give voice to our hopes, but they also, inevitably, feed our disappointments, even if their name is Obama. From one of our most erudite, intellectually rigorous yet sensible politicians, Doing Politics is just the book the nation needs.
An unconventional war requires unconventional men—the Special Forces. Green Berets • Navy SEALS • Rangers • Air Force Special Operations • PsyOps • Civil Affairs • and other special-mission units The first two Commanders books, Every Man a Tiger and Into the Storm, provided masterly blends of history, biography, you-are-there narrative, insight into the practice of leadership, and plain old-fashioned storytelling. Shadow Warriors is all of that and more, a book of uncommon timeliness, for, in the words of Lieutenant General Bill Yarborough, “there are itches that only Special Forces can scratch.” Now, Carl Stiner—the second commander of SOCOM, the U.S. Special Operations Command—and Tom Clancy trace the transformation of the Special Forces from the small core of outsiders of the 1950s, through the cauldron of Vietnam, to the rebirth of the SF in the late 1980s and 1990s, and on into the new century as the bearer of the largest, most mixed, and most complex set of missions in the U.S. military. These are the first-hand accounts of soldiers fighting outside the lines: counterterrorism, raids, hostage rescues, reconnaissance, counterinsurgency, and psychological operations—from Vietnam and Laos to Lebanon to Panama, to Saudi Arabia, Kuwait, and Iraq, to the new wars of today…
A holistic assessment of what journalism is all about, with plenty of enterprising interpretations of our trade - a word I prefer to 'profession'. I never met a more 'unprofessional' breed than that of my fellow hacks. This book will, I hope, lead our successors both to question and rebel more than we have." - Jon Snow, Channel 4 News "Stands out in a crowded field." The Guardian "The bible of professional education in journalism... Every student of journalism should buy a copy." - THE (Times Higher Education) This is the indispensable guide to the theory and practice of journalism, now updated with 25% entirely new material. With its innovative text design, it creatively combines the experience and advice of practising journalists with the theories and insights from the academic study of journalism. This second edition thoroughly addresses the ‘converged’ nature of much 21st century journalism, with discussion and examples of online practice embedded throughout to represent the reality that online journalism is increasingly part of the job for all journalists. New and improved features include: More examples, more depth, and more interviews with journalists. A whole new chapter on telling stories through pictures, whether on TV or online. Fresh new examples reflecting today’s journalistic practice. More insights from online journalists on blogging, the use of video and audio on the web, interactive maps and other ways of doing journalism online. This edition embraces the new without abandoning the fundamentals of what journalism is all about. It will continue to inspire students of journalism to reflect on everyday practice and connect it to academic debate.
Graced by more than 200 illustrations, many of them seldom seen and some never before published, this sparkling volume offers vivid portraits of the men and women who created country music, the artists whose lives and songs formed the rich tradition from which so many others have drawn inspiration. Included here are not only such major figures as Jimmie Rodgers, The Carter Family, Fiddlin' John Carson, Charlie Poole, and Gene Autry, who put country music on America's cultural map, but many fascinating lesser-known figures as well, such as Carson Robison, Otto Gray, Chris Bouchillon, Emry Arthur and dozens more, many of whose stories are told here for the first time. To map some of the winding, untraveled roads that connect today's music to its ancestors, Tony Russell draws upon new research and rare source material, such as contemporary newspaper reports and magazine articles, internet genealogy sites, and his own interviews with the musicians or their families. The result is a lively mix of colorful tales and anecdotes, priceless contemporary accounts of performances, illuminating social and historical context, and well-grounded critical judgment. The illustrations include artist photographs, record labels, song sheets, newspaper clippings, cartoons, and magazine covers, recreating the look and feel of the entire culture of country music. Each essay includes as well a playlist of recommended and currently available recordings for each artist. Finally, the paperback edition now features an extensive index.
Operational risk is a constant concern for all businesses. It goes far beyond operations and process to encompass all aspects of business risk, including strategic and reputational risks. Within financial services, it became codified by the Basel Committee on Banking Supervision in the 1990s. It is something that needs to be taken seriously by all those involved in running, managing and leading companies. Mastering Operational Risk is a comprehensive guide which takes you from the basic elements of operational risk, through to its advanced applications. Focusing on practical aspects, the book gives you everything you need to help you understand what operational risk is, how it affects you and your business and provides a framework for managing it. Mastering Operational Risk: Shows you how to make the business case for operational risk, and how to develop effective company-wide policies Covers the essential basic concepts through to advanced managements practices Uses examples and case studies which cover the pitfalls and explains how to avoid them Provides scenario analysis and modelling techniques for you to apply to your business Operational risk arises in all businesses. It is a broad term and can relate to internal processes, people, and systems, as well as external events. All listed companies, charities and the public sector must make risk judgements and assessments and company managers have an increasing responsibility to ensure that these assessments are robust and that risk management is at the heart of their organisations. In this practical guide, Tony Blunden and John Thirlwell, recognised experts in risk management, show you how to manage operational risk and show why operational risk management really will add benefits to your business. Mastering Operational Risk includes: The business case for operational risk Risk and control assessment How to use operational risk indicators Reporting operational risk Modelling and stress-testing operational risk Business continuity and insurance Managing people risk Containing reputational damage
The sixth edition of this popular text introducing human movement to a range of readers, offers the building blocks, signposts and opportunities to think about the application and integration of basic Human Movement theory. It confirms basic knowledge which is then applied to specific areas. Drawing on the expertise of a range of authors from the healthcare professions, the new edition has adopted a themed approach that links chapters in context. The strength of this current edition is the explicit chapter integration which attempts to mimic the realities of human movement. The themed approach explores the psychosocial influences on movement. Integration is further facilitated by increased cross-referencing between the chapters and the innovative use of one themed case study throughout. Framed about a family unit, this case study enables chapter authors to explicitly apply the content of their chapters to the real world of human movement. Taken as a whole, this more integrated format will enable readers to see the reality and complexity of human movement.
By examining a range of experiences from both the north and south of Ireland, this book asks what the ideal of sustainable development might mean to specific rural groups and how sustainable development goals have been pursued across the policy spectrum. It assesses the extent of commitment to a living countryside in Ireland and compares various opportunities and obstacles to the actual achievement of sustainable rural development. How different sectors of rural society will be challenged in terms of future survival provides an overarching theme throughout.
Presents 65 desert trips from Bishop to the Mexican border, including expanded coverage of popular destinations such as Death Valley National Park, Mojave National Preserve, and Anza-Borrego Desert State Park. This book makes high-walled canyons, lonely ghost towns, and soaring peaks from Mexico to the Great Basin easily accessible to recreational drivers. Tony Huegel's glove-box-sized Byways have been leading drivers to the hidden surprises found along unpaved backroads for more than 10 years. These books are for recreational drivers who want to use their four-wheel-drive or sport-utility vehicle beyond the pavement to explore, but who might not want to do hard-core or lengthy off-road driving. They are also for adventurers who use these trips as jumping-off points for muscle-powered exploration, such as hiking and mountain biking.
This is the second edition of Horse Feeding and Nutrition which was originally published in 1980. It provides the latest information available for those interested in the feeding and nutrition of horses. This new edition has been entirely revised to include the large amount of new research information that has become available since publication of the first edition. Three new chapters have been added, entitled Feeding and Health-Related Problems, The Complexity of Proper Bone Formation, and Exercise Physiology. New feed and food crops, improved methods of production and processing, increased productivity of animals and crops, changes in animal products including more lean and less fat in meat and less fat in milk, longer shelf-life requirements of animal food products, and a myriad of new technological developments have resulted in a need to continually re-evaluate nutrient requirements and supplementation. Sample diets are given, useful as guides in developing diets for horses. Suggested levels of protein, minerals, and vitamins for use in horse diets are presented. These can be used as guides which can be modified to suit the various feeding situations encountered in horse farms. The volume of scientific literature is increasing rapidly each year. Moreover, its interpretation is becoming more complex. This increases the need for summarizing and interpreting these new developments in up-to-date books such as in this one. - Sample diets-useful as guides in developing diets for horses - Suggested levels of protein, minerals, and vitamins for use in horse diets - These can be used as guides which can be modified to suit the various feeding situations encountered in horse farms
A fascinating selection of early writings on the running dog or sight hound. Two hundred well illustrated pages deal with history, origins, breeding, management, sport, showing, etc. Most of this compilation dates from the early 1900s and is sourced from first editions of rare dog books of that period. Breeds discussed are The Greyhound and Allied Eastern Hounds - The Whippet - The Borzoi - Deerhounds - Irish Wolfhounds - Prairie Longdogs - etc. Many of the earliest dog books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Home Farm Books are republishing many of these classic works in affordable, high quality, modern editions, using the original text and artwork.
On a trip to New Salem, Illinois, Will Studebaker finds himself trapped in a blizzard. He wakes up in 1833, where he soon comes face to face with Abraham Lincoln, the subject of his life's work, in this final volume of Wolk's Lincoln Out of Time trilogy.
Are you a fan of horse racing? Do the origins of this action-packed sport intrigue you? Would you like to find out more about the horses, riders and trainers involved in the famous races? If so, you are certain to enjoy 101 Interesting Facts on the History of Horse Racing. It's a chronological journey from the earliest days of racing. Read about racing before the days of the thoroughbred; the first recorders of racing; the mystery of the foundation stallions; the origin of grey horses; twins; the early bookmakers and other Turf personalities; the American Godolphin Arabian; the truth behind the origins of the Grand National and who was the real winner of the 1880 Derby. The answers can all be found in this informative new book along with many more fascinating facts about the history of racing. This book is packed with carefully researched, detailed information about all aspects of racing including famous runners, breeders, owners, jockeys and much more, so that you can't fail to learn something new. This is a must-have book for anyone with an interest in racing.
At a time when surveys reveal that Americans know less and less about our past, Tony Williams provides entertaining and informative descriptions of 50 key events-some known and some forgotten--that shaped colonial and revolutionary America, from the Mayflower Compact to the Annapolis Convention.
A team of historians and archaeologists re-examine what happened at the Battle of Culloden between the Scottish Jacobites and Great Britain. In battle at Culloden Moor on April 16, 1746, the Jacobite cause was dealt a mortal blow. The power of the Highland clans was broken. And the image of sword-wielding Highlanders charging into a hail of lead delivered by the red-coated battalions of the Hanoverian army has passed into legend. The battle was a turning point in British history. And yet our perception of this critical episode tends to be confused by mistaken, sometimes partisan, views of the events on the battlefield. So, what really happened at Culloden? In this fascinating and original book, a team of leading historians and archaeologists reconsiders every aspect of the battle. They examine the latest historical and archaeological evidence, question every assumption, and rewrite the story of the campaign in vivid detail. This is the first time that such a distinguished team of experts has focused on a single British battle. The result is a seminal study of the subject, and it is a landmark publication of battlefield archaeology. Praise for Culloden “Culloden is one of the best documented British battles and also one of the most mapped, yet the contributions to this fine volume have succeeded in finding new material.” —Scotts Magazine (UK)
Collects Amazing Spider-Man (1963) #124-125, 189-190; Giant-Size Super-Heroes #1; Creatures on the Loose #30-37; Marvel Premiere #45-46; Marvel Team-Up (1972) #36-37; Savage She-Hulk #13-14; material from Peter Parker, the Spectacular Spider-Man Annual #3. When J. Jonah Jameson's astronaut son, John Jameson, brings a strange red gemstone back from the moon, he finds himself transformed into the macabre Man-Wolf! Becoming a lycanthropic creature on the loose, the Man-Wolf battles Spider-Man, Morbius, Kraven the Hunter and more - while investigator Simon Stroud comes ever closer to the Man-Wolf's true identity! Jameson soon discovers the truth behind the gem - but does his destiny lie in Other Realm wielding the sword of the Stargod? Or will the parasitic stone mean his destruction? Man-Wolf takes on Frankenstein's monster, She-Hulk and more - but can Spider-Man save him from a fate worse than death?
What is Artificial Intelligence? How will AI impact society? Is AI more powerful than human intelligence? The Psychology of AI explores all aspects of the psychology–AI relationship, asking how closely AI can resemble humans, and whether this means they could have some form of self-awareness. It considers how AI systems have been modelled on human intelligence and the similarities between brains and computers, along with the current limitations of AI and how these could be overcome in the future. It also looks at how people interact with AI in their everyday lives, exploring some of the ethical and societal risks, such as bias in AI algorithms, and the consequences for our long-term future if AIs do surpass humans in important ways. As AI continues to break new milestones, The Psychology of AI answers key questions about what it really means to be human, and how AI will impact our lives in every way, now and into the future.
This book charts the history of the application of science in environmental impact assessment (EIA) and provides a conceptual and technical overview of scientific developments associated with EIA since its inception in the early 1970s. The Application of Science in Environmental Impact Assessment begins by defining an appropriate role for science in EIA. From here it goes on to reflect more closely on empirical and deductive biophysical sciences as they relate to well-known stages of the generic EIA process and explores whether scientific theory and practice are at their vanguard in EIA and related applications. Throughout the book the authors reflect on biophysical science as it applies to stages of the EIA process and also consider debates surrounding the role of science as it relates to political and administrative dimensions of EIA. Based on this review, the book concludes that improvements to the quality of science in EIA will rely on the adoption of stronger participatory and collaborative working arrangements. Covering key topics including foundational scientific guidance materials; frameworks for implementing science amid conflict and uncertainty; and emerging ecological concepts, this book will be of great interest to students, scholars and practitioners of EIA.
This book is about the behaviour of teleosts, a well-defined, highly successful, taxonomic group of vertebrate animals sharing a common body plan and forming the vast majority of living bony fishes. There are weH over 22000 living species of teleosts, including nearly all those of importance in com mercial fisheries and aquaculture. Teleosts are represented injust about every conceivable aquatic environment from temporary desert pools to the deep ocean, from soda lakes to sub-zero Antarctic waters. Behaviour is the primary interface between these effective survival machines and their environment: behavioural plasticity is one of the keys to their success. The study of animal behaviour has undergone revolutionary changes in the past decade under the dual impact of behavioural ecology and sociobiology. The modern body of theory provides quantitatively testable and experi mentaHy accessible hypotheses. Much current work in animal behaviour has concentrated on birds and mammals, animals with ostensibly more complex structure, physiology and behavioural capacity, but there is a growing body of information about the behaviour of fishes. There is now increasing awareness that the same ecological and evolutionary rules govern teleost fish, and that their behaviour is not just a simplified version of that seen in birds and mammals. The details of fish behaviour intimately reflect unique and efficient adaptations to their three-dimensional aquatic environment.
A practical guide, from the basic techniques, through to advanced applications, showing you what risk management is, and how you can develop a successful strategy for your company.
Rugby has always been a sport with as much drama off the field as on it. For every thrilling last-minute Jonny Wilkinson drop-goal to win the world cup or Jonah Lomu rampage down the touchline for a try, there has been a split, a feud or a controversy. The Oval World is the first full-length history of rugby on a world scale – from its origins in the village-based football games of medieval times up to the globalised sport of the twenty-first century,now played in well over 100 countries. It tells the story of how a game played in an obscure English public school became the winter sport of the British Empire, spread to France, Argentina, Japan and the rest of the world and commanded a global television audience of over four billion for the last world cup final. And how American football – and other games such as Australian, Canadian and Gaelic football – emerged from rugby and highlight just how much the modern gridiron game owes to its English cousin. Featuring the great moments in the game's history and its great names – such as Jonah Lomu, David Duckham, Serge Blanco, Billy Boston and David Campese alongside Rupert Brooke, King George V, Boris Karloff, Charles de Gaulle and Nelson Mandela – The Oval World investigates just what it is about rugby that enables it to survive and thrive in countries with very different traditions and cultures. This is the the definitive world history of a truly global rugby.
Tony Huegel’s glove-box-sized Byways guides have led backcountry drivers for more than a decade. From day trips to weekend getaways, the 51 tours here take explorers from sky-scraping peaks overlooking Lake Tahoe to the cool forests of the southern Sierra and the pale washes of the Mojave Desert. Many are near secluded campsites and can be jumping-off points for hiking and mountain biking. All follow established roads through some of the wildest country in the West. With tours for drivers of every experience level, this updated edition covers the entire Sierra as well as the Inyo and White Mountains. Descriptions are augmented with full-page photographs and two-color maps of each trip.
Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes with a penetrating look at some of the most critical perspectives toward the field advanced by media scholars. A play on David Ogilvy’s legendary Confessions of an Advertising Man, the text disrupts the creative guru’s account with a highly accessible critique of advertising suitable for classes in disciplines as various as cultural studies, marketing, media studies, political science, and sociology. The book reflects the latest industry trends, especially the migration from legacy to social media vehicles like Instagram and Snapchat. Topics covered include a brief history of modern advertising in the United States, advertising’s influence on the so-called non-advertising content of the media, the ideological themes advertising inadvertently delivers, how advertising can privilege or marginalize various social constructions of identity, the controversial practice of targeting children, and how corporations often use advertising to superficially present a positive face while masking their profoundly darker sides. Incorporating a media-literacy approach, Kelso also offers an insider’s overview of the typical procedures advertising agencies take in strategizing, conceptualizing, and delivering campaigns.
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