Tom Geismar's Books

Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

By: Tom Geismar,Sagi Haviv,Ivan Chermayeff

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Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

By: Tom Geismar,Sagi Haviv,Ivan Chermayeff

The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.

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Page Count

256

Publisher

HOW Books

Published Date

ISBN 10

1440310327

ISBN 13

9781440310324

Nothing Abstract

Investigations in the American Literary Imagination

By: Tom Quirk

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Nothing Abstract

Investigations in the American Literary Imagination

By: Tom Quirk

Written by one of the leading scholars in the field, Nothing Abstract is a collection of essays gathered over the past twenty years -- all of which, in some fashion, have to do with a genetic approach to literary study. In previous books, the author has traced the compositional histories of certain literary works, the course of individual careers, and the genesis of literary movements. In this book, Tom Quirk resists the direction taken by contemporary theory in favor of an approach to literature through source and influence study, the evolution of a writer's achievement, the establishment of biographical or other contexts, and the transition from one literary era to another.

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Page Count

246

Publisher

University of Missouri Press

Published Date

ISBN 10

0826263089

ISBN 13

9780826263087

Revolutionary Brothers

Thomas Jefferson, the Marquis de Lafayette, and the Friendship that Helped Forge Two Nations

By: Tom Chaffin

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Revolutionary Brothers

Thomas Jefferson, the Marquis de Lafayette, and the Friendship that Helped Forge Two Nations

By: Tom Chaffin

In a narrative both panoramic and intimate, Tom Chaffin captures the four-decade friendship of Thomas Jefferson and the Marquis de Lafayette. Thomas Jefferson and the Marquis de Lafayette shared a singularly extraordinary friendship, one involved in the making of two revolutions—and two nations. Jefferson first met Lafayette in 1781, when the young French-born general was dispatched to Virginia to assist Jefferson, then the state’s governor, in fighting off the British. The charismatic Lafayette, hungry for glory, could not have seemed more different from Jefferson, the reserved statesman. But when Jefferson, a newly-appointed diplomat, moved to Paris three years later, speaking little French and in need of a partner, their friendship began in earnest. As Lafayette opened doors in Paris and Versailles for Jefferson, so too did the Virginian stand by Lafayette as the Frenchman became inexorably drawn into the maelstrom of his country's revolution. Jefferson counseled Lafayette as he drafted TheDeclaration of the Rights of Man and remained a firm supporter of the French Revolution, even after he returned to America in 1789. By 1792, however, the upheaval had rendered Lafayette a man without a country, locked away in a succession of Austrian and Prussian prisons. The burden fell on Jefferson, along with Lafayette's other friends, to win his release. The two would not see each other again until 1824, in a powerful and emotional reunion at Jefferson’s Monticello. Steeped in primary sources, Revolutionary Brothers casts fresh light on this remarkable, often complicated, friendship of two extraordinary men.

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Page Count

440

Publisher

Macmillan + ORM

Published Date

ISBN 10

1250113741

ISBN 13

9781250113740

Building Materials, Health and Indoor Air Quality

No Breathing Space?

By: Tom Woolley

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Building Materials, Health and Indoor Air Quality

No Breathing Space?

By: Tom Woolley

The impact of building materials and construction methods on the health and wellbeing of occupants is often underestimated. This book is an essential guide to understanding and avoiding hazardous materials and poor air quality in buildings. The author covers a range of issues beginning with an explanation of how buildings work and how this influences the health of occupants and users. The text covers: Ventilation, air conditioning and indoor air quality Damp and mould Asthma and respiratory problems Cancer and endocrine disorders Radiation and radon Hazardous building materials used in construction Indoor air quality and emissions Ecological alternatives and approaches and remedies for ‘sick’ buildings The book also guides the reader through the confusing world of regulations, EU and international guidelines and certifications, and provides a critical analysis of different theories of healthy buildings and philosophies. Written in a clear and accessible style, this book provides indispensable advice and information to anyone wishing to better understand healthy buildings and materials. It is essential reading for architects, surveyors, public health professionals, facilities managers and environmentalists.

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Page Count

258

Publisher

Routledge

Published Date

ISBN 10

1317389751

ISBN 13

9781317389750

The Aesthetics of Middlebrow Fiction

Popular US Novels, Modernism, and Form, 1945–75

By: Tom Perrin

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The Aesthetics of Middlebrow Fiction

Popular US Novels, Modernism, and Form, 1945–75

By: Tom Perrin

During the Cold War, many popular American novels were labelled "middlebrow," leading to a general belief that these texts held less intellectual merit. Perrin debunks these unfair assumptions through works by James Michener, Harper Lee, and Leon Uris, arguing that such writers made a major contribution to the tradition of American literature.

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Page Count

298

Publisher

Springer

Published Date

ISBN 10

1137523956

ISBN 13

9781137523952

Social Media in Rural China

Social Networks and Moral Frameworks

By: Tom McDonald

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Social Media in Rural China

Social Networks and Moral Frameworks

By: Tom McDonald

China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience.Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

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Page Count

236

Publisher

UCL Press

Published Date

ISBN 10

1910634670

ISBN 13

9781910634677

Coming to Grips with Huckleberry Finn

Essays on a Book, a Boy, and a Man

By: Tom Quirk

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Coming to Grips with Huckleberry Finn

Essays on a Book, a Boy, and a Man

By: Tom Quirk

In Coming to Grips with HUCKLEBERRY FINN, Tom Quirk traces the history of The Adventures of Huckleberry Finn from its inception in 1876 to its problematic presence in today's American culture. By approaching Twain's novel from several quite different perspectives, Quirk reveals how the author's imagination worked and why this novel has affected so many people for so long and in so many curious ways.

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Page Count

198

Publisher

University of Missouri Press

Published Date

ISBN 10

0826210333

ISBN 13

9780826210333

The Poetry and Music of Science

Comparing Creativity in Science and Art

By: Tom McLeish

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The Poetry and Music of Science

Comparing Creativity in Science and Art

By: Tom McLeish

The Poetry and Music of Science examines aspects of science and art that bear close comparison - for example the art of the novel and the art of scientific experimentation. The book eavesdrops on conversations between scientists on how new theories arise, and listens to artists' and composers' witness of their own creative processes.

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Page Count

372

Published Date

ISBN 10

0198797990

ISBN 13

9780198797999

White Rural Rage

The Threat to American Democracy

By: Tom Schaller,Paul Waldman

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White Rural Rage

The Threat to American Democracy

By: Tom Schaller,Paul Waldman

NEW YORK TIMES BESTSELLER • A searing portrait and damning takedown of America’s proudest citizens—who are also the least likely to defend its core principles “This is an important book that ought to be read by anyone who wants to understand politics in the perilous Age of Trump.”—David Corn, New York Times bestselling author of American Psychosis White rural voters hold the greatest electoral sway of any demographic group in the United States, yet rural communities suffer from poor healthcare access, failing infrastructure, and severe manufacturing and farming job losses. Rural voters believe our nation has betrayed them, and to some degree, they’re right. In White Rural Rage, Tom Schaller and Paul Waldman explore why rural Whites have failed to reap the benefits from their outsize political power and why, as a result, they are the most likely group to abandon democratic norms and traditions. Their rage—stoked daily by Republican politicians and the conservative media—now poses an existential threat to the United States. Schaller and Waldman show how vulnerable U.S. democracy has become to rural Whites who, despite legitimate grievances, are increasingly inclined to hold racist and xenophobic beliefs, to believe in conspiracy theories, to accept violence as a legitimate course of political action, and to exhibit antidemocratic tendencies. Rural White Americans’ attitude might best be described as “I love my country, but not our country,” Schaller and Waldman argue. This phenomenon is the patriot paradox of rural America: The citizens who take such pride in their patriotism are also the least likely to defend core American principles. And by stoking rural Whites’ anger rather than addressing the hard problems they face, conservative politicians and talking heads create a feedback loop of resentments that are undermining American democracy. Schaller and Waldman provocatively critique both the structures that permit rural Whites’ disproportionate influence over American governance and the prospects for creating a pluralist, inclusive democracy that delivers policy solutions that benefit rural communities. They conclude with a political reimagining that offers a better future for both rural people and the rest of America.

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Page Count

321

Publisher

Random House

Published Date

ISBN 10

0593729153

ISBN 13

9780593729151

Song for My Fathers

A New Orleans Story in Black and White

By: Tom Sancton

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Song for My Fathers

A New Orleans Story in Black and White

By: Tom Sancton

Song for My Fathers is the story of a young white boy driven by a consuming passion to learn the music and ways of a group of aging black jazzmen in the twilight years of the segregation era. Contemporaries of Louis Armstrong, most of them had played in local obscurity until Preservation Hall launched a nationwide revival of interest in traditional jazz. They called themselves “the mens.” And they welcomed the young apprentice into their ranks. The boy was introduced into this remarkable fellowship by his father, an eccentric Southern liberal and failed novelist whose powerful articles on race had made him one of the most effective polemicists of the early Civil Rights movement. Nurtured on his father’s belief in racial equality, the aspiring clarinetist embraced the old musicians with a boundless love and admiration. The narrative unfolds against the vivid backdrop of New Orleans in the 1950s and ‘60s. But that magical place is more than decor; it is perhaps the central player, for this story could not have taken place in any other city in the world.

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Page Count

363

Publisher

Other Press, LLC

Published Date

ISBN 10

1590513894

ISBN 13

9781590513897

Halfway

A Memoir

By: Tom Macher

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Halfway

A Memoir

By: Tom Macher

From a searing new literary voice, a raw, compulsively readable memoir about a young man seeking hope, community, and ultimately recovery from addiction in a series of halfway houses and boys’ homes—the first book to so vividly capture this world. In his late teens Tom Macher rebelled against a world that seemed stacked against him. Raised in a broken family and estranged from an absentee father suffering with AIDS, Macher turned to alcohol to escape the painful loneliness of his reality. In quick succession, he is kicked out of school, and then his mother’s house, sent to a boys’ home in Montana, and later, a halfway house in a truck-stop town of Louisiana. It was there that Macher encounters a community of young men struggling to survive—outcasts and thieves, liars and ex-cons, men seeking redemption, men running from the past. As he moves further away from boyhood and embraces a hard-won sobriety, these men—the broken, the hardscrabble, the near gone—become his salvation. Macher captures the trials of sobriety—suicide, death, recovery—and the unusual beauty that forms in the bonds of those who suffer. In visceral, striking prose, he introduces the unforgettable characters he meets along the way, from a former child actor, a young teen struggling with schizophrenia, a tough-love addiction counselor, a sex-addicted social worker, to Matt O, who became Macher’s loyal friend and wingman. Raw, disarming, frenetic, and subversive, Halfway is a brutally honest portrait of the world of down-and-out recovering alcoholics, and a story of how, in their darkest hour, these men create the bonds that form a family.

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Page Count

288

Publisher

Simon and Schuster

Published Date

ISBN 10

1501112643

ISBN 13

9781501112645

The Boys from New Jersey

By: Tom Kindre

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The Boys from New Jersey

By: Tom Kindre

Tales of love, fear, bravery and survival, from one of the world's most acclaimed archives of World War II.

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Page Count

355

Publisher

Trafford Publishing

Published Date

ISBN 10

1412025923

ISBN 13

9781412025928

Fire on the Island

Fear, Hope and a Christian Revival in Vanuatu

By: Tom Bratrud

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Fire on the Island

Fear, Hope and a Christian Revival in Vanuatu

By: Tom Bratrud

In 2014, the island of Ahamb in Vanuatu became the scene of a startling Christian revival movement led by thirty children with ‘spiritual vision’. However, it ended dramatically when two men believed to be sorcerers and responsible for much of the society’s problems were hung by persons fearing for the island’s future security. Based on twenty months of ethnographic fieldwork on Ahamb between 2010 and 2017, this book investigates how upheavals like the Ahamb revival can emerge to address and sometimes resolve social problems, but also carry risks of exacerbating the same problems they arise to address.

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Page Count

239

Publisher

Berghahn Books

Published Date

ISBN 10

1800734654

ISBN 13

9781800734654

The Middle Ages

By: Tom Streissguth

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The Middle Ages

By: Tom Streissguth

This encyclopedia provides an abundance of information on the Middle Ages. The Middle Ages began with the fall of the western Roman Empire in the fifth century and ended with the fifteenth century Renaissance. Readers will learn about important religious, political, social, and cultural transformations. Entries cover people, events, and philosophies of the medieval age.

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Page Count

334

Publisher

Greenhaven Publishing LLC

Published Date

ISBN 10

073774636X

ISBN 13

9780737746365

Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

By: Tom Geismar,Sagi Haviv,Ivan Chermayeff

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Identify

Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar

By: Tom Geismar,Sagi Haviv,Ivan Chermayeff

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Solve jigsaw puzzle

Age

Page Count

256

Publisher

Simon and Schuster

Published Date

ISBN 10

1440320470

ISBN 13

9781440320477

Book's by Tom Geismar

Identify

Identify

Nothing Abstract

Nothing Abstract

Revolutionary Brothers

Revolutionary Brothers

Building Materials, Health and Indoor Air Quality

Building Materials, Health and Indoor Air Quality

The Aesthetics of Middlebrow Fiction

The Aesthetics of Middlebrow Fiction

Social Media in Rural China

Social Media in Rural China

Coming to Grips with Huckleberry Finn

Coming to Grips with Huckleberry Finn

The Poetry and Music of Science

The Poetry and Music of Science

White Rural Rage

White Rural Rage

Song for My Fathers

Song for My Fathers

Halfway

Halfway

The Boys from New Jersey

The Boys from New Jersey

Fire on the Island

Fire on the Island

The Middle Ages

The Middle Ages

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