From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
In this immensely practical book, Timothy Beatley sets out to answer a simple question: what can Americans learn from Australians about “greening” city life? Green Urbanism Down Under reports on the current state of “sustainability practice” in Australia and the many lessons that U.S. residents can learn from the best Australian programs and initiatives. Australia is similar to the United States in many ways, especially in its “energy footprint.” For example, Australia’s per capita greenhouse gas emissions are second only to those of the United States. A similar percentage of its residents live in cities (85 percent in Australia vs. 80 percent in the United States). And it suffers from parallel problems of air and water pollution, a national dependence on automobiles, and high fossil fuel consumption. Still, after traveling throughout Australia, Beatley finds that there are myriad creative responses to these problems—and that they offer instructive examples for the United States. Green Urbanism Down Under is a very readable collection of solutions. Although many of these innovative solutions are little-known outside Australia, they all present practical possibilities for U.S. cities. Beatley describes “green transport” projects, “city farms,” renewable energy plans, green living programs, and much more. He considers a host of public policy initiatives and scrutinizes regional and state planning efforts for answers. In closing, he shares his impressions about how Australian results might be applied to U.S. problems. This is a unique book: hopeful, constructive, and filled with ideas that have been proven to work. It is a “must read” for anyone who cares about the future of American cities.
Half of the world’s inhabitants now live in cities. In the next twenty years, the number of urban dwellers will swell to an estimated five billion people. With their inefficient transportation systems and poorly designed buildings, many cities—especially in the United States—consume enormous quantities of fossil fuels and emit high levels of greenhouse gases. But our planet is rapidly running out of the carbon-based fuels that have powered urban growth for centuries and we seem to be unable to curb our greenhouse gas emissions. Are the world’s cities headed for inevitable collapse? The authors of this spirited book don’t believe that oblivion is necessarily the destiny of urban areas. Instead, they believe that intelligent planning and visionary leadership can help cities meet the impending crises, and look to existing initiatives in cities around the world. Rather than responding with fear (as a legion of doomsaying prognosticators have done), they choose hope. First, they confront the problems, describing where we stand today in our use of oil and our contribution to climate change. They then present four possible outcomes for cities: ”collapse,” “ruralized,” “divided,” and “resilient.” In response to their scenarios, they articulate how a new “sustainable urbanism” could replace today’s “carbon-consuming urbanism.” They address in detail how new transportation systems and buildings can be feasibly developed to replace our present low efficiency systems. In conclusion, they offer ten “strategic steps” that any city can take toward greater sustainability and resilience. This is not a book filled with “blue sky” theory (although blue skies will be a welcome result of its recommendations). Rather, it is packed with practical ideas, some of which are already working in cities today. It frankly admits that our cities have problems that will worsen if they are not addressed, but it suggests that these problems are solvable. And the time to begin solving them is now.
As organizations and end users continue to upgrade to NT Workstation and Windows 95, a surge in 32-bit productivity applications, including Microsoft Office 97, is expected. Using an easy-to-follow approach, this book teaches the fundamentals of a key component in the Microsoft Office 97 package, Access 97. Users will learn how to use and manipulate existing databases, create database with wizards, and build databases from scratch in twenty-four one-hour lessons.
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