Strip out all the flash talk and pretty posters and you'll find that marketing is all about cash: either finding where it is and how to get a bigger share of it or spending it in an attempt to generate more of it. Both fairly hard, measurable, results driven functions. And yet for years, while other departments have been subjected to intense scrutiny on their contribution to shareholder value, marketing have been able to make jokes about not knowing which 50% of their work produced the results. Not any more, Marketing isn't a special case, it isn't different and it certainly isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting your money. Here for the first time, is a book that explains the "why" as well as the "what" and the "how" of marketing metrics. "An excellent book; thoughtful and informative. It will open the minds of board members to the fact that marketing's value can and should be measured. The data produced is a vital indicator of a company's health." -Mike Mawtus, Vice President, IBM Euro Global Initiatives "I hate this book. It will only encourage the accountants." -Anne Moir, -Head of Marketing, Quadriga Worldwide "This book should be required reading for all board directors. It shows why marketing underpins shareholder value creation, and how marketing efectiveness should be measured and monitored." -Professor Peter Doyle, Warwick Business School
A slot-by-slot analysis of every NBA Draft since 1947. "Best" and "Featured" players are identified at each slot, along with recaps and statistics. The Top 30 slots include the five best players ever selected ine ach slot. Also included is a worst-to-first ranking of each draft in NBA history.
An account of the heroic but tragic campaign of Captain Henry Waskow's 36th Division documents their successful mission to drive away German forces from the mountain region infamously dubbed "Purple Heart Valley" at the cost of Waskow and 80 percent of his company.
In June 1918, 135 teenagers arrived in France as part of the thousands sent to reinforce the British Expeditionary Force on the Western Front. The German Spring offensive had failed, but it was far from over. The coming months would see some of the fiercest, bloodiest, yet least remembered fighting of the war as these young men finally broke the trench stalemate and forced the enemy into retreat. During this time, one in four of these teenaged soldiers would be killed and over half of them wounded. Looking beyond the war as portrayed by poets and playwrights, Tim Lynch tells the story of Britain's true Unknown Soldiers – the teenage conscripts who won the war only to be forgotten by history. These were not the naïve recruits of 1914 who believed it would all be over by Christmas, but young men who had grown up in wartime – men who knew about the trenches, the gas and the industrialised slaughter, but who, when their time came, answered their country's call anyway. For the first time, following the experiences of a typical reinforcement draft, this book explores what turned men so often dismissed as 'shirkers' into a motivated, efficient and professional army, but it also reminds us that in the cemeteries of France and Flanders, behind every headstone is a personal story.
This is the first volume to explicitly consider how leisure and tourism acts as a major focus by which power may be understood in a geographical context. Key thinking and major approaches to unravelling the complexities of power are outlined in this collection and their relevance to current and future tourism studies is discussed. Tourism, Power and Space blends theoretical perspectives from leading power theorists such as: Parsons, Foucault and Clegg. Exploring the intricacies of the relationships between power, tourism and leisure, this stimulating volume combines theoretical and empirical writings to illustrate the extent to which power, in its various forms and guises and at various scales of operation, impacts on the unfolding structures, practices and organization of tourism and leisure on both the demand and supply sides. Divided into three sections: Power, Performance And Practice, Power, Property And Resources and Power, Governance And Empowerment; this text will be a useful resource for students and academics alike.
Presents modeling approaches that can be performed in SysML and other modeling languages This book combines the emerging discipline of systems architecting with model-based approaches using SysML. The early chapters of the book provide the fundamentals of systems architecting; discussing what systems architecting entails and how it benefits systems engineering. Model-based systems engineering is then defined, and its capabilities to develop complex systems on time and in a feasible quality are discussed. The remainder of the book covers important topics such as: architecture descriptions; architecture patterns; perspectives, viewpoints, views and their relation to system architecture; the roles of a system architect, their team, and stakeholders; systems architecting processes; agile approaches to systems architecting; variant modeling techniques; architecture frameworks; and architecture assessment. The book's organization allows experts to read the chapters out of sequence. Novices can read the chapters sequentially to gain a systematic introduction to system architecting. Model-Based System Architecture: Provides comprehensive coverage of the Functional Architecture for Systems (FAS) method created by the authors and based on common MBSE practices Covers architecture frameworks, including the System of Systems, Zachman Frameworks, TOGAF®, and more Includes a consistent example system, the “Virtual Museum Tour” system, that allows the authors to demonstrate the systems architecting concepts covered in the book Model-Based System Architecture is a comprehensive reference for system architects and systems engineers in technology companies. This book will also serve as a reference to students and researchers interested in functional architectures. Tim Weilkiens is the CEO at the German consultancy oose Innovative Informatik and co-author of the SysML specification. He has introduced model-based systems engineering to a variety of industry sectors. He is author of several books about modeling and the MBSE methodology SYSMOD. Jesko G. Lamm is a Senior Systems Engineer at Bernafon, a Swiss manufacturer for hearing instruments. With Tim Weilkiens, Jesko G. Lamm founded the Functional Architectures working group of the German chapter of INCOSE. Stephan Roth is a coach, consultant, and trainer for systems and software engineering at the German consultancy oose Innovative Informatik. He is a state-certified technical assistant for computer science from Physikalisch-Technische Lehranstalt (PTL) Wedel and a certified systems engineer (GfSE)®- Level C. Markus Walker works at Schindler Elevator in the research and development division as elevator system architect. He is an INCOSE Certified Systems Engineering Professional (CSEP) and is engaged in the committee of the Swiss chapter of INCOSE.
Named one of the best nonfiction books of 2023 by Publishers Weekly! There is a familiar narrative about American suburbs: after 1945, white residents left cities for leafy, affluent subdivisions and the prosperity they seemed to embody. In Levittown’s Shadow tells us there’s more to this story, offering an eye-opening account of diverse, poor residents living and working in those same neighborhoods. Tim Keogh shows how public policies produced both suburban plenty and deprivation—and why ignoring suburban poverty doomed efforts to reduce inequality. Keogh focuses on the suburbs of Long Island, home to Levittown, often considered the archetypal suburb. Here military contracts subsidized well-paid employment welding airplanes or filing paperwork, while weak labor laws impoverished suburbanites who mowed lawns, built houses, scrubbed kitchen floors, and stocked supermarket shelves. Federal mortgage programs helped some families buy orderly single-family homes and enter the middle class but also underwrote landlord efforts to cram poor families into suburban attics, basements, and sheds. Keogh explores how policymakers ignored suburban inequality, addressing housing segregation between cities and suburbs rather than suburbanites’ demands for decent jobs, housing, and schools. By turning our attention to the suburban poor, Keogh reveals poverty wasn’t just an urban problem but a suburban one, too. In Levittown’s Shadow deepens our understanding of suburbia’s history—and points us toward more effective ways to combat poverty today.
In The Wyoming State Constitution, Robert B. Keiter and Tim Newcomb provide a comprehensive guide to Wyoming's colorful constitutional history. The Wyoming State Constitution provides an outstanding analysis of the state's governing charter, including an in-depth, section-by-section analysis of the entire constitution, detailing important changes that have been made since its initial drafting. This treatment, which includes a list of cases, index, and bibliography, makes this guide indispensable for students, scholars, and practitioners of Wyoming's constitution. Previously published by Greenwood, this title has been brought back in to circulation by Oxford University Press with new verve. Re-printed with standardization of content organization in order to facilitate research across the series, this title, as with all titles in the series, is set to join the dynamic revision cycle of The Oxford Commentaries on the State Constitutions of the United States. The Oxford Commentaries on the State Constitutions of the United States is an important series that reflects a renewed international interest in constitutional history and provides expert insight into each of the 50 state constitutions. Each volume in this innovative series contains a historical overview of the state's constitutional development, a section-by-section analysis of its current constitution, and a comprehensive guide to further research. Under the expert editorship of Professor G. Alan Tarr, Director of the Center on State Constitutional Studies at Rutgers University, this series provides essential reference tools for understanding state constitutional law. Books in the series can be purchased individually or as part of a complete set, giving readers unmatched access to these important political documents.
Acoustics: Sound Fields, Transducers and Vibration, Second Edition guides readers through the basics of sound fields, the laws governing sound generation, radiation, and propagation, and general terminology. Specific sections cover microphones (electromagnetic, electrostatic, and ribbon), earphones, and horns, loudspeaker enclosures, baffles and transmission lines, miniature applications (e.g. MEMS microphones and micro speakers in tablets and smart phones), sound in enclosures of all sizes, such as school rooms, offices, auditoriums and living rooms, and fluid-structure interaction. Numerical examples and summary charts are given throughout the text to make the material easily applicable to practical design. New to this edition: - A chapter on electrostatic loudspeakers - A chapter on vibrating surfaces (membranes, plates, and shells) Readers will find this to be a valuable resource for experimenters, acoustical consultants, and to those who anticipate being engineering designers of audio equipment. It will serve as both a text for students in engineering departments and as a valuable reference for practicing engineers. - Provides detailed acoustic fundamentals, enabling better understanding of complex design parameters, measurement methods and data - Extensive appendices cover frequency-response shapes for loudspeakers, mathematical formulas and conversion factors
Many introductory texts claim to make sociology relevant to student interests. Perhaps no other text has done this so completely - and engagingly - as Connecting Sociology to Our Lives. Tim Delaney not only uses popular and contemporary culture examples, he explains sociology thoroughly within the frame of the contemporary culture of students - a culture shaped by political, economic, and environmental trends just as much as by today's pop stars. This book will help academics to engage their students in sociology through the prism of their own culture. It involves students in critical thinking and classroom discussion through the book's many 'What Do You Think?' inserts, and will inspire them to careers with the book's unique chapter, 'Sociology's Place in Society: Completing the Connection'.
Since its maiden voyage and sinking in April 1912, Titanic has become a monumental icon of the 20th century and has inspired a wealth of interpretations across literature, art and media. This book offers a comprehensive discussion of the diverse representations of the connections and differences in the way generations of artists and audiences have approached and used the tragedy. In the final section is an in-depth study of James Cameron's blockbuster film "Titanic".
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Joined-up healthcare makes information available when and where it is needed to improve safety, efficiency and effectiveness. Politicians may take interoperability between healthcare computer systems for granted, but it is non-trivial. Healthcare integration projects are notoriously under-estimated and come in over-budget and over-time. Joined-up healthcare depends on standards. The two leading standards are the SNOMED CT, which is a clinical terminology (semantics) and HL7 Version 3, which is a specialised healthcare interoperability language (syntax). Both are new, complex and fit for purpose. Tim Benson believes there is an unmet need for a book on Healthcare Integration. Some health informatics textbooks include chapters on HL7 and/or SNOMED, but these are usually quite short and cannot provide even an adequate introduction. There is little of much value on the Internet, or in journals or conference proceedings.
Tim Gee tells the story of why he became a pacifist and what it means to him. Gee reflects on the lives of peacemakers past and present to provide responses to questions like “Don’t we have to hit back if we're hurt?”, “Don’t we need war to respond to evil?” and “Doesn’t religion justify wars?”. This is a critique of war, but more than that, it stakes a claim for pacifism's feminist and anti-racist qualities. This is a call for a more nonviolent world.
Fifty Great War Films offers expert analysis of fifty of the definitive war films from the last century. From The Battle of the Somme (1916) through to American Sniper (2014), war and conflict has been a staple source of inspiration for the film industry since the turn of the 20th century. Today, this genre and its continued popularity, which has covered some of the most important conflicts in recent history, has become a means of educating the young and remembering the fallen. They are the war memorials of a modern society. This study, which includes classics such as Sergeant York (1941) and The Great Escape (1963), and modern Hollywood epics such as Black Hawk Down (2001) and The Hurt Locker (2008), details fifty of the greatest war films of the last hundred years. Expert analysis detailing the varying influences behind each film is accompanied by a host of images and original movie posters, offering the reader rare and invaluable insight into some of the greatest cinematic productions ever made.
Formal Equivalence Checking and Design Debugging covers two major topics in design verification: logic equivalence checking and design debugging. The first part of the book reviews the design problems that require logic equivalence checking and describes the underlying technologies that are used to solve them. Some novel approaches to the problems of verifying design revisions after intensive sequential transformations such as retiming are described in detail. The second part of the book gives a thorough survey of previous and recent literature on design error diagnosis and design error correction. This part also provides an in-depth analysis of the algorithms used in two logic debugging software programs, ErrorTracer and AutoFix, developed by the authors. From the Foreword: `With the adoption of the static sign-off approach to verifying circuit implementations the application-specific integrated circuit (ASIC) industry will experience the first radical methodological revolution since the adoption of logic synthesis. Equivalence checking is one of the two critical elements of this methodological revolution. This book is timely for either the designer seeking to better understand the mechanics of equivalence checking or for the CAD researcher who wishes to investigate well-motivated research problems such as equivalence checking of retimed designs or error diagnosis in sequential circuits.' Kurt Keutzer, University of California, Berkeley
Presents the works of Ann Yearsley, a laboring-class poet' whose writing forms part of an under-represented area of romanticism. This work includes her play "Earl Goodwin" and novel "The Royal Captives".
In the early days of digital design, we were concerned with the logical correctness of circuits. We knew that if we slowed down the clock signal sufficiently, the circuit would function correctly. With improvements in the semiconductor process technology, our expectations on speed have soared. A frequently asked question in the last decade has been how fast can the clock run. This puts significant demands on timing analysis and delay testing. Fueled by the above events, a tremendous growth has occurred in the research on delay testing. Recent work includes fault models, algorithms for test generation and fault simulation, and methods for design and synthesis for testability. The authors of this book, Angela Krstic and Tim Cheng, have personally contributed to this research. Now they do an even greater service to the profession by collecting the work of a large number of researchers. In addition to expounding such a great deal of information, they have delivered it with utmost clarity. To further the reader's understanding many key concepts are illustrated by simple examples. The basic ideas of delay testing have reached a level of maturity that makes them suitable for practice. In that sense, this book is the best x DELAY FAULT TESTING FOR VLSI CIRCUITS available guide for an engineer designing or testing VLSI systems. Tech niques for path delay testing and for use of slower test equipment to test high-speed circuits are of particular interest.
***A NEXT BIG IDEA CLUB MUST-READ BOOK OF NOVEMBER 2024*** "A wild success." — Publishers Weekly "A surefire hit." —Library Journal STARRED review "A brilliant star turn." —Andrew O’Hagan A riotous and revealing story of Hollywood’s most spectacular flops and how they ended careers, bankrupted studios and changed film history. "Failure fascinates, for all the reasons that success is a drag…” From grand follies to misunderstood masterpieces, disastrous sequels to catastrophic literary adaptations, Box Office Poison tells a hugely entertaining alternative history of Hollywood, through a century of its most notable flops. What can these films tell us about the Hollywood system, the public’s appetite–or lack of it–and the circumstances that saw such flops actually made? Away from the canon, this is the definitive take on these ill-fated, but essential celluloid failures. Robey covers a vast century of flops, including: Intolerance; Queen Kelly; Freaks; Sylvia Scarlett; The Magnificent Ambersons; Land of the Pharoahs; Doctor Dolittle; Sorcerer; Dune; The Adventures of Baron Munchausen; Nothing But Trouble; The Hudsucker Proxy; Cutthroat Island; Speed 2: Cruise Control; Babe: Pig in the City; Supernova; Rollerball; The Adventures of Pluto Nash; Gigli; Alexander; Catwoman; A Sound of Thunder; Speed Racer; Synecdoche, New York; Pan; and Cats. From Daily Telegraph film critic Tim Robey, this is a brilliantly fun exploration of human nature and stupidity in some of the greatest film flops throughout history.
Growing up with Parents who have Learning Difficulties uses a life-story approach to present new evidence about how children from such families manage the transition to adulthood, and about the longer-term outcomes of such an upbringing. It offers a view of parental competence as a social attribute rather than an individual skill, assessing the implications for institutional policies and practices. The authors address the notion of children having to parent their disabled parents and argue for a shift in emphasis from protecting children to supporting families. This innovative book provides a fresh approach to a subject rife with prejudice and challenges us to think again about many taken-for-granted ideas about the process of parenting and the needs of children. It also demonstrates the power of narrative research and its capacity for bringing alive people's experience in a way that enables us to better understand their lives.
Cannibalism is one of the oldest and most emotionally charged topics in anthropological literature. Tim White's analysis of human bones from an Anasazi pueblo in southwestern Colorado, site 5MTUMR-2346, reveals that nearly thirty men, women, and children were butchered and cooked there around A.D. 1100. Their bones were fractured for marrow, and the remains discarded in several rooms of the pueblo. By comparing the human skeletal remains with those of animals used for food at other sites, the author analyzes evidence for skinning, dismembering, cooking, and fracturing to infer that cannibalism took place at Mancos. As White evaluates claims for cannibalism in ethnographic and archaeological contexts worldwide, he describes how cultural biases can often distort the interpretation of scientific data. This book applies and introduces anatomical, taphonomic, zooarchaeological, and forensic methods in the investigation of prehistoric human behavior. It is an important example of how we can exchange opinion for knowledge. "Cannibalism is a controversial topic because many people do not want to believe that their prehistoric ancestors engaged in such activity, but they will be hard put to reject this meticulous study."--Kent V. Flannery, University of Michigan "This is the best piece of detailed research yet to appear that seeks to put in place a body of justified knowledge and a procedure for its use in making inferences about the past. No student of bones can ignore this work."--Lewis R. Binford, University of New Mexico "This could be one of the most important books in archaeology written in the last decade."--James F. O'Connell, University of Utah "Paleontologists and zooarchaeologists, archaeologists and physical anthropologists, taphonomists, and forensic scientists should all read this work. Quite frankly, I think this will become one of the most important books of the 1990s..."--R. Lee Lyman, University of Missouri-Columbia Originally published in 1992. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
35th Annual Will Eisner Comic Industry Awards Nominee! This text will allow you to harness students’ love of comics and graphic novels while increasing critical thinking and engagement in the classroom. Author Tim Smyth offers a wide variety of lessons and ideas for using comics to teach close reading, working with textual evidence, literature adaptations, symbolism and culture, sequencing, essay writing, and more. He also models how to use comics to tackle tough topics and enhance social-emotional learning. Throughout the book, you’ll find a multitude of practical resources, including a variety of lesson plans—some quick and easy activities as well as more detailed ready-to-use unit plans. These thoughtful lessons meet the Common Core State Standards and are easy to adapt for any subject area or grade level to fit into your curriculum. Add this book to your professional library and you’ll have a new and exciting way of reaching and teaching your students!
Who would top your list of the fifty people who have done the most to make the modern world a worse place? 'I can't imagine how they whittled it down to just 50 people' - comedian Nik Rabinowitz 'A fantastic thought-provoking book that renews my appreciation for history. It reminds us how we got here and how we can avoid things getting worse' Mandla Shongwe, SAFM Lifestyle 'A fascinating, terrific read' Gareth Cliff, CliffCentral From despotic mass-murderers to sports cheats, and from corrupt politicians to truly dreadful celebrities, who has had the most damaging -- or vexatious -- impact in their particular sphere of modern life? This line-up of the very worst of the twentieth century and beyond includes the obvious candidates: those who have caused extraordinary damage through their murderous paranoia, brutal avarice, or demented self-regard -- Stalin, King Leopold, Idi Amin and the like. But murderous dictators aside, there are plenty of others who deserve recognition for their role in making the world a significantly more dangerous or, at the very least, more annoying place: terrorist Carlos the Jackal; Robert Oppenheimer, the man who gave the world the atomic bomb; notorious sports cheat Lance Armstrong; and the one and only President Donald Trump, who has of course succeeded in making the world both more annoying and more dangerous. This perfectly focused spotlight on infamy is illustrated throughout by award-winning political cartoonist Zapiro.
This book provides an introduction to health interoperability and the main standards used. Health interoperability delivers health information where and when it is needed. Everybody stands to gain from safer more soundly based decisions and less duplication, delays, waste and errors. The third edition of Principles of Health Interoperability includes a new part on FHIR (Fast Health Interoperability Resources), the most important new health interoperability standard for a generation. FHIR combines the best features of HL7’s v2, v3 and CDA while leveraging the latest web standards and a tight focus on implementability. FHIR can be implemented at a fraction of the price of existing alternatives and is well suited for use in mobile phone apps, cloud communications and EHRs. The book is organised into four parts. The first part covers the principles of health interoperability, why it matters, why it is hard and why models are an important part of the solution. The second part covers clinical terminology and SNOMED CT. The third part covers the main HL7 standards: v2, v3, CDA and IHE XDS. The new fourth part covers FHIR and has been contributed by Grahame Grieve, the original FHIR chief.
A memoir of theatrical life and much more by Tim Pigott-Smith, one of the best known and most prodigiously talented actors of his generation. From his appearance as Ronald Merrick in the television adaptation of The Jewel in the Crown to his recent role in the hit play King Charles III, Tim Pigott-Smith has been recognised as one of Britain's most loved contemporary actors. On stage his work encompassed the Bristol Old Vic, Royal Shakespeare Company, National Theatre, West End and Broadway. He acted with Jeremy Irons, Charles Dance, Anthony Hopkins, Michael Caine, Peggy Ashcroft and Judi Dench and collaborated with a host of famous directors, from his late friend Howard Davies, to John Huston and Peter Hall. In his memoir, Do You Know Who I Am?, Pigott-Smith describes the actor's craft with witty anecdotes and fascinating insight. He recalls his childhood and early beginnings in the paint shop at the RSC Stratford, the life of a jobbing actor in 1960s and 70s London, strange meetings with glamorous Hollywood producers, filming a football match with Pelé in Hungary, the epic Indian saga of The Jewel in the Crown and more recent projects such as Mike Bartlett's King Charles III, first performed at the Almeida Theatre and later transferred to Wyndham's Theatre in the West End, Broadway and to film. What is the story of Judi Dench and the black glove? What was it like to visit Michael Caine's LA mansion? How does one produce the character of the complex and unforgettable Corporal Merrick? Humorously written, warm, engaging and accompanied by black and white photographs, Do You Know Who I Am? is an entertaining memoir from one of our great acting talents. Tim Pigott-Smith died in April 2017, shortly before this book was published, having passed final proofs for press.
A dramatic, gripping history of the Siege of Yorktown, the last major battle of the American Revolution, told through vastly different perspectives In October 1781, American, French, and British forces converged on a small village named Yorktown—a place that the British would try to forget and Americans would forever remember. In his riveting, balanced, and thoroughly researched account of the Revolutionary War’s last pivotal conflict, author–historian Tim Grove follows the true stories of American, French, and British players, whose lives intersected at Yorktown. Through very different viewpoints—from General George Washington to the notorious traitor Benedict Arnold, from young French hero Lafayette to British General Lord Cornwallis, and an enslaved man named James who became a spy, The World Turned Upside Down tells the story of bold decisions made by famous military leaders, as well as the everyday courage shown by civilians. For every side involved, the world forever turned upside down at Yorktown. Profusely illustrated with archival images, broadsides, and letters, the book includes a timeline, endnotes, bibliography and index.
Since the first edition was published in 1982, Treatment of Cancer has become a standard text for postgraduate physicians in the UK and beyond, providing all information necessary for modern cancer management in one comprehensive but accessible volume. By inviting experts from a number of disciplines to share their knowledge, the editors have succeeded in delivering a truly integrated approach to the care of the patient with cancer. This fifth edition adopts the successful structure of previous editions, whilst being thoroughly revised and updated, and with several completely new chapters, covering important topics such as drug development, cancer prevention, and economics of cancer care, as well as treatments such as radioimmunotherapy, biological therapies and antibody therapy. Part One considers the scientific basis and fundamental principles underlying cancer treatment and examines the likely developments that will occur over the next decade at the leading edge of oncology. Part Two is divided into two sections; the first covering general issues of cancer management, including planning techniques, concomitent chemoradiotherapy, surgical oncology and palliative care; and the second using a system-based approach to cover the clinical aspects and management plans for the whole spectrum of malignant disease. Treatment of Cancer surpasses other oncology texts in condensing the essential information for exemplary cancer care into one readable and accessible guide, and will be an invaluable addition to the bookshelves of the busy oncologist in training or in practice.
In this car culture of ours, what could be more American than the gas station, from the roadside pit stop in the middle of nowhere to the spit-and-polish, full service city shop? This brightly illustrated history of service stations runs the gamut from East to West, North to South, spotlighting the culture and lore of the gas-pumping garage that has kept the United States moving for a century. Whether it's the last-chance Texaco or the Sinclair dinosaur winking in the distance, the beckoning Shell, or the winged Mobil horse, it's here in all its small-town glory of compact architecture, inspired promotions, art deco pumps, and endless views of the American horizon. Author Tim Russell, one of the world's foremost collectors and historians of Petroliana, rolls out the ribbon of highway that takes us to all of those way stations of Americas motoring past.
This revised and expanded edition takes the reader step by step through the history and techniques of over forty-five print-making methods. From the traditional etching, engraving, lithography, and relief print processes to today’s computer prints, Mylar lithography, copier prints, water-based screen printing, helio-reliefs, and monotypes, The Complete Printmaker covers various aspects of fine printmaking. The book also includes a survey of issues and contemporary concerns in the printmakers world.
The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the UK's second largest grocer came not only to dominate superketing in the UK, but created on or Europe's fastest growing financial service companies, launched the world's largest internet grocery business and created a global retail giant selling everything from travel insurance to television. How was this achieved? By getting to know its customers better. behind-the-scenes look at what customer loyalty means, how it works, and how it should change the way companies sell and the way we shop.
A collection of work that attempts to reflect the diversity of travel literature from the late 18th and early 19th centuries. This literature often reveals something of the cultural and gender difference of the travellers, as well as ideas on colonialism, anthropology and slavery.
Ramen, gyoza, fried chicken, udon, pork belly buns, and other boldly flavored, stick-to-your ribs dishes comprise Southern Japanese soul food. The antidote to typical refined restaurant fare, this hearty comfort food has become popular in the US as street food and in ramen bars. In a unique package that includes a cool exposed binding, Nanban brings home cooks the best of these crave-inducing treats. From pungent kimchi to three types of Japanese fried chicken, and with a primer on Japanese ingredients and substitutions, Nanban is the perfect cookbook for any lover of Asian food.
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