Tom Plocher's Books

Cross-Cultural Design for IT Products and Services

By: Pei-Luen Patrick Rau,Tom Plocher,Yee-Yin Choong

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Cross-Cultural Design for IT Products and Services

By: Pei-Luen Patrick Rau,Tom Plocher,Yee-Yin Choong

With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.

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Page Count

267

Publisher

CRC Press

Published Date

ISBN 10

1439838739

ISBN 13

9781439838730

This Thing called Scuba

By: Tom Leaird

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This Thing called Scuba

By: Tom Leaird

The author takes a fresh look at the recreational activity of scuba diving including a bit of history, changes that have taken place in the oceans, dumb things divers do, and many personal experiences from diving throughout the world.

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Page Count

250

Publisher

Xlibris Corporation

Published Date

ISBN 10

1462838669

ISBN 13

9781462838660

Cross-Cultural Design for IT Products and Services

By: Pei-Luen Patrick Rau,Tom Plocher,Yee-Yin Choong

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Cross-Cultural Design for IT Products and Services

By: Pei-Luen Patrick Rau,Tom Plocher,Yee-Yin Choong

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Page Count

267

Publisher

CRC Press

Published Date

ISBN 10

1439838739

ISBN 13

9781439838730

Cross-cultural Design for IT Products and Services

By: Pei-Luen Patrick Rau

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Cross-cultural Design for IT Products and Services

By: Pei-Luen Patrick Rau

With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services--

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Page Count

239

Published Date

ISBN 10

0429105908

ISBN 13

9780429105906

Tom Clancy's Op-Center: Out of the Ashes

By: Dick Couch,Tom Clancy

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Tom Clancy's Op-Center: Out of the Ashes

By: Dick Couch,Tom Clancy

When terrorists detonate bombs in sports stadiums around the country leaving men, women and children dead or mutilated, the President executes an emergency order to bring back Op-Center and thwart a renegade Saudi Prince with ambitions of controlling the world's oil supply by manipulating America into attacking Syria, launching a war against Iran, and igniting a sleeper cell to attack the American homeland.

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Page Count

399

Publisher

Macmillan

Published Date

ISBN 10

1250026830

ISBN 13

9781250026835

Tom Clancy's Net Force: State of War

By: Tom Clancy,Steve Pieczenik,Steve Perry

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Tom Clancy's Net Force: State of War

By: Tom Clancy,Steve Pieczenik,Steve Perry

From the #1 New York Times bestselling creators of Op-Center comes a different kind of law enforcement. In the year 2010, computers are the new superpowers. Those who control them control the world. To enforce the Net Laws, Congress creates the ultimate computer security agency within the FBI: Net Force®. Minor viruses are eating away at the Net Force computers. The e-mail shut-downs and flickering monitors are hardly emergencies—but they’ve been keeping the tech department hopping. Same with the sudden rash of time-consuming lawsuits. No one in Net Force has a moment to spare, which is exactly the way Mitchell Townsend Ames wants it. Because when the shadowy mastermind launches his master plan, he wants Net Force to be looking the other way…

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Page Count

385

Publisher

Penguin

Published Date

ISBN 10

0425188132

ISBN 13

9780425188132

Tom Clancy's Net Force: Point of Impact

By: Tom Clancy,Steve Pieczenik,Steve Perry

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Tom Clancy's Net Force: Point of Impact

By: Tom Clancy,Steve Pieczenik,Steve Perry

From the #1 New York Times bestselling creators of Op-Centercomes a different kind of law enforcement. In the year 2010, computers are the new superpowers. Those who control them, control the world. To enforce the Net Laws, Congress creates the ultimate computer security agency within the FBI: the Net Force®. It’s the rich man’s drug of choice—and it’s being sold on the Internet for a thousand dollars per capsule. A potent mixture of smart drugs, psychedelics, angel dust, and steroids, it can turn a fifty-year-old into a raging beast of aggression and sexual desire. Now, it’s up to the Net Force to find the source of this dangerous designer drug. Before another rape. Before another murder. Before every user self-destructs… A powerful examination of America’s defense and intelligence systems of the future, Tom Clancy’s Net Force® is the creation of Tom Clancy and Steve Pieczenik.

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Page Count

369

Publisher

Penguin

Published Date

ISBN 10

0425179230

ISBN 13

9780425179239

Tom Clancy's Op-Center

Line of Control

By: Jeff Rovin

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Tom Clancy's Op-Center

Line of Control

By: Jeff Rovin

The line between military intelligence and military force has been crossed.

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Page Count

372

Published Date

ISBN 10

0425180050

ISBN 13

9780425180051

Tom Clancy's Op-Center

Mission of honor

By: Tom Clancy

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Tom Clancy's Op-Center

Mission of honor

By: Tom Clancy

The kidnapping of a Catholic priest by a group of African militiamen, who order all Catholic missionaries out of Botswanna, sends the Op-Center, with their own military team, Striker, out of commission, into the middle of a dangerous civil war in Africa as they discover a plot by outside forces to destabilize the local government.

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Page Count

418

Published Date

ISBN 10

1101002964

ISBN 13

9781101002964

Night Moves

By: Tom Clancy,Steve R. Pieczenik

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Night Moves

By: Tom Clancy,Steve R. Pieczenik

More information to be announced soon on this forthcoming title from Penguin USA

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Page Count

388

Publisher

Berkley

Published Date

ISBN 10

042517400X

ISBN 13

9780425174005

Book's by Tom Plocher

Cross-Cultural Design for IT Products and Services

Cross-Cultural Design for IT Products and Services

This Thing called Scuba

This Thing called Scuba

Cross-Cultural Design for IT Products and Services

Cross-Cultural Design for IT Products and Services

Cross-cultural Design for IT Products and Services

Cross-cultural Design for IT Products and Services

Tom Clancy's Op-Center: Out of the Ashes

Tom Clancy's Op-Center: Out of the Ashes

Tom Clancy's Net Force: State of War

Tom Clancy's Net Force: State of War

Tom Clancy's Net Force: Point of Impact

Tom Clancy's Net Force: Point of Impact

Tom Clancy's Op-Center

Tom Clancy's Op-Center

Tom Clancy's Op-Center

Tom Clancy's Op-Center

Night Moves

Night Moves

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