Thomas T. Nagle's Books

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets. Features: NEW! Show students how proper pricing can increase profitability—New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Offer access to pricing software—Three-Month Trial of LeveragePoint Software. This edition is now available with software for creating and communicating economic value estimations systematically—from LeveragePoint Innovations Inc. While versions of this software that enable sharing require corporate contracts for access, versions for individual student and practitioner use are available without charge for three months with the purchase of The Strategy and Tactics of Pricing. NEW! Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: • iPhone pricing • New models for pricing music • Services pricing NEW! Present the latest information—Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer’s buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

478

Publisher

Routledge

Published Date

ISBN 10

1351969501

ISBN 13

9781351969505

People and Data

Uniting to Transform Your Business

By: Thomas C. Redman

Write a review Read reviews Take a Quiz Solve Book Puzzle

People and Data

Uniting to Transform Your Business

By: Thomas C. Redman

People and Data is an innovative exploration of the relationship between non-data professionals and data in an organization's success, and why it is only when they work together that a business can unlock its full potential. This book explains how most companies are yet to take advantage of the value that data offers. Their structures and processes are unfit for data and their biggest mistake is that regular employees are not included in the data-driven effort. People and Data illustrates how to change this. It shows how and why improving data quality should be an organization's first priority, how to tackle the tough organizational issues, such as departmental silos, that get in the way and how to upskill the whole workforce to get the best out of the organization's data. It is a practical guide written by a global expert which explains how companies can put their data to work by building it into all aspects of the business including their structure, culture and workforce design. By infusing the whole organization with data in this way employees at any level can use insights from the data to improve business performance. Full of practical tips and advice, People and Data includes a Resource Centre featuring a curriculum for training employees, and eight tools that will help companies to leverage their data to meet their business goals and upskill their employees so that everyone can benefit from the power of data. With important takeaways and real-world examples from organizations including AT&T and Morgan Stanley, this book is essential reading for all those wanting to allow their people and data to reach their full potential but are not sure where to start.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

265

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398610860

ISBN 13

9781398610866

Computational Sensor Networks

By: Thomas Henderson

Write a review Read reviews Take a Quiz Solve Book Puzzle

Computational Sensor Networks

By: Thomas Henderson

A model-based approach to the design and implementation of Computational Sensor Networks (CSNs) is proposed. This high-level paradigm for the development and application of sensor device networks provides a strong scientific computing foundation, as well as the basis for robust software engineering practice. The three major components of this approach include (1) models of phenomena to be monitored, (2) models of sensors and actuators, and (3) models of the sensor network computation. We propose guiding principles to identify the state or structure of the phenomenon being sensed, or of the sensor network itself. This is called computational modeling. These methods are then incorporated into the operational system of the sensor network and adapted to system performance requirements to produce a mapping of the computation onto the system architecture. This is called real-time computational mapping and allows modification of system parameters according to real-time performance measures. This book deals with the development of a mathematical and modular software development framework to achieve computational sensor networks.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

261

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0387096434

ISBN 13

9780387096438

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Strategy and Tactics of Pricing

New International Edition

By: Thomas T. Nagle,John Hogan,Joseph Zale

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

478

Publisher

Routledge

Published Date

ISBN 10

1351969501

ISBN 13

9781351969505

Book's by Thomas T. Nagle

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

People and Data

People and Data

Computational Sensor Networks

Computational Sensor Networks

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

Username

Password

Username

Password

Password again

Birthday

Email