Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.
LOVE MAY FEEL GREAT FOR THE MOMENT, BUT IT SHRIVELS LIKE A WIENER IN THE ARCTIC WHEN FACED WITH A MOUNTAIN OF DEBT Tom Feltenstein learned many years, and two marriages, ago that love doesn't make the world go around. Money does. Now he offers his sage wisdom to those seeking the perfect life - and the perfect bank account. Do spend your weekends sitting by the phone waiting for a call from Mr. or Ms. Perfect? Gaze out the window at the stars thinking of the "one"? Will your life be complete only when you find everlasting love? If you truly believe this way, you're sadly mistaken and destined to schlep through life the hard way. Marrying for love is about as smart as taking a shower while blow drying your hair. It may give you a little jolt, but in the end you get fried In Lucrative Love, Tom gives you the facts and guidance you need to marry the Joe or Jane Millionaire of your dreams. Using his many years of business knowledge he approaches your martial and financial future as a business. As you read through the pages in this book, you'll laugh, you'll cry, and then you'll say to yourself, "Love - what was I thinking?" Marrying for love puts you in the poor house, while marrying for money gets you a mansion in the hills and a vacation home in Maui. Stop kidding yourself, and face reality. Someone's going to marry them; why can't it be you?
How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.
Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein's acclaimed guide features: Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more An encyclopedia format designed for ready reference A different idea on each page--and how to make it happen
Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics: Planning the Battle--and Choosing the Right Tactics eMarketing, Digital Media/Social Networking Grand Opening/Reopening and Holidays Four Walls Marketing Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates Marketing Measurement No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty ofyour existing customers--and win more new customers than you can handle.
Rhetoric is OUT! Engagement is IN! The world of marketing has undergone massive change in the last 15 years - some of it good, some bad, and some just downright ugly! Tom Feltenstein, the modern-day father of Four Walls Branding and Strategic Neighborhood Marketing now offers you the understanding that customers no longer want to be shouted at with senseless marketing that doesn't engage. The interactive world of social media has opened up vast new opportunities for businesses, but it has also created a lot of confusion on how to go about capturing that audience. Tom delivers answers and shows how his basic principles of Neighborhood Marketing first offered in his book, The 10-Minute Marketer's Secret Formula can be translated into this exciting new world. The ideas and principles of pioneers in business such as Tom's mentor, McDonald's late founder Ray Kroc, still work. In fact, they work better in today's world because they were founded on the idea of engagement at the local level. Tom describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales one neighborhood at a time, he has the practical hands-on knowledge and experience to back his claim. The environment may be new, but the principles of customer engagement are as old as time. These techniques are already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Costco. Now is your chance to capitalize on these essential principles and explode your sales by applying them in your business each and every day.
So you've got the career, the spouse, the kids, the pet, cars, the house, the vacations, the clothes. Trouble is, you're so frantic, frazzled, and overwhelmed you don't have time to enjoy any of it. Feltenstein makes the connection between knowing and doing the right things to lead to a balanced and meaningful life.
How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.
Insights! magazine features treasured resources, success secrets, and the defining moments that have shaped the lives of the world's top visionaries and empowerment specialists. Don't miss the opportunity to continue to tap into the wisdom of these great minds in 100 pages of personal interviews, articles, and exclusive secret success tips and techniques.
In their third and final screen teaming, Judy Garland and Gene Kelly starred together in the MGM musical Summer Stock. Despite its riveting production history, charismatic lead actors, and classic musical moments, the movie has not received the same attention as other musicals from MGM’s storied dream factory. In C’mon, Get Happy: The Making of “Summer Stock,” authors David Fantle and Tom Johnson present a comprehensive study of this 1950 motion picture, from start to finish and after its release. The production coincided at a critical point in the careers of Kelly and an emotionally spent Garland. Kelly, who starred in An American in Paris just one year later, was at the peak of his abilities. On the other hand, Summer Stock was Garland’s final film at MGM, and she gamely completed it despite her own personal struggles. Summer Stock includes Kelly’s favorite solo dance routine and Garland’s signature number “Get Happy.” The authors discuss in rich detail the contributions of the cast (which included Gloria DeHaven, Eddie Bracken, Phil Silvers, and Marjorie Main); the director (Charles Walters); the producer (Joe Pasternak); the script writers (George Wells and Sy Gomberg); the songwriters (which included Harry Warren and Mack Gordon); and top MGM executives (Louis B. Mayer and Dore Schary). The volume features extensive interviews, conducted by the authors, with Kelly, Walters, Warren, and others, who shared their recollections of making the movie. Deeply researched, C’mon, Get Happy reveals the studio system at work during Hollywood’s Golden Era. Additionally, the authors have written a special section called “Taking Stock” that buttonholes numerous contemporary dancers, singers, choreographers, musicians, and even Garland impersonators for their take on Summer Stock, its stars, and any enduring legacy they think the film might have. Artists from Mikhail Baryshnikov, Ben Vereen, and Tommy Tune to Garland’s and Kelly’s daughters, Lorna Luft and Kerry Kelly Novick, respectively, offer their unique perspective on the film and its stars.
Surefire, down-and-dirty guerrilla marketing tactics for businesses of all sizes Lottery ticket giveaways, discounts for customers who rip competitors' ads out of the yellow pages, paying people to picket your store with signs proclaiming your low prices and great service . . . These are just three of the hundreds of cheap, surefire marketing tactics contained in 401 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition. Expert Tom Feltenstein arms you with a veritable encyclopedia of tested-in-the-trenches marketing and promotional solutions. This fully revised and updated edition of Feltenstein's acclaimed guide features: Real-world examples from dozens of Feltenstein clients, including Disney, Ben and Jerry's, Texaco, Coca-Cola, Hyatt, and more An encyclopedia format designed for ready reference A different idea on each page--and how to make it happen
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