Tom Gamble's Books

36 Exposures

By: Tom Gamble

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e;Gamble's poetry is humorous, philosophical and honest. His poetry lifts you up, and slams you down with just as much enthusiasm. This is accomplished work."e; Paul Raine, editor of Poetic Review. This is poetry. Without academic rules and guidelines. Words that can be plucked from life and held up to shine as something unique, and a gem that perfectly captures a truth. The truth of the matter is that we all write poems. At school we write poems. When we first fall in love we write poems and later on for other loves too. When someone we cherish decides to leave the stage, we write poetry. When in hard and difficult times we do the same. And sometimes, right in the middle of thought or conversation, we surprise ourselves by the sudden conjuring up of a turn-of-phrase that stands out above the rest as being rhythmic, maybe rhyming, and certainly very pertinent. Poetry is a stolen five minutes away from the crowd, the office, the computer, the phone, the expectations and the obligations. It's like a quick and passionate kiss with a love - exciting, reassuring, rebellious and true. It pierces the heart of the wider world but strangely is pointed directly at you. There indeed is a future for it in our busy, uncertain times. So weigh anchor, look around you, share a glimpse, a thought, and a moment that maybe you have already lived and never dared to capture.

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eBook Partnership

Published Date

ISBN 10

1783015454

ISBN 13

9781783015450

Lucky 666

The Impossible Mission That Changed the War in the Pacific

By: Bob Drury,Tom Clavin

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Lucky 666

The Impossible Mission That Changed the War in the Pacific

By: Bob Drury,Tom Clavin

The "untold story of friendship, heroism and survival in World War II"--Book jacket.

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Page Count

368

Publisher

Simon and Schuster

Published Date

ISBN 10

1476774862

ISBN 13

9781476774862

A Course Called America

Fifty States, Five Thousand Fairways, and the Search for the Great American Golf Course

By: Tom Coyne

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A Course Called America

Fifty States, Five Thousand Fairways, and the Search for the Great American Golf Course

By: Tom Coyne

In 'A Course Called America', Tom Coyne plays his way across the United States in search of the great American golf course. Packed with fascinating tales from American golf history, comic road misadventures, illuminating insight into course design, and many a memorable round with local golfers, this book is an epic narrative travelogue brimming with heart and soul.

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Page Count

416

Publisher

Simon and Schuster

Published Date

ISBN 10

1982128062

ISBN 13

9781982128067

The Death of Demand

Finding Growth in a Saturated Global Economy

By: Tom Osenton

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The Death of Demand

Finding Growth in a Saturated Global Economy

By: Tom Osenton

In this title, Osenton offers readers a comprehensive programme for increasing profits when they can't increase revenue.

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Page Count

326

Publisher

FT Press

Published Date

ISBN 10

0131423312

ISBN 13

9780131423312

Championship Hold'em Satellite Strategy

By: Tom McEvoy,Brad Daugherty

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Championship Hold'em Satellite Strategy

By: Tom McEvoy,Brad Daugherty

Two world champions show players how to win their way into big tournaments offering millions of dollars in prize money for a fraction of the cost by playing in small-entry fee tournaments. Chris Moneymaker did this when he parlayed a $39 satellite win into a world championship title and $2.5 million, as did Grey Raymer in 2004 when he turned $150 into $5 million. These exciting mini-tournaments, called satellites, made the authors millions of dollars and now they share their secrets with you. Step-by-step, you'll learn proven insider strategies for beating limit and no-limit hold'em satellites, as well as one-table, multi-table, online, and super satellites. Illustrations.

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193

Publisher

Cardoza Publishing

ISBN 10

1580424651

ISBN 13

9781580424653

Billions

Selling to the New Chinese Consumer

By: Tom Doctoroff

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Billions

Selling to the New Chinese Consumer

By: Tom Doctoroff

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies. Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers' fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldn't get on the plane without this book.

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241

Publisher

St. Martin's Press

Published Date

ISBN 10

1466893362

ISBN 13

9781466893368

The Complete Idiot's Guide to Las Vegas

The Savvy Vacationer’s Guide to All Things Las Vegas

By: John Hawks,Tom Higgins

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The Complete Idiot's Guide to Las Vegas

The Savvy Vacationer’s Guide to All Things Las Vegas

By: John Hawks,Tom Higgins

Vegas, baby! The Complete Idiot's Guide® to Las Vegas takes the guesswork out of planning the perfect vacation. Readers are given practical advice based on the kind of trip they're looking for. ?A reader-friendly list of visual icons and symbols that make navigating the book easy ?Ultimate itineraries suited to different lengths of stay and special interests ?Everything readers need to know about gambling, shopping, entertainment, restaurants, activities, and hotels ?An eight-page color insert that captures the magic of the city

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289

Publisher

Penguin

Published Date

ISBN 10

1440685150

ISBN 13

9781440685156

The Circle of Innovation

You Can't Shrink Your Way to Greatness

By: Tom Peters

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The Circle of Innovation

You Can't Shrink Your Way to Greatness

By: Tom Peters

Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation. The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents here a lifesaving handbook--both provocative and practical--designed to turn any organization into a perpetual innovation machine. In 400 seminars in 47 states and 22 countries in the last five years, Peters has reexamined, refined, and reinvented his views on innovation. Now he brings those seminars--and his passion--to the reader in a landmark book. It is meant, he writes, to both "terrify" and "enlighten." These are "times of matchless peril for those who fail to grasp the nettle...and times of matchless opportunity for those who do." To keep us alert, limber, and ready for action, he provokes and cajoles in chapter after chapter. Among his institutions and revelations: We Are All Michelangelos. He shows how to transform every "jobholder" into a full-fledged businessperson. All Value Comes from the Professional Services. How to convert sluggish staff units into Vital Centers of Intellectual Capital Accumulation. The System is the Solution. How to build great systems--which go far beyond nuts and bolts. Create Waves of Lust. Quality is not the automatic advantage it recently was. There is a pressing need to reverse the rising tide of product and service "commoditization." Tommy Hilfiger Knows. In a crowded marketplace, branding is far more important than ever before. It's a Woman's World. How to capitalize on the fact that women purchase/are purchasing agents for well over half of U.S. commercial and consumer goods. Little Things Are the Only Things. As the Blight of Sameness encroaches on market after market, design is often the best tool in services or manufacturing for sustainable differentiation. We're Here to Live Life Out Loud. Why transformational leaders of the future must have laser-like focus, tell the truth, and live on the lunatic fringe. The hallmarks of Tom Peters legend are an insatiable curiosity, an agile intellect, a pragmatic perspective, and an uncanny ability to gauge the global zeitgeist. These qualities are all brought to bear as Peters sets out to engage, enrage, and ultimately empower his readers, amid forces that are reshaping not only business but every aspect of human experience.

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Page Count

546

Publisher

Vintage

Published Date

ISBN 10

0307764745

ISBN 13

9780307764744

Never So Few

A Novel

By: Tom T. Chamales

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Never So Few

A Novel

By: Tom T. Chamales

Set behind enemy lines in Burma, this New York Times bestseller is “easily one of the best novels to come out of World War II” (Los Angeles Times). American soldiers and native Kachin troops battle Japanese forces behind enemy lines in the Burmese jungles. But during the brutal campaign to gain territory in the unforgiving tropical landscape, Captain Reynolds and his band of special operations soldiers and guerrilla fighters struggle to find self-awareness, and even love, in the midst of the trials of combat. One of the youngest officers to serve in Merrill’s Marauders and OSS Detachment 101—precursors to the Green Berets and Central Intelligence Agency—author Tom T. Chamales brings an unparalleled level of authentic detail and raw intensity to this work of fiction based on his real-life experience in the jungles of Southeast Asia. Never So Few is “an extraordinary and powerful book,” unflinching in its portrayal of wartime sacrifice and violence (Kirkus Reviews, starred). The basis for the movie starring Frank Sinatra and Steve McQueen, it offers “dramatic, exciting, and concretely detailed accounts of battle action,” and joins the ranks of other classic war novels such as From Here to Eternity and The Naked and the Dead in bringing later generations to the frontlines and into the inner lives of the brave men who served (The New York Times).

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Page Count

523

Publisher

Open Road Media

Published Date

ISBN 10

1504045971

ISBN 13

9781504045971

Sacred Residue

By: Tom Corcoran

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Sacred Residue

By: Tom Corcoran

CORCORAN / GOTCHABack PageThis story of two immigrants from Ireland takes you on a journey of perplexing hardships, isolation, and rejection as you witness faltering decision-making processes. You marvel as each relies on the other for support and discover how they learned to detach their perception of self-worth from their choices. You become exposed to the choice of living in ambiguity instead of certainty and observe how persistence and sheer will can gradually allow an enduring faith to replace pride with gratitude. When their lives become inextricably linked with another immigrant family, you witness how these families change their perspective. You'll be encouraged to spin rejection into invitation and to thrive rather than cringe as you develop a life of blessing others.

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171

Publisher

Christian Faith Publishing, Inc.

Published Date

ISBN 10

1098062035

ISBN 13

9781098062033

The Future of Packaging

From Linear to Circular

By: Tom Szaky

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The Future of Packaging

From Linear to Circular

By: Tom Szaky

Outstanding Book of the Year gold medalist and “Most Likely to Save the Planet” from the Independent Book Publisher Awards. Tom Szaky sets out to do the impossible – eliminate all waste. This book paints a future of a “circular economy” that relies on responsible reuse and recycling to propel the world towards eradicating overconsumption and waste. Only 35 percent of the 240 million metric tons of waste generated in the United States alone gets recycled, according to the Environmental Protection Agency. This extraordinary collection shows how manufacturers can move from a one-way take-make-waste economy that is burying the world in waste to a circular, make-use-recycle economy. Steered by Tom Szaky, recycling pioneer, eco-capitalist, and founder and CEO of TerraCycle, each chapter is coauthored by an expert in his or her field. From the distinct perspectives of government leaders, consumer packaged goods companies, waste management firms, and more, the book explores current issues of production and consumption, practical steps for improving packaging and reducing waste today, and big ideas and concepts that can be carried forward. Intended to help every business from a small start-up to a large established consumer product company, this book serves as a source of knowledge and inspiration. The message from these pioneers is not to scale back but to innovate upward. They offer nothing less than a guide to designing ourselves out of waste and into abundance.

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Page Count

325

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1523095520

ISBN 13

9781523095520

Tom Clancy SSN

By: Tom Clancy,Martin Greenberg

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Tom Clancy SSN

By: Tom Clancy,Martin Greenberg

The "forgotten Clancy novel," SSN is a complete submarine warfare novel with maps, photos, and a special interview with Tom Clancy and former submarine commander Doug Littlejohns

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Page Count

388

Publisher

Penguin

Published Date

ISBN 10

1101002417

ISBN 13

9781101002414

The Ultimate Book of March Madness

The Players, Games, and Cinderellas that Captivated a Nation

By: Tom Hager

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The Ultimate Book of March Madness

The Players, Games, and Cinderellas that Captivated a Nation

By: Tom Hager

The Ultimate Book of March Madness explores the stories behind each NCAA basketball tournament and highlights the 100 greatest games in tournament history.

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370

Published Date

ISBN 10

0760343233

ISBN 13

9780760343234

Braylon Edwards

Doing It My Way: My Outspoken Life as a Michigan Wolverine, NFL Receiver, and Beyond

By: Braylon Edwards,Tom VanHaaren

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Braylon Edwards

Doing It My Way: My Outspoken Life as a Michigan Wolverine, NFL Receiver, and Beyond

By: Braylon Edwards,Tom VanHaaren

Throughout his 13-year professional and collegiate career, Braylon Edwards has heard all the talk—that he's only out for himself, only about the money; he's a bust, a bad guy, a troublemaker, a typical wide receiver who doesn't get it. He's also heard the cheering fans singing "The Victors" after victories in the Big House and cherished the smiles he saw in the crowd. Now, for the first time, the misunderstood receiver, who so often got in trouble for speaking the truth, is telling his own personal history—through the ups of athletic honors, success, and fame and the downs of injury, addiction, and arrests—in his own words. The son of start Michigan player and NFL running back Stan Edwards, Braylon emerged from the shadows of his father, with who, he has a complicated relationship, to create his own All-American legacy at Michigan—but no without clashes with his eventual mentor, head coach Lloyd Carr. Braylon takes readers inside his decorated four-year career at Michigan, the intense rivalry games against Ohio State and Michigan State, and the back-to-back Rose Bowls. Drafted third overall by a struggling Browns franchise, he endured a turbulent time in Cleveland, which included a misreported fight at a club with a member of LeBron James inner circle. Braylon resuscitated his career in The Big Apple, belting out Frank Sinatra tunes while reaching to AFC Championships Games with the New York Jets before playing under Jim Harbaugh with the San Francisco 49ers, catching passes from Seattle Seahawks quarterback Russell Wilson, and delving into a broadcasting career. In this frank, unflinching autobiography, Braylon shares how football helped him find his place and gave him a voice. He lays bare all the bumps, bruises, and unexpected turns along the way.

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171

Publisher

Triumph Books

Published Date

ISBN 10

1641253045

ISBN 13

9781641253048

Battle Tested!

Gettysburg Leadership Lessons for 21st Century Leaders

By: Jeffrey D. McCausland,Tom Vossler

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Battle Tested!

Gettysburg Leadership Lessons for 21st Century Leaders

By: Jeffrey D. McCausland,Tom Vossler

In order to be a truly effective leader, it is necessary to learn as much as possible from the examples of history—the disasters as well as the triumphs. At Gettysburg, Union and Confederate commanders faced a series of critical leadership challenges under the enormous stress of combat. The fate of the nation hung in the balance. These leaders each responded in different ways, but the concepts and principles they applied during those traumatic three days contain critical lessons for today’s leaders that are both useful and applicable—whether those leaders manage operations at a large corporation, supervise a public institution, lead an athletic team, or govern a state or municipality. In the twenty-first century, leadership is the indispensable quantity that separates successful organizations from failures. Successful leaders communicate vision, motivate team members, and inspire trust. One must move both people and the collective organization into the future while, at the same time, dealing with the past. A leader must learn to master the dynamic requirements of decision-making and change.

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221

Publisher

Post Hill Press

Published Date

ISBN 10

1642934542

ISBN 13

9781642934540

From Cape Cod to Canada: The Journey of a Basketball Coach

By: Tom Dirsa

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From Cape Cod to Canada: The Journey of a Basketball Coach

By: Tom Dirsa

Our career as a basketball coach began in Colorado and ended in Alberta. This book is the story of our 38 years as a coach. Every year we coached we learned something new. Sometime it was dealing with the X's & O's. Often it was something about relationships. The book follows our career and we have included some of the charts and plays we found to be useful throughout our journey. All in all it has been a good run and the times were interesting. Our wish is that you will be able to use these ramblings to better understand that the sport of basketball is much more than X's and O's. Have a great career!

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Lulu.com

Published Date

ISBN 10

1365896706

ISBN 13

9781365896705

Hitchcock's Cryptonymies

By: Tom Cohen

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Hitchcock's Cryptonymies

By: Tom Cohen

This second volume presents the director's work as a radical collage of images and absences, letters and numbers, citations and sounds that together mark Hitchcock as a knowing figure who was entirely aware of this - and cinema's place at the dawn of a global media culture, as well as the cinema's revolutionary impact on perception and memory.

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Page Count

319

Publisher

U of Minnesota Press

Published Date

ISBN 10

1452906319

ISBN 13

9781452906317

An Absence of Principal

By: Jimmy Patterson,Tom S. Morgan

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An Absence of Principal

By: Jimmy Patterson,Tom S. Morgan

Ben Doggett, recent recipient of the School Administrator of the Year award, is a man of high character and morals. Admired by his peers, honored by his superiors, and loved by everyone in Midland, Texas, Ben is a humble family man who always puts others before himself. But with the simple click of a mouse, all of that is about to change. After a message pops up on his MacBook and asks if Ben would like to spin the wheel on an online gaming site, Ben naively hovers his mouse over OK and clicks. Six weeks later, Ben is thousands of dollars in debt. Prisoner to his newfound gambling addiction and the passionate affections of his secretary, Ben knows his life is taking a fast, steep fall. Unfortunately, every time he thinks he has found a way out of the madness, the hole he has dug for himself and his family grows deeper. Desperate for a solution, Ben makes another fateful decision that puts not only his life in danger, but also the lives of those who love him. An Absence of Principal is a tale of hope, redemption, forgiveness, and one man's desperate attempt to return to the life he once loved before it is lost forever.

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Page Count

210

Publisher

iUniverse

Published Date

ISBN 10

1475939469

ISBN 13

9781475939460

Justice in Your Court

What Would It Look Like? 50 Real-Life Cases for You to Decide

By: Tom Borcher

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Justice in Your Court

What Would It Look Like? 50 Real-Life Cases for You to Decide

By: Tom Borcher

Please take your seat in the jury box. Justice in Your Court provides you the opportunity to decide fifty real court cases and then compare your “verdict” with the actual court ruling. You decide if and when schools can host religious clubs, whether churchowned businesses can use “volunteers” to do the tasks paid employees also perform, if the police can view your property from a helicopter without a search warrant, what limitations the government can place on free speech, who was primarily negligent when a resident of a condominium building falls through the rooftop skylight, if a prisoner whose mental state is such that he can no longer remember the crime he committed should still be put to death, and many other controversial disputes. Each of the fifty cases has an unexpected twist and provides the reader with both an entertaining and educational perspective of our judicial system.

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373

Publisher

Xlibris Corporation

Published Date

ISBN 10

1669824063

ISBN 13

9781669824060

University of Kentucky Basketball Encyclopedia

By: Tom Wallace

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University of Kentucky Basketball Encyclopedia

By: Tom Wallace

The Kentucky Wildcats are the winningest program in the history of college basketball, and this newly revised edition of the University of Kentucky Basketball Encyclopedia is the most comprehensive book ever assembled on the history of this extraordinary team. Written in a unique, easy-to-read style that brings to life the exploits of Wildcats teams and players, this definitive source includes details about “The Fabulous Five,” “Rupp’s Runts,” “The Unforgettables,” Jamal Mashburn, Rex Chapman, Melvin Turpin, Kenny Walker, John wall, and so many more. Coaching greats Adolph Rupp, Joe B. Hall, Eddie Sutton, Rick Pitino, Tubby Smith, and John Calipari are also featured, as are each of their eight NCAA championships. Without a doubt this is a must-have for any Kentucky fan! Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

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1242

Publisher

Simon and Schuster

Published Date

ISBN 10

1613218931

ISBN 13

9781613218938

The Kentucky Basketball Encyclopedia

By: Tom Wallace

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The Kentucky Basketball Encyclopedia

By: Tom Wallace

The Kentucky Wildcats are the winningest program ever in the history of college basketball, and The University of Kentucky Basketball Encyclopedia is the most comprehensive book ever assembled on the history of the team. Written in a unique, easy-to-read style that brings to life the exploits of Wildcat teams and players, the book includes details about The Fabulous Five, The Fiddlin? Five, Rupp?s Runts, The Unforgettables, Jamal Mashburn, Rex Chapman, Melvin Turpin, Kenny Walker, John Wall, and more. Coaching greats Adolph Rupp, Joe B. Hall, Eddie Sutton, Rick Pitino, Tubby Smith, and John Calipari are also featured, as are each of their seven NCAA championships. This is a must read for all Kentucky basketball fans.

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432

Publisher

Sports Publishing LLC

Published Date

ISBN 10

1582615691

ISBN 13

9781582615691

Science Fiction, Fantasy and Horror Film Sequels, Series and Remakes

An Illustrated Filmography, Volume II (1996-2016)

By: Kim R. Holston,Tom Winchester

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Science Fiction, Fantasy and Horror Film Sequels, Series and Remakes

An Illustrated Filmography, Volume II (1996-2016)

By: Kim R. Holston,Tom Winchester

Science fiction, fantasy and horror movies have spawned more sequels and remakes than any other film genre. Following Volume I, which covered 400 films made 1931-1995, Volume II analyzes 334 releases from 1996 through 2016. The traditional cinematic monsters are represented--Dracula, Frankenstein, the Wolf Man, a new Mummy. A new wave of popular series inspired by comics and video games, as well as The Lord of the Rings trilogy, could never have been credibly produced without the advances in special effects technology. Audiences follow the exploits of superheroes like Captain America, Iron Man, Spider-Man and Thor, and such heroines as the vampire Selene, zombie killer Alice, dystopian rebels Katniss Everdeen and Imperator Furiosa, and Soviet spy turned American agent Black Widow. The continuing depredations of Jason Voorhees, Freddy Krueger and Michael Myers are described. Pre-1996 movies that have since been remade are included. Entries features cast and credits, detailed synopsis, critics' reviews, and original analysis.

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Page Count

375

Publisher

McFarland

Published Date

ISBN 10

0786496851

ISBN 13

9780786496853

Oil

Money, Politics, and Power in the 21st Century

By: Tom Bower

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Oil

Money, Politics, and Power in the 21st Century

By: Tom Bower

With unparalleled insight into BP and its safety record leading up to the disaster in the Gulf of Mexico, Tom Bower gives us a groundbreaking, in-depth, and authoritative twenty-year history of the hunt and speculation for our most vital natural resource. Oil Money, Politics, and Power in the 21st Century Twenty years ago oil cost about $7 a barrel. In 2008 the price soared to $148 and then fell to below $40. In the midst of this extraordinary volatility, the major oil conglomerates still spent over a trillion dollars in an increasingly frantic search for more. The story of oil is a story of high stakes and extreme risk. It is the story of the crushing rivalries between men and women exploring for oil five miles beneath the sea, battling for control of the world's biggest corporations, and gambling billions of dollars twenty-four hours every day on oil's prices. It is the story of corporate chieftains in Dallas and London, traders in New York, oil-oligarchs in Moscow, and globe-trotting politicians-all maneuvering for power. With the world as his canvas, acclaimed investigative reporter Tom Bower gathers unprecedented firsthand information from hundreds of sources to give readers the definitive, untold modern history of oil . . . the ultimate story of arrogance, intrigue, and greed.

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418

Publisher

Grand Central Publishing

Published Date

ISBN 10

0446563544

ISBN 13

9780446563543

Peasants, Populism, and Postmodernism

The Return of the Agrarian Myth

By: Tom Brass

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Peasants, Populism, and Postmodernism

The Return of the Agrarian Myth

By: Tom Brass

Tracing the emergence and re-emergence of the agrarian myth in the past century the argument in this book is that at the centre of the discourse about the cultural identity of "otherness/difference" lies the concept of an innate "peasant-ness".

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404

Publisher

Psychology Press

Published Date

ISBN 10

0714649406

ISBN 13

9780714649405

Quicken 2000 for Macintosh

By: Tom Negrino

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Quicken 2000 for Macintosh

By: Tom Negrino

Provides an easy and visual approach to teaching Quicken, using pictures to guide you through the software and show you what to do. Softcover.

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212

Published Date

ISBN 10

0201699648

ISBN 13

9780201699647

Practical Guide to Comparative Advertising

Dare to Compare

By: Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen

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Practical Guide to Comparative Advertising

Dare to Compare

By: Ruth M. Corbin,Rebecca N. Bleibaum,Tom Jirgal,David Mallen,Christine A. Van Dongen

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations, standards for research evidence, and examples that bring the concepts to life. Of particular value to corporate brand managers, the book includes a checklist of process steps and quality controls that allow managers to orchestrate comparative ad campaigns and manage the risk of complaints from indignant competitors. - Alerts research, development and marketing professionals to potential competition issues and legal concerns - Provides a reference source for courts of law with respect to accepted industry standards and practices - Presents an authoritative perspective, in plain language, on laws and regulations governing comparative advertising, and on worldwide standards governing research evidence in support of advertising claims - Covers food and beverage, nutritional supplements, cosmetics and other consumer advertised products

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194

Publisher

Academic Press

Published Date

ISBN 10

012809351X

ISBN 13

9780128093511

Industrialisation in the Non-Western World

By: Tom Kemp

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Industrialisation in the Non-Western World

By: Tom Kemp

This new edition is fully updated and revised, incorporating the massive changes in the USSR and China in the 1980's. It offers a series of case-studies charting the progress and assessing the achievement of six industrializing countries outside the Western World. It covers the whole range of economic approaches, from those depending wholly on market forces to those that are completely planned.

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267

Publisher

Routledge

Published Date

ISBN 10

1317901347

ISBN 13

9781317901341

How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

By: Tom C. Egelhoff

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How to Market, Advertise and Promote Your Business or Service in Your Own Backyard

By: Tom C. Egelhoff

Create a successful and affordable marketing campaign for your local small business using the tips and detailed 10-point, step-by-step method in How to Market, Advertise and Promote Your Business or Service in Your Own Backyard. Discover tried and true tactics that produce results without wasting your time and money, even if you only have access to a small budget and minimal resources. Using this handy and practical guide, you can gain access to information about incorporation, web design, search engine marketing, positioning, and sales management.

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273

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470295422

ISBN 13

9780470295427

The LEGO Architect

By: Tom Alphin

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The LEGO Architect

By: Tom Alphin

Travel through the history of architecture in The LEGO Architect. You’ll learn about styles like Art Deco, Modernism, and High-Tech, and find inspiration in galleries of LEGO models. Then take your turn building 12 models in a variety of styles. Snap together some bricks and learn architecture the fun way!

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195

Publisher

No Starch Press

Published Date

ISBN 10

1593277067

ISBN 13

9781593277062

Social Media in Rural China

Social Networks and Moral Frameworks

By: Tom McDonald

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Social Media in Rural China

Social Networks and Moral Frameworks

By: Tom McDonald

China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience.Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

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Page Count

236

Publisher

UCL Press

Published Date

ISBN 10

1910634689

ISBN 13

9781910634684

Bronx Hospital

A Memoir

By: Tom Walker

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Bronx Hospital

A Memoir

By: Tom Walker

This book is based on my experiences and observations during a most exasperating and frustrating time as a newly hired Director at Bronx Hospital. Sometimes it takes the uninitiated to see the truth. I do not believe that the shock evoked in me upon my arrival as a police lieutenant in the Four-One Precinct in 1971 will ever be duplicated. But this came damn close. At Bronx Hospital, it wasn't the shock of Fort Apache's violence and mayhem. This time, it was in many ways a much more sinister jolt. Most disturbingly, there was a laissez-fair attitude for the routine and outrageous conduct of the staff, the cover-ups, the medical errors and yes, criminal activity, i.e., assaults, sexual abuse, fraud, reckless endangerment and so much more.

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179

Publisher

iUniverse

Published Date

ISBN 10

1475987137

ISBN 13

9781475987133

The Monkees

Made in Hollywood

By: Tom Kemper

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The Monkees

Made in Hollywood

By: Tom Kemper

The behind-the-scenes story of the controversial 1960s made-for-tv rock band. The Monkees represent a vital problem for rock and pop: is it the music that matters or the personality and image of the performers? This book explores the system behind the Monkees, the controversial made-for-TV band that scored some of the biggest hits in the 1960s. The Monkees represent the cumulative result of a complex coordination of talented individuals, from songwriters to studio musicians to producers—in short, the 1960s Hollywood music industry. At the time, the new rock criticism bewailed the “fake” band while fans and audiences pushed the Monkees to the top of the charts. Through the Monkees’ unlikely success, this book illustrates the commercial genius of the Hollywood system and its legacy in popular music today.

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217

Publisher

Reaktion Books

Published Date

ISBN 10

1789147387

ISBN 13

9781789147384

First Nations? Second Thoughts

By: Tom Flanagan

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First Nations? Second Thoughts

By: Tom Flanagan

Flanagan shows that this orthodoxy enriches a small elite of activists, politicians, administrators, and well-connected entrepreneurs, while bringing further misery to the very people it is supposed to help. Controversial and thought-provoking, First Nations? Second Thoughts dissects the prevailing ideology that determines public policy towards Canada's aboriginal peoples.

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299

Publisher

McGill-Queen's Press - MQUP

Published Date

ISBN 10

0773568522

ISBN 13

9780773568525

Debt of Honor

By: Tom Clancy

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Debt of Honor

By: Tom Clancy

Don't Miss the Original Series Tom Clancy's Jack Ryan Starring John Krasinski! THE #1 NEW YORK TIMES BESTSELLING JACK RYAN NOVEL “A harrowing tale…Clancy keeps you riveted with political intrigue and military maneuvering [and] sends you rushing headlong to the book’s stunning conclusion.”—USA Today Bestselling author Tom Clancy takes a bold, incisive look at what our nation’s leaders are calling “the new world order.” The time and place: a world at peace, where yesterday’s enemies are tomorrow’s allies. The players: Jack Ryan as the new U.S. President’s National Security Advisor, and his CIA colleagues, John Clark and Domingo Chavez. The crisis: a shocking chain of events in which the wages of peace are as fully complex—and devastating—as those of war. “[Debt of Honor] traces the financial, political, military, and personal machinations that drive America into the next major global war…A SHOCKER.”—Entertainment Weekly

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Page Count

925

Publisher

Penguin

Published Date

ISBN 10

1101002360

ISBN 13

9781101002360

The Redrock Chronicles

Saving Wild Utah

By: Tom H. Watkins

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The Redrock Chronicles

Saving Wild Utah

By: Tom H. Watkins

As a collection of geological and climatic phenomena, the earth is a scarred, bent, cracked, and agitated wreck of a place. Nowhere is this more evident than in Utah's redrock canyon country, which is among the most spectacular terrain not only in America but in the world. These extraordinary lands lie at the heart of the Colorado Plateau -- 130,000 square miles of uplifted rock sitting like a huge island in an earthly continental sea, surrounded on all sides by the remnants of once-active volcanoes. Although the Colorado Plateau includes portions of Colorado, New Mexico, and Arizona, in no other part of any other state are its complexity and time-constructed beauty illuminated more brilliantly than in southern Utah. Tourists and outdoor enthusiasts by the millions visit and revisit the area because there is no place else on earth quite like it. In The Redrock Chronicles, T. H. Watkins, one of America's best-known and award-winning writers on the environment and history, focuses on southern Utah's unprotected lands in a loving testament to its warps and tangles of rock and sky. Combining history, geography, and photography, the author reports the full story of the region -- from its violent geologic beginnings to the coming (and going) of pre-Puebloan peoples whose drawings still adorn rocks and caves there, from the Mormon settlement of the 1840s and 1850s to the great uranium boom of the 1950s, from the beginning of tourism and parkland protection in the 1930s to today's controversial movement to preserve millions of acres of wild Utah land in the National Wilderness Preservation System. Indeed, the account of that revolutionary movement is told here in all its color and complexity for the first time. Writing from his own personal experience and extensive research, an appreciative Watkins takes readers on a tour of the Grand Staircase of plateaus, moving from the utterly wild triangle of Kaiparowits Plateau, with its erosion-sculptured mesas, tablelands, benchlands, and canyons, to a more welcoming kind of verdant wilderness that sits northeast, across the rolling desert scrubland of Harris Wash, in the red-walled canyon of the Escalante River. The author has spent much time hiking and camping here among the isolated buttes and mesas, and he draws a vivid portrait of the area's highlights: Comb Ridge, a 90-mile wall of 600-foot cliffs; Waterpocket Fold, an even more spectacular monocline to the northeast of the Escalante River, stretching a hundred miles; the Henry Mountains; Hump of Bull Mountain; Cataract Canyon; and the San Rafael Swell, an enormous oval some 2,200 square miles which rises just north of Capitol Reef National Park. But The Redrock Chronicles is not simply a celebration. Watkins concludes with a spirited call for the preservation of the unprotected wilderness that gives the land its character and color. He offers the legislative device of wilderness designation as the necessary means of saving this plateau country that is not marked by one or two or even three or four scenic marvels but by an enormous kaleidoscope of geological diversity whose impact on the senses can set the mind to reeling with every turn.

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Page Count

180

Publisher

JHU Press

Published Date

ISBN 10

0801862388

ISBN 13

9780801862380

Championship Hold'em

By: Tom McEvoy,TJ Cloutier

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Championship Hold'em

By: Tom McEvoy,TJ Cloutier

A new chapter, 21 Money-Making Tips from the Pros, shows players how to increase their income from cash gamed and tournaments. Hard-hitting hold'em tje way it's palyed today in casino and online limit cash games and tournaments, players get killer advice on how to win more money in rammin'-jammin' games, kill-pot, jackpot, shorthanded, and other cash games, plus tournaments strategies for a small buy-in, big buy-in, rebuy, satellite and big-field major tournaments. Players learn the thinking process for the pre-flop, flop, turn and r iver including play-byplay analyses. Specific advice for rocks in tight games, weaklings in loose games, experts in sdolid games, how hand value change, when players should fold, chrck,raise, reraise, check-raise, slowplay, and bluff

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253

Publisher

Cardoza Publishing

Published Date

ISBN 10

1580424643

ISBN 13

9781580424646

Marvel Year By Year A Visual History New Edition

By: Tom DeFalco,Peter Sanderson,Tom Brevoort,Matthew K. Manning,Stephen Wiacek

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Marvel Year By Year A Visual History New Edition

By: Tom DeFalco,Peter Sanderson,Tom Brevoort,Matthew K. Manning,Stephen Wiacek

Deep dive into the full story of Marvel Comics in a single, beautifully illustrated volume. Created in full collaboration with Marvel, this fan-favorite title, last published in 2017, now covers more than 80 years of Marvel history, from the company's first incarnation as Timely Comics to the multimedia giant it is today. Packed with artwork from the original comics, this chronological account traces the careers of Marvel Super Heroes such as The Avengers, Spider-Man, Black Panther, Iron Man, Black Widow, and Guardians of the Galaxy, and the writers and artists who developed them. It also charts the real-life events that shaped the times and details Marvel landmarks in publishing, movies, and TV. Explore the pages of this magnificent Marvel book to discover: - Timeless art from the original comic books on every page that brings the text vividly to life. - Easy to navigate, chronological presentation of key events, plus an extensive index. - Written by leading Marvel historians: Tom DeFalco, Peter Sanderson, Tom Brevoort, Matthew K. Manning, and Stephen (Win) Wiacek. This latest edition to DK's best-selling encyclopedic Marvel publications offers an unparalleled breadth and depth of information about the company and its vast creations, bringing the Marvel story fully up-to-date with information on all the company's achievements. The format is accessible and easy-to-navigate, showcasing chronological presentations of Marvel milestones alongside real-life events, as well as an extensive index. A must-have volume for all Marvel fans from age 12 to adult, whether for readers interested in popular culture and comic books, or fans of Marvel comics and movies seeking to broaden their knowledge and deepen their understanding of the company's history, impact, trends, and huge output.

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Page Count

3209

Publisher

Penguin

Published Date

ISBN 10

074407651X

ISBN 13

9780744076516

Book's by Tom Gamble

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