Tony Ford's Books

Keynes, Beveridge and Beyond

By: Tony Cutler,John Williams,Karel Williams

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Keynes, Beveridge and Beyond

By: Tony Cutler,John Williams,Karel Williams

Presenting a coherent interpretation of the development of economic and social policy in Britain since 1945, this book analyses the political assumptions underlying post-war economic policy. It traces these assumptions through the classic texts of Keynes and Beveridge, the architects of limited, non-socialist state intervention to secure the welfare state and full employment. Topics covered include: * 'Private saving' versus company pensions * The level and composition of employment in Britain

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Page Count

175

Publisher

Routledge

Published Date

ISBN 10

1136521216

ISBN 13

9781136521218

What’s Wrong With Management and How to Get It Right

The must-do strategy practices that make the difference between winning and losing in business

By: Tony Manning

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What’s Wrong With Management and How to Get It Right

The must-do strategy practices that make the difference between winning and losing in business

By: Tony Manning

In today’s rapidly changing and increasingly complex world, companies everywhere struggle to meet new challenges and continue to underperform – and despite churning out a constant stream of theories and tools, the management ideas industry has made little progress in advancing management thought. In his latest book, top strategy consultant Tony Manning brings managers the insights and advice they need for the coming decades of turbulence and hyper competition. Drawing lessons from 100 years of management history, plus his own extensive research and experience, he shows how management’s frenetic quest for “silver bullets” has led to confusion and complexity rather than clarity and simplicity. And he identifies eight critical strategy practices that apply to every company everywhere, and explains how to use them. This fascinating and practical guide is a must-read for anyone interested in improving business results.

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Page Count

311

Publisher

Penguin Random House South Africa

Published Date

ISBN 10

1770229000

ISBN 13

9781770229006

Creative Problem Solving for Managers

Developing Skills for Decision Making and Innovation

By: Tony Proctor

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Creative Problem Solving for Managers

Developing Skills for Decision Making and Innovation

By: Tony Proctor

Offers an introduction to the ideas and skills of solving problems creatively in the world of business and management.

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Page Count

349

Publisher

Routledge

Published Date

ISBN 10

1135165432

ISBN 13

9781135165437

Out Of The Wilderness

Diaries 1963-67

By: Tony Benn

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Out Of The Wilderness

Diaries 1963-67

By: Tony Benn

1963 saw Labour's emergence from its 'wilderness years' in Opposition, and the election of Harold Wilson following the unexpected death of Hugh Gaitskell. In the first Wilson government of 1964 Benn was made Postmaster General and became known as an innovator for his introduction of the Giro and arguing for a radical broadcasting policy. After Labour's landslide victory of 1966 he was appointed to the Cabinet as Minister of Technology, but Labour's honeymoon came to an abrupt end in 1967 with the introduction of devaluation, leading to disilliusionment with the Government. Tony Benn's account on his relations with the industrialists, television and press chiefs, the Palace and the diplomatic world as well as trade unionists, civil servants, and his Cabinet colleagues, reveals the workings of our political and economic systems at the highest level. Out of the Wilderness is a unique political record of the 1960s, told by a man who served in five Labour administrations and who today is one of the most experienced figures both in and out of the House of Commons. 'No-one interested in the political influence of the Crown, the intrigues of the civil service or the highly traditionalist character of Harold Wilson can afford to ignore it' The Observer

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619

Publisher

Random House

Published Date

ISBN 10

1446493725

ISBN 13

9781446493724

Hollywood's Cold War

By: Tony Shaw

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Hollywood's Cold War

By: Tony Shaw

Hollywood's Cold War

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352

Publisher

Edinburgh University Press

Published Date

ISBN 10

0748630732

ISBN 13

9780748630738

Advanced Analytics and AI

Impact, Implementation, and the Future of Work

By: Tony Boobier

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Advanced Analytics and AI

Impact, Implementation, and the Future of Work

By: Tony Boobier

Be prepared for the arrival of automated decision making Once thought of as science fiction, major corporations are already beginning to use cognitive systems to assist in providing wealth advice and also in medication treatment. The use of Cognitive Analytics/Artificial Intelligence (AI) Systems is set to accelerate, with the expectation that it’ll be considered ‘mainstream’ in the next 5 – 10 years. It’ll change the way we as individuals interact with data and systems—and the way we run our businesses. Cognitive Analysis and AI prepares business users for the era of cognitive analytics / artificial intelligence. Building on established texts and commentary, it specifically prepares you in terms of expectation, impact on personal roles, and responsibilities. It focuses on the specific impact on key industries (retail, financial services, utilities and media) and also on key professions (such as accounting, operational management, supply chain and risk management). Shows you how users interact with the system in natural language Explains how cognitive analysis/AI can source ‘big data’ Provides a roadmap for implementation Gets you up to speed now before you get left behind If you’re a decision maker or budget holder within the corporate context, this invaluable book helps you gain an advantage from the deployment of cognitive analytics tools.

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Page Count

314

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119390931

ISBN 13

9781119390930

How to Design Cars Like a Pro

By: Tony Lewin

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How to Design Cars Like a Pro

By: Tony Lewin

This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers, as well as for automotive enthusiasts.

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208

Publisher

Motorbooks

Published Date

ISBN 10

1610609891

ISBN 13

9781610609890

Historical Dictionary of Irish Cinema

By: Roddy Flynn,Tony Tracy

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Historical Dictionary of Irish Cinema

By: Roddy Flynn,Tony Tracy

From capsule descriptions/assessments of individual feature films to extended essays on areas such as Irish animation, short film, experimental film and documentary production along with discussion of a wide range of key creative and administrative personnel, the Dictionary combines a breath of existing scholarship with extensive new information and research carried out especially for this volume. It is the definitive guide to Irish cinema in the 21st century. This second edition of Historical Dictionary of Irish Cinema contains a chronology, an introduction, and an extensive bibliography. The dictionary section has over 500 cross-referenced entries on key Irish actors, directors, producers and other personnel from over a century of Irish film history. This book is an excellent resource for students, researchers, and anyone wanting to know more about Irish Cinema.

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Page Count

657

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538119587

ISBN 13

9781538119587

Home Rule from a Transnational Perspective: The Irish Parliamentary Party and the United Irish League of America, 1901-1918

By: Tony King

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Home Rule from a Transnational Perspective: The Irish Parliamentary Party and the United Irish League of America, 1901-1918

By: Tony King

When John Redmond declared ‘No Irishman in America living 3,000 miles away from the homeland ought to think he has a right to dictate to Ireland’ the Irish leader unwittingly made a rod for his own back. In denying the newly-established United Irish League of America any input into party policy formulation, Redmond risked alienating the nation’s largest diaspora should a home rule crisis ever occur. That such a situation developed in 1914 is an established fact. That it was the product of Redmond’s own naivety is open to conjecture. ‘Home Rule from a Transnational Perspective: The Irish Parliamentary Party and the United Irish League of America, 1901-1918’ explores the Irish Party’s subordination of its American affiliate in light of the ultimate demise of constitutional nationalism in Ireland. This book fills a void in Irish American studies. To date, research in this field has been dominated by Clan na Gael and the Irish Revolutionary Brotherhood, particularly the transatlantic links that underpinned the Easter Rising in 1916. Little attention has been paid to the Irish party’s efforts to manage the diaspora in the years preceding the insurrection or to the individuals and organisations that proffered a more moderate solution to the age-old Irish Question. Breaking new ground, it offers a fresh and interesting perspective on the fall of the Home Rule Party and helps to explain the seismic shift towards a more radical approach to gaining independence. This book is essential reading for anyone interested in Irish America, diaspora studies, Irish independence, and/or home rule. It complements the existing historiography and enhances our knowledge of a largely understudied aspect of Irish nationalism.

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274

Publisher

Vernon Press

Published Date

ISBN 10

1648890857

ISBN 13

9781648890857

The Popolo Policeman

By: Tony Gonzalez

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The Popolo Policeman

By: Tony Gonzalez

The Popolo Policeman By: Tony Gonzalez As a youth, Tony Gonzalez had many encounters with the law which led to multiple arrests and stays in juvenile detention facilities. Despite this rocky start, he had the drive to succeed on the right side of the law. Tony graduated from Kaimuki High School, then went on to Boise Junior College where he ran track and played football. In 1963, he became a police officer in Honolulu, earning many department and citizen commendations, including Honolulu Policeman of the Year in 1973. His experiences as a policeman are chronicled in The Popolo Policeman. Through Tony’s experiences on both sides of the law, The Popolo Policeman gives a firsthand look at the social dynamics of the criminal and law enforcement communities in Honolulu during the 1960s and 1970s. Unique and in-depth, Tony’s memoirs as presented in The Popolo Policeman offer valuable insight into this exciting period in Honolulu’s history.

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159

Publisher

Dorrance Publishing

Published Date

ISBN 10

1480944149

ISBN 13

9781480944145

How to Build Affordable Hot Rods

Best Options for Your Budget

By: Tony Thacker

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How to Build Affordable Hot Rods

Best Options for Your Budget

By: Tony Thacker

Learn how to build an affordable hot rod following the advice of the masters! In How to Build Affordable Hot Rods, author and lifelong hot rod aficionado Tony Thacker takes you through the process of building a hot rod on a budget. Drawing on his own extensive experience of both buying and building rods, Thacker explores the good, the bad, and the ugly. The good was setting a land speed record at Bonneville, the bad was buying a rod from which the previous owner had "swapped out" the good engine, and the ugly--well, let’s just not go there. How to Build Affordable Hot Rods includes extensive how-to sections that cover step-by-step chassis builds for Model A, 1932, and 1936 Fords, including front- and rear-end setups. The in-depth chassis builds are complimented with sections on powertrain choices, bodywork and roof chops, wheels and tires, and wiring and paint. Also included are chapters on interiors and the all-important details that individualize any project to ensure that it stands out from the rest. When Henry Ford introduced his beloved Model T, he unwittingly gave the average person the means to go racing. Prior to the T, racing was mostly a sport of the rich, but that changed with the Model T. Stripped of fenders and hopped up with speed parts, T speedsters ruled, and it wasn’t long before enthusiasm on the track translated to the street and the term hot rod entered the vernacular. Of course, it didn’t need to be a Ford (and still doesn’t), but the easiest and therefore cheapest route to Hot Rod Boulevard is down the Ford road. The journey accelerated after World War II, as hot rodding boomed with the growth of speed shops, car shows, drag racing, talented and trained GIs returning home, and the launch of Hot Rod magazine to spread the gospel far and wide. More than 100 years after the original Model T, hot rodding remains alive and well in the Australasia, Europe, and (of course) its birthplace the US.

Learn from the best and get started building your affordable hot rod today!

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177

Publisher

CarTech Inc

Published Date

ISBN 10

1613255284

ISBN 13

9781613255285

The Law of Attraction book series: The Genie and Think and Grow Rich

By: Tony Newton,Napoleon Hill

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The Law of Attraction book series: The Genie and Think and Grow Rich

By: Tony Newton,Napoleon Hill

The Law of Attraction: Book seriesBook one in the law of attraction book series.This book features "The Genie" by Tony Newton and Napoleon Hill's "Think and Grow Rich".This #1 best-selling book reveals the secrets and how best to use the law of attraction. This is your key to create the life that you desire.The Law of Attraction book series: Book 1

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514

Publisher

Lulu.com

Published Date

ISBN 10

136577998X

ISBN 13

9781365779985

The Last Dictator

By: Ned Tony Emeni

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The Last Dictator

By: Ned Tony Emeni

It is a new dawn for the C-in-C, whose ascension to power is the result of the assassination of the reformist military head of state, General Mutallah Mohammed, who once promised to transfer power to a democratic government and failed. As a handful of military leaders meet in a private guest house, it soon becomes evident there are cracks in the military foundation and that a palace coup is boiling just beneath the surface. The leaders know they must choose who will be the next President of the Federal Republic of Nigeria. But the question remains-who? As soon as General Obasanjo becomes the new president, the nation is plunged into chaos. As a revolution brings masses to the streets who destroy and paralyze all government institutions, Obas realizes he must terminate the ruthlessness of the mafia by appointing the no-nonsense, second-in-command military ruler, Brigadier 'Taju Agbon, to power. But all of Obas's efforts are in vain as more intolerants emerge, the upper class is attacked, and corrupt politicians are robbed of their wealth and properties. In this action-packed tale full of surprising twists and turns, the reign of the last dictator precariously hangs in the balance as he attempts to rule over a nation in jeopardy.

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893

Publisher

Trafford Publishing

Published Date

ISBN 10

1466909277

ISBN 13

9781466909274

The Benn Diaries

The Definitive Collection

By: Tony Benn

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The Benn Diaries

The Definitive Collection

By: Tony Benn

Tony Benn was one of the twentieth century's most charismatic politicians. The Benn Diaries, kept for almost seventy years, are a uniquely authoritative, fascinating and readable record of the political life of our times. This single-volume edition is the selected highlights of the complete diaries from Tony's schooldays in the 1940s until he ceased keeping a record of his day-to-day thoughts in 2009. The narrative starts with Tony as a schoolboy and takes the reader through his experience as a trainee pilot during the war, his tentative first days as a backbencher in Atlee's post-war government, through his battle to remain in the Commons after the death of his father. From cabinet posts and leadership battles, through election highs ands lows to becoming a retired widower. Tony Benn was a consistently radical voice campaigning for the causes he was passionate about. This volume is the definitive legacy of the best political diarist of our times.

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Page Count

807

Publisher

Random House

Published Date

ISBN 10

1473539382

ISBN 13

9781473539389

Media, the Second God

By: Tony Schwartz

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Media, the Second God

By: Tony Schwartz

Examines the media's increasing influence in medicine, education, business, politics, and daily life

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194

Publisher

Doubleday

Published Date

ISBN 10

0385181329

ISBN 13

9780385181327

Revolutionizing Business Operations

How to Build Dynamic Processes for Enduring Competitive Advantage

By: Tony Saldanha,Filippo Passerini

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Revolutionizing Business Operations

How to Build Dynamic Processes for Enduring Competitive Advantage

By: Tony Saldanha,Filippo Passerini

Don't risk the dire consequences of your work processes becoming obsolete-discover a powerful model for constant, ongoing, enterprise-wide process evolution and optimization. If you have a great product, but don't have the operations in place to efficiently and effectively support it-production, manufacturing, sales, finance, human resources, etc.-you won't succeed. Product innovation is seen as flashier and so gets far more attention, but you can create an enduring competitive advantage by revolutionizing business operations. The problem is most attempts to improve business operations are reactive, sporadic, and siloed. Tony Saldanha and Filippo Passerini's Dynamic Process Transformation model provides a living model for constant, ongoing process evolution and optimization. The authors focus on maximizing three drivers of change. First, open market rules-each business process must be run as a separate business, instead of via monolithic mandates coming down from on high. Second, there must be unified accountability- outcomes must be clear and consistent across the company, instead of being siloed within departments. And third, there needs to be a dynamic operating engine, a methodology to convert the constantly changing business process goals into tactical day-to-day employee actions. With numerous examples from leading companies, this book shows how to proactively keep business processes across the company from becoming obsolete and take advantage of a neglected key to success.

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253

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1523003995

ISBN 13

9781523003990

Mickey Mantle

America's Prodigal Son

By: Tony Castro

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Mickey Mantle

America's Prodigal Son

By: Tony Castro

More than any other athlete, Mickey Mantle was the American hero whose life personified the great expectations and unfulfilled dreams of the twentieth century. Hailed by Casey Stengel as the next Ruth and successor to DiMaggio, Mantle would become the first true sports icon of the television age. In Mickey Mantle: America's Prodigal Son, former Sports Illustrated writer Tony Castro recounts a story of fathers and sons, rebels and heroes, and a youth's rite of passage. He interviewed over 250 of Mantle's friends, teammates, lovers, acquaintances, and drinking partners, producing an explosive biography of one of the world's most fascinating sports heroes and a telling look at the American society of his time.

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531

Publisher

Potomac Books, Inc.

Published Date

ISBN 10

1597979945

ISBN 13

9781597979948

Conflicts Of Interest

Diaries 1977-80

By: Tony Benn

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Conflicts Of Interest

Diaries 1977-80

By: Tony Benn

In this, the fourth volume of Tony Benn’s diaries, the Labour Government continues its fight for survival. Important developments are occurring both at home and internationally. In Britain, Benn as Secretary of State for Energy is directly involved with Windscale and decisions about nuclear power and oil policy. Abroad, the Government is concerned with Carter’s reappraisal of American foreign policy, the overthrow of the Shah of Iran and problems of EEC membership. In the Labour party itself, new forces of radicalism and reform are emerging, resulting in changes in Labour’s policies and the ultimate formation of the SDP. Labour’s unsuccessful economic policy and the widening rift with the labour movement lead to the Winter of Discontent and a near state of emergency. With Labour voters defecting, the scene is set for the Thatcher years.

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Page Count

704

Publisher

Random House

Published Date

ISBN 10

1448165113

ISBN 13

9781448165117

A/AS Level History for AQA The American Dream: Reality and Illusion, 1945–1980 Student Book

By: Tony McConnell,Adam I. P. Smith

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A/AS Level History for AQA The American Dream: Reality and Illusion, 1945–1980 Student Book

By: Tony McConnell,Adam I. P. Smith

A new series of bespoke, full-coverage resources developed for the AQA 2015 A/AS Level History. Written for the AQA A/AS Level History specifications for first teaching from 2015, this print Student Book covers the American Dream: Reality and Illusion, 1945-1980 Depth component. Completely matched to the new AQA specification, this full-colour Student Book provides valuable background information to contextualise the period of study. Supporting students in developing their critical thinking, research and written communication skills, it also encourages them to make links between different time periods, topics and historical themes.

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Page Count

189

Publisher

Cambridge University Press

Published Date

ISBN 10

1107587425

ISBN 13

9781107587427

Global Anti-Unionism

Nature, Dynamics, Trajectories and Outcomes

By: Tony Dundon

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Global Anti-Unionism

Nature, Dynamics, Trajectories and Outcomes

By: Tony Dundon

One of the major obstacles unions face in building influence in the workplace is the opposition and resistance from those that own those workplaces, namely, the employers. This volume examines the nature of this anti-unionism, and in doing so explains the ways and means by which employers have successfully maintained their right to manage.

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Page Count

257

Publisher

Springer

Published Date

ISBN 10

1137319062

ISBN 13

9781137319067

Vintage Speed Parts

The Equipment That Fueled the Industry

By: Tony Thacker

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Vintage Speed Parts

The Equipment That Fueled the Industry

By: Tony Thacker

Follow the history of hot rodding through this nostalgic look at vintage speed equipment. When most people think of speed parts, they rewind a few decades and think back to the Ford flatheads that were so prevalent in the 1940s and 1950s. However, did you know that the speed parts industry began way back in the Model T era? It's true. As soon as vehicles were mass produced, manufacturers were looking for ways to make them faster. Manufacturers, such as Roof, Rajo, Winfield, Miller, Frontenac, and Holley, made speed parts for 4-cylinder Model T engines and accomplished speeds of up to 100 mph! In Vintage Speed Parts: The Equipment That Fueled the Industry, veteran hot rod historian Tony Thacker looks at the history of hot rodding through the eyes of speed equipment manufacturers. Covered chronologically, the book begins with the early 4-cylinder engines. In 1932, Henry Ford introduced the flathead V-8, which was slow to be adopted as the engine of choice in racing until the parts industry caught up. Once it did, the flathead, although interrupted by the war, was the engine to run until the automobile manufacturers introduced overhead-valve V-8 engines in the late 1940s. Chrysler's early-1950s Hemi and Chevrolet's small-block V-8 in 1955 spelled the end for the flattie. Both mills dominated well into the 1970s, and the speed industry was there to support all platforms in spades. During that period, every auto manufacturer made a V-8 worthy of modification, and the speed industry boomed. Eventually, the speed equipment manufacturers grew to the point of becoming corporate entities, as mergers and acquisitions became the much less interesting story. Parts covered include special cylinder heads, magnetos, camshaft and valvetrain upgrades, downdraft carburetors, headers, multiple-carburetor setups, and even superchargers. Everyone figured out how to make engines more powerful, upgrading with the type of parts that were being produced decades later, even to today. Join in the fun of reviewing the history of speed through this fascinating tale of vintage speed parts.

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193

Publisher

CarTech Inc

Published Date

ISBN 10

1613256973

ISBN 13

9781613256978

Ford Flathead Engines

How to Rebuild & Modify

By: Michael Herman,Tony Thacker

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Ford Flathead Engines

How to Rebuild & Modify

By: Michael Herman,Tony Thacker

Although not the first V-8 engine ever produced, Henry Ford's side-valve V-8, launched in 1932, certainly qualified as the first mass-produced V-8 sold to the public. Because of Henry Ford's stubbornness, the first versions were less than ideal. The technology was in its infancy and cost-cutting measures limited the output and reliability of the early models. Over time, however, the "Flattie" became the go-to powerplant for a whole generation of new hobbyists who were called "hot rodders." The engine maintained its position in the hobby well into the 1950s, even when more modern overhead-valve designs started coming out of Detroit. It's hard to overstate the impact that this simple little engine had on a whole generation of enthusiasts. Even today, people choose a flathead for period-correct builds over far more powerful options. The style and sound of a modified flathead is an iconic part of American history. In Ford Flathead Engines: How to Rebuild & Modify, veteran author Tony Thacker and flathead guru of H&H Flatheads, Mike Herman, take you step-by-step through rebuilding a vintage flathead. One of the most important steps is to actually find a good, usable core; many have been sitting for a very long time and the engine design is prone to cracking. Running changes are also an important consideration when selecting a core, and include cooling system, ignition, and transmission mount. After you have selected a core, Thacker and Herman take you through the entire process of a rebuild, including teardown, parts inspection, machine shop processes, replacement part selection, re-assembly, start up, and break-in. Also covered is a unique performance build completed at the H&H shop for legendary race car team manager and all-around enthusiast Ray Evernham. It all adds up to more than 500 color photos and insider tips on building what could be called the most iconic engine ever built, the Ford flathead V-8.

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146

Publisher

CarTech Inc

Published Date

ISBN 10

1613252870

ISBN 13

9781613252871

Career Development Policy & Practice: The Tony Watts Reader

By: Tony Watts

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Career Development Policy & Practice: The Tony Watts Reader

By: Tony Watts

Professor Tony Watts is a pre-eminent figure in the field of career guidance. He retired in late 2014 after a 50 year career in the field. This single volume is dedicated to anthologising his work in a way that is accessible to students, policy makers, researchers and practitioners and contains Watts' most enduring and key writings about career guidance. Tony Watts' writings comprise over 600 items, which are currently scattered across journal articles, books and reports with varying levels of accessibility. Some of the most critical and frequently cited work is no longer in print

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400

Publisher

Lulu.com

Published Date

ISBN 10

0995551103

ISBN 13

9780995551107

Office Without Power

Diaries 1968-72

By: Tony Benn

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Office Without Power

Diaries 1968-72

By: Tony Benn

The detail of these diaries, and their comprehensive candour, offer unprecedented insights into the personal behaviour of many senior Labour politicians... The most readable political diary of the period' Harold Lever, Spectator Tony Benn's second volume of diaries, which spans the years 1968-72, is a unique record of British politics as observed both from the heart of the Cabinet and the Labour Party. George Brown's spectacular resignation and Cecil King's plot to overthrow Wilson are just two of the events which dominate the opening chapter, and introduce the last years of Labour's increasingly demoralised government. And for the first time in a political diary, Labour's experience of Opposition after the unexpected and shattering defeat of 1970 is revealed. Here, too, are recorded the bitter arguments over the Common Market, in which Tony Benn emerged as the principal advocate of a referendum on Britain's entry - and which foreshadowed the Labour/SDP schism of 1981. The result is a fascinating and invaluable document of the times. 'A fascinating insider's account' Ben Pimlott, Standard

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Page Count

722

Publisher

Random House

Published Date

ISBN 10

1446493741

ISBN 13

9781446493748

From Herschel to a Hobnail Boot

The Life and Times of Larry Munson

By: Larry Munson,Tony Barnhart

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From Herschel to a Hobnail Boot

The Life and Times of Larry Munson

By: Larry Munson,Tony Barnhart

In From Herschel to a Hobnail Boot Larry Munson holds nothing back and gives the inside story of the love affair between a broadcaster and his loyal followers. Providing a behind-the-scenes look into the life and career of a legend, this autobiography includes an exclusive audio CD of Larry Munson's 10 greatest calls, details on Munson's youth in Minneapolis and his love for the outdoors and musical talents, his broadcasting journey around the country before finally landing in Georgia, and the ups and downs of his four decades as part of the Georgia program. A must-have for fans of the University of Georgia, Larry Munson's story is a remarkable look at an era where the radio voice of college football was king.

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209

Publisher

Triumph Books

Published Date

ISBN 10

1623686822

ISBN 13

9781623686826

Information Modeling and Relational Databases

By: Terry Halpin,Tony Morgan

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Information Modeling and Relational Databases

By: Terry Halpin,Tony Morgan

Information Modeling and Relational Databases, Second Edition, provides an introduction to ORM (Object-Role Modeling)and much more. In fact, it is the only book to go beyond introductory coverage and provide all of the in-depth instruction you need to transform knowledge from domain experts into a sound database design. This book is intended for anyone with a stake in the accuracy and efficacy of databases: systems analysts, information modelers, database designers and administrators, and programmers. Terry Halpin, a pioneer in the development of ORM, blends conceptual information with practical instruction that will let you begin using ORM effectively as soon as possible. Supported by examples, exercises, and useful background information, his step-by-step approach teaches you to develop a natural-language-based ORM model, and then, where needed, abstract ER and UML models from it. This book will quickly make you proficient in the modeling technique that is proving vital to the development of accurate and efficient databases that best meet real business objectives. - Presents the most indepth coverage of Object-Role Modeling available anywhere, including a thorough update of the book for ORM2, as well as UML2 and E-R (Entity-Relationship) modeling - Includes clear coverage of relational database concepts, and the latest developments in SQL and XML, including a new chapter on the impact of XML on information modeling, exchange and transformation - New and improved case studies and exercises are provided for many topics

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970

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Morgan Kaufmann

Published Date

ISBN 10

0080568734

ISBN 13

9780080568737

Conversational Capital

How to Create Stuff People Love to Talk About

By: Bertrand Cesvet,Tony Babinski,Eric Alper

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Conversational Capital

How to Create Stuff People Love to Talk About

By: Bertrand Cesvet,Tony Babinski,Eric Alper

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

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206

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FT Press

Published Date

ISBN 10

0132703742

ISBN 13

9780132703741

Halfway to Paradise

By: Tony Orlando,Patsi Bale Cox

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Halfway to Paradise

By: Tony Orlando,Patsi Bale Cox

He's known the world over for his heyday with Dawn, but that glittering 1970's whirl was just one chapter in Tony Orlando's rich life. Orlando began his showbiz career as a teen heartthrob with the single "Halfway to Paradise" and had a second successful act as a record company A&R man before he was lured back into the limelight as a performer. Fans from the l960s to the present day have loved his voice, his stage presence and his hits, like "Knock Three Times" and "Tie a Yellow Ribbon 'Round the Old Oak Tree." Now, Tony has written an autobiography as warm and heartfelt as his songs. Halfway to Paradise is rich with stories from the music world-from doo wop to the disco era, from early recording with Gerry Goffin and Carole King to recent concerts in Branson, Missouri and across the United States. It's also full of behind-the-scenes detail of how it felt to be at the top of the entertainment heap-with his #1-rated CBS show, Tony's life in front of and behind the camera was grand, but sometimes not all it seemed. Orlando succumbed to one of the familiar antidotes to the pressures of a big life: drug use, with its predictable toll on family and friendships. And even as his career was soaring, he was unable to save his best friend Freddie Prinze from a fatal downward spiral. With a return to roots-and to the close-knit family that has always sustained him-Tony restored the order and creativity that have allowed him to thrive through four decades of exuberant entertaining. Halfway to Paradise is a wise, funny and spirited life story, and a must-read memoir for fans.

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315

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Macmillan + ORM

Published Date

ISBN 10

1429979127

ISBN 13

9781429979122

Encyclopedia of Politics, the Media, and Popular Culture

By: Tony Kelso,Brian Cogan

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Encyclopedia of Politics, the Media, and Popular Culture

By: Tony Kelso,Brian Cogan

Whether it's television, radio, concerts, live appearances by comedians, Internet websites, or even the political party conventions themselves, the mixing of politics and popular culture is frequently on display. The Encyclopedia of Politics, the Media, and Popular Culture examines the people, major events, media, and controversies in eight thematic chapters and over 150 entries to provide an invaluable resource for any student, scholar, or everyday political junkie needing a comprehensive introduction to the subject. On a typical weeknight in the United States, millions shun the traditional evening network news broadcasts and, instead, later grab their remotes to turn to Comedy Central to catch up on the political happenings of the day, delivered by the comedian Jon Stewart on the faux news program, The Daily Show. Immediately afterwards, they might stay tuned to The Colbert Report for another dosage of hilarious, fake news that, to them, comes across more honestly than the serious version they could watch on CNN. Whether it's television, radio, concerts, live appearances by comedians, Internet websites, or even the political party conventions themselves, the mixing of politics and popular culture is frequently on display. The Encyclopedia of Politics, the Media, and Popular Culture provides in-depth coverage of these fascinating, and often surprising intersections in both historical and contemporary culture. This highly readable and entertaining encyclopedia provides a sweeping survey of the historic and ongoing interplay between politics, the media, and popular culture in eight thought-provoking chapters. The volume is enhanced with the inclusion of over 150 entries to help students and researchers easily locate more in-depth information on topics ranging from political scandals to YouTube.

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417

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

0313343802

ISBN 13

9780313343803

Formula One: The Legends

Cult drivers and their legacies

By: Tony Dodgins

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Formula One: The Legends

Cult drivers and their legacies

By: Tony Dodgins

Celebrate Formula One’s most iconic drivers with this exploration of their triumphs and tragedies. Featuring high-quality photography and insight from renowned F1 journalist Tony Dodgins. At the heart of Formula One lies the triumphs and tragedies of the sport's greatest stars. The drama, personality and thrill of the sport are all tied to the cult drivers who have made racing so great to watch. Only the fastest and bravest survive! With a foreword by Christian Horner, Team Principal of Red Bull Racing, Formula One: The Legends profiles 32 of F1’s iconic drivers from the 1950s to the present day. As well as examining the racers of the past, such as Jackie Stewart, Alain Prost and Aryton Senna, the text profiles modern-day legends such as Sebastian Vettel, Lewis Hamilton and legend-in-the-making Max Verstappen. Uniquely, this book also features stars of the sport who tragically died or were terribly injured before they could realise their true potential, but nevertheless left a lasting legacy. Decade by decade since the championship was founded, this book profiles the following legends of F1: Ascari, Fangio, Moss, Hawthorn, Brabham, Graham Hill, McLaren, Gurney, Surtees, Clark, Stewart, Rindt, Andretti, Fittipaldi, Lauda, Hunt, Jones, Gilles Villeneuve, Piquet, Prost, Mansell, Senna, Häkkinen, Schumacher, Damon Hill, Button, Alonso, Räikkönen, Rosberg, Vettel, Hamilton, Verstappen. This is a unique exploration of Formula One racing, with a focus on the most revered Formula One drivers of all time. A standout gift for fans of the sport, this collection includes expert photography to highlight the greatest moments of these drivers’ careers. Fascinating and insightful, with informed voices from the sport, this is a collection not to be missed.

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242

Publisher

Ivy Press

Published Date

ISBN 10

0711289514

ISBN 13

9780711289512

The Reluctant Terrorist

By: Tony Lockwood

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The Reluctant Terrorist

By: Tony Lockwood

(use the description for the back cover) It's only a matter of time beforeThe Reluctant Terrorist becomes a reality! Bakaar, an ex British colony in East Africa is facing starvation and civil war. In a final, desperate attempt to feed his people President Berruda places a bomb, filled with deadly nerve gas VX, in New York City and demands $1 billion to reveal it's location. The U.S. President cannot evacuate New York and risk panic and he cannot give in to blackmail. He plays for time. Maybe Berruda is bluffing! How long can the search remain a secret? With one hour to go to the deadline the bomb is found. But is it too late... AUTHOR BIO: Tony Lockwood was born in the United Kingdon but now lives in Massachusetts. The Reluctant Terrorist is his first novel. He has written a direct several short films and his first feature screenplay is expected to be filmed in the fall of 2000.

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318

Publisher

iUniverse

Published Date

ISBN 10

0595096840

ISBN 13

9780595096848

Hot Rodding in Ventura County

By: Tony Baker

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Hot Rodding in Ventura County

By: Tony Baker

Stretching from Ventura to Santa Maria, California, a vibrant and colorful community of hot rod clubs bloomed throughout the middle of the 20th century. Hot Rodding in Ventura County takes a look at the people, places, and, above all, the cars that made up this historic period in automotive culture. Take a look into the golden years of hot rodding through vintage images of the first national championship drag races; visit long-lost drag strips such as Goleta, Saugus, and Santa Maria; and gain access to hot rodding's paramount clubs like the Motor Monarchs, the Kustomeers, and the Pharaohs.

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130

Publisher

Arcadia Publishing

Published Date

ISBN 10

0738599689

ISBN 13

9780738599687

Rural Rhythm

The Story of Old-Time Country Music in 78 Records

By: Tony Russell

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Rural Rhythm

The Story of Old-Time Country Music in 78 Records

By: Tony Russell

There are many biographies and histories of early country music and its creators, but surprisingly little attention has been given to the actual songs at the heart of these narratives. In this groundbreaking book, music historian Tony Russell turns the spotlight on seventy-eight original 78rpm discs of songs and tunes from the 1920s and 1930s, uncovering the hidden stories of how they came to be recorded, the musicians who sang and played them, the record companies that marketed them, and the listeners who absorbed them. In these essays, based upon new research, contemporary newspaper accounts, and previously unpublished interviews, and copiously illustrated with rare images, readers will find songs about home and family, love and courtship, crime and punishment, farms and floods, chain gangs and chain stores, journeys and memories, and many other aspects of life in the period. Rural Rhythm not only charts the tempos and styles of rural and small-town music-making and the origins of present-day country music, but also traces the larger rhythms of life in the American South, Southwest, and Midwest. What emerges is a narrative that ingeniously blends the musical and social history of the era.

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352

Publisher

Oxford University Press

Published Date

ISBN 10

0190091193

ISBN 13

9780190091194

Think & Grow Rich

By: Tony Nutley

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Think & Grow Rich

By: Tony Nutley

The Napoleon Hill classic with a short introduction by Tony Nutley

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342

Publisher

Lulu.com

Published Date

ISBN 10

141165577X

ISBN 13

9781411655775

A Wonderful Life

The Films and Career of James Stewart

By: Tony Thomas

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A Wonderful Life

The Films and Career of James Stewart

By: Tony Thomas

Thomas surveys Stewart's life and career, and reviews the circumstances and plot of each of his films, from his small part in 1935's Murder Man to his last role as a grandfather in a 1981 Lassie movie.

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264

Publisher

Citadel Press

Published Date

ISBN 10

0806519533

ISBN 13

9780806519531

How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

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How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

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Page Count

1817

Publisher

FT Press

Published Date

ISBN 10

0133443116

ISBN 13

9780133443110

CIM Coursebook 07/08 Marketing in Practice

By: Tony Curtis

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CIM Coursebook 07/08 Marketing in Practice

By: Tony Curtis

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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Page Count

415

Publisher

Routledge

Published Date

ISBN 10

1136420207

ISBN 13

9781136420207

Book's by Tony Ford

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