To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
Seeking an adequate response to the "theological disequilibrium" of many of her patients, Virginia Todd Holeman set out to explore the connections between theology and the practice of counseling. Her "trinitarian reflections" will help students and practictioners create new pathways between theology and therapy.
This book is an exegetical study of Matthew 27:25 conducted within the context of the Gospel of Matthew and the broader contexts of the Old and New Testaments. The purpose for this study is to dispel and disprove the traditional anti-Semitic meaning of Matthew 27:25 that has tragically led to the unwarranted condemnation of the Jewish people for the death of Jesus Christ. Hence, the particular focus of this book will directly address and answer the perennial, theological question that asks, "Does Matthew 27:25 mean and teach the Jews are altogether condemned by God for the crucifixion of Christ?" While it is true the Jewish nation, by and large, tragically rejected Jesus at His first coming, this in no way gives Christians theological license for the wholesale hatred, persecution, and destruction of the Jews, or for holding an anti-Semitic bias against them. No where in the New Testament Scriptures is it taught that the Jewish race--past, present, and future are condemned and morally indicted as "Christ killers" for the crucifixion of Jesus Christ. This study is necessary to expose and correct the flawed interpretation of Matthew 27:25 that has historically persisted in Christendom and leads a person to build and develop an anti-Jewish theology. Factoring all this together, in a careful exegesis of Matthew 27, will manifestly demonstrate that the Jewish people are not guilty of deicide and therefore arbitrarily condemned by God as a race of "Christ killers." Quite the contrary.
The publication of this fourth edition, more than ten years on from the publication of Radiation Therapy Physics third edition, provides a comprehensive and valuable update to the educational offerings in this field. Led by a new team of highly esteemed authors, building on Dr Hendee’s tradition, Hendee’s Radiation Therapy Physics offers a succinctly written, fully modernised update. Radiation physics has undergone many changes in the past ten years: intensity-modulated radiation therapy (IMRT) has become a routine method of radiation treatment delivery, digital imaging has replaced film-screen imaging for localization and verification, image-guided radiation therapy (IGRT) is frequently used, in many centers proton therapy has become a viable mode of radiation therapy, new approaches have been introduced to radiation therapy quality assurance and safety that focus more on process analysis rather than specific performance testing, and the explosion in patient-and machine-related data has necessitated an increased awareness of the role of informatics in radiation therapy. As such, this edition reflects the huge advances made over the last ten years. This book: Provides state of the art content throughout Contains four brand new chapters; image-guided therapy, proton radiation therapy, radiation therapy informatics, and quality and safety improvement Fully revised and expanded imaging chapter discusses the increased role of digital imaging and computed tomography (CT) simulation The chapter on quality and safety contains content in support of new residency training requirements Includes problem and answer sets for self-test This edition is essential reading for radiation oncologists in training, students of medical physics, medical dosimetry, and anyone interested in radiation therapy physics, quality, and safety.
The injuries suffered by soldiers during WWI were as varied as they were brutal. How could the human body suffer and often absorb such disparate traumas? Why might the same wound lead one soldier to die but allow another to recover? In The Human Body in the Age of Catastrophe, Stefanos Geroulanos and Todd Meyers uncover a fascinating story of how medical scientists came to conceptualize the body as an integrated yet brittle whole. Responding to the harrowing experience of the Great War, the medical community sought conceptual frameworks to understand bodily shock, brain injury, and the vast differences in patient responses they occasioned. Geroulanos and Meyers carefully trace how this emerging constellation of ideas became essential for thinking about integration, individuality, fragility, and collapse far beyond medicine: in fields as diverse as anthropology, political economy, psychoanalysis, and cybernetics. Moving effortlessly between the history of medicine and intellectual history, The Human Body in the Age of Catastrophe is an intriguing look into the conceptual underpinnings of the world the Great War ushered in.
Dražen Petrovic was born on October 22, 1964, in Šibenik, Croatia. Learning basketball at an early age from his older brother, Aleksandar, Dražen was a natural. He began his professional career at the age of fifteen, playing for the national team, where he began his rise through the European circuit. Known as a skilled shooter, it was not unusual for him to score 40, 50, even 60 points during a single game. While playing for Yugoslavia in the Olympics, Dražen and his team finished with the bronze medal in the 1984 Summer Olympic Games and the silver in the ’88 Games. He later won silver in the ’92 Olympics while playing for Croatia. In 1986, Dražen was drafted in the third round (60th overall) by the NBA’s Portland Trail Blazers. Deciding to play a few more years in Europe, he did not come to the US until the beginning of the 1989–1990 season. Dražen, along with a handful of other players, were part of the first groups of Europeans to break into the NBA, paving the way for future stars. After struggling with playing time in Portland, Dražen was traded to the New Jersey Nets in 1991. He would become a premier player and was considered one of the finest shooters in the NBA, averaging over 20 points a game in his two full seasons with the Nets. He was both a hero in the US as well as at home in Croatia, where his success had become a beacon of hope for his beleaguered countrymen who were enduring war in what is now the former Yugoslavia. In the summer of 1993, after his best season in the NBA, Dražen traveled to Poland to help his country qualify for the upcoming FIBA European Basketball Championship. Deciding against flying with his team back to Croatia, he instead chose to drive there with his girlfriend. On June 7, 1993, only a few months before his twenty-ninth birthday, Dražen Petrovic died in a traffic collision in Denkendorf, Germany. Thousands attended the funeral in his hometown, and the New Jersey Nets retired his number 3. Even though his career was cut short, his passion, determination, and spirit continue to influence not only his home country, but international basketball as a whole. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Cover -- Title -- Copyright -- CONTENTS -- List of Contributors -- Preface -- 1 Creating Social Psychology: Some Ideas on the Research Process -- 2 The Search for the Self -- 3 Social Cognition -- 4 Causal Attributions and Social Judgments -- 5 Attitudes -- 6 Social Neuroscience -- 7 Social Influence -- 8 Aggression -- 9 Attraction and Intimate Relationships -- 10 Prosocial Behavior -- 11 Prejudice -- 12 Group Processes -- 13 Culture and Social Behavior -- Index
November 2004: George W. Bush is re–elected. Five days later, Alan Meister, a New York professor of philosophy, is diagnosed with lymphoma—not that he can prove the two are connected. While coping with the rigors of chemotherapy, Alan begins work on a long–postponed book titled The Health of a Sick Man, arguing that the core of Friedrich Nietzsche's philosophical thought was a decades–long attempt to cope with his lifelong incapacities—his blinding headaches, upset stomach, weak vision, and all–around frailty, not least his vexed relations with women. As Alan's treatment proceeds, he finds relief by imagining Nietzsche not as a historical figure, but as a character in his daily life, a reminder that his own heart continues to beat. Rooted in the author's personal experience with lymphoma, this novel is a compound of reminiscences, aphorisms, anecdotes, and encounters: with Alan's errant daughter Natasha, who has returned home to help care for him; with mortal friends; with a mysterious hospital roommate; with students; with contemporary life as it reaches him through the newspapers and his readings. Steady, spare, and often bracingly funny, Undying cries out in a robust voice: I am.
Nobody's baseball story is like Roy Halladay's.He was born and raised to be a superstar. He was a first-round draft pick in 1995. He nearly threw a no-hitter in his second big-league start in 1998. But two years later, Halladay suffered arguably the worst season by any pitcher in baseball history. He was months away from being out of the game.Hall of Fame pitchers do not struggle like that. But Halladay vowed to change. He altered his pitching mechanics and rewired his brain to become one of the greatest pitchers of all time. How did Doc do it? Doc: The Life of Roy Halladay tells the remarkable story; based on more than 100 interviews with Halladay's family, friends, managers, coaches, teammates, and competitors, including extensive interviews with his wife, Brandy; comprehensive archival research; and previously unpublished commentary from Halladay himself. Doc not only tells the story of Halladay's illustrious baseball career in Toronto and Philadelphia, but his hard-driven adolescence, his lifelong personal struggles, and his motivation to pay forward the knowledge and philosophies that helped him achieve baseball greatness before his tragic death in 2017.This essential biography is a testimonial for baseball players and pitchers from high school to the big leagues still searching for their path to excellence, like Halladay. It's also a celebration and a profound exploration of a generational pitcher and a beloved teammate, friend, and family man.
This title comes with a CD-ROM featuring over 20 tools that small business owners can use to simplify tasks, including Office document viewers, Excel budget and billing templates, Access rolodex templates, and project tracking applications.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website.
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.
Join Todd on an exciting adventure through ToddWorld. Readers will meet his friends, visit their favorite places and see for themselves why ToddWorld is such a special place!
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