Timothy S. Moore's Books

The Fungal Kingdom

By: Joseph Heitman,Barbara J. Howlett,Pedro W. Crous,Eva H. Stukenbrock,Timothy Yong James,Neil A. R. Gow

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The Fungal Kingdom

By: Joseph Heitman,Barbara J. Howlett,Pedro W. Crous,Eva H. Stukenbrock,Timothy Yong James,Neil A. R. Gow

Fungi research and knowledge grew rapidly following recent advances in genetics and genomics. This book synthesizes new knowledge with existing information to stimulate new scientific questions and propel fungal scientists on to the next stages of research. This book is a comprehensive guide on fungi, environmental sensing, genetics, genomics, interactions with microbes, plants, insects, and humans, technological applications, and natural product development.

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1161

Publisher

John Wiley & Sons

Published Date

ISBN 10

1555819583

ISBN 13

9781555819583

A Medicated Empire

The Pharmaceutical Industry and Modern Japan

By: Timothy M. Yang

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A Medicated Empire

The Pharmaceutical Industry and Modern Japan

By: Timothy M. Yang

In A Medicated Empire, Timothy M. Yang explores the history of Japan's pharmaceutical industry in the early twentieth century through a close account of Hoshi Pharmaceuticals, one of East Asia's most influential drug companies from the late 1910s through the early 1950s. Focusing on Hoshi's connections to Japan's emerging nation-state and empire, and on the ways in which it embraced an ideology of modern medicine as a humanitarian endeavor for greater social good, Yang shows how the industry promoted a hygienic, middle-class culture that was part of Japan's national development and imperial expansion. Yang makes clear that the company's fortunes had less to do with scientific breakthroughs and medical innovations than with Japan's web of social, political, and economic relations. He lays bare Hoshi's business strategies and its connections with politicians and bureaucrats, and he describes how public health authorities dismissed many of its products as placebos at best and poisons at worst. Hoshi, like other pharmaceutical companies of the time, depended on resources and markets opened up, often violently, through colonization. Combining global histories of business, medicine, and imperialism, A Medicated Empire shows how the development of the pharmaceutical industry simultaneously supported and subverted regimes of public health at home and abroad.

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Page Count

428

Publisher

Cornell University Press

Published Date

ISBN 10

1501756257

ISBN 13

9781501756252

Moss & Adams' Heart Disease in Infants, Children, and Adolescents

Including the Fetus and Young Adult

By: Hugh D. Allen,David J. Driscoll,Robert E. Shaddy,Timothy F. Feltes

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Moss & Adams' Heart Disease in Infants, Children, and Adolescents

Including the Fetus and Young Adult

By: Hugh D. Allen,David J. Driscoll,Robert E. Shaddy,Timothy F. Feltes

This 8th Edition of Moss and Adams' Heart Disease in Infants, Children, and Adolescents: Including the Fetus and Young Adult, provides updated and useful information from leading experts in pediatric cardiology. Added chapters and a companion web site that includes the full text with bonus question and answer sections make this Moss and Adams’ edition a valuable resource for those who care for infants, children, adolescents, young adults, and fetuses with heart disease. Features: · Access to online questions similar to those on the pediatric cardiology board examination to prepare you for certification or recertification · Leading international experts provide state-of-the-art diagnostic and interventional techniques to keep you abreast of the latest advances in treatment of young patients · Chapters on quality of life, quality and safety, pharmacology, and research design add to this well-respected text

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1757

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1451171277

ISBN 13

9781451171273

Clinical and Experimental Toxicology of Organophosphates and Carbamates

By: Bryan Ballantyne,Timothy C. Marrs

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Clinical and Experimental Toxicology of Organophosphates and Carbamates

By: Bryan Ballantyne,Timothy C. Marrs

Clinical & Experimental Toxicology of Organophosphates and Carbamates considers the histochemical localization of cholinesterase in anticholinesterase poisoning. This book is organized into eight parts encompassing 59 chapters that discuss the pharmacology and toxicology of carbamates, as well as the neurobehavioral toxicology of anticholinesterases. Some of the topics covered in the book are the overview of biological and clinical aspects of organophosphates and carbamates; biochemical determination of cholinesterase activity in fluids and tissues; intermediate syndrome in anticholinesterase neurotoxicity; structure-activity relationships and anticholinesterase activity; and the molecular events in delayed neuropathy. Other parts deal with the cardiac effects of anticholinesterase agents and the ecotoxicological consequences of interactions between avian esterases and organophosphorus compounds. These topics are followed by discussions on the analysis of the cutaneous and respiratory tract absorption of anticholinesterases and the use of organophosphorus compounds as chemical warfare agents. The final parts are devoted to the toxicity of anticholinesterases to aquatic organisms. The book can provide useful information to toxicologists, doctors, students, and researchers.

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662

Publisher

Elsevier

Published Date

ISBN 10

1483193659

ISBN 13

9781483193656

Constructing Paul

The Canonical Paul, vol. 1

By: Luke Timothy Johnson

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Constructing Paul

The Canonical Paul, vol. 1

By: Luke Timothy Johnson

First of a two-volume work providing a framework for understanding the life and thought of the apostle Paul In this methodological tour de force, Luke Timothy Johnson offers an articulate, clear, and thought-provoking portrait of the life and thought of the apostle Paul. Drawing upon recent developments in the study of Paul, Johnson offers readers an invitation to the Apostle Paul. Rather than focusing on a few of Paul’s letters, Johnson lays out the materials necessary to envision the apostle from the thirteen canonical letters of Paul and the Acts of the Apostles. Constructing Paul thus provides a framework within which an engagement with Paul’s letters can take place. Johnson demonstrates the possibility of doing responsible and creative work across the canonical collection without sacrificing literary or historical integrity. By bringing out the facets of the apostle from the canonical evidence, Johnson shows the possibilities for further and better inquiry into the life and thought of Paul. This first volume imagines a plausible biography for Paul and serves as an introduction to the studies in the second volume. Constructing Paul addresses all the pertinent questions related to the study of Paul. Johnson uses the canonical material as building blocks to make a case for why Paul ought to be heard today as a liberating rather than oppressing voice.

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418

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Wm. B. Eerdmans Publishing

Published Date

ISBN 10

146745849X

ISBN 13

9781467458498

Testes Cancer, An Issue of Hematology/Oncology Clinics of North America

By: Timothy Gilligan

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Testes Cancer, An Issue of Hematology/Oncology Clinics of North America

By: Timothy Gilligan

Dr. Gilligan has recruited global experts to contribute articles on the topic of testes cancer. The issue is organized to mimic the clinical process of detection, treatment, and management. Included in the issue are articles on the biology, interpretation, and imaging of germ cell tumors; early stage and stage II of seminomas and nonseminomas; first, second, and third line of chemotherapy for disseminated germ cell tumors, resection of residual masses, and treatment of brain metastases.

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209

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455712566

ISBN 13

9781455712564

Marginalized Voices

A History of the Charismatic Movement in the Orthodox Church in North America 1972–1993

By: Timothy B. Cremeens

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Marginalized Voices

A History of the Charismatic Movement in the Orthodox Church in North America 1972–1993

By: Timothy B. Cremeens

The Orthodox Church has been characterized by some as "the best-kept secret in North America." Making use of personal interviews and correspondence, magazine and news articles, and other publications, Timothy Cremeens weaves the story of a spiritual renewal movement that began in the United States in the early 1960s and rapidly spread around the globe touching millions of Roman Catholics and Protestants, what is today called the Charismatic Renewal Movement. In 2017, this Movement, celebrated its 50th Jubilee anniversary in the Roman Catholic Church. However, Cremeens presents here the never-before heard story of that Movement among the Orthodox Churches in North America. He recounts the history of this spiritual renewal movement through the first-hand accounts and eyewitnesses of Orthodox clergy and laity who testify to their life-changing encounters with the Holy Spirit.

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193

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1498241506

ISBN 13

9781498241502

The Motif of Wonder in the Gospel of Mark

By: Timothy Dwyer

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The Motif of Wonder in the Gospel of Mark

By: Timothy Dwyer

This is a study of the language of wonder or amazement, comparing its use in Graeco-Roman, early Jewish and early Christian literature to the Gospel of Mark. Mark's intensive use of wonder, often redactional, impels us to regard the passion and empty tomb scenes as manifesting God's presence. Mark is unique among the Gospels in the density of his wonder language, which signifies the breaking in of the rule of God. Miracles, teaching, restoration to community, passion and empty tomb are all marked as divine interventions in the Gospel by reactions of wonder.

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251

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

0567098419

ISBN 13

9780567098412

The Matter of History

How Things Create the Past

By: Timothy J. LeCain

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The Matter of History

How Things Create the Past

By: Timothy J. LeCain

The Matter of History links the history of people with the history of things through a bold new materialist theory of the past.

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367

Publisher

Cambridge University Press

Published Date

ISBN 10

110713417X

ISBN 13

9781107134171

Middle Range Theories

Application to Nursing Research and Practice

By: Sandra Peterson,Timothy S. Bredow

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Middle Range Theories

Application to Nursing Research and Practice

By: Sandra Peterson,Timothy S. Bredow

The most complete and detailed book devoted to middle range theories, Middle Range Theories: Application to Nursing Research and Practice delivers expert advice on selecting the appropriate theory for a nursing research project and helps students develop the critical thinking skills needed to effectively critique theories. Each theory chapter details examples of the theory’s use in research and its application to clinical practice, as well as critical thinking exercises and a variety of essential tools for the nurse researcher. This Fifth Edition is updated with valuable project management guidance detailing everything students need to confidently plan, manage and evaluate a project. NEW! Project management chapter familiarizes students with the process and tools for successful project planning, management and evaluation. NEW! Project Management boxes demonstrate the effective application of theory to relevant research and practice projects. UPDATED! Using Middle Range Theories in Researchoutlines the research process and provides examples of the use of theory in published research. UPDATED! Using Middle Range Theories in Practice boxes help students apply theories to specific clinical scenarios. Using Middle Range Theories in Projects boxes prepare students to effectively apply theories in graduate programs and clinical practice. Critical Thinking Exercises at the end of each chapter engage readers in analysis of the theory and its application to practice. Key Terms clarify chapter concepts at a glance.

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Page Count

618

Publisher

Lippincott Williams & Wilkins

Published Date

ISBN 10

1975108329

ISBN 13

9781975108328

European Markets After 1992

By: Timothy Michael Devinney,William C. Hightower

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European Markets After 1992

By: Timothy Michael Devinney,William C. Hightower

The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the likely effects on America's economic future.

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342

Publisher

Free Press

Published Date

ISBN 10

0669214663

ISBN 13

9780669214666

The Priority of Love

Christian Charity and Social Justice

By: Timothy P. Jackson

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The Priority of Love

Christian Charity and Social Justice

By: Timothy P. Jackson

This book explores the relation between agape (or Christian charity) and social justice. Timothy Jackson defines agape as the central virtue in Christian ethical thought and action and applies his insights to three concrete issues: political violence, forgiveness, and abortion. Taking his primary cue from the New Testament while drawing extensively from contemporary theology and philosophy, Jackson identifies three features of Christian charity: unconditional commitment to the good of others, equal regard for others' well-being, and passionate service open to self-sacrifice for the sake of others. Charity, prescribed by Jesus for his disciples and named by Saint Paul as the "greatest" theological virtue, is contrasted with various accounts of justice. Jackson argues that agape is not trumped by justice or other goods. Rather, agape precedes justice: without the work of love, society would not produce persons capable of merit, demerit, and contract, the elements of most modern conceptions of justice. Jackson then considers the implications of his ideas for several questions: the nature of God, the relation between Christian love and political violence, the place of forgiveness, and the morality of abortion. Arguing that agapic love is to be construed as a gift of grace as well as a divine commandment, Jackson concludes that love is the "eternal life" that makes temporal existence possible and thus the "first" Christian virtue. Though foremost a contribution to Christian ethics, Jackson's arguments and the issues he takes up will find a broader readership.

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253

Publisher

Princeton University Press

Published Date

ISBN 10

1400832519

ISBN 13

9781400832514

Integrative Pediatrics

By: Timothy Culbert,Karen Olness

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Integrative Pediatrics

By: Timothy Culbert,Karen Olness

There is ample evidence that children and adolescents in large numbers are actively using integrative (complementary and alternative) therapies. Various studies now indicate that over 50% of pediatricians surveyed would refer a patient for integrative therapy, and they would welcome more natural therapies for children provided they were safe and effective. However, there has been little training for pediatricians in this area. Integrative Pediatrics addresses these issues and provides guidelines for pediatricians, parents, and general audiences in a balanced, evidence-based manner. In this volume in the Weil Integrative Medicine Library series, the authors describe a rational and evidence-based approach to the integrative therapy of childhood disorders and well-child care, integrating the principles of alternative and complementary therapies into the principles and practice of conventional pediatrics. The authors examine what works and what doesn't and offer practical guidelines for physicians to incorporate integrative medicine into their practice and how to advise patients and their parents on reasonable and effective therapies. The text also covers areas of controversy and identifies areas of uncertainty where future research is needed. Chapters also cite the best available evidence for both safety and efficacy of all therapies discussed. The series editor is Andrew Weil, MD, Professor and Director of the Program of Integrative Medicine at the University of Arizon. Dr. Weil's program was the first academic program in the US and he is the major name in integrative medicine in the US, and well-known around the world. His program's stated goal is "to combine the best ideas and practices of conventional and alternative medicine into cost effective treatments without embracing alternative practices uncritically.

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718

Publisher

Oxford University Press

Published Date

ISBN 10

0199718040

ISBN 13

9780199718047

Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Exceptional Patient Experience

By: Adrienne Boissy,Timothy Gilligan

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Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Exceptional Patient Experience

By: Adrienne Boissy,Timothy Gilligan

Put relationship-centered communication at the forefront of care Today, physicians face a hypercompetitive marketplace in which they must meet unique and complex patient needs as efficiently as possible. But in a culture prioritizing clinical outcomes above all, there can be a tendency to lose sight of one of the most critical aspects of providing effective care: the communication skills that build and foster physician-patient relationships. Studies have shown that good communication between doctors and patients and among all caregivers who interface with patients directly results in better clinical outcomes, reduced costs, greater patient satisfaction, and lower rates of physician burnout. In Communication the Cleveland Clinic Way, Dr. Adrienne Boissy and her team tell the story of how Cleveland Clinic created and applied the R.E.D.E. to Communicate: Foundations of Healthcare program, making the world-renowned hospital system a leader in relationship-centered care. They provide a step-by-step guide for healthcare leaders and decision-makers to design, develop, and implement communication skills training in their own institutions. Learn how to: • Craft an effective, colleague-supported communication skills program to include veteran physicians, residents, and medical students • Leverage creative program design and data transparency to engage and facilitate staff physicians and advanced care providers • Identify common misperceptions and myths in healthcare communication and respond to them successfully • Cultivate a true sense of empathy—with patients and fellow caregivers alike—while maintaining professionalism In a field where difficult conversations and stressful relationships are commonplace, clinicians need a structured approach to enable them to deliver the best care possible. Communication the Cleveland Clinic Way is the blueprint for establishing a relationship-centered program that will improve patient experience, reinvigorate doctors’ passion for their work, and elevate any organization.

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289

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071845356

ISBN 13

9780071845359

Practical Neuroophthalmology

By: Timothy J. Martin,James Corbett

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Practical Neuroophthalmology

By: Timothy J. Martin,James Corbett

Practical Neuro-Ophthalmology features a consistent, full-color presentation and content valuable to residents as well as clinicians. The book covers all major conditions in neuro-ophthalmology and is enriched by numerous photos and diagrams, outstanding organization, and single-voice authorship

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362

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McGraw Hill Professional

Published Date

ISBN 10

0071781870

ISBN 13

9780071781879

Automatic Language Identification in Texts

By: Tommi Jauhiainen,Marcos Zampieri,Timothy Baldwin,Krister Lindén

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Automatic Language Identification in Texts

By: Tommi Jauhiainen,Marcos Zampieri,Timothy Baldwin,Krister Lindén

This book provides readers with a brief account of the history of Language Identification (LI) research and a survey of the features and methods most used in LI literature. LI is the problem of determining the language in which a document is written and is a crucial part of many text processing pipelines. The authors use a unified notation to clarify the relationships between common LI methods. The book introduces LI performance evaluation methods and takes a detailed look at LI-related shared tasks. The authors identify open issues and discuss the applications of LI and related tasks and proposes future directions for research in LI.

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155

Publisher

Springer Nature

Published Date

ISBN 10

3031458222

ISBN 13

9783031458224

Advanced White-Tailed Deer Management

The Nutrition–Population Density Sweet Spot

By: Timothy Edward Fulbright,Charles A. DeYoung,David G. Hewitt,Don A. Draeger

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Advanced White-Tailed Deer Management

The Nutrition–Population Density Sweet Spot

By: Timothy Edward Fulbright,Charles A. DeYoung,David G. Hewitt,Don A. Draeger

In 2003, a cadre of researchers set out to determine what combination of supplemental or natural nutrition and white-tailed deer population density would produce the largest antlers on bucks without harming vegetation. They would come to call this combination “the sweet spot.” Over the course of their 15-year experiment, conducted through the Caesar Kleberg Wildlife Research Institute at Texas A&M University–Kingsville, Timothy E. Fulbright, Charles A. DeYoung, David G. Hewitt, Don A. Draeger, and 25 graduate students tracked the effects of deer density and enhanced versus natural nutrition on vegetation conditions. Through wet years and dry, in a semiarid environment with frequent droughts, they observed deer nutrition and food habits and analyzed population dynamics. Containing the results of this landmark, longitudinal study, in keeping with the Kleberg Institute’s mission, this volume provides science-based information for enhancing the conservation and management of Texas wildlife. Advanced White-Tailed Deer Management: The Nutrition–Population Density Sweet Spot presents this critical research for the first time as a reference for hunters, landowners, wildlife managers, and all those who work closely with white-tailed deer populations. It explains the findings of the Comanche-Faith Project and the implications of these findings for white-tailed deer ecology and management throughout the range of the species with the goal of improving management.

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254

Publisher

Texas A&M University Press

Published Date

ISBN 10

1648430570

ISBN 13

9781648430572

Religion in English Everyday Life

An Ethnographic Approach

By: Timothy Jenkins

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Religion in English Everyday Life

An Ethnographic Approach

By: Timothy Jenkins

After an ethnographic appraisal of the place of religious practices, Jenkins (theology, Cambridge U.) examines three contemporary case studies. They are the life of a country church, an annual procession by the churches in a Bristol suburb, and a range of linked spiritualists beliefs. He finds complex patterns and compulsions of ordinary lives in both moral and historical dimensions manifested through the distribution of reputation, through conflict, and through the continuities of place and identity. Annotation copyrighted by Book News, Inc., Portland, OR

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280

Publisher

Berghahn Books

Published Date

ISBN 10

1571817263

ISBN 13

9781571817266

Dishonored Americans

The Political Death of Loyalists in Revolutionary America

By: Timothy Compeau

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Dishonored Americans

The Political Death of Loyalists in Revolutionary America

By: Timothy Compeau

With the final words of the Declaration of Independence, the signatories famously pledged to one another their lives, their fortunes, and their "sacred Honor." But what about those who made the opposite choice? By looking through the analytical lens of honor culture, Dishonored Americans offers an innovative assessment of the experience of Americans who made the fateful decision to remain loyal to the British Crown during and after the Revolution. Loyalists, as Timothy Compeau explains, suffered a "political death" at the hands of American Patriots. A term drawn from eighteenth-century sources, ‘political death’ encompassed the legal punishments and ritualized dishonors Patriots used to defeat Loyalist public figures and discredit their counter-revolutionary vision for America. By highlighting this dynamic, Compeau makes a significant intervention in the long-standing debate over the social and cultural factors that motivated colonial Americans to choose sides in the conflict, narrating in compelling detail the severe consequences for once-respected gentlemen who were stripped of their rights, privileges, and power in Revolutionary America.

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229

Publisher

University of Virginia Press

Published Date

ISBN 10

0813950473

ISBN 13

9780813950471

Organizational Communication

A Critical Introduction

By: Dennis K. Mumby,Timothy R. Kuhn

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Organizational Communication

A Critical Introduction

By: Dennis K. Mumby,Timothy R. Kuhn

While traditional in its coverage of the major research traditions that have developed over the past 100 years, Organizational Communication is the first textbook in the field that is written from a critical perspective while providing a comprehensive survey of theory and research in organizational communication. Extensively updated and incorporating relevant current events, the Second Edition familiarizes students with the field of organizational communication—historically, conceptually, and practically—and challenges them to critically reflect on their common sense understandings of work and organizations, preparing them for participation in 21st-century organizational settings. Linking theory with practice, Dennis K. Mumby and new co-author Timothy R. Kuhn skillfully explore the significant role played by organizations and corporations in constructing our identities.

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451

Publisher

SAGE Publications

Published Date

ISBN 10

1544357516

ISBN 13

9781544357515

Peter in the Gospels

Pattern, Personality and Relationship

By: Timothy Wiarda

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Peter in the Gospels

Pattern, Personality and Relationship

By: Timothy Wiarda

Originally presented as the author's thesis (Ph. D.)--Brunel University (London Bible College), 1999.

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300

Publisher

Mohr Siebeck

Published Date

ISBN 10

3161474228

ISBN 13

9783161474224

World Language Education as Critical Pedagogy

The Promise of Social Justice

By: Timothy G. Reagan,Terry A. Osborn

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World Language Education as Critical Pedagogy

The Promise of Social Justice

By: Timothy G. Reagan,Terry A. Osborn

Accessible and cutting-edge, this text is a pivotal update to the field and offers a much-needed critical perspective on world language education. Building off their classic 2002 book, The Foreign Language Educator in Society, Timothy G. Reagan and Terry A. Osborn address major issues facing the world language educator today, including language myths, advocacy, the perceived and real benefits of language learning, linguistic human rights, constructivism, learning theories, language standards, monolingualism, bilingualism and multiculturalism. Organized into three parts – "Knowing Language," "Learning Language," and "Teaching Language" – this book applies a critical take on conventional wisdom on language education, evaluates social and political realities, assumptions, and controversies in the field. Each chapter includes questions for reflection and discussion to support students and educators in developing their own perspectives on teaching and learning languages. With a critical pedagogy and social justice lens, this book is ideal for scholars and students in foreign/world language education, social justice education, and language teaching methodology courses, as well as pre- and in-service teachers.

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288

Publisher

Routledge

Published Date

ISBN 10

1000172074

ISBN 13

9781000172072

Secularists, Religion and Government in Nineteenth-Century America

By: Timothy Verhoeven

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Secularists, Religion and Government in Nineteenth-Century America

By: Timothy Verhoeven

This book shows how, through a series of fierce battles over Sabbath laws, legislative chaplains, Bible-reading in public schools and other flashpoints, nineteenth-century secularists mounted a powerful case for a separation of religion and government. Among their diverse ranks were religious skeptics, liberal Protestants, members of minority faiths, labor reformers and defenders of slavery. Drawing on popular petitions to Congress, a neglected historical source, the book explores how this secularist mobilization gathered energy at the grassroots level. The nineteenth century is usually seen as the golden age of an informal Protestant establishment. Timothy Verhoeven demonstrates that, far from being crushed by an evangelical juggernaut, secularists harnessed a range of cultural forces—the legacy of the Revolutionary founders, hostility to Catholicism, a belief in national exceptionalism and more—to argue that the United States was not a Christian nation, branding their opponents as fanatics who threatened both democratic liberties as well as true religion.

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290

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Springer

Published Date

ISBN 10

3030028771

ISBN 13

9783030028770

medi@sia

Global Media/tion In and Out of Context

By: T.J.M. Holden,Timothy J. Scrase

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medi@sia

Global Media/tion In and Out of Context

By: T.J.M. Holden,Timothy J. Scrase

This new inter-disciplinary book is the first comparative, case-based analysis of media panoply in (and out of) Asia today. Examining what the authors call the "media/tion equation", the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them. Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and people’s practices, values and behaviour in contemporary Asia.

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296

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Routledge

Published Date

ISBN 10

1134195540

ISBN 13

9781134195541

Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

By: Timothy de Waal Malefyt,Robert J. Morais

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Advertising and Anthropology

Ethnographic Practice and Cultural Perspectives

By: Timothy de Waal Malefyt,Robert J. Morais

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

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193

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Routledge

Published Date

ISBN 10

100018949X

ISBN 13

9781000189490

Book's by Timothy S. Moore

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