The amazing story of what Inc. magazine called “the coolest little startup in America.” Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the nonrecyclable recyclable. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and transforming that waste into useful products. Creating trash cans from chip bags and plastic benches from cigarette butts, TerraCycle has redefined recycling. Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company that’s good for people, good for profits, and good for the planet. Since Revolution in a Bottle was first published in 2009, TerraCycle has grown dramatically from a small company offering worm poop in a soda bottle to a pioneer of recycling worldwide. This completely revised and expanded edition continues the story of this incredible company.
Ever-expanding landfills, ocean gyres filled with floating plastic mush, endangered wildlife. Our garbage has become a massive and exponentially growing problem in modern society. Eco-entrepreneur Tom Szaky explores why this crisis exists and explains how can we solve it by eliminating the very idea of garbage. To outsmart waste, he says, we first have to understand it, then change how we create it, and finally rethink what we do with it. By mimicking nature and focusing on the value inherent in our by-products, we can transform the waste we can't avoid creating from useless trash to a useful resource. Szaky demonstrates that there is value in every kind of garbage, from used chewing gum to juice pouches to cigarette butts. After reading this mind-expanding book, you will never think about garbage the same way again.
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.
useful, organic, safe product without charging a premium for it. Their big insight was finding value in things that others throw away, from the triggers on spray-bottles to misprinted cardboard boxes." "Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. Szaky shows how any business can look at garbage with a fresh eye, and reap the benefits." --Book Jacket.
The amazing story of what Inc. magazine called “the coolest little startup in America.” Tom Szaky dropped out of Princeton a decade ago to found TerraCycle, a company that makes the nonrecyclable recyclable. TerraCycle is now at the forefront of the eco-capitalist movement, partnering with more than 35 million people in twenty countries in the collection of waste and transforming that waste into useful products. Creating trash cans from chip bags and plastic benches from cigarette butts, TerraCycle has redefined recycling. Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company that’s good for people, good for profits, and good for the planet. Since Revolution in a Bottle was first published in 2009, TerraCycle has grown dramatically from a small company offering worm poop in a soda bottle to a pioneer of recycling worldwide. This completely revised and expanded edition continues the story of this incredible company.
The power of upcycling both small-scale and large: “Szaky knows of what he speaks when it comes to trash . . . useful strategies that are available to anyone.” —Publishers Weekly Ever-expanding landfills, ocean gyres filled with floating plastic mush, endangered wildlife. Our garbage has become a massive and exponentially growing problem in modern society. Eco-entrepreneur and founder of TerraCycle Tom Szaky explores why this crisis exists and explains how can we solve it by eliminating the very idea of garbage. To outsmart waste, he says, we first have to understand it, then change how we create it, and finally rethink what we do with it. By mimicking nature and focusing on the value inherent in our by-products, we can transform the waste we can’t avoid creating from useless trash to a useful resource. Szaky demonstrates that there is value in every kind of garbage, from used chewing gum to juice pouches to cigarette butts. After reading this mind-expanding book, you will never think about garbage the same way again. “The waste industry is ripe for massive innovation and change. It takes creative minds and people with the courage to knock down doors and go around walls to be the spark. Tom is that.” —Ron Gonen, New York City Deputy Commissioner of Sanitation, Recycling, and Sustainability and cofounder and former CEO, RecycleBank
Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.
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