Timothy J. Wilkinson's Books

The Customer Trap

How to Avoid the Biggest Mistake in Business

By: Andrew R. Thomas,Timothy J. Wilkinson

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The Customer Trap

How to Avoid the Biggest Mistake in Business

By: Andrew R. Thomas,Timothy J. Wilkinson

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize—until it is too late—that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010. The Distribution Trap contended that cracking the big-box channel is not necessarily the Holy Grail that many marketers assume it is. The Customer Trap takes this thesis to the next level by arguing that all companies, regardless of the industry there are in, should maintain control over their sales and distribution channels. Volume forgone by avoiding the mass market is more than offset by higher margins and stronger brand equity. The Customer Trap shows that giving power to a customer who violates "the ten percent rule" sets a company up for ruin. Yet, when presented with the opportunity to push more sales through large customers, most decision-makers jump at the chance. As a result, marketing has come to resemble a relentless quest for efficiency and scale. Demands from mega-customers in the form of discounts, deals, and incentives erode the integrity of the brand and what it originally stood for. Lower margins become the norm and cost-saving compromises on quality take over. In time, the brand suffers and, in some cases, fails outright. Stark examples from Oreck Vacuum Cleaners, Rubbermaid, Goodyear, Levi’s, and others illustrate the perils of falling into the "customer trap." This book demonstrates in vivid detail how to thrive by controlling your sales and distribution. The authors show how many firms, such as STIHL Inc., etailz, Apple, Red Ant Pants, and Columbia Paints & Coatings, have prospered by avoiding the "customer trap"—and how your company can have similar success.

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173

Publisher

Apress

Published Date

ISBN 10

1484203852

ISBN 13

9781484203859

Antibiotics

Challenges, Mechanisms, Opportunities

By: Christopher Walsh,Timothy Wencewicz

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Antibiotics

Challenges, Mechanisms, Opportunities

By: Christopher Walsh,Timothy Wencewicz

A chemocentric view of the molecular structures of antibiotics, their origins, actions, and major categories of resistance Antibiotics: Challenges, Mechanisms, Opportunities focuses on antibiotics as small organic molecules, from both natural and synthetic sources. Understanding the chemical scaffold and functional group structures of the major classes of clinically useful antibiotics is critical to understanding how antibiotics interact selectively with bacterial targets. This textbook details how classes of antibiotics interact with five known robust bacterial targets: cell wall assembly and maintenance, membrane integrity, protein synthesis, DNA and RNA information transfer, and the folate pathway to deoxythymidylate. It also addresses the universe of bacterial resistance, from the concept of the resistome to the three major mechanisms of resistance: antibiotic destruction, antibiotic active efflux, and alteration of antibiotic targets. Antibiotics also covers the biosynthetic machinery for the major classes of natural product antibiotics. Authors Christopher Walsh and Timothy Wencewicz provide compelling answers to these questions: What are antibiotics? Where do antibiotics come from? How do antibiotics work? Why do antibiotics stop working? How should our limited inventory of effective antibiotics be addressed? Antibiotics is a textbook for graduate courses in chemical biology, pharmacology, medicinal chemistry, and microbiology and biochemistry courses. It is also a valuable reference for microbiologists, biological and natural product chemists, pharmacologists, and research and development scientists.

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477

Publisher

John Wiley & Sons

Published Date

ISBN 10

1555819311

ISBN 13

9781555819316

Atlas of Finance

Mapping the Global Story of Money

By: Dariusz Wojcik,Panagiotis Iliopoulos,Stefanos Ioannou,Liam Keenan,Julien Migozzi,Timothy Monteath,Vladimir Pazitka,Morag Torrance,Michael Urban

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Atlas of Finance

Mapping the Global Story of Money

By: Dariusz Wojcik,Panagiotis Iliopoulos,Stefanos Ioannou,Liam Keenan,Julien Migozzi,Timothy Monteath,Vladimir Pazitka,Morag Torrance,Michael Urban

A unique illustrated exploration of the development of finance that combines data from every part of the world and covers five thousand years of history From the emergence of money in the ancient world to today's interconnected landscape of high-frequency trading and cryptocurrency, the story of finance has always taken place on an international stage. Finance is one of the most globalized and networked of human activities, and one of the most important social technologies ever invented. This volume, the first visually based book dedicated to finance, uses graphics and maps to bring the complex and abstract world of finance down to earth, showing how geography is fundamental for understanding finance, and vice versa. It illuminates the people--including Adam Smith, Karl Marx, and John Maynard Keynes--who have shaped our thinking about global finance; brings to life the ways that place-specific histories, laws, regulations, and institutions influence finance; shows how finance relates to innovation, globalization, and environmental change; and details how finance plays a key part in drawing the landscape of uneven development, inequality, and instability. The Atlas of Finance, with word and image, will change the way you view both your money and your world.

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241

Publisher

Yale University Press

Published Date

ISBN 10

0300253052

ISBN 13

9780300253054

Ancient Monuments in the Countryside

An archaeological management review

By: Timothy Darvill

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Ancient Monuments in the Countryside

An archaeological management review

By: Timothy Darvill

Much of England's rich archaeological heritage lies in the countryside. Many monuments, such as barrows, hillforts, and Roman villas, are familiar features fo the landscape, while other sites lie buried or only partly visible. These remains are the result of the impact on the landscape of the countless generations of people who have lived, worked and died within it. The cumulative effect is the landscape we know today, in which the historical dimension is an integral component of the valued whole and an important part of what most people in England are increasingly concerned to see protected and conserved. The archaeological heritage, however, is a finite and fragile resource, and much of it has been lost in the last two decades as a result of increasing pressures on farming, industry, and commerce to maximise the return on investment in the land. The conservation of what remains, therefore, needs to be given urgent consideration.This report has three main goals. First, it aims to present the background to the recognition, investigation, and management of the archaeological resource. Second, it attempts to review what is known of the resource, the threats currently posed to it, and the ways in which it can be exploited and conserved. Finally, it looks towards the development and promotion of a secure future for ancient monuments in the countryside.

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Page Count

196

Publisher

English Heritage Publishing

Published Date

ISBN 10

1848021321

ISBN 13

9781848021327

The Red Sea from Byzantium to the Caliphate

AD 500-1000

By: Timothy Power

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The Red Sea from Byzantium to the Caliphate

AD 500-1000

By: Timothy Power

This book examines the historic process traditionally referred to as the fall of Rome and rise of Islam from the perspective of the Red Sea, a strategic waterway linking the Mediterranean to the Indian Ocean and a distinct region incorporating Africa with Arabia. The transition from Byzantium to the Caliphate is contextualized in the contestation of regional hegemony between Aksumite Ethiopia, Sasanian Iran, and the Islamic Hijaz. The economic stimulus associated with Arab colonization is then considered, including the foundation of ports and roads linking new metropolises and facilitating commercial expansion, particularly gold mining and the slave trade. Finally, the economic inheritance of the Fatimids and the formation of the commercial networks glimpsed in the Cairo Geniza is contextualized in the diffusion of the Abbasid 'bourgeois revolution' and resumption of the 'India trade' under the Tulunids and Ziyadids. Tim Power's careful analysis reveals the complex cultural and economic factors that provided a fertile ground for the origins of the Islamic civilization to take root in the Red Sea region, offering a new perspective on a vital period of history.

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Page Count

418

Publisher

American University in Cairo Press

Published Date

ISBN 10

1617973505

ISBN 13

9781617973505

Rediscovering the Wisdom of the Corinthians

Paul, Stoicism, and Spiritual Hierarchy

By: Timothy A. Brookins

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Rediscovering the Wisdom of the Corinthians

Paul, Stoicism, and Spiritual Hierarchy

By: Timothy A. Brookins

A bold new reading of 1 Corinthians in light of Greco-Roman philosophy The First Letter to the Corinthians begins with an admonishment of the church over their internal division and reliance on human wisdom. What exactly occasioned Paul’s advice has perennially troubled New Testament scholars. Many scholars have asserted that Paul disapproved of the Corinthians’ infatuation with rhetoric. Yet careful exegesis of the epistle problematizes this consensus. Timothy A. Brookins unsettles common assumptions about the Corinthian conflict in this innovative monograph. His close reading of 1 Corinthians 1–4 presents evidence that the Corinthian problem had roots in Stoicism. The wisdom Paul alludes to is not sophistry, but a Stoic-inspired understanding of natural hierarchy, in which the wise put themselves above believers they considered spiritually underdeveloped. Moreover, Paul’s followers saw themselves as a philosophical school in rivalry with other Christians, engendering divisions in the church. Combining scriptural exegesis and investigation of Greco-Roman philosophical culture, Brookins reconstructs the social sphere of Corinth that Paul addresses in his letter. His masterful analysis provides much needed clarity on the context of a major epistle and on Pauline theology more broadly.

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286

Publisher

Wm. B. Eerdmans Publishing

Published Date

ISBN 10

146746662X

ISBN 13

9781467466622

Handbook of Methods in Gastrointestinal Pharmacology

By: Timothy S. Gaginella

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Handbook of Methods in Gastrointestinal Pharmacology

By: Timothy S. Gaginella

Gastroenterology has advanced through the development and application of increasingly sophisticated methods to measure changes in gastrointestinal function. Handbook of Methods in Gastrointestinal Pharmacology brings together details on commonly employed approaches in investigative gastroenterology. The book provides comprehensive coverage of methods and techniques used to investigate the mechanism of action of drugs on the GI tract. An integral part of each chapter is the discussion of development of techniques based upon physiologic mechanisms and principles in pharmacology. In vivo and in situ techniques involving whole animals, isolated tissue methodology, the use of single cell systems, and molecular biology approaches are covered. Illustrations provide a clear understanding of methodologies discussed. Emphasis is placed on advantages and disadvantages of each technique in answering specific research questions. Chapters are written by experts experienced in the techniques they discuss; many pioneered one or more widely used methods. The wide variety of topics included make the Handbook of Methods in Gastrointestinal Pharmacology useful to established investigators, research fellows, and graduate students. Additionally, reviewers of grants and manuscripts can use it to clarify questions that arise regarding appropriate use of a technique in a particular setting.

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Page Count

468

Publisher

CRC Press

Published Date

ISBN 10

0849383048

ISBN 13

9780849383045

Testes Cancer, An Issue of Hematology/Oncology Clinics of North America

By: Timothy Gilligan

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Testes Cancer, An Issue of Hematology/Oncology Clinics of North America

By: Timothy Gilligan

Dr. Gilligan has recruited global experts to contribute articles on the topic of testes cancer. The issue is organized to mimic the clinical process of detection, treatment, and management. Included in the issue are articles on the biology, interpretation, and imaging of germ cell tumors; early stage and stage II of seminomas and nonseminomas; first, second, and third line of chemotherapy for disseminated germ cell tumors, resection of residual masses, and treatment of brain metastases.

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209

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1455712566

ISBN 13

9781455712564

Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

By: Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow

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Integrated Marketing Communications in Risk and Crisis Contexts

A Culture-Centered Approach

By: Robert S. Littlefield,Deanna D. Sellnow,Timothy L. Sellnow

Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

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211

Publisher

Rowman & Littlefield

Published Date

ISBN 10

179361878X

ISBN 13

9781793618788

Ancient Rhetoric and the Style of Paul’s Letters

A Reference Book

By: Timothy A. Brookins

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Ancient Rhetoric and the Style of Paul’s Letters

A Reference Book

By: Timothy A. Brookins

Previous scholarship that has examined Paul's letters in light of Greco-Roman rhetoric has focused predominantly on their argumentative strategies (inventio) and overall arrangement (dispositio). In this book Brookins turns attention to the heretofore underexplored area of style (elocutio). With complete coverage of ten of the thirteen letters in the Pauline corpus, the book evaluates these letters according to the standards of the major stylistic virtues taught in rhetorical theory: correctness, clarity, and ornament. Treating ornament most extensively, the book includes a full inventory of tropes, figures of speech, and figures of thought contained in these letters. This work results in a synopsis of stylistic tendencies that not only illustrates differences in letter type within the Pauline corpus but also enables a fresh means of comparing style in the disputed and undisputed letters. This analysis also furnishes new evidence for consideration in the debate about the extent of Paul's rhetorical education. Finally, it helps illuminate the process of exegesis and thus the meaning of the text itself.

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215

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1532698976

ISBN 13

9781532698972

Effective Risk Communication

A Message-Centered Approach

By: Timothy L. Sellnow,Robert R. Ulmer,Matthew W. Seeger,Robert Littlefield

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Effective Risk Communication

A Message-Centered Approach

By: Timothy L. Sellnow,Robert R. Ulmer,Matthew W. Seeger,Robert Littlefield

Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.

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Page Count

185

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387797270

ISBN 13

9780387797274

Plural Logic

By: Alex Oliver,Timothy John Smiley

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Plural Logic

By: Alex Oliver,Timothy John Smiley

Alex Oliver and Timothy Smiley provide a new account of plural logic. They argue that there is such a thing as genuinely plural denotation in logic, and expound a framework of ideas that includes the distinction between distributive and collective predicates, the theory of plural descriptions, multivalued functions, and lists.

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Page Count

399

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0198744382

ISBN 13

9780198744382

Global Cases on Hospitality Industry

By: Timothy L. G. Lockyer

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Global Cases on Hospitality Industry

By: Timothy L. G. Lockyer

Get a comprehensive research-based look at real life hospitality industry issues from leaders in the field Global Cases on Hospitality Industry is a comprehensive examination into hospitality issues around the world. This detailed look at the industry’s dynamics uses an international perspective that provides reader understanding by spanning several strategic and functional areas in management practices. Leading academics, trainers, and consultants from around the globe offer research-based perspectives on real life issues in this competitive industry. This important text extensively explores various aspects of the industry from both Asian and Western countries, providing important insights into policymaking, research, consulting, and teaching. Global Cases on Hospitality Industry presents extensively-researched illustrative case studies and accounts of revealing management practices from experts around the world. This book explains both the positive and negative impact of certain real life policy and management decisions in various aspects of the industry. This text discusses topics such as marketing, human resources, strategy, entrepreneurship, the use of technology, and ethics, using inside looks into different hospitality and travel and tourism companies. The book includes numerous figures and tables to clearly illustrate research data. Topics in Global Cases on Hospitality Industry include: consumer marketing research price promotions consumer behaviors bed and breakfast expectation analysis assessment of service quality company organizational structure labor productivity human resource issues franchise restaurants impact around the world tour operator strategies similarity of problems between the hospitality and tourism industries heritage tourism societal effects of tourism development ethical challenges and much more! Global Cases on Hospitality Industry is essential reading for hospitality management educators, students, trainers, and researchers in services management.

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Page Count

606

Publisher

Routledge

Published Date

ISBN 10

1136452397

ISBN 13

9781136452390

Book's by Timothy J. Wilkinson

The Customer Trap

The Customer Trap

Antibiotics

Antibiotics

Atlas of Finance

Atlas of Finance

Ancient Monuments in the Countryside

Ancient Monuments in the Countryside

The Red Sea from Byzantium to the Caliphate

The Red Sea from Byzantium to the Caliphate

Rediscovering the Wisdom of the Corinthians

Rediscovering the Wisdom of the Corinthians

Handbook of Methods in Gastrointestinal Pharmacology

Handbook of Methods in Gastrointestinal Pharmacology

Testes Cancer, An Issue of Hematology/Oncology Clinics of North America

Testes Cancer, An Issue of Hematology/Oncology Clinics of North America

Integrated Marketing Communications in Risk and Crisis Contexts

Integrated Marketing Communications in Risk and Crisis Contexts

Ancient Rhetoric and the Style of Paul’s Letters

Ancient Rhetoric and the Style of Paul’s Letters

Effective Risk Communication

Effective Risk Communication

Plural Logic

Plural Logic

Global Cases on Hospitality Industry

Global Cases on Hospitality Industry

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