The movie trailer is king! As in all fields, the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office, it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer. Making one, however, is a different matter. In How To Make Blockbuster Movie Trailers, trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed—until now. - The universal appeal of all blockbuster films - The secret ingredient of successful movies - How to sell story with film - Capture the audience’s imagination - Examples from popular movie trailers - How to make trailer music - Persuade audiences with images - Capture the imagination with sound - Create blockbuster movie titles - And more!
Tomorrow’s winner of today’s movie-war will be the producer who recognizes this single fact: movies are a marketing business, not a moviemaking one. The problem is not better movies, or bigger ones. It’s more effectively marketed movies. It’s better movie trailers! That goes doubly so for horror movies. In “How To Make Horror Movie Trailers,” trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight horror movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now. INCLUDED: The universal appeal of all blockbuster films The secret ingredient of successful movies How to sell story with film Capture the audience’s imagination Examples from popular horror movie trailers Persuade audiences with images Capture the imagination with sound Create blockbuster movie titles The making of a horror movie trailer - And more!
Jackson Pollock's (1912–1956) first large-scale painting, Mural, in many ways represents the birth of Pollock, the legend. The controversial artist’s creation of this painting has been recounted in dozens of books and dramatized in the Oscar-winning film Pollock. Rumors—such as it was painted in one alcohol-fueled night and at first didn’t fit the intended space—abound. But never in doubt was that the creation of the painting was pivotal, not only for Pollock but for the Abstract Expressionists who would follow his radical conception of art —“no limits, just edges.” Mural, painted in 1943, was Pollock’s first major commission. It was made for the entrance hall of the Manhattan duplex of Peggy Guggenheim, who donated it to the University of Iowa in the 1950s where it stayed until its 2012 arrival for conservation and study at the Getty Center. This book unveils the findings of that examination, providing a more complete picture of Pollock’s process than ever before. It includes an essay by eminent Pollock scholar Ellen Landau and an introduction by comedian Steve Martin. It accompanies an exhibition of the painting on view at the J. Paul Getty Museum from March 11 through June 1, 2014.
Outlines the techniques that are currently employed to analyze the synthetic resins used in modern painting materials, such as pyrolysis-gas chromatography-mass spectrometry, Fourier transform infrared spectroscopy, and direct temperature-resolved mass spectrometry. For each technique, results are given for standard samples of the principal classes of synthetic binding media, various pigments and extenders, tube paint formulations, and microscopic paint fragments taken from actual works of art.
Embrace your love of birdwatching, every day of the year! By nature, bird lovers are naturalists and collectors, and you know how easy it is to devote hours upon hours of time—a lifetime, in fact—to your hobby. Birdwatcher’s Daily Companion is a fun, sophisticated way to be newly inspired, every day of the year. Inside is insight into everything from how to identify look alike species to planting a hummingbird garden, planning birding travel, and so much more. Throughout the birdwatcher’s year, you’ll find: Mondays / bird-finding tips and techniques Tuesdays / all about species identification Wednesdays / ideas for birding excursions and travel Thursdays / learn to find and attract birds to your backyard Fridays / birds in history and mythology Saturdays & Sundays / birding projects and activities
What makes a person successful? What makes them motivated, prosperous, a great leader? Inside 50 Success Classics, discover the all-time classic books that have helped millions of people achieve success in their work, their mission, and their personal lives. This brand new updated edition of Tom Butler-Bowdon's guide to the texts that will help you find success in your professional and personal life. Contains eight brand new chapters summarising recent classics such as Grit by Angela Duckworth and Outliers by Malcolm Gladwell. Millions of us are drawn each year to find the one great book that will capture our imagination and inspire us to chart a course to personal and professional fulfillment. 50 Success Classics is the first and only "bite-sized" guide to the books that have helped legions of readers unleash their potential and discover the secrets of success. Mapping the road to prosperity, motivation, leadership and life success, 50 Success Classics summarizes each work's key ideas to make clear how these timeless insights and techniques can inform, inspire and illuminate a path to authentic achievement. Tom Butler-Bowden presents this wide-ranging selection of enduring works in the literary and the legendary: pioneering thinkers, philosophers and powerful leaders who have shown us how to Think and Grow Rich, acquire The 7 Habits of Highly Effective People, become The One-Minute Manager, solve the challenging puzzle of Who Moved My Cheese? and discover The Art of Wordly Wisdom. From the inspirational rags-to-riches stories of such entrepreneurs as Andrew Carnegie, Warren Buffet and Sam Walton to the leadership lessons of Sir Ernest Shackleton, Eleanor Roosevelt, Abraham Lincoln and Nelson Mandela, 50 Success Classics goes back to the basics to find the classic books on staying true to ourselves and fulfilling our potential. Practical yet philosophical, sensible yet stimulating, the 50 all-time classics span biography and business, psychology and ancient philosophy, exploring the rich and fertile ground of books that have helped millions of people achieve success in their work and personal lives.
DIVE INTO THE REMARKABLE FIRST OFFICIAL MEMOIR OF OLYMPIC GOLD MEDALLIST TOM DALEY AND DISCOVER WHERE IT ALL BEGAN 'I laughed, I cried, I loved it! Probably the most inspirational book I have ever read' 5***** Reader Review 'You feel like you're there with Tom through the highs and lows of his life' 5***** Reader Review _______ In 2012, at the age of eighteen, Tom Daley had the whole country behind him as he won bronze at the Olympic Games in London. A double Commonwealth gold medal winner, he was already one of the sport's most exciting athletes. But behind his rise to sporting stardom, there is also a heartbreaking and inspiring story of a young man coping with the death of his father whilst under the glare of the world's media spotlight. In this, Tom's first official memoir, he writes honestly and openly about the pressures, challenges and fascinating experiences of being a world-class Olympian. From his day-to-day schedule, to his hobbies and family life, to sharing his hopes and dreams in the build-up to the London Olympics, this book offers a unique chance to get close to Tom. You already know him as the legendary Olympic athlete. Now, get the know the man behind the medals.
Dial M for Murdoch uncovers the inner workings of one of the most powerful companies in the world: how it came to exert a poisonous, secretive influence on public life in Britain, how it used its huge power to bully, intimidate and cover up, and how its exposure has changed the way we look at our politicians, our police service and our press. Rupert Murdoch’s newspapers had been hacking phones and casually destroying people’s lives for years, but it was only after a trivial report about Prince William’s knee in 2005 that detectives stumbled on a criminal conspiracy. A five-year cover-up then concealed and muddied the truth. Dial M for Murdoch gives the first connected account of the extraordinary lengths to which the Murdochs’ News Corporation went to “put the problem in a box” (in James Murdoch’s words), how its efforts to maintain and extend its power were aided by its political and police friends, and how it was finally exposed. The book details the smears and threats against politicians, journalists and lawyers. It reveals the existence of brave insiders who pointed those pursuing the investigation towards pieces of secret information that cracked open the case. By contrast, many of the main players in the book are unsavory, but by the end of it you have a clear idea of what they did. Seeing the story whole, as it is presented here for the first time, allows the character of the organisation which it portrays to emerge unmistakably. You will hardly believe it.
By early 1941, the war raged in Europe and Great Britain stood alone against the aerial might of Nazi Germany. Although much of the Royal Air Force's pilot training program had been relocated to Canada and other Dominion countries, the need for pilots remained acute. The British looked to the United States for possible assistance. Passage of the Lend-Lease Act in March 1941 allowed for the training of British pilots in the United States and the formation of British Flying Training Schools. These unique schools were owned by American operators, staffed with American civilian instructors, supervised by British Royal Air Force officers, utilized aircraft supplied by the U.S. Army Air Corps, and used the RAF training syllabus. Within these pages, Tom Killebrew provides the first comprehensive history of all seven British Flying Training Schools located in Terrell, Texas; Lancaster, California; Miami, Oklahoma; Mesa, Arizona; Clewiston, Florida; Ponca City, Oklahoma; and Sweetwater, Texas. The first British students arrived in a still-neutral United States in June 1941. Many had never been in an airplane (or even driven an automobile), but they mastered the elements of flight, attended ground school classes, were introduced to the mysteries of the Link trainer and instrument flight, and then ventured out on cross country exercises. Students began night flying with the natural apprehension associated with taking off into a black sky, aided by only a few instruments, a flickering flare path, and limited ground references. Some students failed the periodic check flights and had to be eliminated from training, while others were killed during mishaps and are buried in local cemeteries. Those who finished the course became Royal Air Force pilots. But the story of the British Flying Training Schools is more than the story of young men learning to fly. These young British students would also forge a strong and long-lasting bond of friendship with the Americans they came to know. This bond would last not only during training, but would continue throughout the war, and still exist long after the end of the war.
The gripping, forgotten tale of Ira Hayes—a Native American icon and World War II legend who famously helped raise the flag at Iwo Jima but spent the latter half of his life haunted by being a war hero. IRA HAYES tells the story of Ira Hamilton Hayes from the perspective of a Native American combat veteran of the Vietnam generation. Hayes, along with five other Marines, was captured in Joe Rosenthal’s iconic photograph of raising the stars and stripes on Mount Suribachi during the battle for the Japanese Island of Iwo Jima. The photograph was the inspiration and model for the U.S. Marine Corps War Memorial in Arlington. Between the time he helped raise that flag and his death—and beyond—he was the subject of more newspaper columns than any other Native person. He was hailed as a hero and maligned as a chronic alcoholic unable to take care of himself. IRA HAYES explores these fluctuating views of Ira Hayes. It reveals that they were primarily the product of American misconceptions about Native people, the nature of combat, and even alcoholism. Like most surviving veterans of combat, Ira did not think of himself as a heroic figure. There can be no doubt that Ira suffered from PTSD, which is a compound of survivor’s guilt, the shock of seeing death, especially of one’s friends, and the isolation brought on by feeling that no one could understand what he had been through. Ira’s life has been a subject of two motion pictures and a television drama. All these dramas sympathize with him, but ultimately fail to see his binge drinking as his way of temporarily escaping the melancholy, the rage he felt, his sense of betrayal, and the sheer boredom of peacetime. IRA HAYES breaks apart the complexities of Ira’s short life in honor of all Native veterans who have been to war in the service of the United States. This is equally their story.
A critical thinking approach emphasizing science and applications An award-winning author team challenges students to think critically about the concepts, controversies, and applications of social psychology using abundant tools, both in text and online. (NEW) infographics examine important topics like social class, social media effects, and research methodology. InQuizitive online assessment reinforces fundamental concepts, and PowerPoints, test questions, and (NEW) Concept Videos, will help you create the best course materials in the shortest amount of time. Please note that this version of the ebook does not include access to any media or print supplements that are sold packaged with the printed book.
Exam Board: Cambridge Assessment International Education Level: IGCSE Subject: Science First Teaching: September 2015 First Exam: June 2017 Make best use of your department's specialist skills with this all-in-one textbook, designed and organized by an experienced Combined and Co-ordinated Science syllabus teacher. Providing full coverage for the Cambridge IGCSE Combined and Co-ordinated Science (0653 and 0654) syllabuses, this single textbook approach makes classroom teaching easier by covering the syllabus content for the three Sciences together in one place. It facilitates a coordinated teaching approach across separate classes, with content organized in line with the syllabus for subject specialists, and provides easy and cost-effective transitioning for students moving from a combined course to a coordinated one where they show clear improvement during their course. - Make classroom teaching easier with a single textbook covering the syllabus content for the three Sciences - Use one textbook across separate classes, with content organized in line with the syllabus for subject specialists - Easy and cost-effective transitioning for students moving between the two levels, with all content covered in one place
From the bestselling author of A History of the World in 6 Glasses, an eye-opening road trip through 5,500 years of humans on the go, revealing how transportation inevitably shapes civilization. Hailed for their "colorful, smooth, and wonderfully engaging" writing (Smithsonian), Tom Standage's fleet-footed and surprising global histories have delighted readers and cemented his reputation as one of our leading interpreters of technologies past and present. Now, he returns with a provocative account of a sometimes-overlooked form of technology-personal transportation-and explores how it has shaped societies and cultures over millennia. Beginning around 3,500 BCE with the wheel--a device that didn't catch on until a couple thousand years after its invention--Standage zips through the eras of horsepower, trains, and bicycles, revealing how each successive mode of transit embedded itself in the world we live in, from the geography of our cities to our experience of time to our notions of gender. Then, delving into the history of the automobile's development, Standage explores the social resistance to cars and the upheaval that their widespread adoption required. Cars changed how the world was administered, laid out, and policed, how it looked, sounded, and smelled--and not always in the ways we might have preferred. Today--after the explosive growth of ride-sharing and years of breathless predictions about autonomous vehicles--the social transformations spurred by coronavirus and overshadowed by climate change create a unique opportunity to critically reexamine our relationship to the car. With A Brief History of Motion, Standage overturns myths and invites us to look at our past with fresh eyes so we can create the future we want to see.
In the exclusive behind the scenes look, sports fans can unlock the fascinating history of the channel that changed the way people watch and interact with their favorite teams. It began, in 1979, as a mad idea of starting a cable channel to televise local sporting events throughout the state of Connecticut. Today, ESPN is arguably the most successful network in modern television history, spanning eight channels in the Unites States and around the world. But the inside story of its rise has never been fully told-until now. Drawing upon over 500 interviews with the greatest names in ESPN's history and an All-Star collection of some of the world's finest athletes, bestselling authors James Miller and Tom Shales take us behind the cameras. Now, in their own words, the men and women who made ESPN great reveal the secrets behind its success-as well as the many scandals, rivalries, off-screen battles and triumphs that have accompanied that ascent. From the unknown producers and business visionaries to the most famous faces on television, it's all here.
Published on the occasion of an exhibition organized by the Getty Conservation Institute and held at the J. Paul Getty Museum at the Getty Center, Los Angeles, Sept. 13, 2011-Mar. 11, 2012.
A guide to music provides recommendations on one thousand recordings that represent the best in such genres as classical, jazz, rock, pop, blues, country, folk, musicals, hip-hop, and opera, with listening notes, commentary, and anecdotes about performers.
This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various sales venues (auction, commercial gallery, etc.). Library research skills are reviewed, and advanced methods are explored in a chapter devoted to basic market research. Because the monetary value of artwork cannot be established without reference to the aesthetic qualities and art historical significance of our subject works, two substantial chapters detail the processes involved in researching and documenting the fine and decorative arts, respectively, and provide annotated bibliographies. Methods for assigning values for art objects are explored, and sources of price data, both in print and online, are identified and described in detail. In recent years, art historical scholarship increasingly has addressed issues related to the history of art and its markets: a chapter on resources for the historian of the art market offers a wide range of sources. Finally, provenance and art law are discussed, with particular reference to their relevance to dealers, collectors, artists and other art market stakeholders.
How Slaves Built America delves into the history of how slave labor helped build the US economy and many historic structures, as well as how people benefited in different ways from the practice of slavery. Features include a timeline, a glossary, further readings, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
This is the companion volume to the Eadweard Muybridge exhibition opening at Stanford, and is the first showing of the pioneering artist's work in 30 years. 195 halftones.
Colour-Fit is an amazing resource that helped me realise one of sports greatest achievements' Wes Morgan, Captain of Leicester City Premier League winning team The Colour-Fit Method has only been available to those in professional sport - a secret weapon for athletes to optimise body shape, health and performance. Now, Colour-Fit's founder Dr Tom Little lets you in on the secret, too. The Colour-Fit Method is a revolutionary approach to nutrition and fitness. With over 120 recipes and meal plans, and multiple tailored training and nutrition plans to suit a range of goals, the simple, sustainable and evidence-based method outlined in The Colour-Fit Method will help you to look and feel better, perform at your best and lead a healthier and more active life. Dr Tom Little is a performance and health specialist with over twenty years' professional experience. His Colour-Fit method has rapidly become a revolutionising force in elite sport, having been used by many of the world's best-loved teams, including Manchester City, Arsenal, Chelsea, St Helens, Welsh Rugby Union, Saracens, Melbourne Demons, Sri Lankan Cricket and Manchester United, in addition to multiple motor sport, triathlon and combat athlete champions. 'Colour-Fit is one of the best methods I've seen in years' Tony Strudwick, Head of Performance, Arsenal Academy and Welsh FA
Following on from his bestselling The Complete Day Skipper and The Complete Yachtmaster, yachting legend Tom Cunliffe turns his attentions to the third strand of the RYA syllabus. With the same hugely popular, highly practical approach, The Complete Ocean Skipper covers everything a yachtsman needs to know when planning an offshore cruise or ocean passage. All aspects of planning and preparing for – as well as setting out on – a long-distance cruise are featured: - Preparation: types of suitable boat, choice of rig, engine power, safety equipment, communication systems, crew preparation - On passage: ocean weather systems, forecasting, deck routines, watchkeeping, self-steering, emergencies, heavy weather techniques - Ocean navigation: electronic as well as celestial A unique and definitive handbook, The Complete Ocean Skipper goes beyond the theory of the RYA syllabus to ensure that readers are equipped with the knowledge of both what to do and how to go about it, in whatever circumstances. A veteran offshore yachtsman as well as an RYA examiner, Tom Cunliffe brings his experience to bear and packs this must-have guide with invaluable hands-on advice for offshore and coastal sailors alike. With clear, helpful colour photographs and diagrams throughout, this is the essential book for anyone planning for or dreaming about sailing further afield.
With more than 60 practical and creative hacks, this book helps you turn Raspberry Pi into the centerpiece of some cool electronics projects. Want to create a controller for a camera or a robot? Set up Linux distributions for media centers or PBX phone systems? That’s just the beginning of what you’ll find inside Raspberry Pi Hacks. If you’re looking to build either a software or hardware project with more computing power than Arduino alone can provide, Raspberry Pi is just the ticket. And the hacks in this book will give you lots of great ideas. Use configuration hacks to get more out of your Pi Build your own web server or remote print server Take the Pi outdoors to monitor your garden or control holiday lights Connect with SETI or construct an awesome Halloween costume Hack the Pi’s Linux OS to support more complex projects Decode audio/video formats or make your own music player Achieve a low-weight payload for aerial photography Build a Pi computer cluster or a solar-powered lab
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
Tom Carson engages students in the learning process by meeting them where they are and leading them to where they need to be through the determination of their individual learning style, the development of study skills, and the integration of learning strategies that help each student succeed. Elementary Algebra with Early Systems of Equationsis a book for the student. The authors'goal is to help build students'confidence, their understanding and appreciation of math, and their basic skills by presenting an extremely user-friendly text that models a framework in which students can succeed. Unfortunately, students who place into developmental math courses often struggle with math anxiety due to bad experiences in past math courses. Developmental math students often have never developed nor applied a study system in mathematics. To address these needs, the authors have framed three goals for Elementary Algebra: 1) reduce math anxiety, 2) teach for understanding, and 3) foster critical thinking and enthusiasm. The authors'writing style is extremely student-friendly. They talk to students in their own language and walk them through the concepts, explaining not only how to do the math, but also why it works and where it comes from, rather than using the “monkey-see, monkey-do†approach that some books take. Elementary Algebra with Early Systems of Equations,as the title implies, places the topic of Systems of Equations early in the text, in Chapter 5. This organization is ideal for those instructors who prefer to teach systems of equations immediately following the chapter on graphing, and the chapters prior to polynomials and factoring. For those who prefer to teach the topic later, Elementary Algebra,by the same author team, places Systems of Equations in Chapter 8. Foundations of Algebra; Solving Linear Equations and Inequalities; Problem Solving; Graphing Linear Equations and Inequalities; Systems of Equations; Polynomials; Factoring; Rational Expressions and Equations; Roots and Radicals; Quadratic Equations For all readers interested in elementary algebra.
A collection of inspirational quotes for dads, from some of the greatest coaches in sports history. Dads do what the best coaches do: They motivate, mentor, discipline, and love. This playbook collects more than one hundred moving quotes form the greatest coaches of all time. Author Tom Limbert then takes their wisdom and applies it to the game of fatherhood. With a foreword by Hall of Fame Quarterback Steve Young and quotes from John Madden, Vince Lombardi, Tommy Lasorda, Phil Jackson, and many more legends, dads will find a wealth of inspiration in these pages.
The ukulele has gone from strength to strength in recent years, undergoing a massive resurgence. You can hear the uke all over the place, from trendster indie rock to top ten pop songs, from unshakeable TV ads to YouTube megahits. And this obsession shows no sign of abating - all over the country people are picking up a ukulele and starting to strum, at home, in classes and down at the pub. Schools are even replacing the faithful recorder with a jazzy, inexpensive uke. Famous idlers Gavin Pretor-Pinney and Tom Hodgkinson have spent hours idling away on their ukuleles to produce the ultimate uke handbook: an illustrated guide to its history crossed with a how-to guide and songbook. This is the book that will bring the underground movement into the mainstream.The first half of the book delves into the rich history of this eccentric little instrument, from its birth in Hawaii to its popularity across the world, with a timeline from 1879 to today and a ukulele hall of fame that includes George Formby, Hawaiian legend Israel Kamakawiwo'ole and YouTube ukulele superstar Jake Shimabukuro.Then on to the practicalities: the anatomy of the ukulele, which uke to buy, how to play it, how to strum, pick, read chord charts and tune the strings. Once you know all this, you can get playing the songbook, which includes a wide spread of songs from medieval lays and nursery rhymes to blues and rock 'n roll. Beautiful presentation and tab notation make reading the music easy, even for beginners.With the highest production values, a light touch and an irresistible instrument at centre stage, this book is a must-have for all aspiring Formbys.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.