Thorsten Pieper explores the impact of innovation barriers along the user innovation process, in particular whether technological, social, legal and ownership barriers change the properties of user-developed products. This study roots from the “open innovation” research field and reveals insights from innovating users in “collaborative workspaces”. The results prove a hierarchical allocation of innovation barriers regarding their influence on the end-product and moderating influences of user innovators’ personal characteristics. The author discusses these insights and provides practical recommendations for more efficient promotion of user innovations and successful integration in corporate "co-creation" projects.
Thorsten Pieper explores the impact of innovation barriers along the user innovation process, in particular whether technological, social, legal and ownership barriers change the properties of user-developed products. This study roots from the “open innovation” research field and reveals insights from innovating users in “collaborative workspaces”. The results prove a hierarchical allocation of innovation barriers regarding their influence on the end-product and moderating influences of user innovators’ personal characteristics. The author discusses these insights and provides practical recommendations for more efficient promotion of user innovations and successful integration in corporate "co-creation" projects.
Given India’s growing power and aspirations in world politics, there has been increasing interest among practitioners and scholars of international relations (IR) in how India views the world. This book offers the first systematic investigation of the world order models in India’s foreign policy discourse. By examining how the signifier ‘world order’ is endowed with meaning in the discourse, it moves beyond Western-centric IR and sheds light on how a state located outside the Western ‘core’ conceptualizes world order. Drawing on poststructuralism and discourse theory, the book proposes a novel analytical framework for studying foreign policy discourses and understanding the changes and continuities in India’s post-cold war foreign policy. It shows that foreign policy and world order have been crucial sites for the (re)production of India’s identity by drawing a political frontier between the Self and a set of Others and placing India into a system of differences that constitutes ‘what India is’. This text will be of key interest to scholars and students of Indian foreign policy, foreign policy analysis, South Asian studies, IR and IR theory, international political thought and global order studies.
Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing. I highly recommend this to all companies who want to see what their future success will require." PROF. PHILIP KOTLER, NORTHWESTERN UNIVERSITY, ILLINOIS
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