Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Coordination of risk assessments and risk communication strategies requires information sharing and establishing networks of working relationships between groups and agencies. Establishing these relationships necessitates overcoming - stitutional, cultural, and political boundaries. Signi?cant barriers exist between r- ulatory agencies and industry groups. Traditionally, these groups have mistrusted one another, and cooperation and collaboration, including sharing information, c- respondingly has been limited. The adoption of radio frequency identi?cation te- nology for tracking livestock, for example, has been met with signi?cant resistance due in part to mistrust between regulatory agencies and producers (Veil, 2006). In the food industry, the need for coordination has been enhanced by industry in- gration and globalization of both markets and production. In the case of GM foods discussed earlier, disagreements between U. S. , European Union, and Canadian r- ulatory agencies fueled the debate over the safety of GM crops. Overcoming institutional and cultural barriers, and mistrust is necessary to create consistency in risk messages. Open communication and information sharing can help clarify where risk perceptions diverge and identify points of convergence. The outcome may not be universal agreement about risks, but convergence around the general parameters of risk. Summary These best practice strategies of risk communication are not designed to function as distinct steps or isolated approaches. Rather than being mutually exclusive, they serve to complement one another and create a coherent approach to confronting risk communication problems.
Foreword by His Royal Highness Charles, Prince of Wales Hospital ships filled the harbour of Le Havre as the 75th Mississauga Battalion arrived on 13 August 1916. Those soldiers who survived would spend almost three years in a tiny corner of northeastern France and northwestern Belgium (Flanders), where many of their comrades still lie. And they would serve in many of the most horrific battles of that long, bloody conflict—Saint Eloi, the Somme, Arras, Vimy, Hill 70, Lens, Passchendaele, Amiens, Drocourt-Quéant, Canal du Nord, Cambrai, and Valenciennes. This book tells the story of the 75th Battalion (later the Toronto Scottish Regiment) and the five thousand men who formed it—most from Toronto—from all walks of life. They included professionals, university graduates, white- and blue-collar workers, labourers, and the unemployed, some illiterate. They left a comfortable existence in the prosperous, strongly pro-British provincial capital for life in the trenches of France and Flanders. Tommy Church, mayor of Toronto from 1915 to 1921, sought to include his city’s name in the unit’s name because of the many city officials and local residents who served in it. Three years later Church accepted the 75th’s now heavily emblazoned colours for safekeeping at City Hall from Lieutenant-Colonel Colin Harbottle, who returned with his bloodied but successful survivors. The author pulls no punches in recounting their labours, triumphs, and travails. Timothy J. Stewart undertook exhaustive research for this first-ever history of the 75th, drawing from archival sources (focusing on critical decisions by Brigadier Victor Oldum, General Officer Commanding 11th Brigade), diaries, letters, newspaper accounts, and interviews.
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