Tommaso Buganza's Books

Platform Thinking

Read the past. Write the future.

By: Daniel Trabucchi,Tommaso Buganza

Write a review Read reviews Take a Quiz Solve Book Puzzle

Platform Thinking

Read the past. Write the future.

By: Daniel Trabucchi,Tommaso Buganza

What does platform thinking mean? It is the ability to put platform-based mechanisms at the core of digital business transformations in business. Digital platforms like Uber, Spotify, Airbnb, Booking.com, and many others completely re-shaped the daily life of millions of users. However, many innovation leaders struggle to conceive the significance of their impact. Platform-based business models are not just the real of geeks’ startups, digital services, and Unicorns. This book shows there that their potential in creating value is higher than suspected. Even though platform ecosystems are complex, readers will take on a journey to become platform thinkers. Their eyes will be trained to look beyond what’s visible and start reading the platform world around them. Then, they will be guided into a step-by-step process and learn how to write a new platform model from scratch. This book is the result of a decade of research. It offers both a framework and practical instruments to champion digital transformation in any organization. It is specially intended for those who are interested in the glittering platform world and are still trying to figure it out.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

238

Publisher

Business Expert Press

Published Date

ISBN 10

1637424477

ISBN 13

9781637424476

Storymaking and Organizational Transformation

How the Co-creation of Narratives Engages People for Innovation and Transformation

By: Tommaso Buganza,Paola Bellis,Silvia Magnanini,Joseph Press,Abraham (Rami) B. Shani,Daniel Trabucchi,Roberto Verganti,Federico Paolo Zasa

Write a review Read reviews Take a Quiz Solve Book Puzzle

Storymaking and Organizational Transformation

How the Co-creation of Narratives Engages People for Innovation and Transformation

By: Tommaso Buganza,Paola Bellis,Silvia Magnanini,Joseph Press,Abraham (Rami) B. Shani,Daniel Trabucchi,Roberto Verganti,Federico Paolo Zasa

In a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing their organization. This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation. Storymaking and Organizational Transformation is based on the research activities of the platform IDeaLs during the year 2020 and provides a perspective on how employees can be helped to understand and even contribute to organizational innovation spontaneously. The book contributes to advancing understanding of engagement from two main perspectives: first, the authors introduce an approach based on storymaking; second, six cases are studied in depth and the application of the digital storymaking approach is explained. The authors introduce new ways of organizing in a context of ongoing change, as they bring forth the idea that engagement is a continuous practice of designing meaningful narratives which connect people and evolve along with them. The book will appeal to both academics and practitioners across management fields. Scholars of innovation management and organization sciences will benefit from the extensive review of organizational transformation and innovation from a sensemaking perspective, whilst the practical, case studies provide a valuable resource for practitioners looking to effect change and manage transformation.

Average ratings

N/A