Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around us, and the social structure in which we operate. Rhetorical Theory, Second Edition introduces a broad selection of classical and contemporary theoretical approaches to understanding and using rhetoric. Historical context reveals why rhetorical theories were created, while present-day examples demonstrate how they relate to the world in which we live. Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of theory to practice, and Internet exercises. The Second Edition expands coverage on mediated rhetoric, feminist rhetoric, alternative rhetorical theories including Afrocentricity and intersectionality, cultural and critical rhetoric, and postmodern implications of rhetoric.
The decision to implement environmental protection options is a political one. These, and other political and social decisions affect the balance of the ecosystem and how the point of equilibrium desired is to be reached. This book develops a stochastic, temporal model of how political processes influence and are influenced by ecosystem processes and looks at how to find the most politically feasible plan for managing an at-risk ecosystem. Finding such a plan is accomplished by first fitting a mechanistic political and ecological model to a data set composed of observations on both political actions that impact an ecosystem and variables that describe the ecosystem. The parameters of this fitted model are perturbed just enough to cause human behaviour to change so that desired ecosystem states occur. This perturbed model gives the ecosystem management plan needed to reach desired ecosystem states. To construct such a set of interacting models, topics from political science, ecology, probability, and statistics are developed and explored. Key features: Explores politically feasible ways to manage at-risk ecosystems. Gives agent-based models of how social groups affect ecosystems through time. Demonstrates how to fit models of population dynamics to mixtures of wildlife data. Presents statistical methods for fitting models of group behaviour to political action data. Supported by an accompanying website featuring datasets and JAVA code. This book will be useful to managers and analysts working in organizations charged with finding practical ways to sustain biodiversity or the physical environment. Furthermore this book also provides a political roadmap to help lawmakers and administrators improve institutional environmental management decision making.
People have always been attracted to foods rich in calories, fat, and protein; yet the biblical admonition that meat be eaten "with bitter herbs" suggests that unpalatable plants play an important role in our diet. So-called primitive peoples show a surprisingly sophisticated understanding of how their bodies interact with plant chemicals, which may allow us to rediscover the origins of diet by retracing the paths of biology and culture. The domestication of the potato serves as the focus of Timothy Johns's interdisciplinary study, which forges a bold synthesis of ethnobotany and chemical ecology. The Aymara of highland Bolivia have long used varieties of potato containing potentially toxic levels of glycoalkaloids, and Johns proposes that such plants can be eaten without harm owing to human genetic modification and cultural manipulation. Drawing on additional fieldwork in Africa, he considers the evolution of the human use of plants, the ways in which humans obtain foods from among the myriad poisonous and unpalatable plants in the environment, and the consequences of this history for understanding the basis of the human diet. A natural corollary to his investigation is the origin of medicine, since the properties of plants that make them unpalatable and toxic are the same properties that make them useful pharmacologically. As our species has adapted to the use of plants, plants have become an essential part of our internal ecology. Recovering the ancient wisdom regarding our interaction with the environment preserves a fundamental part of our human heritage.
The rural west is at a crossroads, and the Sierra Nevada is at the center of this social and economic change. The Sierra Nevada landscape has always been valued for its bounty of natural resource commodities, but new residents and an ever-growing flood of tourists to the area have transformed the relationship between the region's nature and its culture. In an engaging narrative that melds the personal with the professional, Timothy P. Duane—who grew up in the area—documents the impact of rapid population growth on the culture, economy, and ecology of the Sierra Nevada since the late 1960s. He also recommends innovative policies for mitigating the negative effects of future population growth in this spectacular but threatened region, as well as throughout the rural west. Today, the primary social and economic values of the Sierra Nevada landscape are in the amenities and ecological services provided by its wildlands and functioning ecosystems. Duane shows how further unfettered population growth threatens the very values which have made the Sierra Nevada a desirable place to live and work. A new approach to land use planning, resource management, and local economic development—one that recognizes the emerging values of the landscape—is necessary in order to achieve sustainable development, Duane claims. Weaving personal experience with outstanding scholarship, he shows how such an approach must explicitly recognize the importance of values and the application of an environmental land ethic to future development in the area.
Safeguarding Our Privacy and Our Values in an Age of Mass Surveillance America’s mass surveillance programs, once secret, can no longer be ignored. While Edward Snowden began the process in 2013 with his leaks of top secret documents, the Obama administration’s own reforms have also helped bring the National Security Agency and its programs of signals intelligence collection out of the shadows. The real question is: What should we do about mass surveillance? Timothy Edgar, a long-time civil liberties activist who worked inside the intelligence community for six years during the Bush and Obama administrations, believes that the NSA’s programs are profound threat to the privacy of everyone in the world. At the same time, he argues that mass surveillance programs can be made consistent with democratic values, if we make the hard choices needed to bring transparency, accountability, privacy, and human rights protections into complex programs of intelligence collection. Although the NSA and other agencies already comply with rules intended to prevent them from spying on Americans, Edgar argues that the rules—most of which date from the 1970s—are inadequate for this century. Reforms adopted during the Obama administration are a good first step but, in his view, do not go nearly far enough. Edgar argues that our communications today—and the national security threats we face—are both global and digital. In the twenty first century, the only way to protect our privacy as Americans is to do a better job of protecting everyone’s privacy. Beyond Surveillance: Privacy, Mass Surveillance, and the Struggle to Reform the NSA explains both why and how we can do this, without sacrificing the vital intelligence capabilities we need to keep ourselves and our allies safe. If we do, we set a positive example for other nations that must confront challenges like terrorism while preserving human rights. The United States already leads the world in mass surveillance. It can lead the world in mass surveillance reform.
Dr. Gilligan has recruited global experts to contribute articles on the topic of testes cancer. The issue is organized to mimic the clinical process of detection, treatment, and management. Included in the issue are articles on the biology, interpretation, and imaging of germ cell tumors; early stage and stage II of seminomas and nonseminomas; first, second, and third line of chemotherapy for disseminated germ cell tumors, resection of residual masses, and treatment of brain metastases.
Stay current with the latest information on the diagnosis and management of pulmonary disorders with Manual of Clinical Problems in Pulmonary Medicine, 7e. Drawing on the expertise of a stellar team of renowned experts in the field, this updated pocket reference provides concise coverage of all aspects of pulmonary disorders, including pathophysiology, differential diagnoses, and the latest evidence-based treatments for pulmonary illness. Featuring a spiral binding, compact size, and concise entries, this reference is ideal for bedside use and is portable enough to take along as you move between home, clinic, and hospital. “Well worth reading cover to cover and will serve as an excellent reference resource in the field of pulmonary medicine.” K. P. Ravikrishnan, FRCP(C), FACP (William Beaumont Hospitals), reviewing previous edition Key features of Manual of Clinical Problems in Pulmonary Medicine include: Highlights of pulmonary and critical care medicine processes and resources available to help you prevent, diagnose, and treat respiratory diseases. Up-to-date information on presentations that are typical for common and otherwise important respiratory disorders. Updated traditional, disease-based chapters so you can refresh your knowledge. NEW sections on Presentation of Respiratory Disorders and Pulmonary Resources and Procedures help you clearly identify and treat your patients. Uniform chapters that highlight key characteristics, including definition, etiology, incidence, diagnostic work up, management and outcomes. Annotated bibliography presents the best evidence for you to apply in practice Whether you are a busy practitioner in pulmonary medicine, a pulmonary specialist, or a resident in pulmonary medicine, internal medicine, or general surgery, you’ll find this authoritative reference a “must-have” for your practice.
This book provides a practical, comprehensive and up-to-date overview of the use of spatial statistics in epidemiology - the study of the incidence and distribution of diseases. Used appropriately, spatial analytical methods in conjunction with GIS and remotely sensed data can provide significant insights into the biological patterns and processes that underlie disease transmission. In turn, these can be used to understand and predict disease prevalence. This user-friendly text brings together the specialised and widely-dispersed literature on spatial analysis to make these methodological tools accessible to epidemiologists for the first time. With its focus is on application rather than theory, Spatial Analysis in Epidemiology includes a wide range of examples taken from both medical (human) and veterinary (animal) disciplines, and describes both infectious diseases and non-infectious conditions. Furthermore, it provides worked examples of methodologies using a single data set from the same disease example throughout, and is structured to follow the logical sequence of description of spatial data, visualisation, exploration, modelling and decision support. This accessible text is aimed at graduate students and researchers dealing with spatial data in the fields of epidemiology (both medical and veterinary), ecology, zoology and parasitology, environmental science, geography and statistics.
Natural disasters are occasional intense events that disturb Earth's surface, but their impact can be felt long after. Hazard events such as earthquakes, volcanos, drought, and storms can trigger a catastrophic reshaping of the landscape through the erosion, transport, and deposition of different kinds of materials. Geomorphology and Natural Hazards: Understanding Landscape Change for Disaster Mitigation is a graduate level textbook that explores the natural hazards resulting from landscape change and shows how an Earth science perspective can inform hazard mitigation and disaster impact reduction. Volume highlights include: Definitions of hazards, risks, and disasters Impact of different natural hazards on Earth surface processes Geomorphologic insights for hazard assessment and risk mitigation Models for predicting natural hazards How human activities have altered 'natural' hazards Complementarity of geomorphology and engineering to manage threats
The present work, a grammar of Dhimal, fills an important void in the documentation of the vast and ramified Tibeto-Burman language family. Dhimal, a little known and endangered tongue spoken in the lowlands of southeastern Nepal by about 20,000 individuals, is detailed in this work. With data gathered in the village of hiy b r , the author crafts a readable description of the western dialect, using over 1000 examples to illustrate usage. Included in this reference work are seventeen texts, riddles, songs and a Dhimal-English glossary. Joining other recent ground-breaking linguistic descriptions by researchers from the Himalayan Languages Project at Leiden University, this grammar of Dhimal will have lasting scientific value and aid the Dhimal community in preserving their language.
This richly illustrated reference guide treats the subject of herbal medicines in an integrated fashion with reference to pharmacognosy, pharmacology and toxicology. It will help to enable internists, phytotherapists, physicians, healthcare practitioners as well as students to understand why, when and how herbal medicines can be used in the treatment of diseases. A great deal of pathology and therapeutic information is also included. Numerous tables as well as figures clarify complex mechanisms and other information. The most important medicinal plants and drugs are illustrated with exceptional color plates.
A chemocentric view of the molecular structures of antibiotics, their origins, actions, and major categories of resistance Antibiotics: Challenges, Mechanisms, Opportunities focuses on antibiotics as small organic molecules, from both natural and synthetic sources. Understanding the chemical scaffold and functional group structures of the major classes of clinically useful antibiotics is critical to understanding how antibiotics interact selectively with bacterial targets. This textbook details how classes of antibiotics interact with five known robust bacterial targets: cell wall assembly and maintenance, membrane integrity, protein synthesis, DNA and RNA information transfer, and the folate pathway to deoxythymidylate. It also addresses the universe of bacterial resistance, from the concept of the resistome to the three major mechanisms of resistance: antibiotic destruction, antibiotic active efflux, and alteration of antibiotic targets. Antibiotics also covers the biosynthetic machinery for the major classes of natural product antibiotics. Authors Christopher Walsh and Timothy Wencewicz provide compelling answers to these questions: What are antibiotics? Where do antibiotics come from? How do antibiotics work? Why do antibiotics stop working? How should our limited inventory of effective antibiotics be addressed? Antibiotics is a textbook for graduate courses in chemical biology, pharmacology, medicinal chemistry, and microbiology and biochemistry courses. It is also a valuable reference for microbiologists, biological and natural product chemists, pharmacologists, and research and development scientists.
This 8th Edition of Moss and Adams' Heart Disease in Infants, Children, and Adolescents: Including the Fetus and Young Adult, provides updated and useful information from leading experts in pediatric cardiology. Added chapters and a companion web site that includes the full text with bonus question and answer sections make this Moss and Adams’ edition a valuable resource for those who care for infants, children, adolescents, young adults, and fetuses with heart disease. Features: · Access to online questions similar to those on the pediatric cardiology board examination to prepare you for certification or recertification · Leading international experts provide state-of-the-art diagnostic and interventional techniques to keep you abreast of the latest advances in treatment of young patients · Chapters on quality of life, quality and safety, pharmacology, and research design add to this well-respected text
From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around us, and the social structure in which we operate. Rhetorical Theory, Second Edition introduces a broad selection of classical and contemporary theoretical approaches to understanding and using rhetoric. Historical context reveals why rhetorical theories were created, while present-day examples demonstrate how they relate to the world in which we live. Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of theory to practice, and Internet exercises. The Second Edition expands coverage on mediated rhetoric, feminist rhetoric, alternative rhetorical theories including Afrocentricity and intersectionality, cultural and critical rhetoric, and postmodern implications of rhetoric.
Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.
Persuasion is omnipresent in todays media-saturated society. From politicians to advertisers to friends and colleagues, persuaders are using increasingly sophisticated strategies to influence our attitudes, beliefs, and behaviors. Fortunately, this updated edition of Persuasion in the Media Age provides a timely, solid understanding of the methods used by contemporary persuaders and offers strategies to help readers become critical consumers of persuasion. Borchers begins with the premise that contemporary culture has been forever changed by electronic media and explores the way media technologies have influenced the study and practice of persuasion. He draws from a wide variety of scholars, bringing together the latest perspectives and research as well as foundational concepts.The Third Edition spotlights the influence of social media, presents storytelling as a key driver for persuasion, and incorporates updated examples that reflect recent political campaigns and developments in popular culture. This pedagogically rich, illustrated volume includes learning objectives, key terms, discussion questions, and activities that encourage students to apply chapter content to their everyday experiences. Internet-based exercises provide practical, relevant opportunities for students to evaluate Web-based persuasion, while ethics cases explore compelling issues that have emerged in todays media-dominated environment.
Renowned pastor and New York Times bestselling author Timothy Keller continues his Encounters with Jesus eBook series with The Obedient Master, an exploration of Jesus’ active willingness to face death and how this obedience affects our lives. Jesus’ experience in the garden at Gethsemane is well known, yet it is both more horrifying and more beautiful than we realize at first glance. Timothy Keller, pastor of New York’s Redeemer Presbyterian Church and New York Times bestselling author of The Reason for God, examines this biblical passage to show us how clearly Jesus saw the penalty he would have to pay for our sins and how this payment ensures our standing as righteous in the eyes of God.
Two sons, one who kept the rules religiously and one who broke them all. One Father who loved both lost sons beyond anything they could imagine. Discover how deep and far God's grace goes in The Prodigal God The Prodigal God discussion guide will help you uncover, personalize, and apply life-changing insights from The Prodigal God DVD and book. In six captivating sessions, pastor and New York Times bestselling author Timothy Keller opens your eyes to the powerful message of Jesus' best-known—and least understood—parable. The Prodigal God is a revelation of the very heart of the gospel: God's radical love for sinners of every kind. Taking you beyond the traditional focus on the wayward younger son, Keller helps you glean insights from each of the characters in Jesus' parable: the irreligious younger son, the moralistic elder son, and the Father who lavishes his love on both. Inside this guide, you'll explore questions for group discussion and personal reflection, and exercises that will help you experience the truths of Jesus' parable in your own life. The gospel is neither religion nor irreligion, but something else entirely. Whether you're a devout believer or a skeptic, The Prodigal God will challenge you to see Christianity in a whole new way. Session titles include the following: The Parable The People Around Jesus The Two Lost Sons The Elder Brother The True Elder Brother The Feast of the Father Designed for use with The Prodigal God DVD and book.
Ninety days of open-Bible devotionals with Timothy Keller and Richard Coekin. Includes space for journaling. Find guidance to navigate the storms of life with these insightful devotionals by Timothy Keller and Richard Coekin. Carefully-crafted questions, insightful explanations and helpful prompts to apply God's word to your life, will take you to the heart of God's word and then push God's word deep into your heart. These 90 devotionals in Galatians, Judges and Ephesians, taken from the Explore Quarterly range, are a great way to start reading the Bible. If you already spend time each day in God’s word, this book will take you deeper in to the riches of Scripture, drawing you closer to the Lord and gaining fresh appreciation for His love for us in Christ.
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