This action packed military memoir tells of the exploits of a young Sapper officer during both the Second World War and in Korea. Tony Younger was in the thick of the action during the German Blitzkrieg of 1940 seeing desperate fighting as the beleaguered British Expeditionary Force struggled to escape at Dunkirk. He then became closely involved in anthrax experiments, before playing a full role in the Normandy Campaign and the conquest of Germany. After a period in Burma, he was sent to Korea, where in bitter fighting against hordes of Chinese and North Korean troops he was extremely lucky to escape with his life.
Sometimes - to survive - you have to FIGHT! Each year, City FC - known as 'the Hawks' - take on a group of thirteen-year-olds for the first tier of their special soccer school: training sessions in the evenings and weekends for truly talented players who are aiming to become professional players. It's a glamorous, exciting future for the few who succeed - with huge rewards. But the failure rate is also high - BAD BOYS, the second in the series, highlights a conflict between two players who want to play in the same position: Ben, who wants to be accepted as 'one of the lads', even if it means behaving badly; and Lee, who fights to make his own decisions, only to realize he's made the wrong choices...
Integrated Marketing Communications is a new text which will answer the key questions of what marketing communications is, how it works and why it is such a vital contemporary marketing function. It is a comprehensive and authoritative overview of this complex and rapidly evolving area. The author's long experience in the industry, and as a senior academic, ensures that the book is able to show how the communications process really works and how it can best be managed in a strategically and tactically cost effective manner. Throughout the book the framework of analysis, planning, implementation and control is used to help the student organize their approach to the complex decision making in the present communications environment. This is both an essential text and an indispensible reference resource and has been rigorously developed for undergraduates and postgraduates in Marketing and Business, and for the new CIM Certificate and Diploma exams in Business Communication, Promotional Practice and Marketing Communications.
Standing alone at the bottom tip of England and despite the enormous influx of tourists it receives each year, Cornwall boasts many unique traditions. This volume touches on the wide variety of legends, songs and stories and their relationship with the rugged landscape: from standing stones and tales of sea-monsters and mermaids to ghosts, fairies and giants. The book looks at pagan ceremonies and old traditions, and the very Cornish love of singing. It further discusses the Cornish tongue, and the old language of Cornwall. And, of course, no study of Cornwall would be complete without some consideration of King Arthur and his legacy upon the folklore of the county.
This is a study of the history of global refugee movements over the 20th century, ranging from east European Jews fleeing Tsarist oppression at the turn of the century to asylum seekers from the former Zaire and Yugoslavia. Recognizing that the problem of refugees is a universal one, the authors emphasize the human element which should be at the forefront of both the study of refugees and responses to them.
Steel has, over centuries, played a crucial role in shaping our material, and in particular, urban landscapes. This books undertakes a cultural and ecological history of the material, examining the relationship between steel and design at a micro and macro level – in terms of both what it has been used to design and how it has functioned as a 'world-making force'. The research for the book is informed by diverse sources including industry journals, contemporary accounts and technical literature – all framed by rich, early accounts of iron and steel making from the middle ages to the opening of the industrial age, and most notably, the crucial works of Vannoccio Biringuccio, Georgius Agricola, Andrew Ure and Harry Scrivenor. In contrast, trans-cultural accounts of the history of metallurgy from eminent sinologists and cultural historians like Joseph Needham and G.E.R. Lloyd are used. Readings on the pre-history and history of science, as well as histories and philosophies technology from scholars such as Siegfried Giedion, Merritt Roe Smith, L.T.C Rolt, Robert B. Gordon inform the analysis. Social and economic history from historians such as Eric Hobsbawn, William T. Hogan and David Brody are consulted; labour process theory is also examined, particularly the influential writings of F.W. Taylor in the late 19th and early 20th centuries and his contemporary critics, like David Nobel and Harry Braverman. Many other disciples also inform the account: histories of urban design and architecture, transport and military history, environmental history and geography.
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
Association football, as it developed rapidly in the late-nineteenth and early-twentieth centuries, both reflected British society and helped to reshape it. In this newly released edition of Tony Mason’s essential account of the game’s rise, focusing on issues such as the amateur–professional divide, social class and mass spectatorship are seen as fundamental to our understanding of what is now a global phenomenon. Dilwyn Porter supplements this classic text with a brand new introduction.
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