Tomer Sharon's Books

It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

By: Tomer Sharon

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It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

By: Tomer Sharon

It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside. *Features a series of video interviews with UX practitioners and researchers *Provides dozens of case studies and visuals from international research practitioners *Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills *Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes.

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295

Publisher

Elsevier

Published Date

ISBN 10

0123851300

ISBN 13

9780123851307

It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

By: Tomer Sharon

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It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects

By: Tomer Sharon

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in. This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations. This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations. - Named a 2012 Notable Computer Book for Information Systems by Computing Reviews - Features a series of video interviews with UX practitioners and researchers - Provides dozens of case studies and visuals from international research practitioners - Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills - Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

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295

Publisher

Elsevier

Published Date

ISBN 10

0123851319

ISBN 13

9780123851314

Validating Product Ideas

Through Lean User Research

By: Tomer Sharon

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Validating Product Ideas

Through Lean User Research

By: Tomer Sharon

Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

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Page Count

345

Publisher

Rosenfeld Media

Published Date

ISBN 10

1933820926

ISBN 13

9781933820927

From Desert to Town

The Integration of Bedouin into Arab Fellahin Villages and Towns in the Galilee, 1700-2020

By: Dr. Tomer Mazarib

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From Desert to Town

The Integration of Bedouin into Arab Fellahin Villages and Towns in the Galilee, 1700-2020

By: Dr. Tomer Mazarib

From Desert to Town sheds light on the sedentarisation and integration of Bedouin living in fellahin towns and villages in the Galilee, between 1700 and 2020. The purpose is to analyse the dynamics of the factors and circumstances that led to this migration. Official history has always lacked data on the Bedouin population in Palestine. Historians have recorded the biography of particular elites, and especially in the context of local warfare and tribal antagonisms, but have hitherto neglected ongoing migration from desert life to town life of Bedouin in the Galilee. The historical record is further complicated by the Bedouin themselves, who over time have been reluctant to register with governmental authority, whether Ottoman, British, or Israeli. This book brings together the available historical information combined with ethnographic data, from which it is possible to derive, analyse, and infer much information about Bedouin life in the Galilee over the past three hundred years. The move from rural to town for populations world-wide has dominated twentieth-century migration patterns. The move from desert life, as opposed to the move from rural life, has distinctive features, making the Bedouin case unique in its social complexity: from change in the use of language to the economic underpinning of intermarriage. A comprehensive understanding of the process of Bedouin settlement and integration into urban society has major social, cultural and economic implications for the wider Israeli society. The work is a major contribution to government planning at many levels, including population disbursement and education.

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Page Count

262

Publisher

Liverpool University Press

Published Date

ISBN 10

1782847634

ISBN 13

9781782847632

The Human Firm

A Socio-Economic Analysis of its Behaviour and Potential in a New Economic Age

By: John Tomer

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The Human Firm

A Socio-Economic Analysis of its Behaviour and Potential in a New Economic Age

By: John Tomer

This book challenges mainstream neo-classical perspectives on the firm. John Tomer argues that in the age of globalization and rapid technological change, an understanding of business behaviour and government policy toward business requires an appreciation of the firm's human dimension. The Human Firm integrates economic analysis with sociological, psychological, managerial, ethical and other interdisciplinary perspectives.

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Page Count

253

Publisher

Routledge

Published Date

ISBN 10

1134638019

ISBN 13

9781134638017

Millets

Cultivation, Processing, and Utilization

By: Ashwani Kumar,Vidisha Tomer,Mukul Kumar,Prince Chawla

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Millets

Cultivation, Processing, and Utilization

By: Ashwani Kumar,Vidisha Tomer,Mukul Kumar,Prince Chawla

Millets are diverse small-seeded crops which are resilient to climatic stress, pests, and diseases. These can be grown in rainfed conditions with minimal agricultural inputs. These are considered nutritionally superior to other major cereals like rice, wheat, and maize as they contain a significant amount of protein, dietary fibre, and minerals. Today, millets are recognized and considered as integral components of a sustainable food system. Millets have low glycaemic index and are beneficial for diabetics. Millet protein is devoid of gluten, making them a better option than wheat for patients with gluten sensitivity. Millets: Cultivation, Processing, and Utilization covers information on taxonomy, morphology, germplasm accessions, cultivation practices, harvesting methods, threshing, cleaning, storage, milling, structural and engineering properties, nutritional and anti-nutritional values, health benefits, food applications, by-products, non-food applications, quality standards, and prospects in millet processing. This book's sixteen in-depth chapters give readers complete information on all facets of millet cultivation, processing, and use. It is a unique compilation of information on millets from farm to fork and beyond. This book will be useful for students, researchers, farmers, and entrepreneurs in understanding millets and their applications. It has been compiled by experts in the field and can serve as a guidance document for the stakeholders.

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Page Count

322

Publisher

CRC Press

Published Date

ISBN 10

1003848222

ISBN 13

9781003848226

Integrating Human Capital with Human Development

The Path to a More Productive and Humane Economy

By: John F. Tomer

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Integrating Human Capital with Human Development

The Path to a More Productive and Humane Economy

By: John F. Tomer

For the most part, human capital theory emphasizes human cognitive development and the acquisition of knowledge and skills that enable enhanced productivity and earnings. In light of recent research findings, particularly concerning neurodevelopment and early childhood development, it is becoming apparent that this standard version of human capital theory has a far too limited conception of human capabilities and how they are created. Integrating Human Capital with Human Development considers recently accumulated knowledge related to the human brain's functioning and development to better understand the relationship between human capital and human development in successful economies. It shifts the focus of human capital theory to give full consideration to intangible, non-cognitive aspects of learning. This exciting new volume is an important addition to the study of human capital and behavioral economics more broadly.

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Page Count

234

Publisher

Springer

Published Date

ISBN 10

1137456744

ISBN 13

9781137456748

Book's by Tomer Sharon

It's Our Research

It's Our Research

It's Our Research

It's Our Research

Validating Product Ideas

Validating Product Ideas

From Desert to Town

From Desert to Town

The Human Firm

The Human Firm

Millets

Millets

Integrating Human Capital with Human Development

Integrating Human Capital with Human Development

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