Tom Gay's Books

Advertising Strategy

Creative Tactics From the Outside/In

By: Tom Altstiel,Jean Grow

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Advertising Strategy

Creative Tactics From the Outside/In

By: Tom Altstiel,Jean Grow

Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.

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Page Count

412

Publisher

SAGE

Published Date

ISBN 10

1412917964

ISBN 13

9781412917964

AOL for Windows 95 Membership Kit and Tour Guide

Everything You Need to Begin Enjoying the Nation's Most Exciting Online Service

By: Tom Lichty

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AOL for Windows 95 Membership Kit and Tour Guide

Everything You Need to Begin Enjoying the Nation's Most Exciting Online Service

By: Tom Lichty

In a lively style, Lichty leads an in-depth tour of AOL's vast resources peppered with valuable tips and amusing asides. This book is the complete guide to AOL's features and services within Windows 95. In addition, readers receive a free, one-month subscription to AOL and 20 hours free online time for investigating AOL and Windows 95's new capabilities.

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Page Count

726

Publisher

Ventana Communications Group

Published Date

ISBN 10

1566042534

ISBN 13

9781566042536

Washington, D.C. For Dummies

By: Tom Price

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Washington, D.C. For Dummies

By: Tom Price

From the White House to the Smithsonian, Washington, D.C. is jam-packed with historic sites and great museums. Washington, D.C. for Dummies, 3e: Delivers the lowdown on the top attractions, restaurants, and hotels Covers the latest post-9/11 security measures and how they affect visitors Is updated with the city's latest attractions, including the World War II Memorial and the Smithsonian American Indian Musuem Includes itineraries for three-day visitors, government groupies, shoppers, and families with kids

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Page Count

368

Publisher

For Dummies

Published Date

ISBN 10

0764576712

ISBN 13

9780764576713

The House of Beckham

Money, Sex and Power

By: Tom Bower

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The House of Beckham

Money, Sex and Power

By: Tom Bower

For fans and watchers of the Beckham Netflix documentary who want the rest of the story—an explosive tell-all account of the real lives of David and Victoria Beckham. As one of the most famous and influential couples in the world, David and Victoria Beckham have attained iconic status. The ultimate power couple have together built a multi-billion-dollar global brand. For decades, adoring fans have been captivated by the glamorous world they have created, while their unrivalled fusion of showbiz, fashion, football and celebrity has been cultivated alongside the image of a strong marriage. When the much-trailed Netflix documentary Beckham aired in 2023, viewers were offered an even more intimate insight into their private lives. Produced by the Beckhams themselves, the series raised many questions, not only about their success and personal relationship, but also about the ruthlessly successful management of their image in the media. Are their lives really as perfect as the Beckhams would like the world to believe? Through extensive research, expert sourcing and interviews with insiders, Britain’s most celebrated investigative biographer, Tom Bower, has unearthed a succession of revelations that give surprising insight into the reality of ‘Brand Beckham’. Exploring the couple’s relationship, and the truth about their football and fashion careers, their finances and their new life in Miami, The House of Beckham unravels the extraordinary reality of the business-savvy cultural icons to tell an engrossing, often astonishing story of money, sex and power.

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Page Count

527

Publisher

HarperCollins

Published Date

ISBN 10

0063422883

ISBN 13

9780063422889

San Francisco

By: Tom Downs

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San Francisco

By: Tom Downs

Lonely Planet founder Tony Wheeler has written an information-packed guide to the city by the bay which includes itineraries, walking, driving, and bike tour info, tips on shopping and dining, advice for public transportation, and more. Dozens of detailed, full-color maps.

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Page Count

364

Published Date

ISBN 10

0864425562

ISBN 13

9780864425560

New England

By: Tom Brosnahan,Kim Grant,Stephen Jermanok

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New England

By: Tom Brosnahan,Kim Grant,Stephen Jermanok

-- extensive coverage of forests, parks and college towns -- handy highlights of each state, with sample itineraries -- hundreds of places to stay, including Martha's Vineyard and Nantucket -- tips on where to find the best clam chowder and seafood delicacies -- details on whale watching, skiing, hiking and sailing -- in-depth information on colonial history

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Page Count

646

Published Date

ISBN 10

0864425708

ISBN 13

9780864425706

Keir Starmer: The Biography

By: Tom Baldwin

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Keir Starmer: The Biography

By: Tom Baldwin

THE SUNDAY TIMES BESTSELLER ‘A fascinating and engrossing account of the man who is likely to be the UK’s next prime minister' FINANCIAL TIMES 'This will be the most important political book of the year’ MATTHEW D’ANCONA, EVENING STANDARD

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Page Count

415

Publisher

HarperCollins UK

Published Date

ISBN 10

0008661030

ISBN 13

9780008661038

The Official America Online Tour Guide

By: Tom Lichty,Jennifer Watson

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The Official America Online Tour Guide

By: Tom Lichty,Jennifer Watson

No publisher description provided for this product.

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Page Count

612

Publisher

Ventana Communications Group

Published Date

ISBN 10

1566048311

ISBN 13

9781566048316

Ireland

By: Tom Smallman

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Ireland

By: Tom Smallman

This reference features a special chapter detailing activities, from canoeing to cycling to water-skiing; information on finding the best pint and Irish music; up-to-date facts on Irish politics, history, and architecture; and details of transport routes, from heady Dublin's nightlife to the wilds of Burren in County Clare. 79 maps., 28 in color.

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Page Count

832

Published Date

ISBN 10

0864427530

ISBN 13

9780864427533

Book's by Tom Gay

Advertising Strategy

Advertising Strategy

AOL for Windows 95 Membership Kit and Tour Guide

AOL for Windows 95 Membership Kit and Tour Guide

Washington, D.C. For Dummies

Washington, D.C. For Dummies

The House of Beckham

The House of Beckham

San Francisco

San Francisco

New England

New England

Keir Starmer: The Biography

Keir Starmer: The Biography

The Official America Online Tour Guide

The Official America Online Tour Guide

Ireland

Ireland

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