The book of Job is famous for its complex and compelling exploration of suffering and faith. It is less well-known for its contribution to a biblical understanding of God's mission and the church's role within it. In this detailed study, Tim J. Davy provides the most in-depth treatment yet of a "missional" reading of Job, building on the great strides taken in recent years in the missional reading of Scripture. A number of missiologically framed questions are examined, including the function of the book's non-Israelite theme, the cultural encounter of Job with similar ancient Near Eastern literature, and questions of justice and the treatment of the poor. Ultimately Davy makes the bold claim that the book of Job lies, not at the periphery, but at the heart of our understanding of the mission of God.
Since the rise of the "New Homiletic" a generation ago, it has been recognized that sermons not only say something to listeners, they also do something. A truly expository sermon will seek not merely to say what the biblical text said, but also to do what the biblical text did in the lives of its original audience. In Preaching the New Testament as Rhetoric, MacBride looks how at the discipline of rhetorical criticism can help preachers discern the function of a New Testament text in its original setting as a means of crafting a sermon that can function similarly in contemporary contexts. Focusing on the letters of Paul, he shows how understanding them in light of Greco-Roman speech conventions can suggest ways by which preachers can communicate not just the content of the letters, but also their function. In this way, the power of the text itself can be harnessed, leading to sermons that inform and, most importantly, transform.
This final volume of the first comprehensive edition of all of Robinson Jeffers's completed poems, both published and unpublished, consists of commentary: various procedural explanations and textual evidence for the edition's texts, transcriptions of working notes for the poems and of alternate and discarded passages, a chronology of Jeffers's career, appendixes, and indexes.
In The Logic of Life, bestselling author Tim Harford quite simply makes sense of this world. Life often seems to defy logic. The receptionist is clearly smarter than the boss who earns fifty times her salary. Arbitrary lines starkly divide the desirable districts of the city from the dangerous ones. Voters flock to the polling booths to elect candidates who’ll rip them off to favour special interests. None of it makes logical sense — or does it? Economist and acclaimed author Tim Harford thinks it does. By weaving stories from locations as diverse as a Vegas casino to a barroom speed date, Harford aims to persuade you that people are, in fact, surprisingly logical. When a street prostitute agrees to unprotected sex, or a teenage criminal embarks on a burglary — perhaps especially when a racist employer disregards a black job applicant — we would seem to be a million miles from rational behaviour. Harford shows that, discomfitingly, we are not. It turns out that the unlikeliest of people are complying with the logic of economics and responding to future costs and benefits, often without realizing it; and socially tragic outcomes can have their roots in individually rational decisions. Brilliantly reasoned, always entertaining and often provocative, The Logic of Life is a book to help you understand yourself and the world around you.
International environmental law has come of age, yet the global environment continues to deteriorate. The challenge of the twenty-first century is to reverse this process by ensuring that governments comply fully with their obligations, and progressively assume stricter duties to preserve the environment. This book is the first comprehensive examination of international environmental litigation. Analysing the spectrum of adjudicative bodies that are engaged in the resolution of environmental disputes, it offers a reappraisal of their relevance in contemporary contexts. The book critiques the contribution that arbitral awards and judicial decisions have made to the development of environmental law, and considers the looming challenges for international litigation. With its unique combination of scholarly analysis and practical discussion, this work is especially relevant to an era in which environmental matters are increasingly being brought before international jurisdictions, and will be of great interest to students and scholars engaged with this vital field.
Tim Lehman examines the political battles over public policies to protect farmland from urban sprawl. His detailed account clarifies three larger themes: the ongoing struggle over land use planning in this country, the emerging environmental critique of m
This is a comprehensive review of the current state of stem cell bioengineering from authorities in the field. The first part of the book includes the basic research work on stem cells and bioengineering carried out by various laboratories. The second part consists of a review of the current development of various microcapsules in stem cell therapy. The last part will summarize the overall clinical trials on stem cell therapy and myocardial regeneration as well as the most updated personal experience recently completed by well-known experts in this field.
Anthropology is a disciplined inquiry into the conditions and potentials of human life. Generations of theorists, however, have expunged life from their accounts, treating it as the mere output of patterns, codes, structures or systems variously defined as genetic or cultural, natural or social. Building on his classic work The Perception of the Environment, Tim Ingold sets out to restore life to where it should belong, at the heart of anthropological concern. Being Alive ranges over such themes as the vitality of materials; what it means to make things; the perception and formation of the ground; the mingling of earth and sky in the weather-world; the experiences of light, sound and feeling; the role of storytelling in the integration of knowledge; and the potential of drawing to unite observation and description. Our humanity, Ingold argues, does not come ready-made but is continually fashioned in our movements along ways of life. Starting from the idea of life as a process of wayfaring, Ingold presents a radically new understanding of movement, knowledge and description as dimensions not just of being in the world, but of being alive to what is going on there. This edition includes a new preface by the author.
Combining the accuracy and readability of the first edition of this highly acclaimed text, Dowley has enhanced the second edition with new contributions from Pheme Perkins on "The Thought-World of Early Christianity" and Richard Burridge on "Jesus and the Gospels" as well as updated and revised contributions from Ward Gasque, Richard Pierard, John H. Y. Briggs, and more. With many new photographs, illustrations, maps, charts, and timelines, the inviting new full-color format tells the dramatic, intriguing, and often surprising story of Christians in their 2000-year journey to the present day.
Travis Lee is out of work when his mine closes, but it doesnt take long to find a new job, while he and Joey are gone to Italy. In the meantime, back home in Alabama, his boys find that trouble can literally fall from the sky, when a drug smugglers plane crashes near their camp.
At once both guide book and provocation, this is an indispensable companion for students and practitioners of applied theatre. It addresses all key aspects: principles, origins, politics and aesthetics in a concise and accessible style designed to appeal both to those who have recently discovered this sub-discipline and to experienced practitioners and academics. Part 1 is divided into two chapters. The first introduces the sub-discipline of Theatre for Development, covering its origins, principles and history, and providing an overview of theatre for development in Western contexts as well as in Africa, Asia, the Indian Subcontinent and Latin America. The second focuses upon theoretical and philosophical issues confronting the discipline and its relationship to contemporary politics, as well as considering its future role. Part 2 consists of seven chapters contributed by leading figures and current practitioners from around the world and covering a diverse range of themes, methodologies and aesthetic approaches. One chapter offers a series of case studies concerned with sexual health education and HIV prevention, drawn from practitioners working in Vietnam, Papua New Guinea, Southern Africa, and China. Other chapters include studies of intercultural theatre in the Peruvian Amazon; a programme of applied theatre conducted in schools in Canterbury, New Zealand, following the 2010 earthquake; an attempt to reinvigorate a community theatre group in South Brazil; and an exchange between a Guatemalan arts collective and a Dutch youth theatre company, besides others.
The first three volumes of this four-volume work will present chronologically all of Jeffers' published work from 1920 to 1963. Jeffers' publishers sometimes adjusted his punctuation, presumably to bring the poems' punctuation into accord with grammatical convention. The texts for this edition revert to Jeffers' own preferences, insofar as the best methods of modern textual editing can reveal them.
Radio Drama brings together the practical skills needed for radio drams, such as directing, writing and sound design, with media history and communication theory. Challenging the belief that sound drama is a 'blind medium', Radio Drama shows how experimentation in radio narrative has blurred the dividing line between fiction and reality in modern media. Using extracts from scripts and analysing radio broadcasts from America, Britain, Canada and Australia, the book explores the practicalities of producing drama for radio. Tim Crook illustrates how far radio drama has developed since the first 'audiophonic production' and evaluates the future of radio drama in the age of live phone-ins and immedate access to programmes on the Internet.
Evolution is among the most central and most contested of ideas in the history of anthropology. This book charts the fortunes of the idea from the mid-nineteenth century to recent times. By comparing biological, historical, and anthropological approaches to the study of human culture and social life, it lays the foundation for their effective synthesis. Far ahead of its time when first published, the book anticipates debates at the forefront of contemporary thinking. Revisiting the work after almost thirty years, Tim Ingold offers a substantial new preface that describes how the book came to be written, how it was received and its bearing on later developments. Unique in scope and breadth of theoretical vision, Evolution and Social Life cuts across the boundaries of natural science and the humanities to provide a major contribution both to the history of anthropological and social thought, and to contemporary debate on the relationship between human nature, culture, and social life.
Going Public investigates why companies routinely underprice themselves as they try to list themselves on the stock exchange. They subsequently underperform over the long-term and, in Going Public, the authors explore these 2 phenomena in plain English.
This fully updated third edition of the highly praised Cognition and Emotion provides a comprehensive overview of contemporary research on both normal emotional experience and the emotional disorders. The book provides a comprehensive review of the basic literature on cognition and emotion – it describes the historical background and philosophy of emotion, reviews the main theories of normal emotions and emotional disorders, and the research on the five basic emotions of fear, anger, sadness, anger, disgust and happiness. The authors provide a unique integration of two areas which are often treated separately: the main theories of normal emotions rarely address the issue of disordered emotions, and theories of emotional disorders (e.g. depression, post-traumatic stress disorder, and phobias) rarely discuss normal emotions. The book draws these separate strands together, introducing a theoretical framework that can be applied to both normal and disordered emotions. Cognition and Emotion provides both an advanced textbook for undergraduate and postgraduate courses in addition to a novel approach with a range of implications for clinical practice for work with the emotional disorders.
A history of architecture, not as the art of what stays but of what changes and moves. We tend to think of architecture as a practice in permanence, but what if we looked instead for an architecture of transience? In Things That Move, Tim Anstey does just that: rather than assuming that architecture is, at a certain level, stationary, he considers how architecture moves subjects (referring to its emotive potential in the experience it creates); how it moves objects (referring to how it choreographs bodies in motion); and how it is itself moved (referring to the mixture of materials, laws, affordances, and images that introduce movement into any architectural condition). The first of the book’s three sections, “Cargoes,” highlights the mobile peripheries of architectural history through the eighteenth and nineteenth centuries. It asks what kinds of knowledge can be included under a discussion of something called architecture, noting the connections between discourses of the lithe and the technical, on the one hand, and those associated with the production of monumental, static compositions on the other. The second section, “Dispatches,” reinterprets early architectural theory by examining the Renaissance ideal of decorum, the nature of the architectural work, and the ways in which architects are constituted as authors. Lastly, “Vehicles” considers building in terms of literal and metaphorical movement, using two cases from the twentieth century that investigate the relationship between architecture and cultural memory. Using a broadly forensic approach to connect details in otherwise disparate cases, Things That Move is a breathtakingly capacious architectural account that will change the way readers understand buildings, their becoming, and their significance.
AMERICA’S #1 BESTSELLING TELEVISION BOOK WITH MORE THAN HALF A MILLION COPIES IN PRINT– NOW REVISED AND UPDATED! PROGRAMS FROM ALL SEVEN COMMERCIAL BROADCAST NETWORKS, MORE THAN ONE HUNDRED CABLE NETWORKS, PLUS ALL MAJOR SYNDICATED SHOWS! This is the must-have book for TV viewers in the new millennium–the entire history of primetime programs in one convenient volume. It’s a guide you’ll turn to again and again for information on every series ever telecast. There are entries for all the great shows, from evergreens like The Honeymooners, All in the Family, and Happy Days to modern classics like 24, The Office, and Desperate Housewives; all the gripping sci-fi series, from Captain Video and the new Battle Star Galactica to all versions of Star Trek; the popular serials, from Peyton Place and Dallas to Dawson’s Creek and Ugly Betty; the reality show phenomena American Idol, Survivor, and The Amazing Race; and the hits on cable, including The Daily Show with Jon Stewart, Top Chef, The Sopranos, Curb Your Enthusiasm, Project Runway, and SpongeBob SquarePants. This comprehensive guide lists every program alphabetically and includes a complete broadcast history, cast, and engaging plot summary–along with exciting behind-the-scenes stories about the shows and the stars. MORE THAN 500 ALL-NEW LISTINGS from Heroes and Grey’s Anatomy to 30 Rock and Nip/Tuck UPDATES ON CONTINUING SHOWS such as CSI, Gilmore Girls, The Simpsons, and The Real World EXTENSIVE CABLE COVERAGE with more than 1,000 entries, including a description of the programming on each major cable network AND DON’T MISS the exclusive and updated “Ph.D. Trivia Quiz” of 200 questions that will challenge even the most ardent TV fan, plus a streamlined guide to TV-related websites for those who want to be constantly up-to-date SPECIAL FEATURES! • Annual program schedules at a glance for the past 61 years • Top-rated shows of each season • Emmy Award winners • Longest-running series • Spin-off series • Theme songs • A fascinating history of TV “This is the Guinness Book of World Records . . . the Encyclopedia Britannica of television!” –TV Guide
This title allows users to effectively diagnose and treat any acute disease of the stomach, intestines, peritoneum, liver, and abdominal wall. Its authorship includes over 20 internationally recognized experts that provide critical information needed by practitioners for management of abdominal diseases. This informative resource provides a thorough discussion of normal and abnormal anatomy and physiology. Surgical techniques are broken down into an easy-to-read step-by-step format. This highly visual presentation, with over 410 illustrations, is a necessary edition to an equine practitioner’s library. Published by Teton New Media in the USA and distributed by Manson Publishing outside of North America.
Author Tim Kellis takes you on a journey through time to not only help you discover yourself but understand how to build and keep a lifelong happy, healthy, harmonious, loving, affectionate, intimate marriage. The journey on which you are about to embark includes a trip through history, where the most significant lessons civilization has learned are used to demonstrate not only the way to set up a positive relationship, but the causes of that relationship turning negative.
Proceedings of the 2001 John H. Barrett Memorial Lectures, Trends in Computational Mathematics, May 10-12, 2001, the University of Tennessee, Knoxville, TN
Proceedings of the 2001 John H. Barrett Memorial Lectures, Trends in Computational Mathematics, May 10-12, 2001, the University of Tennessee, Knoxville, TN
This book is derived from lectures presented at the 2001 John H. Barrett Memorial Lectures at the University of Tennessee, Knoxville. The topic was computational mathematics, focusing on parallel numerical algorithms for partial differential equations, their implementation and applications in fluid mechanics and material science. Compiled here are articles from six of nine speakers. Each of them is a leading researcher in the field of computational mathematics and its applications. A vast area that has been coming into its own over the past 15 years, computational mathematics has experienced major developments in both algorithmic advances and applications to other fields. These developments have had profound implications in mathematics, science, engineering and industry. With the aid of powerful high performance computers, numerical simulation of physical phenomena is the only feasible method for analyzing many types of important phenomena, joining experimentation and theoretical analysis as the third method of scientific investigation. The three aspects: applications, theory, and computer implementation comprise a comprehensive overview of the topic. Leading lecturers were Mary Wheeler on applications, Jinchao Xu on theory, and David Keyes on computer implementation. Following the tradition of the Barrett Lectures, these in-depth articles and expository discussions make this book a useful reference for graduate students as well as the many groups of researchers working in advanced computations, including engineering and computer scientists.
John McDowell's contribution to philosophy has ranged across Greek philosophy, philosophy of language, philosophy of mind, metaphysics and ethics. His writings have drawn on the works of, amongst others, Aristotle, Kant, Hegel, Frege, Russell, Wittgenstein, Sellars, and Davidson. His contributions have made him one of the most widely read, discussed and challenging philosophers writing today. This book provides a careful account of the main claims that McDowell advances in a number of different areas of philosophy. The interconnections between the different arguments are highlighted and Tim Thornton shows how these individual projects are unified in a post-Kantian framework that articulates the preconditions of thought and language. Thornton sets out the differing strands of McDowell's work prior to, and leading up to, their combination in the broader philosophical vision revealed in "Mind and World" and provides an interpretative and critical framework that will help shape ongoing debates surrounding McDowell's work. An underlying theme of the book is whether McDowell's therapeutic approach to philosophy, which owes much to the later Wittgenstein, is consistent with the substance of McDowell's discussion of nature that uses the vocabulary of other philosophers including, centrally, Kant.
Frustrated small-town loan officer Kyle Schmidt turns to online chat for a brief escape from his bleak reality. His fleeting affair awakens his online partner, Shelly Ruzinski, from a life of abject loneliness, and unleashes a love that quickly evolves into a dangerous obsession. She leaves a trail of murders as signs of her undying devotion, forcing the beleaguered police chief and a boy with unique perceptive abilities to stop her before she commits the ultimate act of love.
As craft brewing continues to go from strength to strength across the world, World Atlas of Beer is the definitive and essential guide to beer. Understand the rich, multi-faceted traditions of Belgium, the Nordic legend that is Finnish Sahti, the relatively new phenomenon of the New England hazy IPA, and why Australia's lower-strength beers are one of its great successes. With thousands of breweries now operating around the globe, and more opening every day, this is the expert guide to what is really worth drinking. Country by country the book considers a vast range of brewing techniques, beer styles and traditions. Detailed maps describe crucial trends in major territories and features such as matching beer with food and how to pour different kinds of beer complete the picture. Now in a fully updated third edition, this book is the perfect companion to help you explore the best beers the world has to offer. Praise for the second edition of World Atlas of Beer: 'Written with authority and wit... the perfect guide to the rapidly changing beer scene' - the Guardian
Drawing on new research, this biography of William Steinitz (1836-1900), the first World Chess Champion, covers his early life and career, with a fully-sourced collection of his known games until he left London in 1882. A portrait of mid-Victorian British chess is provided, including a history of the famous Simpson's Divan. Born to a poor Jewish family in Prague, Steinitz studied in Vienna, where his career really began, before moving to London in 1862, bent on conquering the chess world. During the next 20 years, he became its strongest and most innovative player, as well as an influential writer on the game. A foreigner with a quarrelsome nature, he suffered mockery and discrimination from British amateur players and journalists, which eventually drove him to immigrate to America. The final chapters cover his subsequent visits to England and the last three tournaments he played there.
Some of the world's earliest large-form fictional narratives--what would today be called novels-are found in ancient Greece. Dating back to the first century CE, these narratives contain many of the elements common to the novelistic genre, for instance, the joining, separation, and reunion of two lovers. These ancient works have often been heralded as the ancestors of the modern novel; but what can we say of the origins of the Greek novel itself? This book argues that whereas much of Greek literature was committed to a form of cultural purism, presenting itself as part of a continuous tradition reaching back to the founding fathers within the tradition, the novel reveled in cultural hybridity. The earliest Greek novelistic literature combined Greek and non-Greek traditions. More than this, however, it also often self-consciously explored its own hybridity by focusing on stories of cultural hybridization, or what we would now call "mixed-race" relations. This book is thus not a conventional account of the origins of the Greek novel: it is not an attempt to pinpoint the moment of invention, and to trace its subsequent development in a straight line. Rather, it makes a virtue of the murkiness, or "dirtiness," of the origins of the novel: there is no single point of creation, no pure tradition, only transgression and transformation. The novel thus emerges as an outlier within the Greek literary corpus: a form of literature written in Greek, but not always committing to Greek cultural identity. Dirty Love focuses particularly on the relationship between Persian, Egyptian, Jewish and Greek literature, and explores such texts as Ctesias' Persica, Joseph and Aseneth, the Alexander Romance, and the tale of Ninus and Semiramis. It will appeal not only to those interested in Greek literary history, but also to readers of near eastern and biblical literature.
Unique among medical texts, the Oxford Handbook of Clinical Medicine is a complete and concise guide to the core areas of medicine that also encourages thinking about the world from the patient's perspective, to develop a holistic approach to care with a passion for practice. Now in its eleventh edition, this renowned Handbook has been fully updated to reflect the latest changes in clinical practice and best management, filled with expert knowledge, practical advice, and reassurance. In the tradition of bringing new voices to each edition, three authors have joined the writing team, bringing a fresh perspective to the content. The chapters on emergencies, endocrinology and diabetes, haematology, oncology, and surgery have been completely revamped, and every page has been reviewed by a consultant and a trainee to ensure it continues to be accurate, relevant, and user-friendly. Figures and illustrations have been carefully revised and updated in response to reader feedback, and key references fine-tuned to include only the most up-to-date and pertinent. Loved and trusted by millions for almost four decades, the unparalleled Oxford Handbook of Clinical Medicine continues to be your reliable and truly indispensable companion for the practice and philosophy of modern medicine. The warmth and wisdom you will find in these pages will help you become the doctor you want to be.
The urban environment offers an exciting array of subjects to photograph, even in the smallest of towns. In the time it takes to walk a street or two, you can photograph panoramic skylines, people up close, at work or play, abstract architectural details, frenetic street activity, peaceful park scenes and so much more. You can capture elements of the past and present through the city's architecture in one carefully composed street scene, then, within minutes, frame up the most recognisable landmark in the city. This book gives you the practical skills and creative techniques you need to capitalize on the beautiful world right on your doorstep.
This is the most useful book a junior doctor can carry during the critical first two years after medical school. It will guide them through on-call emergencies, daily ward life and speciality attachments whilst helping them adapt to their career, get the most out of their job and choose a speciality.
The terms 'liquid crystal' or 'liquid crystal display' (LCD) are recognized in the context of flat-screen televisions, but the properties and history of liquid crystals are little known. This book tells the story of liquid crystals, from their controversial discovery at the end of the nineteenth century, to their eventual acceptance as another state of matter to rank alongside gases, liquids, and solids. As their story unfolds, the scientists involved and their works are put into illuminating broader socio-political contexts. In recent years, liquid crystals have had a major impact on the display industry, culminating in the now widely available flat-screen televisions. This development is described in detail over three chapters, and the basic science behind it is explained in simple terms accessible to a general reader. New applications of liquid crystals in materials, biosystems, medicine, and technology are also explained. The authors' approach to the subject defines a new genre of popular science books. The historical background to the scientific discoveries is given in detail, and the personal communications between the scientists involved are explored. The book tells the story of liquid crystals, but it also shows that scientific discovery and exploitation relies on human interactions, and the social and political environments in which they operate.
From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.
This text develops the concept of 'internationalised statism' - governments welcoming and using foreign state investments to govern their domestic economies - and applies it to the most prominent overseas state investors - Sovereign Wealth Funds (SWFs).
ADHD is one of the most commonly diagnosed behavioural disorders in children and young people. It is a complex and contested condition, with potential causes and treatments in biological, psychological and social domains. This is the first comprehensive text for nurses and other health professionals in this field. Nursing Children and Young People with ADHD explores the evidence, incorporating and expanding on the new NICE guidelines for practice in this area, to provide an essential knowledge base for practice. The text covers: causes, diagnosis, co-morbidity, user and carer perspectives, assessment, treatment and interventions (including those suitable for use in schools), prescribing and the legal background. An invaluable text for pre-registration student nurses on mental health and children branches, this will also be a useful reference work for post-registration nurses and health professionals seeking evidence-based recommendations for practice.
Between the opening of the French Revolution in 1789 and the end of the Napoleonic Wars in 1815, Spanish artist Francisco Goya painted what he saw around him, everything from peasants to priests, majas to monarchs, courtesans to country folk. This title helps to learn about this early 19th-century artist.
In the late 1990s, the MP3 became the de facto standard for digital audio files and the networked computer began to claim a significant place in the lives of more and more listeners. The dovetailing of these two circumstances is the basis of a new mode of musical production and distribution where new practices emerge. This book is not a definitive statement about what the new music industry is. Rather, it is devoted to what this new industry is becoming by examining these practices as experiments, dedicated to negotiating what is replacing an "object based" industry oriented around the production and exchange of physical recordings. In this new economy, constant attention is paid to the production and licensing of intellectual property and the rise of the "social musician" who has been encouraged to become more entrepreneurial. Finally, every element of the industry now must consider a new type of audience, the "end user", and their productive and distributive capacities around which services and musicians must orient their practices and investments.
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
The Practical Handbook of Compost Engineering presents an in-depth examination of the principles and practice of modern day composting. This comprehensive book covers compost science, engineering design, operation, principles, and practice, stressing a fundamental approach to analysis throughout. Biological, physical, chemical, thermodynamic, and kinetic principles are covered to develop a unified analytical approach to analysis and an understanding of the process. A brief history of the development of composting systems, which leads to descriptions of modern processes, is presented. The Practical Handbook of Compost Engineering also discusses the elements of successful odor management at composting facilities, including state-of-the-art odor treatment and enhanced atmospheric dispersion. The book is excellent for all engineers, practitioners, plant operators, scientists, researchers, and students in the field.
Where people live matters to their health. Health improvement strategies often target where people live, but do they work? Placing health tackles this question through an examination of England's Neighbourhood Renewal Strategy and its health targets. It evaluates the evidence base for the strategy, compares experiences from the United States and elsewhere in Europe, and illustrates the relevance of complexity theory to area-based health improvement work. The book brings together these topical issues with a social science analysis of current programmes based on the methods and concepts of complexity thinking. It concludes by setting out how local action based on these ideas offers a new approach to area-based health improvement work. Placing health is aimed at researchers, academics and students in the social and health sciences with an interest in area-based health improvement work, as well as practitioners in health services, local government and voluntary agencies working on neighbourhood renewal and health projects.
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