Happy customers. Passionate employees. A highly recognizable brand known for delivering on its promises. That's the power of WOW. From its birth during the Dot Com Boom in 1999 to its acquisition by Amazon in 2009, Zappos, the customer service company that just happens to sell things online, continues to turn heads with its disruptively entrepreneurial spirit and radically innovative employees. Ever unfolding throughout two decades, Zappos continues to outlive the seemingly inevitable short lifespan of the average corporate company. How do they do it? In The Power of WOW, the essential follow-up to Tony Hsieh's Delivering Happiness, Zapponians from every part of the business share powerful stories and lessons that they have learned in business and life––from delivering empathetic customer service in the face of devastating circumstances to creating a self-organized organizational structure using Market-Based Dynamics and everything in between. Fast-paced and filled with authentic, diverse voices, The Power of WOW gives readers an exclusive and immersive understanding of how one company is finding resilience. This glimpse inside the world of Zappos shows how a self-organized company is opening up avenues for passionate individuals to unleash their undiscovered strengths in the workplace and evolve the business from the inside out. Whether you are a customer, an employee, a business leader, shareholder, entrepreneur, or just happened to pick up this book, The Power of WOW will, ultimately, show how leading and infusing humanity into the workplace can change everything in your business, your community, and your life.
Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing.In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.To learn more about the book, go to www.deliveringhappinessbook.com.
Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own. #1 New York Timesand Wall Street Journal bestseller
So many forms of Tai Chi and different ways of doing them. Ultimately all ways come from one way; which at it's time of creation, was destined to become many ways through the evolution of physical and spiritual growth. My interpretation of Tai Chi comes from my own experiences and perspectives through life. We are all individuals; we are all built differently and we all think and feel differently. Tai Chi is an expression of who and what we are. To learn Tai Chi well we must have a good teacher, but we must also not forget that our Tai Chi primarily comes from within us; thus we are our own master.
Happy customers. Passionate employees. A highly recognizable brand known for delivering on its promises. That's the power of WOW. From its birth during the Dot Com Boom in 1999 to its acquisition by Amazon in 2009, Zappos, the customer service company that just happens to sell things online, continues to turn heads with its disruptively entrepreneurial spirit and radically innovative employees. Ever unfolding throughout two decades, Zappos continues to outlive the seemingly inevitable short lifespan of the average corporate company. How do they do it? In The Power of WOW, the essential follow-up to Tony Hsieh's Delivering Happiness, Zapponians from every part of the business share powerful stories and lessons that they have learned in business and life––from delivering empathetic customer service in the face of devastating circumstances to creating a self-organized organizational structure using Market-Based Dynamics and everything in between. Fast-paced and filled with authentic, diverse voices, The Power of WOW gives readers an exclusive and immersive understanding of how one company is finding resilience. This glimpse inside the world of Zappos shows how a self-organized company is opening up avenues for passionate individuals to unleash their undiscovered strengths in the workplace and evolve the business from the inside out. Whether you are a customer, an employee, a business leader, shareholder, entrepreneur, or just happened to pick up this book, The Power of WOW will, ultimately, show how leading and infusing humanity into the workplace can change everything in your business, your community, and your life.
This book is for anyone who wishes to improve university teaching and learning through systematic inquiry. It provides advice, but also a constructive critique of research methods and, in turn, the authors also make a contribution to the theories of research methodology. Topics covered include ontology, epistemology and engagement with academic literature, as well as research design approaches and methods of data collection. There is a keen focus on quality in both the analysis and evaluation of research and new models are proposed to help the new researcher. The authors conclude by examining the challenges in getting work published and close with some words on quality of thought and action. The ideas in the book come from the authors’ extensive experience in teaching research methods courses in higher education, health and the corporate sector, as well as several empirical research projects that have helped provide a methodology for higher education. It will be of particular interest to postgraduate students, academic developers and experienced academics from a wide variety of disciplines.
Since the end of the Second World War, Taiwan has transformed in around 60 years time from a farmland to a high tech industrial economy. This book examines entrepreneurship, innovative systems and government policies in Taiwan.
The Reflective Administrator takes the well-grounded theories of reflective thought out of the classroom setting and delivers them into the public sector workplace. The intentional practice of reflection is useful not only with regard to experiential learning in public administration education but also within the profession itself. The text dispels misconceptions about what reflective practice entails and offers the reader practical tools to implement in both the classroom and professional environments. The book begins by walking the reader through a foundational overview of reflective thought theory, cultivates understanding of reflection in practice, then closes the loop by helping the reader to conceptualize the ideas presented and offering applicable takeaways for both students and practitioners. Chapters utilize real-world case studies which detail work environment interactions, planning, and outcomes. These provide opportunities to examine and dissect individual and group dynamics using a reflective practice lens. The Reflective Administrator offers a fresh perspective on the utility of reflective thought in public service for professional growth and leadership development, and it will be a key resource for students as well as public administration practitioners.
Over the last decade, commentaries and research on urban tourism precincts have predominantly focused on: their role in the tourism attractions mix; their physical and functional forms; their economic significance; their role as a catalyst for urban renewal; their evolution and associated development processes; and, perhaps more broadly, their role, locality and function within the context of urban planning. City Spaces – Tourist Places both consolidates and develops the extant knowledge of urban tourism precincts into a coherent research driven contemporary work. It revisits and examines the foundational literature but, more importantly, engages with aspects of precinct development that have previously been either underdeveloped or received only limited consideration, such as the psychological and socio-cultural dimensions of the precinct experience. Written by an international team of contributors it provides the reader with: * A comprehensive analysis of foundational theory and cutting-edge advances in the knowledge of the precinct phenomenon * An examination of previously underdeveloped topics and themes based on contemporary and ground-breaking research * Typological and theoretical frameworks in which to locate precinct form, function and experience Brilliantly edited to ensure theoretical continuity and coherence City Spaces – Tourist Places is vital reading for anyone involved in the study or planning of urban tourism precincts.
This volume represents the first book-length corpus-based contrastive studies of major grammatical categories in English and Chinese, two most important yet distinctly different world languages in the 21st century, on the basis of large matching corpora of authentic spoken and written data in the two languages.
The new edition of this bestselling textbook provides a comprehensive overview of the latest research on stress and health, moving beyond the former deficit model to a resource growth model. It examines all aspects of the topic, from how the external world and the impact of technology makes demands upon individuals, through biological and psychological processes, to outcomes in terms of health and well-being. The process is set within a dynamic, multilevel systems and developmental lifespan perspective. The book includes a history of the evolution of stress research and the biological systems and immune responses that translate external pressures into health outcomes. It considers the role of personality and cognition in terms of appraisal and coping strategies set within a social ecology of power and support. The role of positive psychology in terms of resilience, psychological capital, and self-compassion brings the area up to date in considering the benefits as well as the threats of stress on health and well-being. An integration of issues of importance in stress research is provided with some suggested guidelines for both research and practice. Issues around prevention and intervention are discussed to reduce stress and increase resilience in families, schools, workplaces and communities, and suggestions for the future development of the field are presented. With an engaging style, the book is equally accessible to the layperson and the scientist, the practitioner and the academic. Providing a basis for further exploration of the vast area of stress and health, it is valuable reading for undergraduate and postgraduate students and those working in organisations with an interest in understanding and preventing or alleviating stress.
While there are many successful books describing the theories and research of clinical psychology, there is a gap in content, providing structured and simulations to rehearse critical skills, mental health professionals need in the field. Advanced Therapeutics, Clinical and Interpersonal Skills series aims to fill that gap. Authored and edited by leading experts, each volume in the series focuses on one subfield within mental health, providing concise and practical exercises for professionals. Each volume is based on an empirically based pedagogy that is structured, incremental, and tightly focused on the essential skills mental health professionals must acquire to obtain licensure/registration and enter the workforce. Practical Exercises for Clinical Psychology, volume one in the series, focuses, on providing concise and practical exercises. These exercises include repairing alliance ruptures, motivating patients to address barriers to change, suicidal behavior strategies and establishing boundaries/ limits. Each of these exercises has been tested by leading experts and clinics in the field. This book is based on an empirically based pedagogy that is structured, incremental, and tightly focused on the essential skills clinicians must acquire to enter the workforce and successfully treat patients. Uses Deliberate Practice methodology to enhance clinical skill acquisition, which can be adapted for use by individuals, in supervision pairings, small peer learning groups, and/or in large group settings. Focuses on evidence based "common-factor" clinical communication skills that are proven to be related to improved therapeutic relationships and superior patient outcomes. Each skill exercise comes with multiple levels of difficulty to allow individuals to train at their unique growth edge based on their level of training and experience.
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
1963 saw Labour's emergence from its 'wilderness years' in Opposition, and the election of Harold Wilson following the unexpected death of Hugh Gaitskell. In the first Wilson government of 1964 Benn was made Postmaster General and became known as an innovator for his introduction of the Giro and arguing for a radical broadcasting policy. After Labour's landslide victory of 1966 he was appointed to the Cabinet as Minister of Technology, but Labour's honeymoon came to an abrupt end in 1967 with the introduction of devaluation, leading to disilliusionment with the Government. Tony Benn's account on his relations with the industrialists, television and press chiefs, the Palace and the diplomatic world as well as trade unionists, civil servants, and his Cabinet colleagues, reveals the workings of our political and economic systems at the highest level. Out of the Wilderness is a unique political record of the 1960s, told by a man who served in five Labour administrations and who today is one of the most experienced figures both in and out of the House of Commons. 'No-one interested in the political influence of the Crown, the intrigues of the civil service or the highly traditionalist character of Harold Wilson can afford to ignore it' The Observer
From the bestselling authors of Making Innovation Work (30,000 copies sold and translated into ten languages) comes a book that questions everything about how organizations innovate. Key takeaway: classical business management and corporate structures by their very nature will kill, not create, breakthroughs. The authors describe a new kind of organization--the startup corporation--that will make established companies as innovative as startups.
This book was previously titled, Be Excellent at Anything. The Way We're Working Isn't Working is one of those rare books with the power to profoundly transform the way we work and live. Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We're Working Isn't Working offers a groundbreaking approach to reenergizing our lives so we’re both more satisfied and more productive—on the job and off. By integrating multidisciplinary findings from the science of high performance, Tony Schwartz, coauthor of the #1 bestselling The Power of Full Engagement, makes a persuasive case that we’re neglecting the four core needs that energize great performance: sustainability (physical); security (emotional); self-expression (mental); and significance (spiritual). Rather than running like computers at high speeds for long periods, we’re at our best when we pulse rhythmically between expending and regularly renewing energy across each of our four needs. Organizations undermine sustainable high performance by forever seeking to get more out of their people. Instead they should seek systematically to meet their four core needs so they’re freed, fueled, and inspired to bring the best of themselves to work every day. Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst & Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working. At the individual level, he explains how we can build specific rituals into our daily schedules to balance intense effort with regular renewal; offset emotionally draining experiences with practices that fuel resilience; move between a narrow focus on urgent demands and more strategic, creative thinking; and balance a short-term focus on immediate results with a values-driven commitment to serving the greater good. At the organizational level, he outlines new policies, practices, and cultural messages that Schwartz’s client companies have adopted. The Way We're Working Isn't Working offers individuals, leaders, and organizations a highly practical, proven set of strategies to better manage the relentlessly rising demands we all face in an increasingly complex world.
A lively introduction to the rich and diverse history of contemporary art over the past 60 years—from Modernism and minimalism to artists like Andy Warhol and Marina Abramović. Accessible and with lavish illustrations, this is the perfect gift for art history fans and anyone looking for a new, more inclusive perspective on ‘the old boys’ club.’ Encountering a work of contemporary art, a viewer might ask, "What does it mean?" "Is it really art?" and "Why does it cost so much?" These are not the questions that E. H. Gombrich set out to answer in his magisterial The Story of Art. Contemporary art seems totally unlike what came before it, departing from the road map supplied by Raphael, Dürer, Rembrandt, and other European masters. In The Story of Contemporary Art, Tony Godfrey picks up where Gombrich left off, offering a lively introduction to contemporary art that stretches from Andy Warhol’s Brillo boxes to Marina Abramović’s performance art to today’s biennale circuit and million-dollar auctions. Godfrey, a curator and writer on contemporary art, chronicles important developments in pop art, minimalism, conceptualism, installation art, performance art, and beyond.
Taiwan is a nation with religious freedom and a long history of missionary activity. Yet, the Christian population has steadily remained as a minority religious affiliation. In this important missiological work, Dr. Chuang seeks to find out why this is the case, and what lessons can be learnt for mission and evangelism in Taiwan. From his in-depth interviews, Dr. Chuang explores the interplay of folk religions and Christianity in Taiwanese attitudes and lived reality regarding religiosity. Focusing on theoretical and theological issues, this work is unique in providing clarity around the nuances of how the people of Taipei conceptualize religion and the unseen realm. Dr. Chuang skilfully demonstrates that to better contextualize the gospel among Han Chinese in Taipei, Christians need to ask the questions that the people are asking to other deities in daily life and frame an exclusive Jesus in an inclusive way. Missiologists, practitioners, and pastors will all benefit from this practical, contextualized approach to gospel transmission in Taipei.
The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the days when advertising gurus, research firms, and management consultants told a brand what to do and where to go. Today’s top brands are built from the inside out, rooted in an authenticity that resonates deeply with employees, business partners, and customers. Through their use of vivid examples and real-life, in-the-trenches experience, Tony Wessling and Peter van Aartrijk make brand-building enjoyable, interesting, and engaging. Never before has branding been so succinctly broken down into essential components. Leaders and marketers who apply these concepts will find their own brands becoming exponentially more powerful and their destiny firmly under their control.
a detailed presentation of the key machine learning tools use in finance a large scale coding tutorial with easily reproducible examples realistic applications on a large publicly available dataset all the key ingredients to perform a full portfolio backtest
Progressive theorists and activists insist that contemporary capitalism is deeply flawed from a normative point of view. However, most accept the liberal egalitarian thesis that the serious shortcomings of market societies (financial excess, inequality, and so on) could be overcome with proper political regulation. Building on Marx's legacy, Tony Smith argues in Beyond Liberal Egalitarianism that advocates of this thesis (Rawls, Habermas, Stiglitz, et al.) lack an adequate concept of capital and the state. These theorists also fail to comprehend new developments in world history ensuring that the 'destructive' aspects of capitalism increasingly outweigh whatever 'creative' elements it might continue to possess. Smith concludes that a normative social theory adequate to the twenty-first century must explicitly and unequivocally embrace socialism.
Since the 1990s, several emerging market and developing economies (EMDEs) have, to varying degrees, embraced the process of financial globalisation, broadly defined as a set of policies that involve allowing for greater openness to cross-border capital flows as well as greater market access to foreign financial institutions. This book provides a systematic empirical analysis on the complex interactions between financial sector development, macroeconomic and financial stability in EMDEs in general and those in the Asian region in particular. The book consists of three sections pertaining to monetary and exchange rate policies under financial globalisation; financial inclusion and macroeconomic policies in the context of financial liberalisation; and finally, the dynamics of foreign direct investment flows and their real impacts in EMDEs. Each of the chapters analyse important economic policy issues of contemporary relevance and is informed by data and rigorous empirical analysis. The book will be appealing to anyone interested in exploring the implications of a key set of issues emanating from financial globalisation on EMDEs in a rigorous but readable manner.
Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it. Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track. You want to disrupt before you are disrupted—be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.
Offers strategies for enabling sustainable high performance by systematically investing in employee health and happiness, citing the vulnerabilities of common business practices while offering examples of effective leadership.
Historically, relatively few investigations in neuropsychology have been sensitive to the analysis of cultural variables. This handbook will assist the neuropsychologist interested in cultural competence and help increase understanding of the link between cultural competence in assessment and intervention and good treatment outcomes. The handbook authors provide an in-depth discussion of the current status of multicultural training in neuropsychology; specific information on diverse groups (age, gender, ethnicity, etc.), assessment instruments, and clinical populations (HIV infected, seizure disorders, brain injuries); and unique analysis of immigration patterns, forensics, and psychopharmacology. This volume is the first to summarize the cultural data available in neuropsychology. A valuable resource for clinical neuropsychologists, school psychologists and rehabilitation professionals.
More than 10% of Hong Kong's defenders were killed in battle; a further 20% died in captivity. Those who survived seldom spoke of their experiences. Many died young. The little 'primary' material surviving – written in POW camps or years after the events – is contradictory and muddled. Yet with just 14,000 defending the Colony, it was possible to write from the individual's point of view rather than that of the Big Battalions so favoured by God (according to Napoleon) and most historians. The book assembles a phase-by-phase, day-by-day, hour-by-hour, and death-by-death account of the battle. It considers the individual actions that made up the fighting, as well as the strategies and plans and the many controversies that arose. Not the Slightest Chance will be of interest to military historians, Hong Kong residents and visitors, and those in the UK, Canada, and elsewhere whose family members fought, or were interned, in Hong Kong during the war years.
This textbook describes and explains the complex reality of contemporary internal and international migrations in East Asia. Taking an interdisciplinary approach; Tony Fielding combines theoretical debate and detailed empirical analysis to provide students with an understanding of the causes and consequences of the many types of contemporary migration flows in the region. Key features of Asian Migrations: Comprehensive coverage of all forms of migration including labour migration, student migration, marriage migration, displacement and human trafficking Text boxes containing key concepts and theories More than 30 maps and diagrams Equal attention devoted to broad structures (e.g. political economy) and individual agency (e.g. migration behaviours) Emphasis on the conceptual and empirical connections between internal and international migrations Exploration of the policy implications of the trends and processes discussed Written by an experienced scholar and teacher of migration studies, this is an essential text for courses on East Asian migrations and mobility and important reading for courses on international migration and Asian societies more generally.
The Harvey Society was founded in 1905 by thirteen New York scientists and physicians with the purpose of forging a "closer relationship between the purely practical side of medicine and the results of laboratory investigation." The Society distributes scientific knowledge in selected areas of anatomy, physiology, pathology, bacteriology, pharmacology, and physiological and pathological chemistry through public lectures, which are published annually. Series 94, 1998-1999 covers themes in neurogenetic studies, the role of tyrosine phosphorylation in cell growth and disease, the biology of the epidermis and its appendages, and the phenotypic diversity of monogenic disease.
This book introduces a modern approach to embedded system design, presenting software design and hardware design in a unified manner. It covers trends and challenges, introduces the design and use of single-purpose processors ("hardware") and general-purpose processors ("software"), describes memories and buses, illustrates hardware/software tradeoffs using a digital camera example, and discusses advanced computation models, controls systems, chip technologies, and modern design tools. For courses found in EE, CS and other engineering departments.
Adventure Group Psychotherapy: An Experiential Approach to Treatment explores what is necessary for an experiential therapy group to function effectively, and the practical skills needed to inspire success. The authors describe how to use activities in a manner that produces the greatest opportunity for clients to reach their goals. Issues such as how to actively assess client functioning in the group, how to select the appropriate activity, how to shape an effective environment, and how to help clients process their experience are a few of the aspects examined to help clients move toward their goals. The practical skills the authors describe enable readers to immediately learn and apply their practice with groups. This book will be an important tool in any group therapy class, in practice settings to train practitioners, and for any clinician trying to expand their group work capabilities.
Provides the reader with an in-depth sociocultural understanding of Chinese negotiating behaviours and tactics in Sino-Western business negotiation context. It presents fresh approaches, coherent frameworks, and 40 reader-friendly cases.
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