Timothy L. Keiningham's Books

The Wallet Allocation Rule

Winning the Battle for Share

By: Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Wallet Allocation Rule

Winning the Battle for Share

By: Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

240

Publisher

John Wiley & Sons

Published Date

ISBN 10

111903728X

ISBN 13

9781119037286

Loyalty Myths

Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

By: Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard

Write a review Read reviews Take a Quiz Solve Book Puzzle

Loyalty Myths

Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work

By: Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard

In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

256

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471746835

ISBN 13

9780471746836

The Customer Delight Principle

Exceeding Customers' Expectations for Bottom-line Success

By: Timothy L. Keiningham,Terry G. Vavra

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Customer Delight Principle

Exceeding Customers' Expectations for Bottom-line Success

By: Timothy L. Keiningham,Terry G. Vavra

This text shows how customer "delight" not just customer satisfaction drives repeat purchasing and customer loyalty. It shows how to monitor customer delight against revenue, investment, resources and benchmark results. The book also has case studies to show how to keep up customer delight.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

218

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0658010042

ISBN 13

9780658010040

Book's by Timothy L. Keiningham

The Wallet Allocation Rule

The Wallet Allocation Rule

Loyalty Myths

Loyalty Myths

The Customer Delight Principle

The Customer Delight Principle

Username

Password

Username

Password

Password again

Birthday

Email