This book studies Los Angeles County and its government since World War II. A special focus is given to the "Titans of Temple Street," the five-member Board of Supervisors that determines policies and actions for many issues throughout the county, especially for residents who do not live in the county's 88 cities. It is the largest of all U.S. counties, with a population of more than 10 million, more residents than 41 states, and an annual budget of more than $44 billion, more than all but 19 states. It has served as an innovative example of county government since the early 1900s.
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.
The World Wide Web has enabled the creation of a global information space comprising linked documents. As the Web becomes ever more enmeshed with our daily lives, there is a growing desire for direct access to raw data not currently available on the Web or bound up in hypertext documents. Linked Data provides a publishing paradigm in which not only documents, but also data, can be a first class citizen of the Web, thereby enabling the extension of the Web with a global data space based on open standards - the Web of Data. In this Synthesis lecture we provide readers with a detailed technical introduction to Linked Data. We begin by outlining the basic principles of Linked Data, including coverage of relevant aspects of Web architecture. The remainder of the text is based around two main themes - the publication and consumption of Linked Data. Drawing on a practical Linked Data scenario, we provide guidance and best practices on: architectural approaches to publishing Linked Data; choosing URIs and vocabularies to identify and describe resources; deciding what data to return in a description of a resource on the Web; methods and frameworks for automated linking of data sets; and testing and debugging approaches for Linked Data deployments. We give an overview of existing Linked Data applications and then examine the architectures that are used to consume Linked Data from the Web, alongside existing tools and frameworks that enable these. Readers can expect to gain a rich technical understanding of Linked Data fundamentals, as the basis for application development, research or further study. Table of Contents: List of Figures / Introduction / Principles of Linked Data / The Web of Data / Linked Data Design Considerations / Recipes for Publishing Linked Data / Consuming Linked Data / Summary and Outlook
Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Plug into the nonstop global economy of billion-selling products and trillion-dollar markets The Web 3.0 world of “pandemic economics” is a new economy that will function outside the traditional laws of commerce, free from today's impediments to business growth, and in a world where every person is connected to each other. Jump Point is the powerful guide that will help you to challenge old assumptions, rethink your business models, and take advantage of this fast-moving, unfettered, and fiercely competitive environment. Silicon Valley guru Tom Hayes explores how the new economy will arrive at a single jump point by 2011, bringing with it virulent market trends. Only those prepared for the new marketplace dynamics will be left standing amidst unfamiliar players, shape-shifting consumers, and wealth-evaporating forces. This forward-thinking book examines The implications of collaborative behavior on the global market The human drive behind the “agency” impulse, which spawns social media communities, multiplayer online games, and crowdsourcing sites How to act on and react to real-time external events The pitfalls of “response latency,” and why too much information can kill a company How to create a “virion,” or marketmaking product, by tapping the power of person-to-person viral dynamics Don't get left holding yesterday's toolkit. Rethink your business in terms of the global network, and take it from the jump point into exponential growth.
Machine Learning: An Artificial Intelligence Approach contains tutorial overviews and research papers representative of trends in the area of machine learning as viewed from an artificial intelligence perspective. The book is organized into six parts. Part I provides an overview of machine learning and explains why machines should learn. Part II covers important issues affecting the design of learning programs—particularly programs that learn from examples. It also describes inductive learning systems. Part III deals with learning by analogy, by experimentation, and from experience. Parts IV and V discuss learning from observation and discovery, and learning from instruction, respectively. Part VI presents two studies on applied learning systems—one on the recovery of valuable information via inductive inference; the other on inducing models of simple algebraic skills from observed student performance in the context of the Leeds Modeling System (LMS). This book is intended for researchers in artificial intelligence, computer science, and cognitive psychology; students in artificial intelligence and related disciplines; and a diverse range of readers, including computer scientists, robotics experts, knowledge engineers, educators, philosophers, data analysts, psychologists, and electronic engineers.
This book explores the changing nature of power and identity from the Iron Age to the Roman period in Britain. It provides fresh insights into the origins and nature of one of the lesser-known, but perhaps most significant, Late Iron Age 'oppida' in Britain: Bagendon in Gloucestershire.
The rapidly increasing volume of information contained in relational databases places a strain on databases, performance, and maintainability: DBAs are under greater pressure than ever to optimize database structure for system performance and administration. Physical Database Design discusses the concept of how physical structures of databases affect performance, including specific examples, guidelines, and best and worst practices for a variety of DBMSs and configurations. Something as simple as improving the table index design has a profound impact on performance. Every form of relational database, such as Online Transaction Processing (OLTP), Enterprise Resource Management (ERP), Data Mining (DM), or Management Resource Planning (MRP), can be improved using the methods provided in the book. The first complete treatment on physical database design, written by the authors of the seminal, Database Modeling and Design: Logical Design, Fourth Edition Includes an introduction to the major concepts of physical database design as well as detailed examples, using methodologies and tools most popular for relational databases today: Oracle, DB2 (IBM), and SQL Server (Microsoft) Focuses on physical database design for exploiting B+tree indexing, clustered indexes, multidimensional clustering (MDC), range partitioning, shared nothing partitioning, shared disk data placement, materialized views, bitmap indexes, automated design tools, and more!
In their own time, Lewis Carroll, Robert Louis Stevenson and Algernon Charles Swinburne were highly successful writers. Part of the "Lives of Victorian Literary Figures" series, this three-volume facsimile edition draws together a range of biographical sources relating to these three celebrated Victorian authors.
A non-technical, step-by-step guide to upgrading Macintoshes, this book presents full-color lessons with illustrations and photos to reinforce each step. Each task and step of the process is covered, plus a section on troubleshooting for each task is included. Four-color interior.
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